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In this episode of The Digital Advantage, host Dónal O Mearáin talks to Rob Gonzalez, Co-founder & CMO of @Salsify to explore the explosive growth of online retail and why marketers need to take control of their digital shelf presence.
Tune in to learn:
🔵 How to manage your product information across hundreds of retailers for optimal performance
🔵 How to leverage product detail pages for brand storytelling and conversion rate optimization
🔵 How to bridge the gap between branding and performance marketing in the digital age