IKEA - Why They're So Successful

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Episode Description:
IKEA is the largest furniture store in the world, and they've used some unique strategies to gain their success. This video examines those strategies while trying to answer the question of why they're so successful.
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[@carnotv6136]

Day 43: I’m still trapped in ikea. I found another restaurant. I think it’s the same one from day 26! Which means I’m closer to the front, I might get out. I asked a guy in the restaurant if he could point me to the exit. He got up, put his hands on my shoulder and said “I’ve been here for a year, there’s know what out” I got spooked. I fell asleep on a blue bed with a bird blanket. I’ll keep it marked down. I’m running out of pages, I don’t know how long I’ll be in here.

[@applescruff1969]

Being trapped in an IKEA wouldn't be too bad. Only problem is that you would have to survive off Swedish Meatballs.

[@Coolbond2]

@@applescruff1969 and why would that be a problem?

[@muulimaalinen3507]

Wait do u mean SCP 3008

[@justindorthewonderwizard645]

he was there so long they gave him a job.

[@justindorthewonderwizard645]

i fuckin love swedish meatballs

[@derse1292]

I actually work at an IKEA. It's hands down the most positive and constructive work environment I've ever been a part of.

[@Piggy991]

Here in Slovakia when the swedish management left and let the slovaks run it and then came after few years to check it they were shocked how they fucked everything up. No more nordic socialism where everybody is equal and fairly payed. True capitalism where you have to shut up and the management makes 10 more then average joe :D

[@LeviG]

Same here! I love my coworkers and it is generally a very nice place to be. 99% of the customers are pleasant to deal with, because we all spread those good vibes, because we all cheer each other up.

[@TheSinisterProdigy]

At my location, everyone said it sucked working there.

[@DualFace_1]

thank you Godzilla(?), Very cool.

[@jimbrutan_senior]

I wanna work with IKEA, please connect me

[@agentsmithofthematrix5111]

True key to IKEA success: 1)Lock you in a Maze for 3 hrs 2)Sell your starving family Hot Dogs & soda afterwards

[@paulleach3612]

If you ever played Theme Park on the P.C. back in the 90's... (They'll be over salting the fries next.)

[@macldinc]

@@Vulcano7965 Built towns out of the furniture and defend from them

[@Vulcano7965]

@@macldinc and randomly move the exit around.

[@justindorthewonderwizard645]

scp gang *neck snaps*

[@Nani_Sadanala]

why they sell food inside Ikea stores, what's their strategy behind that?

[@phantomr277]

Bruh, going to IKEA is the Disney Land of furniture. I swear, the first time I went, I’ve never felt so amazed by every floor in the store. Not to mention the restaurant with exquisite foods.

[@thesoftestvoice8396]

isn't it "the disneyland of furniture"? the other means the literal furniture that you can find in disneyland

[@phantomr277]

the softest voice Fixed

[@timmmahhhh]

Salmon at a department store restaurant?? Hell yeah!

[@fisqual]

I wish they had an option to buy real wood versions of their furniture.

[@sirBrouwer]

you could take there furniture to a wood worker and ask them to make a wood version of it. IKEA is perfectly fine with that. they won't do it theme self because it would make there stuff heavy and thus cost more.

[@blueberrybecca4148]

I think that IKEA promotes there country of origin more so than most places is because they want to trick consumers into thinking that the furniture is high quality and cheap. If they didn’t promote Sweden so much people might think that stuff is cheep and flimsy because of how “cheap” everything is. When you go into the dollar store you know that everything is probably made in China and will break a few hrs after you get home but. IKEA items won’t do that because they are from Europe. Even if it’s not true

[@gustavogeraldo584]

So interesting thanks for bringing that hypothesis.

[@jerryteh7331]

Designed in California, Made in ________

[@FlameRat_YehLon]

Funny thing is that local furniture brands in China actually charges way more than IKEA in China, because they are more of selling luxury furnitures while IKEA is mostly budget stuffs. Also, "made in China" would only break easily if you intentionally get the cheapest stuffs. But then it's really hard to change people's mind, even within China.

[@Sciencespipo]

very good point

[@yusufcagowayne1990]

Smart bitch

[@llloyd4]

Reminds me of some of the banned commercials I've seen. One was for Ikea and it was obviously European as it featured a standing wardrobe. not a dresser or closet. Anyway. Guy comes home from work, apparently early. Finds his wife in bed dressed in nothing but lingerie. He's surprised but she pushes him onto the bed and starts to get frisky with him. That was until someone sneezed in the wardrobe and the wardrobe doors fell off revealing she was having an affair and the guy she was sleeping with was hiding in the wardrobe as her husband got home early. Then the commercial mentions that wouldn't have happened with Ikea who has better quality. :D

[@justindorthewonderwizard645]

that's so fucked up but so funny source?

[@TheStarswearee]

Where can I find this

[@BruceNachsin]

Last year in Burbank they closed a “normal” sized IKEA and opened another one down the road that has to be the largest store I’ve ever been in. It’s so big that they named the road leading to entering the parking area IKEA way. It’s definitely not just a store but an experience.

[@robotigirl]

I was lucky enough to live about a 20 minute drive from the IKEA near me, and even as a local this was still a weekend adventure spot. I lived in Tampa, which is only an hour away from Disney, so choosing to go to IKEA for fun with friends is a pretty hefty statement. I think that there's a bit of a flaw in your first point. While I do agree that putting effort in yourself makes you value what you have more, I don't think that the draw of IKEA over other furniture stores is that additional work. The draw is that in IKEA, unless you want an employee to help you, you will not have to speak to an employee, ever. The bright colored uniforms and generally welcoming appearance of the employees is nice, but with a lot of shoppers, especially younger adults, they don't want to talk to associates they don't have to. What if they judge me for my choice in furniture or what if they try to upsell me something I don't need? When you're re-furnishing a home or buying high-ticket items for the first time, the awkward and confusing dance between someone working on commission trying to sell you the most expensive thing they can is utterly terrifying. With IKEA, you're welcome to browse, try things out, and at the end all you have to do is push a cart with a couple boxes on it out the door. And, as an add-on, I think that one of the benefits of IKEA is its designing. There are a number of furniture stores near me, and I'll visit them on occasion. Each one I have gone into is dark, with lots of wood, glass, and just generally cramped spacing. Every piece is hundreds of dollars, and can be difficult to find. This was an aesthetic that was pretty universal for a time, but now a lot of people go for either minimalism or bright colors - both of which IKEA is excellent at providing. The store is generally a lot more open, allowing customers to walk through showrooms, test out what's there, and envision what certain pieces would look like in their own homes. It makes me wonder, however, when minimalistic decor goes out of fashion if IKEA will keep up or fall out to a competitor? Needless to say, however, IKEA is also a very well-priced store. I was able to completely makeover my entire bedroom with brand new everything for only a couple hundred bucks. That was 7 years ago and all of the furniture is still holding up well and it's survived a total of 6 moves. I'd also say IKEA is simply a very well-thought out store. Families often need to buy new furniture, and most furniture stores are the bane of any child's existence. Every piece is sterile and they are explicitly told not to touch anything. In IKEA, the colors are bright and there's a good combination between big furniture to look at and touch, as well as smaller additionals (i.e. the towels, lint rollers, etc.) that you can pick up and mess with along the way. IKEA also has a wonderful practice of including children into their layouts as well. Living room sets will often have a small play area or a long roll of paper to draw on. All of the stairs have two sets of handrails - one for the adults and one for smaller children. They have a kid's section that is actually designed around what kids like, and the store has such a strong basis in safety of what they sell that it's very trustworthy. This makes it significantly easier to bring children along, and therefore bond a little bit in selecting new furniture as a family. And I'll wrap this up with one last thing. As the newest generations of young adults and teenagers have begun to flood the economy, the prevailing qualities consumers look for has become affordable (because who can afford thousands of dollars in new furnishings when you already have a ton of student debt) options from a well-reputed company. Every IKEA roof is consumed by solar panels to promote renewable energy, the scraps of food remaining from the restaurant guests is composted, and the employees typically make well above minimum wage - an entry-level position as a dishwasher at my IKEA was about $11-$12 an hour, if I remember correctly, when minimum wage in Florida was only $8.15. Supporting companies and brands that support issues like these is a way of directly putting money where our opinions are. I don't care how many mattress firms are in my area. I'd rather drive 6 hours to an IKEA to buy a bed than go to my local mattress firm.

[@toor1554]

I don't think I've ever seen a comment this long...

[@colejosephalexanderkashay683]

Those matress firms are too firm

[@stormytehcat]

tldr

[@Meateater69234]

@@toor1554 there’s longer

[@raidiar2021]

I haven't visited this store often, but I really do respect the hell out of it. One opened near my church very recently, and it's always great to visit.

[@drunkenhobo8020]

I've heard they deliberately avoid having windows or skylights in their store, as humans use natural light to tell the passing of time. With it being a consistent brightness the entire time, you spend longer in the store. Wonder if there's any truth to that.

[@alexsaab8089]

Yeah casinos and Walmarts do that too

[@andrewputnam2717]

Most large stores do that

[@AlterMannCam]

My local Ikea has windows including skylights. I have heard this about casinos though

[@sirBrouwer]

they do have windows at the restaurant but most of the places don't but that has more to do with the effect sunlight has on furniture. do keep in mind some of those items have been standing in that store for years and years and they still have to look as new.

[@dwarftoad]

It's more like they skip it because its not neccesary and would make the building cost more. (Maybe reduce lighting costs slightly but not by too much.) Ikea is all about making things look nice (and generally be good enough quality) with a minimum of costs of all kinds.

[@xHiNoTorix]

I remember loving to go to an Ikea when I was younger. In Austria, there are Ikeas everywhere. They had decent 1€ hotdogs which was insane. They also had soft icecream machines. You only had to buy the ice cream cone. You were allowed to use the cone as much as you want to get free ice cream.

[@ryanleatigaga7596]

Can you do a video on the Krusty Krab and the controversies behind it?

[@companyman114]

Wow, the Krusty Krab? Like how they've had trouble keeping their secret recipe under wraps?

[@LikaLaruku]

Do it for real, but save it for April.

[@bananakandy1]

More like how their employees are assumedly underpaid but still manage to have a home, furniture, and still continue to work at the Krusty Krab. Also, the incredible cost saving techniques they employ. No other company, as far as I know, have emulated the Krusty Krab in this area.

[@Crochet_kitty]

That would make a great April Fool's day video.

[@katelyng1019]

Lmao

[@larsderoover]

Too bad, you didn’t mention the pencils.

[@beckigreen]

Alvinsland2 Greedy.

[@testname4464]

@@beckigreen How? It's free.

[@audreyyishere]

Steal all the pencils >:)

[@davidallen3158]

How about the ceramic power coupler that now make cute decorations.

[@Alrox.]

@@audreyyishere Its not stealing if its free xD

[@uss_04]

Can you do a video on Sysco? That food and restaurant supply company that always has trucks outside restaurants, and how they're more involved in those TGI Fridays/Applebees/Chilis/ Chain restaraunts than most people might think? (Hint: They dont just supply toilet paper and paper towels)

[@ME-hm7zm]

Sysco is everyone's favorite restaurant, they just don't know it.

[@uss_04]

M E Forget Blue Apron, can I just get Sysco to deliver directly to my house?

[@craftpaint1644]

Sysco is also supplier to the U S military food service division.

[@jennymanhattan9425]

My FIL has worked for Sysco foods for 30+ years. Its way more than paper goods. It's mostly bulk restaurant food.

[@awagentx]

SYSCO and HMS Host... cringe at HMS...

[@theslimyitalian]

Can you make a video on Petco/ Petsmart? I'm curious to know how they grew to be the only massive pet / pet supplies store.

[@Zeruk]

I need this

[@xxXthekevXxx]

That is interesting

[@JM1993951]

I'd like to encourage people to buy from Petco/PetSmart. I work in an Amazon warehouse and do not enjoy pulling 1,200lb. pallets of dog food around all day. Most pallets are fine, but my stomach turns when I see the pet food.

[@LikaLaruku]

Mud Bay is pretty big where I live.

[@malcolmhamilton8090]

I live in Edmonton AB, and people go on dates to IKEA. It’s a whole day trip kind of thing. It’s never not busy. IKEA is truly something.

[@litbopeep5726]

Thats funny you say that. My now fiancé of 3 years took me there on out 2md "date". He texted me asking me if Id like to go with him to "run some errands" and get some food, as he needed some things for his new place. I obliged & off we went into the most beautiful furniture store id ever been in. At that point in life I barely had my 1st apartment & *_all_* my furniture was either hand-me-downs, _Salvation Army_ + _Goodwill_ finds (some cool stuff, but still) or walmart furniture. A "good furniture store" to me was *_Target_* and thats where I'd go for a little apartment decoration "splurge" & feel like I was really "treating" myself & "living the high life" lol. I Never even knew what _Ikea_ was exactly. (for some reason I thought it was a random ass _Big Lots_ type place that sold swedish meatballs?) So when I walked into that Ikea I was blown away. He really liked the look of my place (just cause i bought cheap dont mean i didnt know how to D.I.Y that hoe from shit to a showroom.) So gave me his list and asked me to pick out the what i think would look good in his place. My boyfriend later told me he took me in there to try and flex his wallet/impress me. It worked. We (by We I mean He) spent a little over 700 just on small home goods for him alone, plus a new stand for my computer and some really good food. We live together now and do go to Ikea still. Once we even fucked (really quickly) in one of the more hidden displays. Idk. Ikea really is kinda a romantic place.

[@sodapop2755]

OH!! I live there too!! And i live around 15 minutes away from one, it is GREAT

[@malcolmhamilton8090]

@@litbopeep5726 that is the wildest thing anyone has ever replied to a comment of mine with

[@YoshMaster]

I looooove IKEA, for the last 12 years I’ve lived in an apartment, I’ve always had like 90% of my stuff from there. The price is the first reason, the second is the look, I love modern stuff, clean, simple. I now have to agree that the experience of going to an IKEA is now a 3rd reason. I love getting some food there, I love walking around, even the smell is awesome. And I usually loathe having to go to ANY other store...

[@helloparis1531]

I like IKEA because there aren't any pushy salespeople. I find the experience relaxing to walk through the maze of different themed rooms for inspiration.

[@JesusChristIsLord__]

Man, you have a talent for delving into history in a way that makes it so engaging and interesting. I'm absolutely enthralled.

[@thatbooklover]

"it's one of those places that tends to be an hoUr away and you have to plan out your trip" How many swedish stereotypes do i account for by living in sweden a 20min walk/5 min drive away from the cloest ikea, literally been there 3 times within a month and going there tomorrow again to eat meatballs?

[@Koubles]

I ordered my first piece of IKEA furniture online this week, got it, and loved it to death. Not only was it perfectly sized just as measured, but it was very stylish and matched my room perfectly. The more and more I look at their company I have completely fallen in love with them. You can furnish an entire room with IKEA at the same cost as say a crappy mattress and bed from a regular furniture store, and it looks GOOD, and holds up pretty well. They even have full sets you can use if you want to theme an entire area with the same furniture style. Or if you are feeling creative they have modular furniture too. Now knowing what their store experience is like makes me actually want to go shopping for once in my life because the satisfaction of buying pretty nice furniture for cheap, making it yourself, and the countless designs to make sure what you’re getting is something you know you will love (So long as you work for it a little) hands down makes them the best furniture store. Sweden must be proud to have IKEA.

[@aidensface4131]

Even if it kills me, I'm gonna find that Cinnamon Bun. I must have it.

[@companyman114]

Good luck. Find an IKEA where the disclaimer is missing and demand it.

[@LikaLaruku]

Have you tried Amazon?

[@davidfeltheim2501]

The food isn't too special but it's freaking cheap. They have some damn good swedish-style chocolate too

[@skyninja301]

What they sell is the imagined possibilities; putting your own home and rooms together in a stylish way is a ton of work and mental power for most people. With easily accessible post modern furniture styles that you can touch and see, and gosh, take home with you in a flat packed box, they've created an ultimate toy-store feel for adults (well and kids too) of anticipation, need, and cost. Like Costco, the cheap food is a way to reinforce your impressions for the next visit. It all about positive conditioning!

[@SimmaChode]

How about a video about In-N-out and how they've been so successful while never changing the menu for decades.

[@companyman114]

Maybe down the line. I've recently talked about fast food and I have another one planned in the near future.

[@erikbaran7197]

Let's see.....there's missionary, doggy, girl on top, reverse cowboy.....oh, just get a copy of the Kama Sutra for the rest.

[@Matty002]

iirc the story is that they focused on keeping the menu small and excelling in what they sold, which worked. compare to many places with large menus but everything is mediocre. and in n out competition like 5 guys do a similar approach

[@leatherandjade]

I like 'em cuz they're cool, simple, affordable, and have so much to choose from, from decor to furniture, even then some. But I think the number one reason they're so successful is the way the store is set up. You literally have to go through a maze to get from one end to the other, all but forced to see every single one of the products they sell.

[@SenshiSunPower]

I think IKEA is a bit more organized than you let on. Areas are not in a random order. The names of items are in certain groups. For example, one type of furniture uses male names. The clean, trend-free look of their products could also help. Oh, by the way, IKEA hacking is also a thing.

[@justinaspetkauskas3794]

I am a swimmer and I live in southern VA. Each year I have a competition in Washington, and I always visit the IKEA during my free time there. I always just go for a visit and the meatballs, but we always walk out with a cart full of furniture and little things from the marketplace. IKEA is awesome at getting you to spend money.

[@kmvstudios9072]

One of their newer stores in Milwaukee has shortcuts between sections. It’s more simple then some others, but remember, this is IKEA simple. This is the one I go to, as it’s closest to me

[@aussiescotsman4145]

I honestly enjoy assembling it. They make you feel skilled and that you have through hard work built something useful and that you love.

[@Pulverpojken]

The issue with IKEA being Swedish is that they've created a complicated ownership scheme that will lead you to several different companies, groups and holdings in several different countries.

[@707Berto]

Tax evasion.

[@zan917]

In 1916, Piggly Wiggly introduced a grocery store arranged in a sort of maze where a customer would walk through every aisle to complete a shopping trip. IKEA’s layout makes sure you see every department every trip.

[@aliciacutter2628]

I put together an IKEA nightstand this weekend and it took me over 4 hours. It's never taken me that long to put together any furniture. The thought of purchasing any more IKEA products irks my entire soul.

[@RaveScratch]

Before I went to IKEA with my grandmother and mother, and we were "just looking" according to them. While looking through, I got bored and told them I was going to wait outside in the car. They came out three hours later with a table and a bunch of small junk. That is when I decided never to go to IKEA pass the age of 40.

[@sussanalee430]

Sounds like you are not much of a fun person, or bored boar, rather than enjoying the curiosity of what was making both women so attentive, or lost?

[@deanna1410]

Business's think that customers want to be waited on hand and foot, but in reality people really enjoy being independent. And that process you have to go through to get the furniture is like a little series of accomplishments. Then you get to go home and accomplish more! Plus having fewer options makes people feel better about their choice, people also love culture and the Swedish culture in the store is quite neat.

[@Man-ej6uv]

an ikea recently opened up in my city, and god, it’s MASSIVE. me and my mother got lost. it never ended.

[@FlameRat_YehLon]

IKEA is kinda a weird company TBH. Firstly, they can use the most dominant advertising panel to promote something that few people actually need, or don't always need. The last time I went to an IKEA they used half of their outer wall promoting... A plastic watering can, so efficient. Then their furniture is kinda cheap in China, comparing to other brands. Which is probably due to that in China, furnitures used to be pretty luxury items that you would keep for decades after purchase, but IKEA uses budget materials to make things that won't last ultra long, but suitable for when you know you would replace the furniture after a few years due to taste change or just want to use something new (as powerwashing isn't popular here). And it's good for if you want a certain style as well, since there are not nearly as much "sets" as you would probably see in other furniture shops. Having to buy a table plate and 4 legs separately just to get a reading desk is just magical. The foods though, in China it's really not that budget. Especially since the food portion is not so desirable in Chinese standard. But then at least it's more convenient and it's not like you can get those kind of foods anywhere else so... No complain I guess.

[@Redrally]

Regarding the store layout: you forgot to mention that every IKEA has a dedicated area for children. What that area is differs, but it means that children can be left somewhere fun while the parents shop. At the IKEA in Purley Way (outside of London) they have a kids' cinema where they usually show Cartoon Network on a big screen. My brother and I used to hope our parents would go to IKEA just so that we could go to the cool room where Cartoon Network was. (This was before Digital TV was so prevalent in the UK so only one lucky kid on every street got Cartoon Network.)

[@firiel2366]

I'm fortunate to live in the Twin Cities area of Minnesota. Only thirty minutes from Ikea! 😊 Love their eco-friendly restaurant.

[@41A2E]

What you said about IKEA being so culturally present despite so few locations is true. One day I was thinking, "Hey, we have an IKEA, right? I wanna go there and check out their stuff." Go to look on google maps. . . "WTF the closest one is 6 hours away!" It somehow seems like they're around, but they just aren't.

[@Alverant]

When I got my house 12 years ago I went to Ikea for some stuff. I still use the computer desk and bath mat I got there (but the desk needs replacing since it was discontinued a long time ago).

[@tammertx]

It’s just a fun experience honestly. The thought of furniture shopping is not exciting, but the thought of going to ikea once every couple years for that special occasion of needing furniture is. And that’s because it’s an experience rather than a chore. Looking at all the rooms and knick knacks that are all very modernized as opposed to your typical furniture store which reminds you of grandma’s, is very refreshing. The material is cheap but it’s simple, basic, and gets the job done.

[@celineplspaymytuition1746]

One reason why I love ikea so much is the fact that I can hoard so many of of those mini pencils

[@ChickFilA_Sauce]

Their furniture is wayyyy easier to put together than other furniture too. Plus it’s kinda like legos for adults which is fun

[@brandondewitt6846]

Never been to an ikea, but this video made me want to check it out. So yes, their tactics do work!

[@slr3447]

I'm a cafe dweller. I love the huge Ikea cafe, I can chill out as long as I want.

[@ethanfallert2034]

Can you do a video on the multi tool company Leatherman?

[@GunFunZS]

I don't get the impression that he is handy, or would have any appreciation of what someone who does blue collar type stuff would find useful in their daily life. I can say that their original tool was pretty interesting and innovative, and the first 2.5 generations of super tool are still my favorite out of the whole market. Their factory is down the street from where my mother used to work. There is a gerber plant just a few buildings down, and buck tool a bit further. A couple other knife companies you would recognize too. All in a line. For the first few years the knife and scissors blades in leatherman were made by and marked gerber. It was an advertising point. Then they were made by gerber, but stamped leatherman, and they didn't advertise it. Then made by leatherman. Like Craftsman, they had an awesome warranty, and have dabbled in diluting it, but reverted to the 25 year version. Back in the late 1990s a friend borrowed mine and used a few of the tools as prybars on hardened steel and snapped off the saw and a screw driver IIRC. I wrote a letter, saying that I knew that this was abuse, and would pay for replacement parts. My mom dropped it off at the plant, and they brought it back a half hour later. All the blades and tools were replaced. They had buffed my initials off of the pliers hub, but I knew that they gave me the handles back, and pliers because of small marks on the inside. No charge, no questions asked. It definitely sold me on a few more of their tools. I see a lot of models which are cheesy now, with low quality and with more flash than function, but they offer solid models too.

[@christiankaae8852]

Ikea is just a place you like to be. It was the place i searched for the best gaming tabel and chair for when i was younger. It’s now the place that makes me capable of makeing my room look just how i want it too. I’m from Europe in a very small country called Denmark (the place where Lego is from) and i dont Think there is a single person who doesnt know Ikea in my country

[@jyohe78]

I worked at the Pittsburgh IKEA as a cashier while going to college. You were not exaggerating the 4 hour or more that folks do shop. I checked out folks that were finished shopping after 7 hours.

[@cosmiceclipse7131]

Day 89: they are back again, I saw a window and tried to break it, it was just more store. I am beginning to lose hope

[@j.r.giesecke4887]

I love IKEA. Lots of small kitchen tools and great candles. Go on a weekday! Much calmer. Little know fact, you can bypass the displays and go just to the market place (first floor) Also a great buy is the blue shopping bags. Perfect for farmers markets and Aldi.

[@Icanhasautomaticcheeseburger]

My first IKEA trip was 4 hours. I was so proud I got the second one down to 1 1/2 hours. Only hit $200 or so, too -- helps I have to drive 4 hours each way in a compact car.

[@howardbattersby5672]

Many parts are common across different furniture. The bookshelves use the same bolts and screws as wardrobe units. There are only 27 different connector parts across the entire range.

[@UnixGoldBoy]

Spotify is easily recognizable as a Swedish brand even before it was available in the U.S. because it was very well advertised in the U.S. before it was available.

[@jan-lukas]

And another thing about the activity instead of store thing, I think it only works because it is a furniture store which is something you don't do that often and when you do it the one time in a year then you want it to be an activity, which is different from groceries for example where you just want to buy the xyz you forgot for todays lunch

[@CamdenBloke]

I take trips to IKEA to eat, but I've worked out how to bypass the trip through the store to get to the restaurant. It involves going straight to the elevator from the front door instead of taking the escalators, and it's not clearly marked as a 'correct' way to go, but I've never been stopped.

[@Gnarcos]

I wish we had one in New Mexico. The furniture stores here have outrageous prices especially for the average income.

[@LeoBladini]

i feel like visiting another country when i go to IKEA, its pretty nice

[@mxzaiw2744]

They are pretty much an amazon, but with retailer stuff and with stores

[@AmoritaStorre]

I think a big part of IKEA's success is making their furniture modular. It's a bit like Lego. You get to play with your pieces and to enjoy the thought that you've created your own furniture not only on the assembly level, but also on the design level. Which, I suppose, is part of the Ikea effect, only with more time invested. I like their products in general, but I feel the most love after I've toyed with all the possible versions and combos of a virtual wardrobe/kitchen cabinet/whatever else to the point I've memorized all their components' unreadable names.

[@duthegee]

I love the passive aggressive marketing about your Patreon... definitely learned a thing or two from your company researches!

[@goldfishiies]

I have an Ikea less than 10 minutes from my house so before quarantine we went all the time!!

[@yummysoul2998]

I love ikea and I live in Fort Worth near Dallas so there's an IKEA there because 2 big cities. Its amazing

[@AroundIndiana]

I went into IKEA for the first time simply to get a laptop pad. It was overwhelming. I was so lost and kept passing the same areas over and over. About an hour later I was finally in the checkout line.

[@steveflores4191]

As someone who has assembled more than their fair share of IKEA furniture I would say the furniture is affordable enough to be somewhat disposable. I have 2 girls who are now grown. Their bedroom furniture changed every couple years as their tastes changed and they matured. They developed a brand loyalty that is with them still today.

[@ilovetotri23]

When I bought a big new house I had zero furnishings. My partner, and I went to IKEA. I wrote down all the numbers. We went back to IKEA with his sister we got a chance to see everything again. I ordered 5 things. I received 19 boxes. Delivery guy was not happy. I will never forget putting the king bed together. So easy to do if you are young. Can not complain about the quality. If you build 2 of the same thing. Expect the first one to take along time. And the second one to be done instantly.

[@GameRViews94]

I was just at ikea yesterday getting some new furniture 😂 walked out with a few more things then what I was planning on but it was still cheaper then going to a Gardner white or any other kind of furniture store

[@aidenbutterfield754]

There is a Jordans furniture near me that is kinda like this. Right in the entrance there's a Big area with a indoor ropes course and a water works show it's pretty cool. On top of that there an ice cream place a restaurant and a candy store. Then you go and you have a maze of rooms with different furniture it's not exactly the same but it was always cool to go there and it was interesting

[@lwliu1112]

After the Senior Prom, my kid and their friends went to a friend’s beach house for the evening ( apparently a NY after prom tradition), but not to go to the beach. They wanted to go to IKEA in NJ. Not for the food either. But to buy shark plushies! Which they did. Kids are so weird these days.

[@TakeWalker]

Never been to one, there's none in my state. But we do have a place called Express Furniture that also sells flat-packed, do-it-yourself furniture, and has since long before I knew about Ikea.

[@ExcludedShadow]

I live RIGHT beside that new 2017 IKEA in Columbus, the traffic it brought was insane. I try not to even drive onto IKEA Way, because that road is packed constantly.

[@forgottensoles3673]

I feel like IKEA has the same business ideas as airports. Airports make you walk past countless businesses to get to your terminal, and IKEA forces you to go past so many things to buy to get to your exit. It's obviously very effective.

[@jadatan8909]

When he mentioned that hypothetical life scenario of going to an IKEA an hour away, I was like woah I am very lucky to live near an IKEA. The nearest one is a 5-10 min drive away, not a long bus trip either The next other two in my city are less than an hour away each :0

[@adamsaldana5462]

I got one opening in the next town over next week. Im so psychedd

[@gravelrhoads]

The nearest IKEA is 2 and half hours away, and now I want to go there.

[@NimbusTheCloud]

IKEA is so common in sweden that we use the word as a verb. If you say someones living in an ''IKEA house'', they have everything tidy and modern. if you say ''i'll just do it IKEA style'' it means you're gonna DIY something. i recently got a new apartement and im not kidding 90% of my furniture is from IKEA.

[@colindykeman1697]

IKEA is like a furnishing store like Home Depot & Jordan’s Furniture

[@Live-Life-Freely]

I have never been to IKEA. And after reading the comments it seems like some people have never left IKEA.

[@parsifal40002]

I love Ikea! I have purchased seveisral pieces of furniture from it! The in-house restaurant is awesome great Swedish meatballs!! Their furniture is well designed and well made. The store is humongous but I love just to walk around and explore!!

[@sinajsalam]

went to IKEA Yesterday...... Enter to Level one.... The plan was to buy just 02 curtains + 01 set of cutlery...... but ended up buying a bookshelf, a Coffee table and a table lamp + many households + decorations stuff.... honestly it Took me to a maze run, forcing myself to get out of it..........

[@nguenarn]

I love ikea sm to the point where i went with my friends for my 18th birthday!

[@danielcarranza7468]

Hands down best Company Man video. Hands up if you agree.

[@JDWanko]

I like Ikea for the prices. I was able to furnish almost 80% of my house from them. Sure, my wife and I built it; still, it's survived our wear and tear and we never had any complaints.

[@soksenheng9240]

1. Low cost on packaging 2. Low cost on transporting and storage 3. Lost cost of manufacturing because they produce large quantity 4. No assemble cost

[@sirhc1528]

The furniture has a good quality and you can move it to a other location without a problem. Get a new flat? Just disassemble all the Ikea furniture, transport them easy to the new location and reassemble them within a few hours. You dont have to sleep a night on the ground because the bed is standing again in 10min.

[@2dradon2]

Visited some other high street retailer (UK) such as John Lewis or furniture world and their prices are ridiculously much higher, ikea staff don't harrass you for sales either. Yes you have to construct it yourself but most products are relatively easy.

[@TBustah]

It's not too different from Costco or Sam's Club. Those warehouse stores have more variety than IKEA and are easier to navigate, but they put an emphasis on eating in-store as well. I've known people who just like to pop in for a slice of pizza or some frozen yogurt. It's cheap, decent quality, and they usually put it right at the front of the store.

[@u.z.9383]

I don't know if anybody mentioned it, but IKEA grew big in Germany and, in the beginning ,was banned from other countries like the US. Why? Because it's founder is said to have been a well known Swedish Nazi. Well, others were connected to the Nazis, too, and nobody cared much. I personally like it, mainly because of the design.

[@ariannamorales1876]

giọng của Đức Phúc nghe ấm và nhẹ nhàng nhưng vẫn đầy trầm tư nội lực!! Like this version!!

[@vanrozay8871]

No outside windows. A claustrophobe could flip. Treat it as an outing, and plan to wander; think of it as sightseeing.

[@parka9945]

My sister and her bf would go to ikea and just wonder around in there for fun to look at future furniture🤦🏽‍♂️thats how you know its ikea lit

[@glutenfreejoe6099]

We have 2 IKEA stores in Maryland, one near University of Maryland College Park campus just North of i495 Capital Beltway / i95 and the other store also off I95 just North of Baltimore i695 Beltway - friends have gone, I haven't yet been to either location, since we have many Costco Wholesale locations, Sam's Club locations and BJ's Wholesale locations - sometime will have to check one of them out Thanks for great video!!!

[@NoDream424]

Wait in the states you get multi floor IKEA we just get one maze-like floor and a massive storage warehouse out back

[@Terkzorr]

If they put that "not actual size" disclaimer on the sign then you know someone at some point complained why he didn't get a 2 tons cinnamon for $1.

[@mangotango2404]

I really just really love IKEA

[@xzonia1]

I went to Ikea once to get a table I saw advertised online. I got the table, but the store was so massive and confusing I've never gone back. It's just too big for me, and I felt the size of it the whole time I was in it. I've been baffled why people "make a day" of going to Ikea, so thanks for the video! The reasons I disliked it are the reasons why most people do like it. interesting.

[@AdeleCeleste]

I've NEVER heard of an IKEA store. The only thing with a similar name I've heard of is some shady way to earn money promoting links on Twitter. I used to get e-mails from them, but they NEVER clearly explained what the company was about. Very weird.

[@ProductBasement]

I always thought they were expensive. And by expensive, I mean "charge more than Walmart", where you also have to assemble your own furniture. I've never really thought much of the fact that I have to assemble the furniture myself. I really only get a sense of accomplishment and ownership if I build the item out of raw planks of wood

[@sameergardezi]

That can be a great movie idea ...like " A night in the museum" or "The terminal Man"... we can have "Lost in Ikea"

[@cmichael442]

Hey man, do one on Frys Electronics. They have been around for a while and word is they are going under!

[@dannysdailys]

Let's just put it this way. There are many moving companies that refuse to move Ikea furniture. Enough said.

[@bobmcbride3550]

The floor plan isn't that confusing. I do think the store is planned so time will be spent there, though. I like ikea since i move fairly often and being able to break down the furniture is useful. Also, they have a lot of storage ideas that aren't found in other places. Are you familiar with ikea hacks?