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Discover the incredible story of how Hyundai, a virtually unknown Korean automaker, conquered the Indian car market with the iconic Santro. This captivating video takes you on a journey through time, exploring:
Hyundai's bold decision: Learn why Hyundai chose India as its launchpad and the challenges they faced entering a crowded market.
The Santro revolution: Witness the birth of the iconic tallboy design and how it disrupted the Indian car industry.
Marketing magic: Uncover the secrets behind the Santro's successful marketing campaigns and its impact on Indian pop culture.
Industry impact: Explore how the Santro's success paved the way for Hyundai's dominance in India and transformed the automotive landscape.