If I Started Running Facebook Ads in 2025, I'd Do THIS

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If I Started Running Facebook Ads in 2025, I'd Do THIS
In this video I share the strategies I would use if I started running Facebook Ads in 2025 to achieve maximum results and reach.
I discuss the key changes in the Facebook Ads landscape, including new targeting options and ad formats that can help improve ad performance in 2025.
You’ll learn about optimizing ad campaigns to drive conversions and what to avoid when launching ads in the current Facebook ecosystem.
Whether you’re new to Facebook Ads or an experienced marketer, these insights will help you build profitable ad campaigns in 2025.
🎨 Ship winning ads with Atria (My go-to creative research, analytics & inspiration tool): tryatria.com/?...
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Instagram: / justnlalonde
Twitter: / justnlalonde
#JustinLalonde #ecommerce

[@ConnorMorton-m5r]

Love the video, are you doing cbo or abo creative testing?

[@JustinLalonde]

Depends, but CBO for the most part!

[@ashjms]

Hey Justin, thanks for this video. How would you structure an account for a multi-brand ecommerce store (60-70 different brands under one umbrella brand).

[@JustinLalonde]

Do each brand sell one product only? If not, are all of its products tailored to the same persona?

[@ashjms]

@ thanks so much for replying. Each brand has inventory from 20-100+ products. There are 4 buyer personas

[@AidenGreenn]

Hey Justin, quick queston, when you say 80/20 with testing new concepts what exactly is a concept? So for testing each concept could it mean using the same creative, mass market desire, and persona but trying a new market awareness level. Or keeping the same persona, creative, awareness level but testing a different desire? etc etc rinse and repeat process?

[@JustinLalonde]

One concept = One mass market desire One awareness level One sophistication stage One persona One product benefit One framework or headline pattern If you change ONE variable, you find yourself with a new concept.

[@AidenGreenn]

Oh I get it, thank you very much!

[@Jo8787-v4z]

thank you Justin . I'm working with a brand With Multiple Products such as 120 products in niche of beauty ? categories are treatment for hair, treatment for face and stuffs like that the product is for female and the prices are slightly different from category to another how do you structure that ?

[@JustinLalonde]

I'd either: 1. Group similar products by collection. And advertise a collection per campaign, with creatives on the collection's best sellers only and each ad's destination link would link to a collection page rather than product page. 2. Only focus on the store's overall best selling products and ignore the rest of the 120+ SKUs, and assume people would naturally browse and buy other products on the website itself. 3. Do #1 or #2, and launch a seperate ASC+ Catalog campaign with the store's entire catalog to supplement the main ads.

[@Jo8787-v4z]

@ i would like to join your mentorship as soon as possible In your mentorship program is it 1:1 or group? And you only specialize in e-commerce right..?

[@JustinLalonde]

@@Jo8787-v4z Would love to have you in there. To answer your questions: 1. It's both 1:1 and group. You have a 1:1 channel with me where you can send me voice memos, loom videos and text me anytime + You have a 1:1 call with me. Then, every week, there are also 2x 1 hour group calls. 2. Although my agency's specific to e-commerce, in our mentorship/consulting we cover paid ads for different "silos" of business. Ecom, lead gen, saas, infoproduct, etc.