How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself

[@TheDoknoh]

It's hard to overstate how authentic Mike's vision is or how admirably impressive the scrappy-ness of his his start was. When you think of luxury brands and the scale of their hard costs, it's pretty incredible to think that he started with 30k from his personal savings and just kept rolling his profits back into the business until he was well over 100mm in annual revenue...

[@rafeeqwarfield9690]

Perspective. Appreciate that!

[@westsideconnections1968]

I’m sorry but I grew up with the Amiri’s and in the mid eighties Mike was 8 or 9 years old. The family also lived in north Beverly Hills in a large house. I’m only 10 mins into this video waiting for more BS for y’all to believe. Mike is a super good guy and we have remained friends, but a lot of this is way out of what their reality was.

[@Andrewcantron7]

It wasn’t actually that scrappy he was selling $2,000 hoodies in 2004 in boutiques in the us as well as Germany. Dude also had rich parents.

[@Kentarius]

@@westsideconnections1968lmao

[@amirbahrami2079]

It’s an exclusive brand on rodeo drive of cours a lot of people haven’t heared of it, just like bijan the exclusive suit designer

[@jhanvimehta3578]

I still remember when he posted this : Print your t-shirt idea and you are a designer. Start painting and you are an artist. Spin music for your friends and you are a DJ. You don't need anyone's approval. Once YOU decide who you are then you become who you are meant to be. - Mike Amiri

[@IDEAGENERATIONOFFICIAL]

legendary

[@kurtlouis]

Legendary

[@dfmrh12345]

He follows me on IG since 2016 and I don’t know why…

[@gvs6462]

@@dfmrh12345 because you paid him to do so long time ago. He just took a long time to get to it, but now he remembered

[@n3co]

Have a nice day

[@quincyvadan9176]

I had the pleasure of working with Mike on some projects last year, and I have to say that this dude is cool. He gave me a chance when I cast no shadow in the jewelry industry and allowed me to produce some concepts for his men's jewelry collection. He even tagged me on Instagram. Who does that? No one. They usually never give any credit to the artists that contribute. But he does because he genuinely wanted me to succeed. The whole experience gave me the boost I needed to take my artistry to new heights giving me access to a higher tier of clients and my price definitely went up. So yeah, he's the real deal. Shout out to MA. Peace.

[@alfrednova4844]

Inspo❤

[@travisthornton5726]

That's dope man, thanks for sharing that experience. Super cool!

[@rondarita]

Love this❤

[@fredrickcaples6112]

🧢

[@novaplaya]

He does what he does because he’s experienced being scammed, and getting treated like you’re non worthy. These kinds of failures is what makes u the best kind of human being. With no failure there’s no character

[@SLAUSONGIRL]

Gotta thank them rappers for the free marketing because it’s the first time I ever heard his brand.

[@nov23gbe]

A Boogie & Pop Smoke

[@Tony-FXLOL]

We got your attention that’s it works you’re welcome baby and don’t compare your 50 dolar h&m jeans please

[@absbarsy6833]

They get given some clothing as free promo..that's how hip-hop clothing culture works

[@duluthdjs2588]

Thank him for the hip hop lyrics 😂

[@wisam5053]

And they should thank him for creating something that looks good lol how u takin credit for liking something? What a weird constant insecure and entitled way to look at the world

[@galanacci.the.creator]

I love the fact that he was hustling whilst he had young kids. I don't really follow Amiri like that but I respect the vision and the hustle that he's done - a lot of upcoming creatives like myself can learn a lot from this! Thank you for putting out Mike's perspective out there for us to study.

[@imoutside7429]

His huge success is due to the Black celebrities and influencers mentioning and wearing it. Hence why he opened a flagship store in Atlanta. To his defense he wasn’t targeting the black consumers. That’s what makes the Black industry people seek you. They want what doesn’t want them. The key is to don’t target the black community, let them find you by targeting the white consumers. White ice is colder. Congrats to Mike.

[@delvardosimon8544]

Straight facts and it’s really sad.

[@nov23gbe]

That’s crazy & it’s facts though.

[@wisam5053]

And they should thank him for creating something that looks good lol how u takin credit for liking something? What a weird constant insecure and entitled way to look at the world

[@David_99778]

Isn t that how ralph lauren expanded his brand to one of the biggest in the world?

[@Thereservist45]

Great interview. Number one take away is “Never intentionally compromise. The minute you do, you’ll compromise all your products thereafter.” Its amazing to witness the brands growth and how Mike is giving back with the Amiri fashion fund to help the next generation of great creatives. I’m excited to see what they do next. Looking forward to Amiri carving a niche in the beauty and fragrance market as well as high-end furniture.

[@IDEAGENERATIONOFFICIAL]

🙌🙌🙌

[@marcusc2352]

MIKE IS THE GOAT LETS GO! I’m an aspiring designer and Amiri is easily the most inspirational designer of this century. The success, the personal story, the brand, the product, truly a hero of mine

[@IDEAGENERATIONOFFICIAL]

💡💡💡

[@GambleRecords]

this serires is crimminally underated

[@TheDoknoh]

🙏🏻💡🙏🏻

[@IDEAGENERATIONOFFICIAL]

this is a criminally underrated comment

[@derekrossi7669]

OMG! I did not know of this designer and brand. One of the best fashion interviews I have ever seen! A must see for anyone seeking to start any type of business! M. Amiri .... Bravo!

[@AxelAxe]

So happy to see @Noah Callahan-Bever back with another amazing series. This is at the top of my watchlist

[@TheDoknoh]

Thank you, kindly. Really glad to hear you're enjoing IDEA GENERATION.

[@AxelAxe]

@@TheDoknoh you’re welcome. Would love to see you cover some filmmakers in the future.

[@TheDoknoh]

@@AxelAxe Absolutely, I have a few directors on my short list. The WGA strike has made it a little difficult because all the directors that are also writers want to show solidarity and not promote while they're picketing... In the meantime, though, I would recommend checking out the Sacha Jenkins episode.

[@AxelAxe]

@@TheDoknoh adding to my watchlist. I haven’t watched any of his films yet so thanks for the recommendation. Super curious how do you get such great people for your interviews

[@choseupcorporation936]

THANK YOU IDEA GENERATION AND ACURA!!!!!!

[@BigDbaands]

i love this vid so much! im an upcoming aspiring fashion designer and just hearing mike talk about these type of things & all the work he put in it just inspires me to keep going. no one in the high fashion industry really talk abt the route they took and the sacrifices they made to get where they are today! great vid!

[@teezski]

literally !!!

[@JamesBond-zo7sg]

This is the most inspiring founder interview I've ever seen.

[@drimdrimz]

These episodes bring me to much motivation, now I gotta bring the discipline myself

[@TheDoknoh]

Just making something will put you in front of 98% of people.

[@DippedInInk]

Thanks for this interview. Amiri is a powerful brand out. U see it on tv and hear about it a lot. The brand will be around for years to come.

[@sagyr]

how calm his voice is thanks noah for this

[@BlaqHologram]

Bro has achieved this in just 7 years… most Founders of big fashion brands died before 30 years of success . Blessings @mikeAMIRI

[@jpdaye]

This was a gem, Ty 🤜❤️

[@TheJosephHarris]

First time viewer and I have got to say that this interview was bombastic. Incredible quality and unique framework into the mind of Mike Amiri. Thank you for this quality of content. From a future fashion founder, thank you! New Subscriber. -JH

[@IDEAGENERATIONOFFICIAL]

🙌🙌🙌 glad you enjoyed!

[@inhomerenovation]

Los Angels product with a vision implemented dad‘s ethics Definitely a lot of golden nuggets to use for anyone that wants to get into business and designing

[@crohnic_]

Mike is the realest deal on Rodeo. no cap

[@granthoekstra7538]

Super interesting comment about time @ 14:45 Anyone who’s trying to build something, this is gold!

[@IDEAGENERATIONOFFICIAL]

a true gem

[@JustLiveify15]

Really?

[@siphelelem.buthelezi6477]

1 of the best interviews I've watched

[@TheDoknoh]

That means a lot.

[@siphelelem.buthelezi6477]

I'm from South Africa 🇿🇦 Mike Amiri is my favourite Designer & he's humbleness is exceptional & his wisdom really life changing ❤

[@animativespace]

This interview was super inspiring especially the way he talked about failure and time. Its a struggle I have been dealing with as 3d artist getting into creating product. Great interview Noah

[@TheDoknoh]

Glad you enjoyed. I really found Mike so impressive and so candid about the rocky road to his success.

[@animativespace]

@@TheDoknoh yup he changed the way i look at failure. Its not the end but a step

[@officialmbecker]

Noah this is absolute fire! Awesome get! 🔥🙌🏼👏

[@TheDoknoh]

Thx, glad you enjoy. I think it's one of our best.

[@clairvoyantcrypto4577]

Big respect for this guy, he inspires me

[@sirmrkitchenman]

"the real reward is the journey" so motivating for me as i rot in my bed haha thanks mike and interviewer

[@validwarrior77]

Coming from the same area that Amiri was raised at this home. This is truly inspiring thank you

[@jesuschrist5488]

What’s West Hollywood like to live in?

[@validwarrior77]

@@jesuschrist5488 Hollywood not West Hollywood

[@jesuschrist5488]

@@validwarrior77 ohh gotcha, how is it over there?

[@shaun_wolf]

@@jesuschrist5488it’s nice and ghetto and dirty at the same time. Night time is sketchy

[@jesuschrist5488]

@@shaun_wolf Thanks! is it expensive to live there? What kinda sectors do people who live there work in?

[@altermachina]

I didn't know him or his brand(I'm not into fashion) but that was really inspiring. I like his mentality and might come back to this video for inspiration in the future. Thanks again for this channel and your videos

[@jumnzr]

give this man his flowers

[@tinadtuna]

Beautiful interview. Thank you!

[@whatthefvckisfashion638]

This man is beyond>>>>>>

[@theenatewhite]

Give Mike some water

[@_kingkaizen]

🔥Wow, the mind on this man. Truly phenomenal.

[@grinduntiludie]

Barz! Thank you M. Amiri 🙏🏽

[@박상현-b9y]

respect to Amiri, i would be happy to work with you in few years. thank you for the great inspirational video

[@Travellingpeoples]

Thanks for the podcast

[@maneeshahooja]

Congratulations on your success.

[@aone7874]

wow this was amazing. This guy is so thoughtful

[@vaniaorkelsey]

This was lovely and inspiring to watch.

[@aprilzheng6101]

Organic and Natural ❤

[@PhetogoNoore]

This was a great and precise masterclass

[@Errolholden_]

Supreme artistry.

[@thecoach11]

Great interview and very informative 💎💎💎💎👏🏾👏🏾👏🏾👏🏾

[@derlavega]

i believe that fashion walks with art and mike makes me believe it's true

[@S.P.H.E]

Sbonge 🙌🏾

[@Psysvibe]

Thank you for this ❤

[@jhqs_]

Great video, tons of wise insights not just for fashion

[@IDEAGENERATIONOFFICIAL]

💡💡💡

[@norovibes]

Wow thanks for this episode! Love the story, the format, the production , the flow. 👏🪩

[@shanipissedoff]

Rappers brought him up fasho

[@MrAmbush206]

This was great!

[@issacsalinas99]

Such a great interview, he’s so wise!

[@madeleinegeorge27]

I like this guy’s morals and integrity 🤔 They stands out, hence the reason for his success 🤩

[@farewell1348]

Off topic but no way he's 47! I hope I can look this good and neat on my 40s.

[@renieryjimenez3955]

Wow, this video is a master class in entreupreneurhsip. Really good advice.

[@creativeartbyluvensky]

This is stunning story. Amari is choosing is words wisely like on his collections. A gentleman with great values! Motivation to the next generations ✅

[@HIGHCLASSBOSS]

Great episode very inspiring to the myself and any future creative person that’s out there!! Thanks for the upload. Going to continue with my brand almost gave up myself thanks to mike amiri imma give it another GO.

[@ragz2rchzzz]

Excellent!

[@DFJR93]

Inspiring Story!

[@Toobiig2fail.]

YOUNG LEGEND! ‘🔥🐐

[@MillionaireDistrict]

As a brand owner and product designer, I enjoyed watching every bit of this and to see where he came from to where he’s at right now is MINDBLOWING. Love how coolheaded he is too and my big takeaway is how he is family oriented too despite the success, that’s my goal when I become a family man

[@giovanibenjamin6151]

Thank you for this interview definitely one my top favorite designers of this generation, extremely inspirational

[@GetOffMyy]

What a great video

[@manyielfieg4473]

Thank you. 🙏🏾

[@marklopez8741]

I’m reaching out to you Mike and I pretty much grew up with the same influence as you did with all the musicians in LA all the clubs seen but at the heart of it it’s really having your own style being yourself and if you’ve done that without compromise and that’s what I love about you Real quality will always rise to the top you’ve done that I’m so proud of you. There’s always been different people that come and go and want to be in the scene but you are your own scene and you’ve done that so well you shine my brother keep it up.

[@MB-xr2tt]

What shoes does he have on

[@ayysweetstea9339]

Wow Well done to him. Great!

[@SohoJoe202]

With Hip Hop where would he be. Thank God for Hip Hop

[@jessegabriel2509]

Best question at 39:50 wow!!!

[@EsAdrianaR]

I found out about Amiri immediately after I started to get into fashion around 2018 and seeing how he still talks about what he does with the same conviction as he did 4 years ago is truly inspiring. He talks about substance because it is what lead him to this huge success and it is exactly what the current fashion industry needs. I'm so happy I get to enjoy this new luxury he is proposing where instead of segregating people he is actually creating spaces where the outsiders/younger generations can definitely fit in and relate. Thank you thank you Mike :)

[@rockboyznative]

Only heard of Amiri due to Pop Smoke 💨

[@SAGGYD]

1:29 if they drop a jacket like this it a be nostalgic & a good ass design w a bck story

[@arezouniqu4702]

آفرین عزیزم بهترینی 👏💪💎

[@julienplouffe1170]

Great story!

[@TheBeautifulMynd]

Dope!

[@David_99778]

What s the exact model of shoes he s wearing

[@aguinaldomagno1843]

nice background music, what is the genre?

[@pinefilms3141]

GEMS 💎✨

[@baynardrustin97]

Hiero and del are from #Oakland ! Not la …..

[@rizzworvy1000]

Tony yayo mentions M.A on his 1st album bout 2004!

[@losingthings]

I don’t really rock w Amiri. I think when the rap scene takes hold of something it saturates a name and attaches a stigma. Of course this also comes with an explosion in sales and exposure so I doubt many brands would mind that. Despite that, there are some Amiri pieces that make me stop for a moment and I definitely can’t knock the man’s hustle. Love his journey as well. Let’s see how the brand stands the test of time.

[@arezouniqu4702]

Braveee❤

[@typell491]

Vocal fry to the max. Speak up bro!

[@So.avant.garde1]

I like some of the offerings, and I have a hoodie, very pricey… But a lot of the items are over priced and they lack creativity.

[@padraiccosta4644]

🔥🔥🔥🔥🔥

[@immaculate_g_209]

The streets make them popular but they never thank us

[@efei33]

there is a amiri store in shanghai, jeans price over 1000usd

[@abibopinho412]

This brand make me feel the same vibe as Yve Saint Louis... very classy and futuristic street

[@Coldirtybastard514]

I think you meant Yves Saint Laurent

[@alanserna]

Anyone knows the instrumental name of the intro?

[@IDEAGENERATIONOFFICIAL]

DJ A-Trak made it custom for the show. Glad you dig!

[@teezski]

27:30 cursed with being uncomfortable is so real 😭

[@gjulpimp]

I watched the entire video 🫶

[@sincerecartertm]

I hope you luv ❣️ PAC! 😊 #Amiri

[@mixedbyyeldo]

💎

[@TikyeWilliams]

Genius

[@nashawnchery3502]

To the Idea Generation Team: The thumbnails to these videos should actually be clip from the interview. For the longest I had no idea this wasn't just another KZbin compilation video.

[@kg8472]

This is great content! Thank you !!!

[@PKP1]

Reapair the block style 🌺🏔️🌆

[@zurisaudaadaeze9803]

Name of the guitar riff song?

[@Trxx-j1o]

hip hop made this brand