IMAGO 2018 - The Future of Contents by Winston Utomo

Future of Contents :
1. Saat ini adalah era dari multiplatform media.
Kuncinya adalah : - Be where the audience is, pushing konten ke all media platform - Treat every platform differently, misal : ganti caption, ganti judul, ganti gambar
Praktisnya : buat 5 judul untuk 1 artikel
2. Mobile Only Modern newsroom : radical changes to mobile only
Mobile users want more visuals, listicles and less texts
3. Interactive
Today’s readers want to be more involve
Why people wants to share : - Entertainment - Usefulness - Involvement - Personal branding - Identity ( It’s so me )
Share ada 3 tipe :
One to one
One to group
One to many
What is the process of a person in sharing contents?
3. Social currently, will this make me good?
4. Trigger /relevant
5. Emotion
6. Public
7. Practical values
8. story
Millenials ( 1980 - 1996 ) dan Gen Z ( 1996 - 2010 )
Community : users generated content Kuncinya ada 3 hal jika mau berhasil di future of contents :
1. multi platform
2. Mobile Only
3. Interactive