Ideal - Motorific Vintage Commercials

Motorific Torture Track, Motorofic Trucks & Motorific Car

[@8avexp]

I got this very same torture track for my tenth birthday in 1966 and still have it - in its original carton!

[@mouchiecat1]

Same here

[@AfroBaggins]

This brings back sweet memories when times were simpler. The innocence. Motorific, Lionel trains, Aurora slot car 🚗 racing and a host of good cartoons on Saturday morning. Those were the days.

[@JoeGarchar1960]

Had them in the 60's, very cool to see this.

[@tootired76]

My brothers and I played with this set for hours!! One of the coolest toys we ever got for Xmas! I remember Dad occasionally picking and blowing dust out of the tiny motors to get max performance! Perhaps Dad had just as much fun with it as us 3 brothers! After all he was a mechanic! I remember the Xmas after we got Motorific trucks! Most of the extraneous stuff on the torture track was broke by then but we turned these trucks loose on it!!

[@c-028]

In 1970, the United States Court of Customs and Patent Appeals denied Ideal's request to have Motorific plastic car bodies and chassis reclassified as "parts" rather than toys. Such a reclassification would have significantly reduced the importation tariff charged to Ideal (10%-17%, versus 35%). The appeal document revealed the company's two-year sales unit figures for Motorific: in 1964, Ideal sold 935,928 chassis; 1,761,186 car bodies; and 695,805 electric motors. In 1965, they sold 3,749,561 chassis; 4,260,793 bodies; and 3,937,201 motors.--Wikipedia

[@rperlberg]

I like how in the commercial they never show crashes, only near misses, whereas in reality it's hard to get them to do anything but crash.

[@SonicGamerGirl2006]

Man, I feel so stupid for saying this, but being a HUGE Sonic the Hedgehog fan, whenever I see toys like this, I'd like to imagine that Sonic would have a full collection of them since... he loves going fast. :P

[@arthurcabral9561]

Mini-motorific came out later, and was popular just before Tyco started selling the first popular H. O. scale racetracks, which were powered by a wall outlet power inverter, and used handheld rheostat "speed controllers". These did not need an internal set of batteries, but the mini-motorific vehicles could be fit with a guide pin, and run along the same track!

[@zxccxz164]

this looks like way more fun then tyco

[@davidbeal8054]

I had these! My Dad hated them, because they just ate batteries! But really fun.

[@bbo40]

loved these sets!

[@andersport]

This was before Hot Wheels and Johnny Lightning.

[@hunkydaboyz]

it alwsys looked way better on the commercial

[@Doggeslife]

This is the commercial I recall best. Looked great but I grew bored of them quickly. Slot cars were my thing.

[@HammyTechnoid]

I had the Jaguar XKE and the '63 Vette

[@rperlberg]

One accessory I never had a chance to get was the Terror Turn which was advertised as having "real crash sounds". I'd appreciate if anyone could post or point me to any information about it.

[@TheHelena54]

Do they still sell these & who & where?

[@travisfriedland9346]

Does anyone know who the boy was I always wondered that