ImpacTaste Demo Day.

The Impactaste project, sponsored by Hijos de Rivera and Blendhub, concluded its journey at an event held at the Estrella Galicia Museum in A Coruña, Spain, last week.
The initiative aimed to explore new ways to add value to spent grain-a byproduct of the brewing industry-with a focus on creating sustainable and nutritious food products.
The event celebrated six outstanding proposals in the bakery, snacks, and beverage sectors, selected from over 100 participants across 25 universities. The jury, comprising industry leaders including Ignacio Rivera, president of Hijos de Rivera, and our founder and CEO, Henrik Stamm Kristensen, evaluated submissions based on creativity, sustainability, and market potential.
Among the winning ideas were a baked savory snack, rustic sandwich bread, a naturally fermented soft drink, kombucha, a natural energy drink, and light toasts, all leveraging the high nutritional value of spent grain.
The goal of this project is the search for healthy and sustainable ingredients to create more nutritious and affordable recipes for consumers, a trend with significant potential in the food industry for the coming years.