ICON 4x4: Creative Restorations and Modifications

[@thecostanzatheory]

I’ve loved ICON for years now and it’s no wonder why. Jonathan’s vision has come true to life, but he also recognizes what it is and where it could go if he was all about the Benny’s. Anyone that owns anything they have built should be thankful he’s true to what the brand was intended to be. Amazing work, truly.

[@RB_CO]

Jonathan Ward is an inspiration. An inspiration not only to designers, but to all creative people with a desire to make things. His story, his eye for great design, and his willingness to share his journey is truly unique. So many of us dream of doing something big only to fall into the day to day, pushing buttons, just surviving, never to experience that "rock star" designer job image that's force fed to us in school. Jonathan challenges those conventions and as a result creates some extraordinary things.

[@brushmonkeys]

After knowing about this company for many years, am very proud of what they have become. I have been looking and drooling over their products for said years, until we recently purchased a 1971 JF 40. We have spent the past year restoring it to the point where it still has it't battle scars, but we have given it new life inside. These guys are a huge inspiration to ward what we do, even though we like to keep it mostly original.

[@VentureAHighway]

*I'm not sure what it is... but the vintage look of cars is way better than the look of new cars... in my opinion*

[@nickbouvy6524]

Venture A Highway its called nostalgia

[@balajiiyengar4]

A vintage beauty be it a car or anything you cannot recreate with how much ever technology you have

[@judeau9151]

elegance in simplicity

[@eriksantoso1741]

That why some manufacturers now making cars is little bit retro futuristic design.To hommage the original vintage ones

[@lemonstrangler]

@@nickbouvy6524 not really

[@rodrigogutierrezreyes4702]

The people at Icon are heroes. Just the fact they maintain, restore and keep vehicles like the ones they work on, on the roads is enough. They are pieces of art.

[@sumitgvt9433]

"Being passioned about what you do is the craziest game changer decision you make in life."👍🏻

[@jakespeed63]

Jonathan has turned the aftermarket 4x4 and old car hobby upside. His vision is infectious.

[@DriversSide]

I love what he said toward the end of the video about the scale of the business. At a certain point, if the business grows to big or to quickly it will lose its original intention and be less fun

[@johnnichols9056]

Been there, it sucks when you realize what's happened and realize that you'll never get out of it what you put in in the begining.

[@kathleenbergeron1292]

God, I love the philosophy of this. It goes to the age old question of what is ‘success?’

[@jarnettifritjof2246]

BÄNG on. Whoa. *GODLIKE* Pure brilliance. Simply. *The* *Way* all things Supposed to Do. ( JUST *Like* shifting Presidents in the u.s.a.. ;)) Dont you *..THINK.*

[@johnnichols9056]

Cover shot the one on the right looks like the one I restored but my bumper was black. The only mod I made was 31 inch tires, Specter light bar for the roof for PIAA pencil beams and Bosch fog lamps for back up/camping lamps, it was already a twin tank FJ40, never got stuck, well engineered to begin with, just reassembly with new hardware and quality paint, and sealants goes a long way.

[@DigitalRobin04]

Every single project of icon is a master piece, every single project salute

[@Deckardrick007]

What he said at the end is 100% true. The fact that he said that tells me he's in this for the right reasons.

[@timothyswanson8843]

Glad to see Petrolicious back at it with the owner's and creators speaking, great video

[@global_nomad.]

I can imagine he is making a fair margin to keep the business running and the level of craft and work doesn't come cheap but its great to see that there are people both able and willing (with skills or money) to keep these projects happening

[@PeterEss]

Happy they are keeping these vehicles on the road 🙂

[@jarnettifritjof2246]

BÄNG on. Whoa. *GODLIKE* Pure brilliance. Simply. *The* *Way* all things Supposed to Do. ( JUST *Like* shifting Presidents in the u.s.a.. ;)) Dont you *..THINK.*

[@johnnydoctor]

Thank you. This is the kind of content we've been waiting to return to this channel.

[@carontecycles532]

Being conscious of what the core of the brand is and the hard reality that to stay true it has a limited size that it must not cross/grow to, is very inspiring and extremely rare amongst business owners of any background. Extremely wise and most likely a great person to work for as the passion transpires and therefore inspires attention to details. The development process is well thought out, managing resources meticulously so as to avoid waste...because nobody wants to waste money or even worse...redo something because it doesn’t work ;)

[@truthseeker8483]

A great business making unique cars that are really practical to drive in the modern world. I like the CAD modelling system.

[@jarnettifritjof2246]

BÄNG on, 'neo'N. Whoa. *GODLIKE* Pure brilliance. Simply. *The* *Way* all things Supposed to Do. ( JUST *Like* shifting Presidents in the u.s.a.. ;)) Dont you *..THINK.*

[@zacs8654]

Jonathon is an absolute artist

[@Tapiscadas]

Where ever you go, i follow...

[@sadwingsraging3044]

Petro, look up the company that restores the Jeep Grand Wagoners. They do a fantastic job!

[@darrylsmith7915]

Just wishing there was more financial wherewithal to let these automotive artisans recreate one of my old vehicles.

[@ctcv-to8kq]

05: Turn the headlight bezel right side up and you got yourself a real nice FJ40.

[@yousefabdulrhman858]

So singer of the 4x4.

[@yousefabdulrhman858]

@Marius Ipad lol I thought that's why they so damn expensive .

[@uliwehner]

@Marius Ipad exactly. They do make new complete aluminum bodies for their FJs. no reason to make them out of carbon

[@uliwehner]

@Yousef Singer got NOTHING on Jonathan: kzbin.info/www/bejne/e2PHqpeOmqxkh68

[@EventSantaCruz]

Life goal.. have an ICON

[@gregmcnab9004]

Icon make my dream vehicles!

[@dlgump]

Jonathan Ward is a badass

[@alexisbendelamousseauchocolat]

This video is heavenly... Petrolicious. Amen. ... Oh! 06:35 They need a lot of trees around them!

[@CarlosOliveira-cj3iz]

Very good...

[@robertmizek3315]

Absolutely inspiring!

[@jarnettifritjof2246]

BÄNG on. Whoa. *GODLIKE* Pure brilliance. Simply. *The* *Way* all things Supposed to Do. ( JUST *Like* shifting Presidents in the u.s.a.. ;)) Dont you *..THINK.*

[@stephen-john1677]

😌People telling stories ❤️, a narrator no thank you

[@jarnettifritjof2246]

Whoa. *GODLIKE* Pure brilliance. Simply. *The* *Way* all things Supposed to Do. ( JUST *Like* shifting Presidents in the u.s.a.. ;)) Dont you *..THINK.*

[@George_Borman]

На 0:31 - справа на лево , что за коричневый авто? Теперь я вижу с чего скатали "Победу" :)))

[@РоманПанюхно]

1941' Cadillac Sixty Special

[@jerrytee2688]

"Passion" & "brand", two of the most overused terms of the last ten years.

[@carontecycles532]

I feel more the word “design” has unfortunately been watered down and used too frivolously

[@jerrytee2688]

@@carontecycles532 Yeah, I'm with you on that; how about "bespoke"?

[@carontecycles532]

@@jerrytee2688 the next big trend is "purpose" :(

[@crohnic_]

i'd give up my entire collection for an Icon Derelict build

[@johnhetherington8830]

What america is all about BRAVO

[@jarnettifritjof2246]

BÄNG on. Whoa. *GODLIKE* Pure brilliance. Simply. *The* *Way* all things Supposed to Do. ( JUST *Like* shifting Presidents in the u.s.a.. ;)) Dont you *..THINK.*

[@geoffjohnston1531]

A super brand.

[@seanpratherful]

Could’ve gotten more than like 3 two second shots of the finish products....

[@uliwehner]

the videos with excruciating detail about every car they have built are available on Jonathan's youtube channel. hundreds of them

[@el_micha]

@@uliwehner Yes its true, and he goes deep into the process on each and every one of them… Truly iconic to me!

[@sooaun]

kzbin.info here you go ;)

[@adisadewa1337]

FJ 👍🔥

[@antraxxslingshots]

The Question that remains for me, when you say take existing/old and make it better with modern parts is: CAN you make stuff better that lastet 50 years and is still valued and wanted? Pretty much all i agree with are better materials or rust protection...but technic wise? i don´t want a new powertrain with modern electronics...without any doubt those will never last additional 50 years.

[@antraxxslingshots]

@@ICON4x4Design That would indeed be a thing. You might be abled to convert it to electric then one day :) But who does that? It sadly seems that "repairablility" is not longer wanted these days :(

[@antraxxslingshots]

@@ICON4x4Design sign me in!

[@tedcarl5382]

4:53 needs a cast iron fair lead. That roller in the bumper looks like poo and out of place. How did JW let that fly.

[@johnnichols9056]

That's what mine had, cast iron, Warn all the way.

[@samsonian]

@1:15 when “because STOCK RETRO, DUH!” Does. Not. Compute. = Jonathan Ward

[@rickspott]

Yo @Petrolicious are you ever gonna respond to emails! I paid you for some stuff and want to know the status!

[@Djmademyday]

When you want to 👎 a video because ITS NOT LONG ENOUGH! 😁

[@vanwandererx852]

I have looked at it and its unbelievably expensive the İçin 4x4s.its not worth it for these type of vehicles.they should direct their efforts to make worthwhile.something like a mercedes S class.or a bmw.appreciate the effort tho.

[@VanekLarson]

Getting famous off of comments day 155,so I can live the dream, live life to the fullest🤙

[@toYOder]

This dude doesnt do anything. He just hires people to do things for him. Not a true craftsman.

[@1951beerman]

you have changed this feed to much I'm losing interest

[@DB.KOOPER]

Overpriced Garbage... I know someone who worked at Icon. I would never buy a vehicle from them. Theyre an image brand for rich posers and nothing more.

[@katherinegarcia6225]

This is bought; not built. I’m not interested.

[@andrewsmactips]

Blah blah blah buzzword buzzword etc.

[@nr5494]

I’m glad it wasn’t just me that sees it this way! Marketing babble.

[@balajiiyengar4]

Don't you charge 4 times than others, why would you run out of business.

[@rotorrover1033]

Don't waste time and money on Toyotas