Identifying Customer Needs: How?

[@INSPIRATIONFORINNOVATION]

For more how-to-innovate movies watch 'My Best innovation Videos' now, CLICK: kzbin.info/aero/PLpdt43Xw8AjDcR1RPs57a59B-FIFCNVpj

[@globalchangemakers-metamor7451]

An innovation is NEW solution for a RELEVANT Customer FRICTION or DREAM, with a BUSINESS MODEL. In other words, whether it concerns a product, service, program, policy or other, real innovation changes people's current behaviour that in a commercial setting must lead to invoices, and in the non-commercial social innovation space leads to a CHANGE in people's BEHAVIOUR that benefits the larger public. Thank you Gijs for each time breaking the vital components of Innovation down in easy to understand insightful fragments. As a whole, successful innovation is not easy and can be highly complex, and the guidance you provide in your speaking engagements, books and videos really help many Innovation Managers and Changemakers work through their challenges step by step, just like the scientifically proven FORTH methodology you've developed

[@INSPIRATIONFORINNOVATION]

My pleasure :-).

[@MathijsKoopman]

Super Gijs! You make innovation easy to understand! Cristal clear now ho to find customer needs :-)

[@INSPIRATIONFORINNOVATION]

Thank you Mathijs 🤗

[@mamiyoda8438]

Shared this movie with my students! So helpful!

[@INSPIRATIONFORINNOVATION]

Cheers Mami. Great to inspire your students in Japan 🤗🇯🇵

[@Softpedal]

I love it, Gijs - very engaging and good messages. More movies please.

[@INSPIRATIONFORINNOVATION]

Cheers Rob 🤗. I will ✅

[@letiziamigliola8330]

Starting from the customer needs is a must! Thank you for this quick and impressive video!

[@INSPIRATIONFORINNOVATION]

My pleasure Letizia. Grazie Mille Letizia. Wishing you lots of success innovating Italy 🇮🇹.

[@mariavittoriacoluccidamato7804]

Thank you Gijs, this is one of the most clear and insights way of explaining how to describe a customer need in order to innovate. Very useful in this period where we all have to re think at our businesses. So more and more movies! 👏👏👏👏👏👍👍👍👍👍

[@INSPIRATIONFORINNOVATION]

Thank you Maria Vittoria. I will make more more movies: you are a source of inspiration 🤗

[@ferdinandluimes6712]

Thanks! How can we get in touch with the potential customers when COVID-19 is in town and many companies focus on surviving instead of giving input for innovation? So... more movies.

[@avontuurincostarica]

Great video Gijs! You make it look so easy... Very inspiring!

[@INSPIRATIONFORINNOVATION]

Thank you Steven for your kind words

[@AnnaMaria-dt3kt]

More movies, more movies, more movies. 😆👍

[@INSPIRATIONFORINNOVATION]

Thank you Anna 🤗... you are a source of inspiration 🤗🙏

[@geertvermeir4570]

Innovation is about transforming relevant customer frictions into invoices by using a business model. Check in this video how Gijs helps you in describing and identifying these frictions.

[@INSPIRATIONFORINNOVATION]

Thank you so much Geert