Рет қаралды 15
IN CLEAR FOCUS: Ron Levac, Chief Innovation Officer at Spectrio, explores the transformation of retail through digital signage and Retail Media Networks (RMNs). As brick-and-mortar stores influence 80 percent of purchases, Ron reveals how retailers can leverage digital displays, AI, and data analytics to enhance customer experiences. Learn how emerging technologies like MicroLED are revolutionizing in-store advertising, and why RMNs are projected to capture over 20% of media spend by 2027.