[活動花絮] 恒生大學市場學系 x 百佳 「創意共創」工作坊及比賽︳[Highlight video] PARKnSHOP X HSUHK MKT Idea Co-creation Programme

恒生大學與百佳合作舉行「創意共創」工作坊及比賽，由恒生大學市場學系邀請及指導學生發揮創意思維，為百佳最新品牌新角色設計行銷策略及提供創新行銷點子，同時增強同學與商界合作的實戰經驗。
30 名恒生大學學生組成七組隊伍參與，他們聽取有關百佳最新品牌新角色「佳蛋仔」及「百便星」的背景及誕生理念後，須於兩個小時內應用課堂上所學到的市場學知識，包括廣告與綜合營銷傳播、品牌管理、消費者行為和服務營銷等，商討及匯報合適的行銷策略，並由恒生大學及百佳管理層組成的評判團選出三組優秀隊伍，並將挑選有潛質的學生到百佳市場部實習。
HSUHK and PARKnSHOP organised an “Idea Co-creation” workshop and competition. HSUHK’s Department of Marketing invited students to use their creativity and provide new brand identity strategies for PARKnSHOP’s new mascots. The competition helped kickstart innovative marketing ideas for PARKnSHOP, and enhanced students’ experience in cooperating with a large-scale business.
About 30 students in seven teams participated in the competition. After attending a workshop to learn about the branding concept of PARKnSHOP’s new mascots, “BEST GUY” and “EASY”, students had less than two hours to come up with campaign ideas using their knowledge in areas across advertising, integrated marketing communications, brand management, consumer behaviour, and service marketing. They discussed and presented their new brand identity strategies and ideas to a judging panel consisting of representatives from HSUHK and PARKnSHOP management, who selected and presented awards to the top three teams. Students with potential will also be selected for internship opportunities in PARKnSHOP’s Marketing Department.