Hyundai x BBC | An Archer's Journey: From Wood to Gold

How has Korean archery achieved international prominence? For the past forty years, Hyundai Motor Group has always been there. And it's a story of support, dedication, and success.
As a dedicated archery fan and sponsor, we continue to foster the sport through global partnerships and projects. It's our way of inciting everyone to pick up a bow and give the sport a shot.
Meet South Korea's first World Archery champion Jin-ho Kim, introducing Hyundai Motor Group and archers' journey in a mini-documentary made with ‪@bbcstoryworks‬.
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