i got rid of (almost) everything

[@Dayroom]

It’s complete. She resembles a sophisticated Korean grandma. The wardrobe is Korean grandma 1980s and some modern twists.

[@katieb3929]

This!!

[@KyliePaz-f8s]

Lol y’all need to touch grass this is nothing like that

[@calistafalcontail]

Nah, she looks like one of those awful "new kids"-boys now....the ones that always looks homeless and scruffy and all elegance and femininity is gone. Maybe also because she starts to look bulky. Hollyweird is really doing its thing.

[@hannywhyy3415]

Lmfao this comment was way too funny I’m crying because it’s true 😭

[@sixtylimes]

yesss

[@allisonbarnes3605]

As someone who studies climate change and takes passion in learning about the consumption and trend norms of the fashion industry. I really hope that everyone who watches this video focuses on one particular message that Emma sends out. The message that people should not purge to buy more, make what you have out of your closet already. Please do not get inspired by her purge, but by her change in mindset. She is admitting that the cycle of buying and purging DOES NOT work! Trends are ever-changing. Also, although it isn't mentioned in this video, the quality of clothing keeps getting worse. So use what you have, whether it means dyeing the fabric, tailoring it or upcycling!!

[@HeatherFoster-nk5vn]

I agree with her sentiment and I hope it is genuine. It does really appear as though shes simply going through another fashion phase though. Right now, many people are poor and disenfranchised so I wouldn't be surprised if the rich start emulating the poor and drastically reducing their wardrobes down to the most basic elements to come across as more relatable or less materialistic. There is also this sense of optimization. A big complaint being that she is overwhelmed by her options in a way that is stressful and time consuming. I assume that your average citizen does not have to worry about having so many clothes that it takes them two hours to put together an experimental outfit. Many WISH they had that problem lol

[@emwao]

mending clothing is a lost art that i think alllllll of us would really actually love doing.

[@EmL-kg5gn]

Yes! I hope she can stick to this change and get more help if she’s struggling. Shopping can be addictive, it’s a hard habit to break. Videos like this make me very thankful for my limited budget and limited space. By everyday standards what she’s left with is still a lot of clothes and I hope she’s able to appreciate them!!! Edited for clarity

[@chloes5708]

THANK YOU for this reminder! This is so needed! I am so curious, what kind of program are you in? I'm also studying climate change but my program is called "environment & sustainability" with a bachelor in environmental studies. Since climate change studies is so intersectional, I'm always interested in learning what programs touch on the topic.

[@kodafynest]

@@HeatherFoster-nk5vn with the advent if shein and temu. People probably have more clothes than Emma!

[@katsayler291]

if your watching this video for “realistic” or “relatable” content, you’re not getting it. she is a FASHION influencer. this is her collection. this is her passion.

[@lmybeloved478]

Literally. Ppl are projecting in these comments sadly 😭

[@hannie2122]

Yepppp

[@iamjoshdelacruz]

People need to learn the difference between "relatable" influencers and "aspirational" influencers.

[@arianatorpocobaltazar6054]

well i can relate

[@kodafynest]

It's actually very realistic and very relatable. First time I've ever seen someone actually embrace who they are on social media and not follow trends. It's inspiring, I can now go into my closet and find pieces that represent me. That was her entire point!

[@doloresfey]

Only Emma could make a closet overview into standup comedy. Love the direction her channel is headed. The access to brands and money may not be relatable, but her energy will always be one of the silly girls. Remember she’s young and deserves compassion like anybody else.

[@lagoonalust]

from saturation core vsco girl to capsule wardrobe with prada peices! haha so amazing how taste forms with time. stunning

[@emege47]

it's money

[@ThaRealShanz]

@@emege47you can be broke and still have style/capsule pieces..don’t be bitter

[@emege47]

@@ThaRealShanzI'm not poor but i dont think i can have prada, that does not make me bitter

[@punkcrown629]

that's not a capsule wardrobe... like at all

[@gusfring]

taste…….

[@kayleemd63]

Bruh I was like did they just recommend me an old Emma video when I first started watching but then realized lol love this

[@judevictor7240]

Because you've used Bruh, I just want to check before I assume - are you a fellow South African? 😂

[@agentxstudiosofficial]

frfr my exact thought as well lmao

[@Codyyy111]

i’m confused why you thought it was old when her hair is something shes never had before

[@kayleemd63]

@@judevictor7240 lmao I wish! Just something I’ve always said 😂

[@kayleemd63]

@@Codyyy111 it was just like the first couple seconds of the video when it was her younger, I just clicked on the video from my notifications and it started automatically playing so I didn’t see the thumbnail or anything beforehand.

[@colbyandbrennen3543]

That throwback intro made me realise how many good memories we have with Emma. It's so crazy (and honestly sad) how much time has passed.

[@Rose-ex3fo]

it is sad. seeing those old clips made me almost emotional

[@supercoolwhooo]

true the fire

[@gilliandooley-ct9wd]

Why is it sad? We are growing and learning.

[@junnybear957]

don't be sad about time passing unless you've done nothing with it, which as a human is pretty much impossible to do xx

[@naira1618]

We grow up with her 🤍🤍

[@Cashhhhew]

When I turned 25 I went for the capsule wardrobe and it felt so GOOD. I still had clothes from high school at that point. But the stress relief from having such a simple yet diverse selection that’s easy to organize. Obviously mine is, at scale, a lot smaller than yours lol. But I’m not a fashion content creator so it makes sense! Having done this makes moving so much easier. And it also makes me appreciate my clothes so much more, helps me invest in actual quality pieces over quantity of stuff that will fall apart in a year. And I find that accessories are much more fun to explore with changing up the looks!

[@OnlyMusic16]

I think Emma owning up to and admitting her own weakness to consumerism IS relatable. Even if she can afford and own far more than the average person, she's showing that anyone and everyone can be susceptible to the image-obsessed drive to own more, even when we don't need it. The message here is great, and it's refreshing to see her accountability and drive to change what she knows is a problem

[@evergreenx99]

she’s inspiring allll of us to own up to it as well, using her platform to create change. I wish influencers and those with power would do this more often, talking about the hard stuff. ❤

[@doppio_]

off topic but WE LOVE DEANNNNNNNNNNNNNNNNNNNNNNNNNNNNNN

[@Z5Z5Z5]

@@doppio_ I was about to say DEAN PROFILE PIC

[@hydro6917]

I love how you talk about your clothes and how they make you feel instead of dropping designer names it shows how much you truly just love how clothes are a form of epression and style

[@user-wx5dp]

THIS. you can see that she really appreciates them

[@srhrwn]

I don’t see why you guys are upset… she’s a fashion creator.. she has an upscale closet.. you knew what you were clicking on.

[@jojobee42]

Maybe because lots of people are going through hard times financially right now... And they forgot that Emma isn't just some "normal" next-door-neighbor girl ~ she's actually really wealthy.

[@alebi109]

It’s because it destroys the illusion that she is relatable (which is something she’s trying hard to convey) and also because it shows her lack of self awareness. That being said, i still enjoyed the video and still am interested in her sense of fashion

[@avery-4223]

totally agree - she can acknowledge her privilege without apologizing for it, we all know who she is now. she has been very upfront with her wealth without bragging. do you want her to fake authenticity and being poor???

[@Hollye98]

@@mochiiibbyyyactually more stuff goes to thrift stores, can be donated to homeless shelters women’s shelters etc.. you can personally go to those places to bring that stuff there. Stop spreading lies.. they are definitely in need of clothes

[@miamiapia]

@@mochiiibbyyyif people already over consume, it's not a negative that they eventually get rid of it. it is going to end up in a landfill regardless but it could also lead people to donate their clothes to local charities. it's really not a bad thing to get rid of clutter in your life you don't need. why should someone be forced to keep clothes that collect dust and take up room and are never being worn ?

[@astrida5943]

I love the way this is edited. It feels so much more raw and simple, I actively listened and sat through this entire video fully attentive.

[@jankyginge]

THE EDITING IN THE BEGINNING YES GIRL

[@justinrojas3077]

I really applaud you on this. I hope you continue to post on how overconsumption is negative

[@Maria-02020]

@@justinrojas3077 She didn’t really say much about the negative impact of overconsumption and proceeded to show of hundreds of items. Just because it’s basic minimalistic pieces doesn’t mean it’s minimalist.

[@morgofroyo5466]

I hope she keeps it up, it’s been a long time coming. As she’s gotten older I feel her habits around buying clothes has trended more this way and I hope it continues. It tracks with how we all eventually come to this conclusion with age.

[@hiddenijenhuis1827]

ur joking right

[@stephanie3087]

I still consider having 20 bags over consumption. But I do appreciate her honesty in her podcast. I hope she keeps it up too

[@abbycollins2003]

she actually has made multiple podcasts episodes on this exact topic and experience so she probably did not want to be super repetitive but she is definitely talking about the negative effects of overconsumption.

[@nicolazuli]

She is 23 goin on 24 - let’s all just be nice to her growing up in the public eye, just because she has self made enough money to have wealth - doesn’t mean you just bully a random person online - she’s still young and a delight and figuring it out - We are all just doing our best

[@khyatiurfmaya]

Nobody is bullying her, at least from the comments I saw they're just poking fun at how she thinks it's a capsule wardrobe...you know, like a good companion would. There's no harm in that.

[@eduqloo]

@@khyatiurfmayawhen someone who has talked openly about struggles from negative opinions online, and her deep struggles with addiction, anxiety and depression, it’s not all in fun. i think it not only shows a complete lack of empathy but a lack of self awareness from the very people who scream hypocrisy to go out and send internet hate

[@khyatiurfmaya]

​​@@eduqloo my bad, I didn't really know that about her. I mostly just follow her for entertainment.

[@hopegold883]

It just strikes me as so absurd that people come to an Emma Chamberlain video to vent their rage. Do they ever feel any joy at all? I guess whatever works, as long as they’re following through on their ideals with activism (beyond leaving KZbin comments).

[@georgiagee275]

I agree- ppl need to leave her alone

[@lily.b.trone.]

this has honestly helped me clean out my closet. I have so many things that I just don't fit me or that I don't wear anymore and it feels so good just to have it clean. thank you.

[@Mininarosa496]

I freaking LOVE this types of videos, it is such an inspo knowing that plain t shirts and tanks are really beautiful and a key item

[@mariahbaker1822]

This video made me realize I don’t have any “plain” shirts and I need to up my game

[@imstressedbuturnotsurprise3561]

I'm genuinely shocked that so many people are expecting a 23 year old millionaire who is invited to fashion week, the Met Gala, is friends with the Kardashians and other celebrities, has 12 million subscribers, a successful podcast and business to be relatable. She is a wealthy public figure who has worked her way up to the point she is now and is being open about her experiences and reflections of her life, habits, downfalls, and personal value. This is literally her job so of course she has more clothes than you? She admits how gluttonous she was and at the end of the day, yes this being ~5% of her clothing items is incredibly un-relatable to YOU but so what? Why should she relate to you? Just be glad that she's improving herself. She will never be relatable anymore and will probably be out of touch at some points but you need to just accept that.

[@karamel2008]

Yeah and its also like a lot of upper middle-class people who prioritize fashion and clothing have a lot of clothes as well. It’s about what you spend your money on. I do not see why everyone is so upset

[@autiebae]

Hey👋 I’m not a millionaire and have had around the same amount of clothes as Emma. The sentimental value that certain clothing items hold makes it extremely difficult to let go. She’s clearly healing.

[@autiebae]

Love your comment

[@karamel2008]

@ Exactly! Building a closet is a matter of self expression, overconsumption is a terrible thing but i don’t think the amount of clothes she has defines her wealth or her consumption habits. Its a matter of personality and priority in my opinion

[@user-bn6pc3rr4u]

fr idk why everything has to be relatable! People are honestly just mad whenever someone has more than them. My take is that if people are successful we should be happy for them and move on instead of being mad at them because of what you’re lacking. Be motivated instead or smth productive, jealousy and having a pity party doesn’t get you where you want to be

[@srd1283]

I love it when a “anything goes” episode turns into a KZbin video

[@britta.m]

my exact thoughts

[@mariaaaxotiny]

literally had the same thought

[@vcanessa]

RIGHT

[@sarah4247]

YES

[@natalied.6106]

YESSS

[@esther2636]

I don't usually watch your videos anymore, but came back to see this one. You changed so much girl! I used to watch you all the time (we are about the same age) and it is quite cool to see that you changed so much over the years. Stay happy! And if I may: Good underwear really changes the look and they way I feel in an outfit, a good bra and seamless underwear are my staples.

[@stevenmatthew07]

The quality of her recent videos has been EXCEPTIONALLLLL … like the moving cartoon drawings are you kidding!!!??.she’s rly coming into her own( the videos have always been amazing, they’ve just evolved and I’m loving it)

[@leahrose-yt]

straight up CINEMA

[@eviekeats4173]

it's great that she did a clean out, but just a reminder for my friends who are also feeling fashionably-insuficent that this is actually still A LOT of clothes relative to the normal population!

[@misstrashstar]

@@tuuli8553she bought it with her own money she can litteraly do and own whatever she wants

[@g0o0ey]

@@tuuli8553that’s exactly what she said in the video

[@darrenradcliff]

it’s emma chamberlain if you expect someone rich and famous who is known for her aesthetic and fashion to not have a lot of clothes then your expectations are wrong

[@andyandbee]

⁠@@tuuli8553right?! If that’s 5% that’s crazy.(and yes we know that’s why she did the video/that she’s a fashion creator person, etc.) I wonder how much people like the Kardashian’s own now. It’s all so interesting to me lol

[@yee3133]

she literally said that in the video

[@mjewrites]

just watched someone wear 37,000 different variations of the same shirt and was thoroughly entertained

[@juanipunki]

LMFAO SAME

[@neiel6169]

😭😂😂😂 trueee!

[@Aueshhh-tm6oo]

Like how does she do it😂

[@SCREAMINGINCOHERENTLY]

Same 😭😭😭😭😭😭😭

[@aranzaaranda]

You’ve inspired me to really clean out my closet & just stick to items that are comfortable to me. Thank you for being you.

[@brisa3767]

"She is so unrelatable" well she never was lol I'm a mexican girl so her life was never relatable to me. I think she is iconic and she deserve her money and yeah ofc she has prada bc that's her job dude

[@cowboylikeme854]

Exactly like why are people cribbing about being broke ☠️

[@ashhulee]

I agree! I think she stopped being relatable a long time ago. What I do appreciate about her is that she hasn’t forced the idea of being relatable as she’s grown her income. I think she’s aware that she stopped being relatable a long time ago. I think she did well in setting up her business and her partnerships. She doesn’t do affiliates where she’s “linking” products to buy for a “discount” with her.

[@marziafan]

I don't understand why people feel the need to relate to everything a creator puts out in the world, not anybody in the world can be a complete mirror of you and get out of your head for a little while anyway, how else we would grow and evolve as a person if our particular experience was all we knew of the world

[@Bobjenner1787]

This!

[@SwifferSweeper23]

A model for Prada has multiple products of Prada in their own closest?! *Gasp* It’s almost like she has a career in fashion which would explain the greater than average amount of clothing a normal person would own.

[@sairaphim5447]

I really enjoyed this video, felt like we were going through your current closet and trying on clothes as friends. Your personal style and aesthetic has just grown and gotten so beautiful over the years!

[@sethcox6787]

The hair plus the looks is giving me 90’s lesbian which is a major slay and works for her

[@Iliadisko]

My thoughts exactly

[@krystian4725]

Exactly the same

[@mayashantal4634]

I was actually looking for this comment

[@s-hb6zk]

Somehow even the posture gives it😭

[@ciarrawisdom]

Yesssss

[@savanaahava7647]

Emma’s confidence is so noticeable these days!! She is immaculate ❤❤

[@maja.bocianowska12]

Respectfully, she’s giving lesbian friend who works at the cool coffee shop vibe and I’m loving it

[@MonicaRo91]

I literally Googled if she recently came out lol

[@linneaburke9934]

⁠@@MonicaRo91she did?

[@MonicaRo91]

@linneaburke9934 No, I just Googled it to see if she did, because of her new look lol

[@Baconbits888]

Its giving Adam McIntyre

[@clarajulia8181]

I thinks it’s unfair that she’s not queer ngl

[@sarahleebeauty6761]

she’s a fashion girl, i love this for her. this vibe is a dream to be able to have everything go together and be comfortable. this is inspiring me to do my closet clean out to make room for more clothes haha i truly relate to her style so much, simple, comfortable and sleep shirts..

[@javieraz2875]

emma, you've grown so much. I follow you since you were like 16. your videos were the perfect excuse to improve my english. you became a friend to me, a great company because i saw you like someone very human, complex, layered with flaws and beauty. i always saw you as someone who wanted to be better for themselves and for others. you've been a great inspiration and even though this may come across as cheesy, i'm really proud of you. you've changed and that's beautiful because that's life. i'm so happy to be a witness of your growth as a woman. i keep you very dearly in my heart even though i don't really know you. you have shared your experience as a human being and with that company, i've grown too.❤

[@Kate37_]

Why’d this make me tear up 🥲 you have a beautiful way with words. Take care ❤️

[@Mo-rn8sj]

Emma is so unknowingly funny i love her

[@amogus5902]

This video came at such a strange time, because I got back into watching Emmas old videos where she would go shopping and had tons and tons of clothes, and I was starting to get insecure about my own wardrobe, because she had so many incredible pieces that I could never own. So her posting this right now is a fantastic reminder that clothes are just clothes. Wear what you want, and what makes you feel comfortable, and trends are just temporary. She highlights so many classic pieces that could be worn at any time with anything, and I really appreciate that. I dont think she will see this ofc but I love this video

[@eterna1flame]

I love this! Also something that’s helped me if you don’t already is thrifting :) you can find so much! And you’ll discover your style even more :)

[@anonymouse0123]

genuinely obsessed with this video. i love any fashion content on youtube and this was so entertaining to watch, beginning to end. thank you for blessing us!

[@r7mangm313]

SAME

[@graceogieriakhi5760]

same. thoroughly enjoyed

[@kodafynest]

Same! 60 mins ! She is a genius

[@IkerUnzu]

the beginning 🥲🥲 brings back sooo many memories

[@taylorsifuentes8770]

wish you didn’t delete your last video Emma. Hearing other’s experiences really helps people know that they’re not alone feeling those things ❤️ love you

[@Jake-n3u3z]

What was the other video that she deleted about? I’m curious now.

[@spicykimbap99]

I can’t fathom how long I’ve been following along and keeping up with her on KZbin. A big flashback to the OG 2017 videos.. almost 8 years ago like wHAT?!?? I remember being so obsessed with her energy back when I was in high school, idk she was just so fun to watch. It’s impressive how she still has that spark in herself to do these videos, even though it’s been a while since she used to upload more often. She’s off to broader horizons and I will always be here watching and feeling proud that I had her funny shenanigans to watch and get me through my late teens. Much love to Emma and all her work and dedication to her channel and audience

[@ManiuGugu]

Everyone, the queen is back.

[@meghansullivan6812]

Bro ikr? I remember finding her "pull an all nighter with me" video in summer 2018....feels like a lifetime ago!

[@gumgum2740]

As someone who struggled with overconsumption as a teen just like Emma was I can relate to this so much, feeling the need to own as many pieces and different kinds of clothes as possible (and makeup) to feel like I was “fashionable” or “trendy” when it did the exact opposite affect for me and made me feel lost and frustrated with my own closet and style. I’m 20 now and decided to deep clean that same closet a couple of months ago. It is so small now and the amount of stuff I got rid of made me feel shameful but I also felt really good knowing the self control I have now of not buying stuff I don’t need specially just because it’s trendy it popular now I buy (rarely) stuff that I know I’ll wear a lot until it’s rags. At the moment I just have in my closet my favorite pieces and stuff I have been wearing for years and still do and have always loved, never felt more proud of myself. If anyone is struggling know that it is hard but you’ll get to this point of normal consumption and self control and it’s the best feeling ever, thank you so much Emma for helping me realize this and encouraging me to do the same about my problem, take care everyone 💕

[@cjr790]

This is a reminder to be thoughtful when “decluttering”! Some clothing you might not like now but you’ll be really glad to still have it in a few years! Especially since the trends are leaning very minimal atm. I would recommend donating/selling the stuff that doesn’t fit and that you really don’t like, but the stuff you do like but don’t often wear can go in a bin in that back of your closet or under your bed! And then you can shop your old wardrobe in a year or a few months :)

[@junnybear957]

yessssssss you're so right, I've been so grateful to myself ever since I started doing this. some things I've ended up deciding ok I'll probs never wear that again/that's not my style anymore, but most of it has been handy to have as back up especially clothes that are smaller and bigger sizes than what I am now (really handy for anyone who's weight fluctuates often too, keep those different sizes)

[@aneleh6]

Yeah, this never works, it‘s just wasting space.

[@wendyloo1159]

Yesss i gave up a furry cropped zip front hoodie with pockets about 15 years ago and i still regret it

[@emilsinclair838]

Wroooong

[@berri5769]

i used to do that but eventually it all add up and i don’t have garage access no more. i had to purge stuff i liked and was saving. now i have a daughter and i only have my jewelry stash left for her and clothes from the last 10 years :/

[@lavenderstardust2544]

Between the editing and her wit.. I’m gonna give this a yes

[@JJ-1866]

I remember the first vlogs I watched of you talking about getting coffee and taking a shit and now I'm sitting here watching and reevaluating my own life and wardrobe while you switch through unique pieces and talk about fashion and lifestyle and I love it just as much. The way you are able to grow and look back on past choices and content is honestly inspiring.

[@logandanielson6551]

never felt the phrase “oh she’s so me” this hard while watching a yt video before. just her thought process and everything to do w/ her passion and personal identity w/ clothes in general. little bit of mad genius type vibes w/ her explanations for certain pieces/variations of the same piece. I love it so much, man. never felt so seen. thx for this cute ass, fun, & surprisingly introspective vid, Emma

[@emilyxx23]

Very grown, very chic, very demure wardrobe. It’s giving grown woman era. I had so much fun watching. I love her sense of humor. Y’all. Please remember that not everything needs to be relatable to be entertaining.

[@alliibee4015]

Grown woman? It’s giving old lady.

[@juliaholcomb7031]

@@alliibee4015the clothing isn’t giving old lady, maybe the hair is what you’re not seeing past lol

[@amber4578]

It’s giving grandma

[@manderly109]

@@amber4578 grandma chic is soooo me 💅🏻👵🏻

[@lindadodd3829]

​@@alliibee4015 It's called "classy" dear. 😊

[@Izzybae888]

I love Emma’s new look it fits her so well and it’s really cute and adorable ❤

[@isabellebacosa1810]

ugh emma, i will always love you and ur honesty. the shock and disgust u feel at ur own gluttony is part of growing up. you've made a great decision by donating all those clothes. the content u created to entertain and inspire millions of people will always be special, although clothes may have been "wasted", u were and are still so young. thank you for years of fashion content!

[@Verozaman]

The queen is back yall

[@kidkro]

6:05 NO THIS SHIRT WITH THIS HAIR IS EVERYTHING

[@2calliope2]

Sooooo marilyn monroe

[@kidkro]

@@2calliope2 my exact thought

[@amaelriesterer1421]

probably her best piece

[@PowerfulStar888]

I know this is out of this video's topic but I wanted to thank you a lot Emma for your podcast and who you are. Its 4 am here and sometimes I listen to a podcast episode randomly or something to be able to sleep and tonight it was this one of yours "you're on your own journey". I'm twenty, it's my third year in college and hearing you saying that it's okay to be in your third year in college and not figuring it all out was something I needed to hear a lot as I was recently so overwhelmed with figuring out what am I supposed to do with my life that it made me burnout most of the time and don't even have the ability to think clearly because of how much stress and pressure I had. I am going to write some of your words when I get up to remind myself of them whenever I feel like losing my mind. I'll also start thinking about what do I really enjoy doing cuz I feel like this is going to help! ❤❤❤

[@Emgeeeeeeee]

Tshirts/vests: 63, Sweaters/cardigans: 39, Trousers: 22, Shoes: 36, Bags: 46, Coats: 26, Sunglasses: 15, Hats: 15

[@iloveyourmom7830]

Almost as if she was a fashion influencer! Crazy isnt it?

[@bendover04me]

And?

[@emmaschofield4132]

okay?

[@sidneymalia]

not bad honestly

[@fernanda8059]

are you kidding me?

[@ypmictteote]

It’s giving lesbian barista

[@nerodiseppia99]

I was scrolling the comments thinking the same exact thing 😂 when did this shift happen?

[@0lovetherain0]

@@nerodiseppia99she fried her hair off

[@Baconbits888]

Girl its giving Adam McIntyre

[@ypmictteote]

@@Baconbits888 gagged

[@kendradoty]

the excitement she felt with the shirt with the gloves for pockets @12:43... that's the Emma I love

[@avolynfisher]

Agree. It's interesting that she seems to have purged almost everything "weird" or unique. When it's clearly what brings her joy!?

[@sammatary]

RIGHT!? that top was cute as heck too

[@kylacas]

I adore her just being in her own vibe. It doesn’t matter that we as the public eye like her clothing style or not, it’s so cool and inspiring to just see her get so passionate about a shirt or the detail on an article of clothing. This is the whole point of fashion. It’s fun and it’s all your own. As someone who cares a lot about what people think about me, I hope I can have this freedom one day. She’s always been super cool.

[@amana_bou]

the happiness from emma posting is unexplainable😩

[@indiasong29]

get a life :/

[@marryn9065]

emma’s wardrobe has gotten so mature over the years but it’s still so emma chamberlain?! i love how she stays true to herself

[@elsie2521]

Quality content, I realized the reason I love Emma's video even more is because her content aren't for consumption anymore. Every video she puts out are very meaningful not only to the viewers but also to her! Which is very beautiful!! I wouldn't mind waiting months for this. Every video I watch of her, makes me realize something about my own life. I love you so much girl

[@lilliskye01]

emma i’m OBSESSED with your new style. how do people hate this?? it’s so chic and classy i love. keep slaying emma ilysm 🫶🏽

[@rocla9452]

I absolutely love this video! I didn't realize how much I missed her old thrifting content until that short intro. 🥺 It’s crazy to see some comments expressing shock over how many clothes she has-especially branded ones. Of course, someone in her position would have an incredible collection, especially since she works in fashion. Even smaller fashion creators have more stuff than her. I think some people have a hard time accepting that Emma has grown beyond her teenage years. And honestly, people are allowed to buy things they love! The focus of the video is really about investing in a capsule wardrobe that you truly love and know will stand the test of time, but it seems like some people are missing that point.

[@true-rv2oi]

17:20, 23:02 25:13 omg this style and color actually suits you so good 29:47 and these jeans are so perfect on you im jealous 46:48 Emma I know you said you don’t like purple but it goes so good with your platinum hair and compliments your eyes and skin tone!!

[@josephine.miller]

I really recommend you guys getting a color analysis. That REALLY helped me to downsize my wardrobe to garments that actually suit me!

[@awilliams7796]

Sooooo agree, was gonna comment this but you already did ❤

[@Z5Z5Z5]

I am very grateful you posted this, I needed this type of video to really look at myself and my closet and see what i could get rid of

[@nightlight1472]

Emma’s voice changing at the beginning made me so nostalgic🥺

[@johnnyagnello]

Here for it.

[@TheBlueMustard]

7:19 it's so important to know yourself, your qualities, your body shape, the colors that match yourself better, so you know more easily what to buy or what to wear

[@rachelclarke1247]

I love these new videos, I feel like we're relearning Emma with her sophistication, and we wouldn't have that experience of almost discovering this new and refined personality without her taking a break.

[@KayF25]

I recently got rid of over half of my clothes and Emma posting this helps so much, overconsumption of clothing is probably the most stuff people have, and I’m proud of Emma! And I love the clothes she kept, they’re easy to style with anything.

[@catie8685]

6:55 so real

[@piercedskull]

the fart caught me off guard but she is so real for that😭😭

[@swopnilshrestha6258]

emma and her unbreakable bond with fashion 🤌

[@nxemhi]

as a stylist myself, a capsule wardrobe is such an essential!! So proud of you emma!! Capsule wardrobes are amazing because like you said, every piece can pretty much be paired with each other. The color pallets also plays a huge role in this, neutrals are an essential to a capsule wardrobe. A pop of color is also important though! I love keeping colors in sweaters, vests, bags and even belts!

[@ruyaatagun5574]

1hour of emma, what a blessing

[@lidewijmeijer]

Emma: I got rid of everything Also Emma: Proceeds to talk for 59 minutes about more clothes than I can imagine

[@Aueshhh-tm6oo]

So True LMaO😂😂😂

[@tothisyouwerecalled]

When we got to the sixth white tshirt I knew we had different definitions of capsule wardrobes 😅

[@ays162]

Her life is fashion. Come on now

[@josephine.miller]

@@tothisyouwerecalledlol I had the same thought 😂

[@eurydice72]

she's a fashion creator ofc she has more clothes than u, but in the world of fashion, she has a small closet

[@duck6100]

Emma explaining capsule wardrobes like they’ve only just been invented makes me feel ancient

[@dsjienf]

sadly, a lot of people still don’t know what it is 🙃

[@muchbetterinlosangeles]

the editing is amazing! best fashion vlog ever... but style - what can we do, it is what it is. look forward to Emma's transformation again and again since 2019

[@daphnericketts6262]

“Getting to know the peace of having a normal amount of stuff” that statement is wild after this video 😭

[@kennedykings3909]

I also just realized that Emma's style is now channeling dystopian teen heroine. All of the silhouettes and technical details

[@jessicamorales5635]

Dystopian teen heroine ??????

[@ramonamorris]

@@jessicamorales5635people just be saying this nowadays, chronically online

[@woweric]

let’s not glorify that..

[@maverickbull1909]

@@wowericpointing something out isn’t glorifying it. And we are literally in a dystopia so…

[@vballforlife112]

I love how happy you are with your wardrobe 🥹

[@unqualified_bs]

I’ve truly always appreciated Emma’s sense of style. Her perspective on fashion always felt relative and real. Comfort is key at the end of the day and if what you wear makes you feel good…own it sis! It’s completely unnecessary but i fully support all 100 lives of your fashion journey!

[@toracora662]

let this teach us that dressing like a cartoon character in the same, several outfits will actually bring us immense comfort and happiness to our lives

[@meghansullivan6812]

Yes!!!! Same w familiar silhouettes and stuff

[@agneserin]

i could literally watch 5 hours of this. you are so funny but in a nice calm and understated way. you’re not obnoxious and over the top, this literally just feels like chilling with your funny friend in your wardrobe. i loved everything and watched it while i unpacked and sorted through my wardrobe (i just moved and am using the opportunity to sort through my wardrobe and get rid of a lot of my teenage clothes that i no longer like at 24)

[@kelleyhennessy7426]

you are my favorite version of you and you just keep getting better. Love you

[@heyitsbabyboop]

The amount of turtlenecks, longsleeves and mocknecks from someone living in California is sending me

[@LindsUnhinged]

she lives part time in New York

[@maverickbull1909]

Right lol

[@ssz695]

Timmothee your wardrobe is BLAND!!

[@katherinealyse6970]

Literally 😭😭

[@martagonzalez9797]

emma: I got rid of almost everything * proceeds to show you 48 bags *

[@islamae29]

i can't even imagine how enormous her old collection was 😂

[@SCREAMINGINCOHERENTLY]

PLEASE stop this is kinda like asking a freelancer who draws full time why they pay so much for iPads apps and shit 😭😭😭

[@Z5Z5Z5]

I have never watched your channel Emma but WOAH the reveal at 2:16 is def my style, like those are exactly the same color choices as me. It was a joy to watch this video.

[@aprilvose7967]

anyone else notice how much she's morphing into her mom? and I can relate to that so hard. I feel like as I've gotten older, nothing is more comforting than seeing my mom in myself. I love that for her.

[@mishcats]

i know! so endearing

[@terezamarkova2584]

Jesus, people will always find problems EVERYWHERE. Some of the people criticizing her for not being a "true minimalist" or saying "there are people without food, and you have two pairs of similar Prada shoes!!!" are really just projecting. I’m not saying it’s wrong to feel the way some of you do-I get that it might not feel relatable-but honestly, this seems more about your way of thinking than hers. If you look at Emma throughout her career, she’s been nothing but a decent human being, trying to figure her shit out while growing up on camera, building a business on camera, and having people around her who both support her and also mock her for every little inconsistency or opinion they find worth pointing out. I’m not rich, I don’t have a ton of clothes, but I still really enjoy watching her talk about silhouettes and colors. I find it inspiring in my own way and def entertaining. She built this life on her own, and she deserves to live it on her own terms. Some of these people don’t need to feel so fucking threatened by her designer clothing. Stop acting like you’ve got your views so perfectly figured out that you need to lecture on what a “true minimalist” is or if her pieces are in your view "trendy". Let’s just enjoy Emma doing her thing. It's not that serious.

[@misstrashstar]

THANK YOUUUUU! its like children commenting those things with no clue or common sense with life

[@alleybmichaud]

This is exactly what I wanted to comment!! We should all be so proud of Emma, not criticize her. Lotsssss of jealous & bitter people in this comment section, they are only projecting though 😌

[@audreyb4762]

👏👏👏👏👏

[@katiebrown4238]

Yessss⭐️💗

[@limorose]

I think for some people, me included, the expectations were just different to the reality haha. Like in the podcast it sounded like she only had a couple of items of clothing, like when she said she now has a, quote, „normal [person‘s] amount of clothing“ or when she said „1 black bag is really all you need“. That’s what I expected to see on this video and reality turned out quite differently lol. I think that’s why people are so „shocked“ (or even offended like you said). Cuz most people just associate something different when someone says they have a capsule wardrobe. Most people, I‘d assume or at least hope, are still happy for her, though, and proud of her for the life she built for herself, I don’t think that’s the issue :) Sorry if my English is a bit bad, it’s not my first language but I hope you can understand what i mean haha!

[@inhobiswinecellar9571]

i lovee her mindsets around clothing tbh.

[@harleyyangelll]

I love watching your content because I felt like I’ve grown up with you. I’m also in the same phase of decluttering my wardrobe and finding my authentic style, I love it.

[@dinanarivonchik]

I needed this. I have been going through my closet because I collect pieces that speak to me and just have stuff but don't always wear it. This last week I've made it a little habit to take a couple of things I haven't been able to get rid of and haven't worn it in forever or just haven't reached for it yet.. and put together an outfit. Loveee my wardrobe more now! Made it so clear what to keep and get rid of for myself. Thank you for sharing I like the details you share as you go!

[@BFAF-d5f]

Oh my goddd i'm literally screaming, welcome backkkk

[@luciaagostini]

the fact that I’m taking all my old clothes soon and selling them, it feels so good to watch a celebrity do this, thank you Emma ❤

[@RealizeTheRealLife]

I just remembered that she said she cleaned out 95% of her closet and she still has so much clothes. I would be sooo overwhelmed with this much clothes! I totally get when Emma said, she was wearing the same things, because it was too much to chose from. For me it was the same (just on a much smaller scale) And after I started, I was much more conscious before purchasing more. "Do I really need this?" And I still have things in my closet, that I almost never wear. (I think I need to get through my wardrobe again :D) You did a good job Emma!!! And maybe its just the start! ;)

[@alex_as_if]

Talking about overconsumption while shilling out glasses and almost every insta post being an advertisement is crazzzzzzyy

[@hiddenijenhuis1827]

thank yooouuuuu, finally someone to agree with

[@MoBembry]

I get this...but at the same time....like don't people need glasses to see? just a hot take.

[@saku.544]

well that's her job ? she's not telling people to buy every single thing she promotes. you can consume but not overconsume like an idiot, no ?

[@thischannelispointless]

You consume media and expect a perfect reality, you won't find it online.

[@thischannelispointless]

You consume media and expect a perfect reality, you won't find it online.

[@katec4615]

I remember being almost 30 watching Emma in high school, then the sister squad, all of her fashion week videos (got so excited for her 1-2 videos a year lol).. Emma from an old lady..thank you. You really inspired me to be myself all those years ago just by you being unapologetically you.

[@s.a.m.3965]

I definitely like the idea of going through my closet and keeping only pieces that I actually (would) wear and having some basic pieces to mix and match. In looking at what Emma decided to keep I would also suggest that color should be one of the reasons to keep an item or purge it. Black makes her look washed out, as do the beige colors. If you're going to keep a piece of clothing it should not only be a piece of clothing that you like, but it should also compliment your skin tone. I highly suspect that Emma is a "Spring" on the color wheel and she should look for (and keep) pieces in that color range. What's the point of keeping a piece of clothing that may look good on its own, but that washes you out as soon as you put it on?

[@emberblooming9674]

This closet vlogg with history of Emma's 38:55 clothing combined with current complete wardrobe look by look, item of clothing by item of clothing? Accompanied with elevator pitch for each? Peak KZbin experience. Will remember this video for decades to come. 10/10

[@markparkey1218]

Ember, nice compliment for Emma, personally I remember if it wasn’t for her content during the , Shut Down , many would have had much more boring times.

[@aalyssaa222]

It’s giving dystopian outfits

[@luvroo11]

It’s giving class

[@vickyjackson]

Omggg you’ve reminded me that I really wanted to find a perfect figure fitting boiler suit in denim or just washed out blue because of reading 1984 loll. I think a boiler suit isn’t flattering generally but the perfect fitting one yeah 👌🏻💙

[@fer6971]

right why are these kinda giving miner

[@em-45678]

it’s giving she’s still following trends and doesn’t realize 😭

[@planet.m00]

@@em-45678 she is everything but following trends. this is a timeless closet and you can feel she loves every single piece.

[@aliciasosnowski7416]

listened to the podcast.. was waiting for this video

[@graycesavage]

black long sleeve shirt under the skeleton one to help it not blend into your skin tone! ❤️❤️ love you Emma!

[@ChelseaFootage]

the style change over the years and the hair so gold ❤❤

[@ac34578]

honestly, this is my favourite video that you've ever made!! People are giving you shit for having a lot of clothes but you're literally a youtuber and this is not excessive at all. I absolutely adored the rundown of your favs (everything you have!)