Immersive LED room tells story that combats desertification

An immersive experience, combining 360° animation, audio engineering, and custom LED architecture has been deployed to highlight the devastating effects of land degradation.
Developed by Impossible Creative, in collaboration with production partner TruXperience, the experience was hosted at the COP16 conference in Saudi Arabia, a conference bringing together parties to the UN Convention to Combat Desertification.
Powered by Impossible's WonderRoom platform, "Our Land, Our Future" takes place in a custom-built LED room with four seamless LED walls and an LED ceiling. This envelops viewers with vivid depictions of oasis, desert, and family life. Inside, a custom bridge with a concealed speaker system delivers a spatial audio experience and an original score recorded by 20 live musicians.