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In this deep dive, Ian, our Senior National Trainer, breaks down everything you need to know about IGORA ROYAL - Schwarzkopf's high-performing, iconic, permanent hair color formula!
What can you expect from IGORA ROYAL?
❤️ True-to-swatch color results
❤️ Reliable, even and luminous color
❤️ Optimal color retention
❤️ Holistic portfolio to perform every color service
Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 143 different shades. IGORA ROYAL®'s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.
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