How We Use Sponsored Brand Video Ads on Amazon to Get Cheaper Clicks

In this video, I walk through how we use sponsored brand video ads on Amazon to overcome:
- Review issues
- Products priced higher than average
- Lack of PPC volume
- High ACoS
Clips are from my talk at the European Seller Summit hosted by Augustus of Orange Klik. One of my favorite conferences for Amazon Sellers.
Find out how to partner with me on your PPC here:
www.sophiesoci...

[@infomagnamontreal592]

Hi, thank you for this informative video, do you handle listing?

[@Idaho_Spud]

You describe creating a Product Collection Video ad @5:55 but when I create a SB ad, I am only able to select Product Collection OR Video ad. When I choose product collection, I'm unable to upload a video. If I choose video, I can only select my store or a single product page as the landing page. I see no options for a video option with a product colection. Where am I going wrong?

[@nazelighukasyan9547]

I have the same issue. Have you found a solution yet?

[@Idaho_Spud]

@@nazelighukasyan9547 I replied previously but maybe it got deleted because I included a link. Here is Amazon ad support reply: "I understand your concern with regards to creating Sponsored brand video campaign. I would like to inform you that, to add products in Sponsored brand video campaign you need to create campaign in Video builder." I used Video builder which doesn't allow you to upload a video - it just creates a video slideshow from photos.

[@Idaho_Spud]

@@nazelighukasyan9547 I have but they keep deleting my comment.

[@Idaho_Spud]

@@nazelighukasyan9547 🙁

[@Chris-Rawlings]

Amazon recently changed this. Check out the newest video on this channel about setting up SBV ads

[@Idaho_Spud]

Comment section is a joke.

[@sheikhovais719]

Need more from you Chris 🤩 Took notes and definitely implementing these now (sent instructions to the video guys) , thanks a ton as always 🤝

[@Derek_AMZ_PPC]

From technical to creative. This will be hard for those who solely use data to tell a story. It's a paradigm shift.