I've Rebranded My Coaching Business

The Identity Unlock was the name we started with... But for business coaching, it just doesn't work.
Oh yeah, hit that subscribe button if you haven't already...
After a great conversation with a potential client, it was in that moment I realised the business needs to change.
I to some extent wanted to start again from scratch and build everything new, but as with any transition, you have to evolve the old into the new.
I took myself to a coffee shop and said, over the next 3 hours, I am going to make this work for the long term.
Personally, I am super happy with what we've created.
After talking with a few people (Some complete strangers too) they all said it made sense.
Would love to know your thoughts, Like what we've done?