Ice Light Commercial

"My primary goal with this commercial was, of course, to create a film that would show the Ice Light itself and the quality of light it produces. But I didn't want it to be a dry, boring infomercial. Instead, I wanted to create a short film that included a distinct storyline with humorous elements in it, similar to what you would see in a Super Bowl commercial. I wanted to take the viewer on a cinematic journey and so I also needed the production value to be epic. It took a full year of conceptualizing then meticulously story-boarding every single scene. I hired one of Australia's leading filmmakers, Abraham Joffe and his incredible team from Untitled Film Works to film and edit the commercial in my hometown of Melbourne, Australia. After feeling like I ran a marathon over two long days (shooting into the early morning each day), all of the footage was finally captured. I can honestly say that producing, directing and being featured in the film was one of the most stimulating and creative things I have done so far in my career. It was an incredible experience."
~ Jerry Ghionis
Inventor of the Ice Light, Jerry Ghionis is widely regarded as one of the top five best wedding photographers in the world. Jerry is a rarity in the industry where his natural photographic talent is matched only by his business acumen and his ability to teach and inspire others. To learn more about Jerry Ghionis visit www.jerryghionis.com
Manufactured by Westcott (www.fjwestcott.com), the Ice Light is a portable, dimmable, daylight balanced, continuous LED light source with a built in battery. The Ice Light was created for multiple uses including photography and film-making. To learn more about the Ice Light and to purchase, visit: www.theicelight.com
Producer and Director - Jerry Ghionis
Director of Photography -- Abraham Joffe www.untitledfilms.com.au
Editer - Hayley Yeoh
Camera Assistants -- Wissam Abdallah, Turei Cooze
Aerial -- Toby De Jong
Story -- Jerry Ghionis
Production -- Untitled Film Works
Music courtesy of Triple Scoop Music www.triplescoopmusic.com
Filmed in Melbourne, Australia
Copyright 2013 All rights reserved

[@rustamsharga]

I am the beauty of the video was in shock! Thank you that you are trying to post videos to KZbin!

[@TechMore887]

I wasn't expecting that, that was absolutely hilarious, and the Ice Light deserve this Commercial.

[@cmagnos]

This is the best photo gear ad I've ever seen.

[@CaroTelfer]

What a fantastic little film!! I'm not even thinking if it as a commercial... I loved the story, the humour and the action. And of course the leading man ;-)

[@lanewayphoto]

Loved it. Didn't stop laughing after the action started. Great story and gags along the way.

[@timothylubbe101]

After reading the product pro's and Cons then watching this, my first impression is that he was running to get more batteries before the light died. Still very creative and not ending i expected.

[@PoisonAppleStudios]

Love it Jerry!

[@vadimholikov5655]

Very Well !!!!!!!!!!!!!!

[@maryannnadera6682]

LOL!!!! this s a very useful light... nice one

[@cstrowig1632]

Great imagery nice story timing. Not sure why there was the fire segment but it was Fun!

[@MrJohnnyquattlebaum]

That was awesome! How much light do they give off? I've been shooting high iso on my mark iii anyway but always looking for a portable light that gives me as much light as my sb600 speedlites.

[@Vam0sProductions]

Jerry can always do anything >.<

[@Clebrush2]

It was like watching a commercial from SNL.... bad yet funny in a good sense

[@RayAmbler7]

nice! *thumbs up* :)

[@user-nu6xq6ox9g]

Cool ;)

[@kagermanov1405]

ахах))) не зря бежал )) хороший свет)

[@Mr.HarryPotter]

Cute. Thanks for posting but you crushed the illuminator which is much better than your Ice Light in many ways and half the cost. I cannot afford $500 per stick. Some of us do this as a hobby. Make it $200 and everyone will buy. Perhaps increase the Lumens too. Thank you.

[@filmdude5058]

a chubby guy running like van damme.. who casted this

[@juliotrin]

kkkkkkkkkk lol:)))