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Executive roundtable on AI for closing
Did you know that today’s average AI deal involves seven layers of technology and seven partners? Successful integration and collaboration are crucial to reaching the finish line. It requires working with partnerships and approaching it as a team sport. Let’s delve deep into what this entails with the master of ecosystem-led growth. How can we leverage direct and indirect AI-based promotion to accelerate deal velocity and contract value?
Jay McBain is an accomplished speaker, author, and IT industry innovator. He has held various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and Forrester. Currently, Jay is the chief analyst for global channels at Canalys. He has received numerous accolades for his contributions to the IT industry and is recognized as an expert in the future of channels, alliances, and emerging go-to-market models.