How use the Marketing Scales Handbook / Marketing Research #11

In the eleventh video of the "Marketing Research" series, Francisco Tigre Moura discusses the Marketing Scales Handbook and how to use it for your research project.
Marketing Research Series
1. Descriptive research design: • Descriptive Research D...
2. How to create a survey questionnaire: • How to Create a Survey...
3. Cross sectional x Longitudinal studies: • Cross-Sectional x Long...
4. Types of variables: • Types of Variables I M...
5. Exploratory research design: • Exploratory Research D...
6. How to prepare for an in-depth interview: • How to Prepare For an ...
7. Causal research design: • Causal Research Design...
8. Between x within group designs: • Between and Within Gro...
9. Likert Scales: • Likert Scales / Market...
10. Projective techniques: • Projective Techniques ...
Additional Series
SPSS tutorial series: • SPSS Tutorials
Thesis Writing series: • Thesis Writing Tips
Additional Marketing Research Sources
Marketing research books: liveinnovation.org/list-of-ma...
Marketing research support: liveinnovation.org/marketing-...
Social Media
Site I liveinnovation.org
Instagram l / liveinnovationorg
LinkedIn l / francisco-tigre-moura-...

[@liveinnovationorg]

Download our e-guide "The Melody of Statistics (SPSS Edition) for free! Visit: liveinnovation.org/student-support/statistics-support/

[@gulasalabdullayeva98]

Thank you it really helped me

[@liveinnovationorg]

That is great to know :) Thanks for the comment and all the best with your project!

[@mwenyachansa7844]

VERY HELPFUL

[@liveinnovationorg]

Glad to know! All the best.

[@gulasalabdullayeva98]

Thank you it really helped me

[@liveinnovationorg]

That is great to know :) Thanks for the comment and all the best with your project!