HUH?!? Hasbro Transformers Slowly DITCHING PRODUCTION Becoming IP ONLY CORPORATION?!?!

[@Chrisjaam]

What do yall think the future of Hasbro looks like❓️❓️❓️

[@Jazmission]

Idk anymore

[@theprimo100]

Chris Cox probably being replaced

[@SkyLynx8888-ut6gq]

@@theprimo100the quality control manager got kicked awhile back, And look at QC now They got rid of bad assets before, and I feel Chris cox is one of them

[@quentinhazen7096]

i think they are still gonna make transformer toys and other stuff like that

[@Neximatez210]

Less gimmick toys, and maybe(hopefully) a decent balance between games and figures

[@sci-fi.tsunami]

"Diverting assets to video game development & publishing". So............how's everybody enjoying their copy of Transformers: Reactivate??? 🙄

[@robertwoods5169]

Exactly

[@dubuyajay9964]

And the GI Joe game was completed, but borderline shovelware slop. GJ with that one billion, Cocks!

[@UserAndSale]

LOOOOOVE IT!!!! wait, what?

[@ZZtheDark]

Tsk, tsk. You see what they're pulling?

[@dubuyajay9964]

@@ZZtheDark Money laundering?

[@Edegelord6578]

No one hates transformers more than than hasbro itself. Chnage my mind

[@NemesisPrimeWOOO]

I won't change your mind because your 100% right

[@TLMPictures101]

All in favor of Chris Cocks being removed as CEO of Hasbro say I.

[@coledonald2716]

I ....

[@jonathancoco4568]

I

[@Redstonestudios707]

I

[@masterfarr8265]

I

[@anotherrandomguy8871]

I For as much as I’d love for the older TF games to rerelease or for them to make newer good games, gaming is not Hasbro’s strongsuit, at least not compared to making and producing good figures. Throughout the decade, after Devestation, they haven’t been able to produce anything notable in terms of games. Before devestation, we had ROTDS, which no one really liked. I can foresee a lot of ideas for games they can recycle, or come up with, but idk if Hasbro is all that intrigued with making games nowadays like back in the WFC, ROTF to DOTM era. Feels like here, they are just doing it out of *really* needing money alone, not because it’s their strongsuit.

[@Twin_Takoyaki]

I think Transformers needs to reinvent itself in a dramatic way. Transformers One should’ve been the answer but the marketing absolutely cooked it

[@davidreeves4556]

The marketing ruined tat film at the box office its like lets put all the annoying stuff in the trailer that will work fine!

[@charlesnobles9299]

​@@davidreeves4556 That was intentional. They gave it the Treasure Planet treatment.

[@PlatinumKnight-je3vy]

They just to keep on making toys that everyone wants, going digital isn’t always the answer. Unfortunately loads of corporations now think that is the way to go forward, very upsetting.

[@JegglyJilly]

Why do we always rely on such delusions

[@NemesisPrimeWOOO]

​@JegglyJilly what's the delusion Is it company's going digital or is the delusion the top comment

[@JegglyJilly]

@ me

[@MrGojira95]

So Megatron was right. The Age of Primes has ended!!!

[@Shariffsmokeleaf]

It's over Prime

[@senpie6639]

NO MORE POORLY MADE FIGURES!!

[@MrGojira95]

@@senpie6639 FOLLOW ME AND YOU WILL NEVER AGAIN EXPERIENCE QC ISSUES!!!!

[@DarthRakdos0805]

If they want more money, they should reissue more figures. Not G1, but Animated, Prime, old bayverse figures, cybertron trilogy. Yknow stuff from the early 2000s-2010s

[@expandapantsii341]

ive been wanting this for ages

[@TheAutobotPower]

With designers that have no respect for any show that isn't g1 or beast wars? they made Animated and Prime shit in legacy.

[@expandapantsii341]

@ I think most of the designers were laid off anyway

[@enemy-steel]

I agree I need an affordable classics optimus prime

[@DaimosZ]

Part of the reason we won't likely see Unicron Trilogy and Classics reissues is due to mold degradation from being redecoed across multiple lines and Botcon convention/TFCC exclusives for many years. The molds Classics Starscream and Optimus Prime were officially declared retired in 2016 via TFCC as they pointed out their G2 Starscream was the last time the mold will be used and both it and the Optimus Prime mold had signs of wear on the figures (parts not fitting together well, lost detail on the faces etc.)

[@SixshotRevan]

From Hasbro's POV, Transformers is an IP they own directly and has historically been a money-maker. As such, it will likely be the last IP they outsource or halt production on. They'd drop Star Wars before dropping Transformers just because of the licensing fees they have to pay Disney. I'm not saying Transformers is safe, but I'd expect GI Joe, and Avalon Hill to get outsourced and Star Wars and Marvel to disappear altogether from Hasbro before anything drastic happens to Transformers.

[@KingPrintmaker]

Yup and considering how many gi joe figures they release and how well those haslabs do i doubt that’s going anywhere, too.

[@TLMPictures101]

Someone at Hasbro should fire Chris or at the very least sue him. Brian Goldner wouldn't have want this.

[@edgarsalazar8041]

This is why they need fire this guy just like Disney ex ceo

[@johnlinville8671]

Honestly this is when you forgot where you started. When you put the wrong kind of people in charge.

[@CoolManCoolMan123]

Nah the people are fans themselves. But the problem is that they are FANS, not creators. They can't create anything new. They can only shake things up

[@Xeno-The-Wanderer]

@@CoolManCoolMan123fans can diversify things but that’s only if they are well rounded, just look at Animated, Derrick J Wyatt is a transformers fan beyond any other fan and made an amazing show and helped with the toys (least designed the transformers to be both his style but also able to transform as toys) If the toy designers are fans and can’t innovate then they have a shallow pool of interests or are not willing to mix their interests together to make something neat

[@robbyrhodes4572]

@CoolMan

[@robbyrhodes4572]

@CoolManCoolMan123 Fans aren’t to blame.

[@masterfarr8265]

Literally all Hasbro has to do is 1. Make the kid lines on par with chug and studio series 2. abandon the scale chart and make figures bigger 3. Actually bother marketing the shows and movies 4. Change up the designs

[@WyattTFdude]

Honestly if they just completely axed the kid lines and put those recourses to the mainline they’d make WAY more money

[@thomasalmodovar9095]

Lil bro rlly inserted the last one in at the end

[@harrisblastaar5081]

Agree with everything except the size thing, making them bigger doesn't necessarily make them better. Actually, I honestly think making them smaller is way better, since there's more room for actual engineering, articulation and paint, rather than... big block of plastic with joints

[@omegamaximus1727]

We are entering the dark age of Transformers.

[@aleximusmagnus]

I really miss the golden age of the franchise 2007-2015

[@omegamaximus1727]

@ me too.

[@NovexusNui777]

Yep..

[@vindicatorschannel7136]

Outta curisoity you think this'll end transformers?

[@feetlettuce]

Again we had one and its starting again

[@jeyb14]

Hasbro should abandon the sunk cost fallacy that is Star Wars, it's a poisoned IP.

[@pillowflufffff]

the famous TOY company is going to make less TOYS. this is such a stupid idea especially given the lack of effort in mainline toy lines due to previous budget cuts. kids need toy lines too otherwise the seller base is all nostalgic adults who demand things be just like they were before

[@dark5cythe545]

this is old news. they already outsourced power rangers to playmates. The new CEO has no passion for hasbro as a toy company. Hes there for money.

[@enemy-steel]

I might actually start protesting at hasbro head quarters

[@EagleBot13]

All this probably means for transformers is fewer kid's toys (the earthspark and like stuff) and fewer package refresh in waves, something they've already announced they're doing.

[@JRJohnson1701]

If Hasbro wants to make Transformer video games, then make more like Devastation with more DLC. I want a G1 cartoon that I control, with options like red and blue Bumblebee, Sideswipe or Deep Cover or Tigertrack, etc. Repaints are easy DLC and improve playability.

[@theoneandonlyufomini-bot]

I hate to break it to you but, hasblow is currently run by people who pander to the "modern audience" and are trying to shoehorn themselves into a slot they don't fit into. Don't expect has-been to produce anything worth buying. I'll be buying a 3rd party Megatron that actually transforms into a GUN, not some stupid tank or jet.

[@senpie6639]

"You could not live with your own failure. Where did that bring you? Back to me"-TF Toyline

[@danrend4986]

Parents who give a tablet to their kids to avoid having to deal with them are the main reason for this scenario. only adults are really excited for toys, unless you play with your kids, then they do feel hyped over toys. but our egotistical society is now baring fruits.

[@danrend4986]

Also let´s be real, any corporation wants to get money without doing a thing. they detest any type of work or investing on anything. their dream is to be just cash grab companies.

[@Atlas-hu9wk]

If they take that route they are going to fail. They are losing the younger generations to phones and tablets. I have not seen a child so far playing with toys let alone transformers. Once the children of the 80's are gone Hasbro will be on life support.

[@sci-fi.tsunami]

It's just like granpa & his electric trains. It's not going to pass down to the next Generation. When Gen-X dies all these 80s franchises die with us. Hell, most of the 80s franchises failed back in the 80s. Only a few survived. I loved Starriors, Gobots, Sectaurs, Visionaries, Wheeled Warriors, Vehicle Voltron, Robo Force, Rock Lords, StarCom, Inhumanoids, Micronauts, M.A.S.K. & Air Raiders. They didn't make it. So why should Transformers, GI Joe & Masters Of The Universe? MOTU is currently on life-support. When we die (Gen-X) it dies!

[@NiniSuperior]

I don't know about that. I think a lot of people born in the 2000's like me are big Transformers fans, not just people from the 80's.

[@GurrenLagann98]

@@NiniSuperior, exactly, but do you honestly expect the G1 narcissists to understand that?

[@anotherrandomguy8871]

That’s strange. My concern is, Hasbro hasn’t proven themselves in awhile now about releasing GOOD games. We certainly know they can produce good TF games, but with the recent cancellation of TFR, I wonder if this is gonna be their turn around or if they will just release a bunch of mobile-like games onto console like how they KEEP DOING ALREADY FOR SOME REASON. Hasbo hasn’t seen success with their games for about a decade now. Does this mean they’ll step up? They are a toy company first in my eyes so it’s weird and pretty concerning. Does this mean that already recently released figures will just stop and all figures will be even harder to find?

[@benconforzi5696]

If the transformer franchise can't get new fans in. That it will die with the kids of the 80's, 90's and early 2000's. And from the looks of things, it doesn't look or sound like Hasbro really cares. About the transformers brand.

[@WyattTFdude]

Honestly Omega Prime is a great way to go out. I figure the current CEO isn’t gonna last long. Isn’t Cox aware that video games have been tanking lately?

[@TheACcam]

This is what I'm worried about.

[@expandapantsii341]

at this point, I hope Hasbro keeps letting third parties do their jobs, hasbro seems to be going downhill so I'll go into more third parties to fuel my crackhead levels of addiction with the plastic toys

[@EthanWoods-l7r]

But lots of people like me don’t have the money to buy 3rd party

[@MTC-hy6ig]

That is a HORRIBLE idea.

[@trevorsingh5853]

I think he's 100% right about hitting a more mature audience, moving transformers away from the really kiddie stuff to the more teenager-young adult audience will definitely bring Transformers back to the mainstream, but Hasbro really needs to leave the generations line alone !

[@williamestes629]

My Walmart has a crapload Star Wars and Transformers still on the shelves. I guess they need to rethink lines and make sure any line based after a movie or show is going to sell.

[@keatonmcdaniel4962]

Trust me as toku fan and someone who keeps up with the Power Ranger situation. You dont want this to spread. However something to keep in mind that bought with plans set up by previous ceo. After his passing and clear power shift its clear thoose fell apart and the brand was in a limbo of what to do. It might just be a isolated deal but who know what the future holds

[@TheBlackShinigami]

A Voyager class animated Megatron would be HIGHLY appreciated to go with the Optimus Prime we got

[@DetectiveBarricade]

Leader class would work better, especially if he's a bigger Leader rather than a Voyager +.

[@childrenofprimus]

We spoke about Chris going this direction a few weeks ago on our channel. When he became the CEO of Hasbro, he said he is a gamer at heart. For him, toys were secondary, so this recent move is not a surprise.

[@VAULT-TEC_INC.]

There’s TONS of 3rd party figures coming out all the time! And usually better quality!

[@deversetherapper6397]

The end is near.

[@gaminggerber4308]

O good he's from Microsoft it's really the end

[@bantuboi3131]

Well I can save money and finally complete my chug/legacy g1 collection.

[@shadow_the_wanderer]

Ngl Hasbro should just release figures people want for a few months, like bayverse optimus prime, grimlock, 86 ultra magnus, Optimus prime, knightverse/rotb both optimus prime, the siege seekers, etc it will suck but that will allow people to buy them from hasbro instead of crappy scalpers I would say older figures but that would require them to do more remolds

[@jessehorn6180]

Something has to be done

[@coledonald2716]

Hire the fans, I'm sure they'll have great ideas

[@jessehorn6180]

@@coledonald2716 Hope so.

[@Godzilla5675]

I wonder if they will start a third party Company collab with Unique toys, fans toys, and DNA designs if they dont WERE ALL DONE FOR

[@StopMotionReviewer1]

I can agree to them needing to make less figures, but by that I mean the cheap shelfwarming garbage and spring loaded cheapie toys that clog the shelves for YEARS at a time because they are priced at a rate that is borderline idiotic. Fix the age of the primes and future full fledged figure lines and stop with the 3 year old garbage that is meant to break.

[@sethicusiii7878]

Ah yes, 2008. Age of extinction.

[@Chrisjaam]

Huh? I never said age of extinction was in 2008 I misspoke and forgot to add in 2014 to differentiate lol

[@altairofastora]

I should've guessed this would be the end result when they tried pushing NFTs with that awful Megazord and Basketball player line, the latter of which just didn't sell at all due to the price being artificially inflated. 🙄 Bunch of clowns.

[@JeeJeeBeats]

excellent! Toys in general is a 80s and 90s thing. Do groundbreaking AAA TF games and the ppl WILL buy the toys/figurines.

[@Runamuck-vq2pe]

in other news McDonalds will no longer be making burgers and will instead focus on digital food

[@RoninX33]

Don't see any of this going well but who knows.

[@darthrizzen9349]

We’ve been seeing interesting times with a more and more companies doing Transformer toys under license, including Robosen, Agora Models or even Lego. With that being said: Based on Star Wars experience, I’m not sure relying on the "collectors" really is a great idea. They have purchasing power and nostalgia but don’t compensate the loss of mass media appeal or huge kids toys sales. At least TF is still supported by cartoons and the occasional movie while Star Wars is a (sadly) dead brand. "Digital transition" for money obsessed execs and shareholders means more Monopoly Go mobile slop. Dirt cheap to make, micro transactions up the wazoo, mega profits. Everything else can rot.

[@Highrollinhunter]

Hasbro is supposed to be a toy company thats like Mattel deciding not to make toys. Hasbro is going to sink like a ship once they finally quit making toys and instead make video games.

[@Christian_H3rnand3z]

Since when was Hasbro known for gaming?!?!?!?! The "War" and "Fall of Cybertron" games were amazing and no doubt people are going to love that possible remaster but them fumbling "Reactivate" just proves that they've already lost their touch with video games. I love their Transformers action figures, and their revolutionary change since "Studio Series" and "Siege," grabbed me back into Transformers!!!! I also love "Marvel Legends," "Star Wars Black Series," and am thinking about sorta getting into "G.I. Joe Classified Series." Playability, sculpting, and price is a must to me. Hasbro focusing less on action figures and potential leaving that behind in a couple decades feels horrible!!!!! *Transformers are going to be another type of valuable to me now!!!!* Hasbro, *get it f_cking together, please.* 😢

[@TheNitroRaptor]

This guy will singlehandedly destroy hasbro and the great brands that it spawned many years ago

[@MikrinttheAutobot]

We need gimmick toys but good gimmick toys. Back than when I was a kid, anytime Optimus got jetpcak, anytime he got new design I wanted this, and if the wings were opening, if the lunchers were shoting I wanted it even more. That is why I adore TfOne brave commander. It brings accuracy and gimmicks in the very good blend. Idk I might be wrong, but man don't tell me that Animated Cybertron or Prime gimmick weren't enjoyable. The thing is back then, they did it well, and now, asides from Tackara they do it badly or not at all.

[@MidnightVCoco]

a company going fully digital hurts them in the long term. Atari anyone ? That company tried to be ahead of the game and went bankrupt for it

[@Chase_Productions_was_taken]

Hasbro try not to make bad decisions challenge (impossible)

[@brandonchristopher9230]

Writing is on the wall. Hasbro will most likely be short sold off in ten years. It's already started. These are the classic halmarks of every company that ever was. Consistant mismanagement, huge lay offs and downsizing, constant leadership change, and what is usually the final nail in the coffin, turning away from the industry that got you started. Next is a slow spiral where stockholders now bet on stocks to go down and they slowly ride that spiral(making profits the entire time) until they can't sustain the spiral anymore and they sell off all the properties to the highest bidder.

[@Exar_Kun]

Hasbro’s movie studio worked out so well!……. Oh wait.

[@sweetlogo]

Dump the IP's and license fee and focus on the properties you already own.

[@ShaneSkaalerud-nk2jk]

The toys are so expensive that no one's buying them. Or it takes a very long time to get them. You have to save up at least two months maybe 3 months just to get one action figure.

[@jaysonlee4394]

Havent purchased a mainline since Kingdom.. Switched to 3rdparty legends scale Newage,Magic Sqaure,Iron Factory and a few MPS here and there..

[@nickd6303]

So there's not much planned until 2026? Why not use his connections with Microsoft to reinstate their activision library .

[@OneThirtySeven_Toys]

Its an easy knee jerk reaction to read a headline like that. But for an American company, and with the economy, govt and their bonehead decisions. Throw in analytics, financial experts. Cost of operations / living, how media is consumed. Their main consumers are old people and there is only so much nostalgia they can milk. The people buying the toys are not consuming the media, and the people consuming the media are not buying the toys. With the large shift in commerce, companies having to do kickstarters to actually make toys people want. I wouldn't be surprised if Transformers just disappears from stores again like they did until they figure out what they can milk out of collectors for the least amount of money. Japan and other parts of the world will always have a demand for the toys, but America retail stores I honestly would be surprised if they're around in 10 years.

[@sci-fi.tsunami]

The way they decide which characters to produce is really stupid. They overproduce certain characters while completely ignoring others. Then they can't figure out why sales are down. They should ask us, the fans, what we want. Post some polls or something. But instead, they make whatever the hell they want with no rhyme or reason & we have no say at all. They want us to mindlessly consume whatever they fart out.

[@OneThirtySeven_Toys]

@@sci-fi.tsunami its not just that, hasbro is just horrible at distribution, its whatever retailer has the bigger contract. So its always going to be target and walmart, stores like ent earth, tf source, etc get the scraps from big retail. The exclusives drive business to specific retailers, think EA and madden. And bad e-commerce design from those big companies on top of hasbro having a horrible direct to consumer model. They are literally cheddar bob'ing themselves. Perfect example is tarn, they host a live, say pre-order Tarn. That figure was on pre order for almost 2 years for me, I just canceled it. Same with Menasor, I was missing the last two bots, pre-order 2 years and hasbro announces a complete box set. RIP

[@CoolManCoolMan123]

​@@sci-fi.tsunami we have had 30 G1 optimus primes, with the fan polls, we'll have 100 optimus primes.

[@mindwipe8788]

I agree on ditching gimmick toys and adding back core class as well as new size classes between Deluxe & Voyager and Voyager & Leader with their own price points.

[@eeveeofalltrades4780]

Yeah. Gimmick toys are made for kids; except kids don't like them and prefer the ones you can actually PLAY with.

[@Frenzy80]

Hasbro creating less figures, I just hope for us, it will not increase the FOMO for us collectors and make it for the scalpers more profitable. If thats the case, I am completly out.

[@isaacparker7634]

The talk all the time about the need to end gimmick toys always hits weird as someone who grew up on Unicron Trilogy, where everything had a gimmick. But the gimmick was something like minicon activated weapons or combining with another bot or cyber planet key activated weapons rather than something like a one step changer

[@WokeDEMOCRATShaveASPD]

I’m kinda in the boat that they shouldn’t make toys just to make toys. To make sure it’s worth it when they do. Things people want. I want the ones that look cool and are engineered well. Let’s get a reissue of thinks like Bayverse Mind Wipe

[@sci-fi.tsunami]

They're going to license their IPs out to other companies but look how poorly Super7 is handling it. I have Ultimates Bludgeon & Banzai Tron. I would LOVE for them to make all the other Pretender shells, especially my favorite, BUGLY. Nobody even remembers Bugly. But instead they made a bunch of random stuff like that alligator thing & only 1 of the Insecticons, Bombshell. Which briings me to my next point, who the hell decides which characters get made? What kind of psycho-lunatic do all these toy companies hire for that position? The figures they decide to produce rarely ever make any sense. Why would you produce only 1 of the Insecticons??? Why would you tease us with 1 Pretender or Action Master & then never make the rest? Super7 was perfect for non-transforming figures like the Pretender shells & Action Masters. And why would Hasbro release a ton of 2-packs but sell Topspin & Twin Twist separately??? Have you ever seen anything dumber than that? Topspin & Twin Twist are an automatic 2-pack! WTF? Why does every toy company constantly drop the fuckin ball? Were they jerking off on their lunch break & then forgot to wash the lubricant off their hands? Seriously! The same crap is happening with Mattel & Masters Of The Universe. And Mattel is a million times worse than Hasbro could ever be. The level of Mattel's stupidity & incompetence is absolutely mind-blowing. I cannot believe how stupid & ridiculous that company is. Then combine it with Walmart exclusives & you can just kiss it all goodbye. GAME OVER MAN!

[@quocd5580]

Thank goodness for 3rd and 4th party.

[@mrspeigel3593]

They announced this years ago...wait Playmates wtf

[@LeeONardo]

Well for me personally - getting the Combaticons, SS86 Megatron to go with Prime, Excellion and Devastation Sideswipe as a bonus to go with my 5 pack Sunstreaker ... yeah I'm completed after that. Drift potentially getting a new figure is cool. With all this mess they are getting themselves into I'm glad I'm at the end of collecting.

[@SkyLynx8888-ut6gq]

The way I see it, For starters baller idea to have playmates do power rangers they’re gods Second off I don’t mind if we get less stuff, Sure less figures more game (stupid idea) but the way I see it is they should Do something to help with this game idea Example being trendmasters, The Godzilla figures they had use to include micro cassettes and stuff, so have like an RID 2015 thing that allows you to scan the figures and put them into their game, And if kids want these cool characters in a game, They can buy a figure and get the thing they need Theres many ways to tackle this problem, But all I’m saying is IF THEY DROP US IM GOING TO COMMIT A CRIME

[@publicprofilename4273]

Not every figure I've missed out on, has been due to not finding it, I confess. I am disabled, I'm blind. I am on a very fixed income. I have extra money to play with, but I have to very strictly schedule, and budget to do so. If a preorder says May 1st, or "early March" whatever, then that's when I will have the money for the figure. I cannot count how many preorders, I've had to watch go by, with me not being able to pay for them, because they come out on like the 20th or some other random day in the middle/end of the month. Just last week, that was freakin Ramjet, been looking forward to that dude for YEARS now! What this also does, is rule out me EVER being able to do the thing with Amazon, where if you've had good payment history with them for a year, they'll finance stuff for you over 5 months with no interest. Every single time, I miss a preorder, guess what? So, it hurts me in more ways than one, and it's not my fault! I have decided that I'm no longer preordering transformers, and with their stellar distribution, my not being willing to overpay either, means the only figures I'll be able to buy, are the crap like Quake, or legacy Arcee, that I don't want. In otherwords, screw you hasbeen, me and my couple hundred or more a month, are going RC car shopping "my other passion, that has always taken a backseat to my toys, til now"

[@SixshotRevan]

Chris Cox isn't going anywhere unless Hasbro stock drops so drastically that their board has no choice but to remove him. If we actually get good games out of this, that would be one thing, but that's looking less likely after Reactivate. Worst case scenario, we'll still have Takara making actual Transformers. The import costs will be staggering, though.

[@robertwoods5169]

Switching focus to gaming HASBRO REFUSING TO INVEST IN TRANSFORMERS REACTIVATE right like they are going to do anything

[@withertempestprime8718]

If they but all there eggs in gaming, and make trash games there cooked.

[@JeffreyKyleDin]

Takara is probably going to find another company to produce their products. Takara already has a new series called Shinkalion and these toys are not produced in Hasbro. This is a bad sign for the Takara/Hasbro relationship. There is even a successful cartoon series in Japan that are not released in the US.

[@B1GCORE]

I want this CEO out of business anytime soon.

[@MiXVoy]

HasBro should localize Takara Tomy's Shinkansen Robo Shinkalion. We don't care about cultural relevancy.

[@eloosive]

Hasbro has pushed me towards giving more consideration to the high tier “knockoff” brands that simply do a better job at design and execution. I was hoping they’d stay competitive and get with it for TF fans as far as their offerings, but oh well. IP licensing, ok. But look, if I buy a knockoff “Megatron” that’s more “Megatron-y” than a Hasbro one, but has a nicer design, clever transformations, better looks; I’m not going to care if that knockoff company names it “Gun King”… it’s still Megatron, and a better one at that. I’m less interested in any Hasbro Jazz versus a BingoToys BT-07 Jezzy, for example. Hasbro just doesn’t have magic anymore, and runs on trying to warm up nostalgia.

[@SH3LLSH0CK3D.]

We need a Luigi Mangione of our own rn

[@nnemov22]

Hasbro is in the beginnings of going out of business, Chris C. doesn't want to accept that he is working for a TOY company instead of a Video game / PC company. He is running HASBRO into the ground. What they can do is start a child company and have it doing all the video game development etc and leave the old company to what they have been doing since start (Make toys). #HASBRO

[@earthmover_thr1000]

oh no

[@spectrelobo1581]

Hasbro might pull a play from the Toys r us playbook but are fumbling like GW and Disney

[@MrKickdoh]

Don't have to worry so much about Transformers. Takara will almost certainly never stop making Transformers toys. Just import. TBH, you'll probably get better toys out of Takara given they wouldn't have to put up with Hasbro b.s 🤷‍♂️

[@DonCamua]

Let Takara Tomy take over Hasbro Toy Market

[@thecampingyeen2524]

wait they wanna work on games now, yet they canned reactivate?? am i getting this wrong?

[@christianflores1724]

HASBRO won’t learn To get away from the kiddie / gimmicky line! They should Put out All the New figures out on 1st of the month similar to Lego and how they do it. Lego is still the number 1 toy company and they manufacture other products but meanwhile HASBRO can bearly market for there toys or movies. And the only good games they they made was Xbox 3rd party game. HASBRO Transfomers games sucks. And they want to make games even though Tf deactivate got canned!!! I hope musk buys it out !!! THIS CEO SUCKS! They failed every attempt for whatever line! I can see it happening where HASBRO will go BANKRUPT!!! Transfomers has been a hit or miss.

[@ZZtheDark]

Welp, I look forth to more Transformers animes. Thanks for nothing, Chris Cocks! 2:53, yeah, right! That works back then but now, it seems your decisions AREN'T Working, eh Chris? We often wonder why. Citing Disney as an inspiration is just the last thing you're gonna make as a mistake, man. Look at Sonic Movie 3. Shadow merch has run out and it's doing pretty well for itself. What's the toy's excuses here?! 7:10, you got that right. PR has been on the low ever since Hasbro's lead and to see this, it really puts a very dark turn for the worse. 8:57, wait...3 waves?! Looking at markets outside of America, toy markets are doing fine. Guess the problem really does lie in Hasbro CEO's decisions. Who knows? I'm just a guy looking to be an artist on something big. The future holds a lot of things. We dunno know yet but...something's gotta do something.

[@NachoCheeseHotCake]

There's a lot going on, and we're probably going to lose A LOT more than new Transformers. At least for awhile. Expect a rough decade, but who knows. Maybe it'll make a comeback once the dust settles.

[@gleamingcolt]

Honestly, this is the dumbest thing hasbro could do Maybe they should actually market the figures, or maybe slow down on the gimmick ones that nobody buys

[@jasonwalker9963]

Kind of fell like Age of The Peime is a curtain call. Since Habro wants to make less toys, just be and IP and lease franchise out. Get into video games. There QC and cost cutting gonna get worse.

[@DefConprime28]

If you go to clownfish TV they've been talking about this. How hasbro is now just becoming an IP lifestyle brand look what they did to dungeons & dragons. So yes they are slowly ditching their IPs

[@anotherrandomguy8871]

You’d think they’d do what they tried to do with WFC and Reactivate instead. Release the game and the figures of the character that are part of that game (possibly AFTER the game released and is decently recived, and isn’t in devolopment hell like Reactivated). But that takes a lot of planning too I guess, plus this would mean they’d mostly sell TF game figures instead of TF figures in general of the idea is that they won’t produce as many figures as they did. So maybe that’s not the best idea on my part.

[@Darkz3ed]

They can go bankrupt just after they make an Armada Jetfire and Overload compatible with Legacy Armada Optimus Prime, for all I care.

[@teeveeparty]

This is a lot of sky is falling nonsense. Oneof the reasons the article gives is that hasbro is producing less of each item. That doesn't mean they're backing out of toy production, they're trying to avoid the overstock that existed after the covid boom.

[@misterwilhite9211]

At this point am firmly convinced Chris Cocks made it his life mission to sabotage Hasbros legacy

[@JoePal-c3n]

Maybe everyone should just ditch hasbro because Hasbro is doing that to all the brands they own. Not making as much and pissing off the fans and collectors

[@bbrigman9382]

Hasbro doesn't own the Star Wars and Marvel IPs, Disney does, so where would these IPs be outsourced to? That said, I would love to see a micro line for gijoe similar to Jazwares MGS, but better scaled for titan masters ... i.e., Diaclone Reboot, for example.

[@joshm1169]

Crazy how he wants it to become a video game company when all the games that come out are garbage shovelware kids don't want or mobile games kids ALSO don't want. Reactivate seemed promising and look how that turned out. IMO the upcoming releases show a huge dip in quality across the board, even though they're going to make less of them, which just doesn't make sense to me. Chris Cocks needs to be kicked out ASAP

[@amptransformers2257]

They can suck out their action figures to anybody to produce. As long as they set standards and make sure they are being followed it should be fine. Transformers though can not be produced by just anyone. It takes a whole different set of skills so i think the transformers toys will always be made in house. Most other brands will most likely eventually be produced elsewhere.

[@sci-fi.tsunami]

Just look how badly Super7 messed up their Transformers Ultimates! The character selection is idiotic. Who makes only ONE Insecticon? I mean really! 🙄 I agree, they need to keep Transformers in-house.

[@TF_LoRdwashere]

This is a shame

[@apa7783]

I do wonder about the future of action figure collecting down the road because kids just don't seem to be that into action figures. Marvel Legends is collector driven as is GIJOE Classified, same with Black Series. Star Wars TVC is mainly older collectors like me. Hasbro has tried to get kids into Star Wars toys for years but none of them seem to work. They had those animated style 5" Star Wars figures a few years ago and the 5POA figures don't seem very popular. Then there's the current Young Jedi Adventures toys being discounted and sent to Ollies. I see Mission Fleet on clearance a lot but they seem to keep making them so maybe that one's actually working. Transformers is the only brand that keeps bringing in the next generation of kids with movies and a new cartoon every three years. Although the movies haven't been doing as well lately and even the recent cartoon only had two season. So if kids are buying action figures which ones are they buying? Minecraft and other video game toys. Sonic figures for sure and some Mario. Pokemon figures maybe.

[@tiagosales4913]

We need more non g1 inspiration in mídia. Not everything needs to be g1