In-Depth Rolex & Tudor 2024 Official Releases Critique (BB58 GMT, Gold Deepsea, Grey GMT)

[@ID-Guy]

A Watches & Wonders year of lacklustre releases, with a few exceptions. We should consider that these were planned and executed through 2021 & 2022 (and we all know what happened then) Which of the handful of novelties grabbed you this year from Rolex or Tudor? 🥃

[@Horizontalvertigo]

The new 1908 comes closest to good to me from those two, but the Cartier Dumont Rewind is a banger watch. Cartier keeps winning.

[@ID-Guy]

@@HorizontalvertigoThose Cartier Tortue pieces… man. That monopusher? Just unfair 🔥

[@caseywai]

Thanks for sharing the truth and obviously lacklustre in my opinion.

[@ID-Guy]

@@caseywai Even with the launch of the BB58 GMT (the standout) man, I didn't feel the excitement. Maybe because I've been talking about it for around 3 years now? Definitely a more subjective opinion on the matter. But as for Rolex? Good grief. Nothing for us to sink our teeth into 🥃

[@WestCoastAce27]

Your supposition that designs were hampered by 2021 work from home is very plausible. I also think both held back some watches ready to go because of how bad so many economies around the world are. The problem with your ‘go upmarket’ theory is that Rolex is very late AND known as a million watch a year company. The super rich want to stand out - if you show up at a party and 3 other guys have a gold Skydweller…

[@Sojourner88]

“Give it a measured bashing” - that’s what I’m here for 😂

[@ID-Guy]

Just taking a few steps back to be sure the kick is dead centre 😉🥃

[@BennyLlama]

I think lackluster is not right for Tudor this year. We got a METAS GMT in a nicely slim case, and we got a Tudor Submariner for the first time in a quarter century. This year might not have been super flashy, but I think calling it lackluster is unfair

[@ID-Guy]

I think I should've aimed that comment more on Rolex solely than roping Tudor into it, you're right 🥃

[@cle_roknn3742]

I would have to agree with the presenter. Tudor made an oversized GMT a little slimmer so it does not look like a Seiko Tuna on a small wrist (Longines did that years ago). The rest can be summed up by saying Tudor found Black on Black as a color scheme and except the grey/black GMT Rolex leaned into taking their existing models and “blinging them up”. It’s simply not impressive or interesting. Of course your never going to be able to find these anyway, less afford them, so it’s really just a waste.

[@jeremydahm2124]

I love that new BB on 5 link. Sub sinker!

[@tonyhalpin1320]

Really hard, if not impossible to justify paying over twice the amount for a Rolex Sub compared to the new Tudor Black bay on Jubilee bracelet. Ok, it’s not a Rolex( if that’s your thing), but, it’s a seriously nice watch with a master chronometer movement, 70 hours power reserve and also really nice lume. I’m sorely tempted and it looks as good in the flesh, it will be very hard not to pull the trigger.

[@scollyutube]

​@tonyhalpin1320 based on that logic it's not worth buying a Tudor over the equivilant San Martin either.

[@NicholasOdinson]

Fun fact, Arnold Schwarzenegger learned ballet in order to add more elegance and flow to his posing routine.

[@fahadkhan-db6bh]

True, first scene of Pumping Iron if I remember correctly

[@Mike.thiswatchthatwatch]

Wise words sir. Next thing you know, Rolex phases out all steel completely.... Insane but it's feeling like it's not out of the realm of possibility...

[@ID-Guy]

Kid you not Mike, there’s word on the street that they might be cutting their steel production down by a massive percentage going forwards. In the next 5 years? I fear it’s going to be a very different playing field 🥃

[@carlvoxvires]

Tudor will fill the Rolex steel sport model void under £10k within 5 years. Want a Sub or Explorer in steel? Tudor will be the only show in town as Rolex move up and expand the £30k+ models in precious metals. There are more millionaires in the world than Rolex can pump out watches. Why pander to non-millionaires when you can sell Tudor to the general public. It will be interesting to see how Rolex builds Tudor's brand over the next few years.

[@Bestow3000]

Rolex phasing out all of the steel sports watches would really hurt the brand more than help. Most of their sales comes from the fact that their watches are pricey asf and is a status symbol, but not so pricey that they're out of reach for 90% of the people.

[@dannysimenauer5745]

I was thinking the same . But could Rolex abandon its tool watch identity?

[@CTizer]

Highly Doubt it personally. 904L steel Sports will exist for decades to come. Rolex is moving up market to high jewellery/luxury with further developments in precious materials, display casebacks, movement finishing and totally A-magnetic movements with even higher power reserves. The steel sports models will incorporate these features and the prices will start in excess of 10k- widening the gap between the tiers to which Rolex and Tudor exist and as a consequence the working and middle classes will struggle regardless of savings afford a Rolex timepiece

[@KeepingWatchUK]

I always look forward to & enjoy your videos bro, & this one no exception. Re Tudor I actually think it was a decent showing. Many have been calling for a 58 GMT for years & it’s here, plus a new BB in monotone, with 5-link & T-fit. More colours of both these models will likely follow in coming years, too. (not too much too early, right!?) Re Rolex, another GMT gives us all more chance of acquiring one across the range. More PM pieces mean (hopefully) more availability for the SS models generally. Also, many of us are waiting on SS models already in the lineup, so adding more year on year just leads to more frustration that there’s yet more unobtainable pieces out there & the associated fomo. Maybe it’s a chance for most of us to ‘reset’ & hopefully get the model we’ve been after already for months/years without pining for yet another… 😀

[@ID-Guy]

My pleasure to always share these brother and thank you! Well put together points about both brands, there was definitely some logic from them this year (funnelling the customer down two separate avenues) 😉 Have a superb weekend! 🥃

[@rodsalvador3608]

Holy smokes, a 1908 Worldtime. I would actually consider saving up for that. A 1908 and a BB58 GMT would make a great pairing.

[@ID-Guy]

Imagine what they could bust out with the 1908 line? Bi-Compax Chronograph etc etc 🔥

[@canadianwatchmonkey3992]

The BB58 GMT is seriously handsome ❤ I just wish they kept the thick crown stem look. Here is my prediction the BB58 GMT will be done in blue 😊

[@ID-Guy]

Imagine a Blueberry GMT? 🔥 They have so much to expand on now with this new range! 🥃

[@cl302]

Still the best videos of all KZbinrs out there - thanks for the high quality content. I think you’re spot on with your analysis. I see all these videos and comments out there about “Tudor beats Rolex” and I think those comments are so short sighted. To think that the greatest marketing company out there doesn’t have a long term calculated strategy on these two brands and how they complement each other is crazy to me. Rolex is an exclusive brand… for those that can’t get a steel one, they’ve got a Tudor for you. On consolidation they’ve just grabbed even more market share. And I think lack lustre is exactly the right term and intention by this genius consolidated company.

[@jongoodman7448]

Like Arnold learning ballet! 💪🏼 🩰 😂👏👏👏

[@ID-Guy]

They could spin this as a cool marketing trick for the 1908 😉🥃

[@AbdulRWatches]

Great video, and totally agree on the lacklaster releaes this year. I feel that Rolex is really attuned to the financial market. A more recession future outcome will mean more mono tone and more conventional releases this year. Thanks bro for the awesome video 🙏🏽

[@ryanr3437]

I tried on the Black Bay 41mm monochrome earlier today. The black really shrinks the perceived size of the watch. It wears great and I liked the watch much more than I thought I would. For me the best watch of the show.

[@ID-Guy]

Thank you for sharing this Ryan! Goes to show that the Tudor Sub is finally making its return in full force 🔥

[@singlendhot8628]

1st question Brother, would you give up the Seamaster Trilogy for ANY new release this year, if £ weren't a consideration? Hope Classic Motoring is treating you well?

[@ID-Guy]

I think the Seamaster is really about sentimentality at this stage. It's been with me for four years (through good and awful experiences) So between the Seamaster and Explorer? They aren't going anywhere (not even for a Solid Gold Deepsea) 😉

[@singlendhot8628]

@@ID-Guy I will ask the same question to you every year going forward as a measure of the release. Drive safe and stay well!

[@moneymikz]

Rolex will continue to go up market with more gems and precious metals and Tudor will effectively be Rolex sport

[@ID-Guy]

Seems that way, right? In the next 5 years it feels like this direction will be realised for sure 🥃

[@moneymikz]

@@ID-Guy slowly but surely is the Rolex way lol

[@smokinscars1024]

I would like to see the tudor bb monochrome in green with match bezal

[@ID-Guy]

You and me both! I dedicated a video (maybe a year ago) on that theme exactly and made a forest green variant. It would be so, so good 🥃

[@jameshoward9700]

ADs in the Emirates, rejoice..! For almost everyone else (ADs and customers), less steel and more verjazzling is a nightmare. It will help shore up sliding steel used values though...

[@thetaingsto]

I think Rolex gave us something to chew on for the next years with both LeMans watches. I wonder how many are in circulation. The Tiffany dial Nautilus and the LeMans are going to break limits on auctions in only a few years time from now.🔥🔥

[@lotuspocus2165]

What?!?! Tudor absolutely killed it this year

[@ID-Guy]

I should've directed that "lacklustre" comment more to Rolex (and not roped Tudor into it) you're right. Hindsight 😉 Tudor's BB's this year were so on-point - arguably better than last year? 🥃

[@Jkan2001]

Not even close to killing it, pretty mediocre

[@joker14n]

I think it’s safe to say that nobody had a “yellow gold deep sea” on their bingo card. And when Tudor says “monochrome”, they aren’t kidding. Just a red shield would’ve been great. Great video..thx

[@ID-Guy]

Spot-on Joker! 🤣

[@juniorjohnson5961]

I've polished up my Superchat button & refreshed my PayPal just waiting for the next Livestream! God Bless my friend 🙏

[@rhgrabowski3855]

@@IDKline Need to tempt him wiht something!

[@rhgrabowski3855]

Does he have the time to do it? I hope so.

[@juniorjohnson5961]

@@rhgrabowski3855 We use to have 3 hour Livestream a few years back.

[@ivanoschen]

Tudor’s release this year definitely is not lackluster.

[@ID-Guy]

You're right, I shouldn't have grouped Tudor in with my Rolex thoughts. Hindsight of making a video on a Wednesday and releasing it on a Saturday 😆🥃

[@wivvix]

Tudor's decision to omit the 5 link bracelet on the vintage inspired bb58 coke GMT leads me to think they are reserving the 5 link bracelet for a non-vintage 58 GMT, possibly a blue bezel variant that's 2-3 years away. Possibly when that's released, the Coke GMT might get a bracelet refresh with the 5 link.

[@aurelius388]

It probably won't generate the views as a Rolex & Tudor video, but it would be interesting to learn your views on the small but considerate changes made to the Oris Aquis model range.

[@ID-Guy]

I’m actually in the process of putting something together about Oris (a bit more all-encompassing) and will absolutely cover the changes made to the Aquis 🥃

[@aurelius388]

@@ID-Guy Look forward to it!

[@SlapShotRegatta22]

Lackluster...Rolex, yes. Tudor, no.

[@commentjedi]

7:25 Rolex have really improved the Daytona. Adding a frame around the ceramic insert...Brilliant! Gone are the cartoony rafts for indices...Stupendous!! Gone is the outer & inner circle sub-dial design, in favor of a single circle. Awesome!!!

[@K.J.H_]

Whilst i do really like the new bb58 gmt, i think the colouration on your render is better. Treads the line between modern and vintage nod better. Tudor states 20mm lugs on their website.

[@ProfessorPesca]

I too was underwhelmed, even Grand Seiko couldn’t find anything interesting to me this time. The monochrome Black Bay was only thing that even slightly raised my pulse, and that’s hardly a fascinating development! Zenith are the only brand that I felt really delivered. I’m so intrigued by the Defy Extreme Diver and can’t decide if I think it’s an over-designed mess or a welcome injection of colour and fun and something that I really desire.

[@ID-Guy]

Next week's video I'll be covering the Zenith that stood out to me the most (diver) BUT the Defy chrono looked so "correct", right? Extremely well balanced. I'd say Zenith was definitely in that Top 5 running this year... considering how 90% of the pieces put us to sleep 😉

[@ProfessorPesca]

@@ID-Guy Well I’m definitely excited to hear your thoughts on the diver. There’s a huge amount going on there and I’ll be intrigued to see whether it all comes together in the metal.

[@ID-Guy]

@@ProfessorPesca A good friend of mine has been saying for years and years now "why aren't they bringing a diver back into their collection?" He nailed it! Just think of the variety from here? Excited to share it Prof 🥃

[@pnero777]

Thanks for another great video. Rolex - agree that they are moving into the horological stratosphere where they don’t fit well. But Rolex know the market is fickle is, and there are enough people who will follow them anywhere - that Rolex brand power is a big carrot to dangle in front of rich mules who will follow them anywhere. Tudor - I love the Black Bay Black - of course it’s the Submariner that everyone has been asking for. But each year that goes by seems to confuse what they want from the Black Bay. Is it modern or is it vintage - and how does that line juxtapose with the Pelagos. I think the identities of the two lines are not fully resolved yet. This is probably a consequence of responding to what the market wants rather than defining a clear direction for themselves.

[@shaunpatrick8345]

Rolex's success in moving customers up the price ladder is evident from the recent Morgan Stanley top-50 Swiss Watch report. Their average sales price last year was CHF12,218 and the no-date sub sells this year for CHF9,167 (GBP price converted to CHF). For Omega it was 6,573, with 6,377 for the SMP300. Rolex buyers go well beyond entry-level.

[@ID-Guy]

Well put Shaun. It's clear that this is their main goal, punching up prices and getting a greater PPU 🥃

[@WestCoastAce27]

But they could raise prices $2k on every steel model (maybe leave the OP and DJ alone) and raise the profit per Watch metric. There would be grumbles - but they’d all sell AND might win back customers by dealing a huge blow to the grey market.

[@shaunpatrick8345]

@@WestCoastAce27 the price differential between steel and gold is more than the cost of the gold. Having an inflated grey market helps push people towards precious metals, because it reduces the differential for would-be stainless steel customers at the wrong end of the list.

[@umq5147]

I couldn’t agree with you more Rolex will continue to elevate and push their precious metal options. I am here for it though. Thanks for another great video.

[@Robert-vw3od]

what they are saying to people like me is these are your choices or clear off to tutor. let’s be honest about this as you pointed out there’s a fairly hefty price tag involved There. if that’s the direction, then I wouldn’t consider Rolex because they are not JLC or patek

[@Robert-vw3od]

I’d like you to do a video about Bremont, they seem to make some good watches but the new logo is clearly hated and there seems to be a strange lack of direction despise recent investment and a new CEO with a proven history.

[@jacobbrueckman5503]

The BB58 GMT on the 5-link bracelet would be killer. Shame that configuration wasn’t in the initial release

[@ID-Guy]

I have this gut feel that they won’t be giving us a 5-link for this line for a few years, just so they can drum up more interest in the new BB41 😉 Sneaky tactics 🥃

[@LiamMulholland]

No one is mentioning that the dial markers on the new BB58 GMT are smaller when compared to the normal BB lineup. Definitely an improvement and further adding to the vintage 4/5 digit vibe. Now if they can only remove the faux rivet bracelet.

[@rdrodriguez32]

Black bay 41 all black wins the show for me

[@stevens1041]

Tudor and Rolex, I enjoyed these releases. Tag Heuer stumbled, after huge success last year. Oris release was confused. Still waiting in coming weeks? Months? To see what Breitling and Omega will do.

[@antoniosprovatas6016]

Definitely bb58 gmt coke, for me

[@ID-Guy]

So glad to see them producing this piece with the improved movement! Tonnes of potential from here on out 🥃

[@antoniosprovatas6016]

@ID-Guy I'm afraid they're gonna go up in prices (...see the all gold BB)

[@RichKovars]

I'm not sure that this should have been a big surprise from Rolex. I read somewhere (maybe WatchPro?) a couple of years ago that the new Rolex facility was going to be mostly dedicated to manufacturing precious metal watches. They would need to add more precious metal options to make this move viable.

[@Kamikazekman]

I believe the 58GMT has a universally loved 20mm lug width not 19mm. 👍🏽

[@ID-Guy]

That's great to hear, I've seen some reviews mentioning its 19. I was just thinking that they'd make it 19mm and deliberately not give it a 5-link 😆🥃

[@WestCoastAce27]

US website says 20mm.

[@Kamikazekman]

@@ID-Guy haha well that would be just cruel. If they release the 58 and the 58GMT with a “not-a-jubilee” next year, looks like I’ll have to pull the trigger on that bracelet for my 58. It’s my favourite kind of bracelet for a watch personally. *sigh*

[@austinzizzi1142]

They’re not bringing the GMT complication to a pelagos it just doesn’t make any sense with that design

[@omegafanboyian]

The Rolex 1908 for me is a class piece a father of the bride watch & the all gold deepsea because rolex can. The Tudor Bb58 Gmt is keeping with the Bb58 Dna But that movement has a great potential , Pelagos Fxd Gmt , Bb Pro Mk2 ( slimmed down & white dial ). Personally I think great & good things are on the way from Tudor ! But why drop the power reserve 5hrs

[@ID-Guy]

That BB58 GMT opens the doors for so many opportunities, you're spot-on. And that 1908 was definitely the "stand out". Always great reading your opinions Ian! Have a great weekend sir! 🥃

[@willayton4950]

In Rolex's world what it does really show is that the only time they really seem to care about what you would call the watch hobbyist enthusiast who is of relatively normal income is via Tudor these days. Rolex have launched themselves upmarket in terms of their new offerings whether you like it or not. Hence the going for gold, what I seem to be seeing anecdotally is a subtle increase in the commonality of two tone as well, both literally with yellow gold and subliminally through selling fluted bezel with white gold two tone jubilee datejusts, plus increasing the number of references in that range with diamond dial markers. From a pure business perspective it's genius, that and not making the Tudors quite perfect. Always got to make your client strive for getting on the Rolex ladder after getting a Tudor 😉 I suppose it's just another signal to those long term Rolex enthusiasts that the grey/vintage market may be the best place to get the Rolex watch or watches that you actually want.

[@jeremydahm2124]

Ha ha... Great rant. I disagree on the full gold deepsea. Rolex sport watches are over capable and so far from necessary to anyone or practical in any real way (luxury). They are now first and foremost, expensive, luxury items. The sub, dweller, gmts....There was a time they were needed and it's cool to use and have that history on wrist. To sort of honor that time. I say why not in gold? Why not diamonds? It' all silliness anyway if you think about it. Two tone 4evah! : ) .....Cheers

[@ID-Guy]

Gotta love Two tone 😉 I'm actually weighing up my options (pun) of pursuing one in the future. Thanks for this Jeremy 🥃

[@jeremydahm2124]

@@ID-Guy Cheers! Go for it. It's sort of off trend but that's what I like about it. And so purdy... Maybe not as a one and only but we both know that's not happening!

[@ID-Guy]

@@jeremydahm2124 Isn't it mind-blowing that you can get a TT Daytona for the same price as a current Ceramic GMT? They are the underground value prop 😉

[@jeremydahm2124]

@ID-Guy Crazy. I grabbed a two tone Dweller. Insane piece. Only regret is my buddy got one a month after seeing mine. Always gets compliments

[@ericb8888]

Finally…… the voice of reason.

[@ID-Guy]

Who, me? 😉🥃

[@ericb8888]

@@ID-Guy ;)

[@zachg9065]

BB 58 GMT is great however they need to get rid of the rivets!! and the gilt

[@MrKwan007]

10 years from now the Explorer and OPs will likely be the only all-steel options in their catalog. It’s clear they want to pass that torch over to Tudor so they can go more (as you say) “upmarket.” The challenge there is that many Holy Trinity and high-horology enthusiasts opt for those (in part) because they don’t want a Rolex 😏

[@LordLauderdale]

That’s not an engine turned ice blue dial though - guilloché

[@adamwest5625]

After selling my FXD MN21 and Pelagos P39 as it wasn’t getting enough wrist time ( thanks to my Submariner 124060, Sinn 856 S UTC and Seiko Prospex Speedtimer 🐼), l was interested in what was in store for W&W 24 releases. Well I was a bit disappointed overall but intrigued with the BB58 GMT… however I’ll need to see it in the metal before considering this… …otherwise l may go for the BB54 now that the hype has died down.

[@ID-Guy]

The BB54 is such a killer value prop (still blows my mind that folks aren't chasing them) But understandable that the Sub, Sinn & Seiko have taken over the wrist time. I'm super keen to see how they nailed that Red bezel insert on the new GMT. Thanks for this Adam 🥃

[@rhgrabowski3855]

@@ID-Guy The BB54 is a great watch, just wish the Lume was stouter. The P39 Lume is awesone. After 8 hours off the wrist at night, it is still readable.

[@kostar500]

That rolex ghost bezel looks so weak, and the all gold blue rolex looks so gaudy…🎉🎉🎉🎉

[@ID-Guy]

It’s a shame to say there’s virtually nothing about Rolex to discuss (or even debate) this year. But hey, gives Tudor more time in the spotlight I guess 😉🥃

[@ProfessorPesca]

Bang on. All Rolex seem to have done recently is slap precious metal on everything.

[@kostar500]

@@ProfessorPescaRolex thinks they are well above the rest when they “go their way”

[@ilmostro16]

Mechanical watches have been obsolete since the 70’s. The idea that watch companies should make exciting innovative mechanical watches every year is silly. The pocket computer makers like Samsung and Apple can’t even release exciting innovations each year. As consumers, we are simply demanding too much.

[@Anonymouslyme1]

Hold on, lacklustre is unfair you need to look at the big picture. Rolex has spent the last 7-8 modernising their entire range, especially their sports watches. Rolex didn’t really need to update anything, there is no need for change just for the sake of change, although they’ve extended the beautiful 1908 range. As part of their overall strategy (moving upmarket and using Tudor to fill the void) they’ve given us a slim 39mm GMT, METAS certified watch at an affordable price that smashes the competition , and they’ve given us the Coke everybody has been asking for. Next is the all black Black Bay 41mm, it’s a Tudor Submariner in all but name, what a cracking watch for the money plus it’s on a jubilee, oyster or oysterflex. The other thing enthusiasts were asking for was a new Hulk or John Mayer Daytona, they delivered that with the all gold, green dialled Black Bay 58, what a stunning watch as beautiful as any PM Rolex and significantly cheaper. You need to trust in Rolex they know what they are doing, they have a watch for everybody I don’t see any omission in their range.

[@derekbrettell8121]

I guess for a tool watch Purist, the releases from rolex were disappointing. For people who are shopping for a £30k precious metal watch will be delighted at all the options. I think Tudor really missed the mark with the new GMT. The gilt just doesn't work on that watch with the colours. The monochrome will go down a storm but let's be honest...it's the closest to a Submariner as they can go. Each to their own but I wouldn't feel right with a homage or copy watch on my wrist. If I was to buy a Tudor I'd be looking at a Pelagos which is unique to them.

[@dingodave3966]

Dear Mr IDGuy, There we have it. 2024. Will we be happier in 2025…? I’m off to see my doc for some tablets to keep me calm till then…😅😅😅

[@daisymontague9515]

Monochrome hit dealers already. Anyone have an idea when the BB58 GMT will arrive at dealers?

[@nicholaschavez6245]

Tudor has turned into Rolex of the 50’s/60’s and Rolex is now AP, no real innovation, only hype.

[@ID-Guy]

Exactly on the money Nicholas. Chasing the “Rap-Hype-Image” folk 🥃

[@almeladze]

Being a rolex fanboy is like being a fan of New York Jets. Always the same and always disappointing. Small changes that constantly DO NOT get you to the promiseland. And always hoping that the next year will be different, better... I actually gave up following the Jets coz they are a dysfunctional organization.

[@simmysharma6845]

👍👍👍

[@denbo74]

All Rolex ever does is change colors and aesthetics

[@baroussejaquet]

nkuwan 's watches are worth it！

[@MDSkai]

Tudor does a great job at intentionally almost giving the people what they want. They know people want that gmt to mirror the gmt master 2, but that’s too much encroachment. If they put a real coke bezel with white markings/hands/indices on the 5 link, it would’ve sold out already, but they know this. They tease upgrades to evolve slowly without making Rolex 2.0. I respect it, they still make enthusiasts want a collection with both brands

[@WestCoastAce27]

That is why our hosts ‘Rolex leaving the space to go high end and allowing Tudor to fill it’ doesn’t work. If Rolex abandons steel they’ll send customers to brands other than Tudor. Having said that I’m in a huge market (3rd or 4th biggest boutique by sales) and my AD already told me there huge interest in the new GMT - so it’s more than good enough. I do wish the the red popped more like the red on the Rolex Pepsi.

[@coestercortese]

nkuwan 's watches are worth it！

[@dominicrusho]

Great video as always! After years of hearing about the absolute misery of buying a Rolex, I decided to give it a go myself to celebrate a milestone birthday. To my delight, I got the Explorer (40mm) I’d always wanted from my local AD in less than two weeks with no purchase history. The manager was fantastic to deal with, and he was a genuine enthusiast who revelled in chatting about all things watches. He had zero problem in letting me try on watches from across the Rolex and Tudor range whilst we drank very nice coffee. He even said he watches your videos, which confirmed to me he was a top bloke! To my surprise and delight, it was a top notch experience. I hope others can have the same going forward!

[@daniellaw6033]

Great video, the BB58 GMT Coke with the gilt looks very warm and inviting. I can't wait to see it in the metal! The monochrome Tudor black is outstanding especially on the five link bracelet. Well done Tudor..

[@ID-Guy]

2 for 2 this year from Tudor absolutely. I can’t wait to see how well the addressed that Red colourway in the metal. Looks bloody terrific (literally) 😉🥃

[@heisenbergguy7772]

I’ve been saying you’re the most BRILLIANT mind on KZbin when it comes to watches! If I were Omega, I’ll scoop you up and bring you in for Head of Design and Product Development! We needn’t look further to similarity than when George Daniels was pitching his Co-Axial Escapement to Patek and Rolex, before Omega took up his offer. George Daniels is the most SIGNIFICANT contributor to the world of Horology in over 2 centuries! Love your show and ideas.

[@ID-Guy]

Thank you Heisenberg, truly it means a lot. I try and approach these from a place of passion (while trying to put myself in the brands shoes) AND to be a part of Omega’s team? Absolutely. The chance to work with such a diverse range of pieces, heritage inspired, reissues, modern lines… it would be fantastic! Thanks for this again 🥃

[@methik38]

Tudor is just Rolex trying to get in to the sub ~10k market

[@johnjuarez8005]

I believe Rolex nailed the "Ghost GMT!"

[@mindfulawareness1]

Fear not. The demand for the gold deepsea will exceed supply. It's not for divers of course. Rolex know their customers.

[@ID-Guy]

100% on the money, they won’t be able to sell them fast enough 😆 Tells you a lot about todays wide-reaching Rolex customer 🥃

[@latinballa88]

Rolex homaging Seiko’s “5 GMT” is the biggest story of watches and wonders.

[@ID-Guy]

So funny! I saw that the other day. "Seiko did it first" 😆🥃

[@GrumblingForesight]

Now that you’ve mentioned it. You’re right, Seiko was 2 years ahead!

[@joewhite6875]

Was exactly what I thought when I saw that thing. 👌

[@BAF605]

If you own some Rolex and Tudor watches already, it gets harder to raise enthusiasm for tweaks. There is one watch already in the Rolex catalogue I would like if my AD provides it. Other than that I'm done with both brands for now. My collection is pretty extensive so I'd probably do better by selling my least favourite watch sequentially, until I'm down to a more reasonable number. I do like the look of the monochrome 41mm BB.

[@ListenToPowerViolence]

Rolex is going to slash production of all steel models by 75% next year while tripling production of precious metal models as they go up market.

[@ID-Guy]

Frankly at this point, it wouldn't surprise me in the slightest. Still, it's kinda heartbreaking 🥃

[@WestCoastAce27]

That’s one way to destroy the grey market! 🤣

[@scollyutube]

The take out is that Tudor has a GMT movement that doesn't make their watches fat now. If only it was put in the 39mm Pelegos...... The 41mm BB might be a Sub competitor in colour and specs, except it's 50mm lug to lug, and has an aluminium bezel so I'd still rather have the Rolex.

[@flippinzippo9670]

Also, lol at “we’re all very jealous of you”

[@juniorjohnson5961]

✊

[@austinzizzi1142]

We need a 1908 chronograph is what we need

[@ID-Guy]

1000% yes. Bi-compax, thin... holy smokes it would be incredible! 🔥

[@kojiattwood]

Great idea!

[@chriscon8463]

Here are a few of my observations from W&W this year: While I do enjoy a couple of Tudor’s releases, there’s really nothing I’ll start saving $ for. I like the size of the BB58 GMT, but I’m not a fan of gilt. I love the monochrome color of the BB, but it’s still very thick. Rolex seems to have solidified their position as a watch company that peons like me can’t justify purchasing. If someone actually wears that behemoth Deepsea for diving, it’s dragging them right to the bottom!

[@ID-Guy]

The two brands showed their very clear divide this year, right? Either you're in that 1% who wants to flex or you're pursuing Tudor. Well said here Chris (as always) 🥃

[@victormendez3268]

Tudor is going in the right direction, now the Tudor Black Bay 41 eta "the black rose" will be more collectible.

[@ID-Guy]

Alas, I miss the Rose and Smiling dial. Well said brother 🥃

[@Xithz]

Seeing the Metas gmt at under 13mm thickness. And then having the non gmt metas at above 13mm thickness. Makes me think we’ll see a new, slimmer flagship black bay in 4-5 years. Planned obsolescence isn’t quite the right word for tudors strategy but it sure isn’t far off. Tudor learned that we sheeple will happily buy overly thick watches. It feels like the brand is keeping specs away from us, knowing they don’t have to make the “perfect watch”. Saving and planning upgrades for the next 10 years so they can always “improve” they’re watches

[@drkesrf]

Watches and wonders all around this year has made me want to back away from social media and just enjoy the watches i have. Not many inspired pieces from any brand and, other than a few select people like you, watch influencers are becoming nauseating. On another note, Tudor should have just called the new GMT the GMT (not the 58). Does every 39mm need to be called the 58??? Its not like they named the Pro the BB58 Pro.

[@ID-Guy]

It really was a sleep inducing W&W absolutely. A select handful were pretty darn great but man… 90%+ were just different colour offerings. I really appreciate the compliment too sir, thank you! 🥃

[@the_luki]

I like the new bb58 gmt😊

[@anthonysmith2982]

Something I hadn't considered was the impact of the pandemic on the design process and the 2 year lead time between inception and production - and I wouldn't have got there without your suggestion. It makes sense, given whats been released. Otherwise, I'm struggling to find something meaningful to say - the BB58 GMT is cool watch, I like it. I dig gilt and prefer a Coke insert to a Pepsi … yet the watch doesn't exite me. The Zenith Defy Revival Diver is the pick of 'em this year imo. 𝘛𝘩𝘢𝘵'𝘴 an interesting watch. Cheers IDGuy.

[@ID-Guy]

Pandemic pushback and a lack of excitement, think you're bang on Anthony. I too didn't get a "kick" even after seeing the GMT - probably because I've been pumping out content around it for what must be 3-4 years 😆 AND next weeks videos is covering exactly what you've mentioned... loved what Zenith produced, even the Defy Chrono. It looks so "correct". Have a great weekend brother! 🥃

[@tlookste]

I want a white ranger !

[@ID-Guy]

White dial BBPro and Ranger! Now we’re talking 🔥

[@rhgrabowski3855]

@@ID-Guy Scintillating! 🥃

[@TheGrenadier97]

Tudor did a better job than the usual "meh" Rolex does every year. For the Black Bays, i think the trio is good. The problem is that all Tudor does are Black Bays, Black Bays, Black Bays.

[@ID-Guy]

The Black Bay Fatigue has hit me big time, gotta say BUT its probably because you can only discuss them so many times 😆 We've got to get more Pelagos'...

[@georgen26]

the 1908 was the only watch that truly hit hard this year from these two. More optons elsewhere. more impressive releases elswhere.

[@ID-Guy]

I feel you, going to investigate a few of those in the coming weeks (Zenith will be up first 😉🥃)

[@TheRealBZ]

What Tudor should have done was thinned the Black Bay Pro. THAT WOULDA BEEN A HUGE HIT.

[@ID-Guy]

We just know that's on it's way ;) BBPro 2 would be a stellar update 🔥

[@rhgrabowski3855]

@@ID-Guy so true. I almost considered the BBPro over the Pelagos 39. The thickness of the pro was the deciding factor. I would love a thinner BBPro 2 with the Metas movement.

[@pasch_]

@@ID-Guy Opaline dial BB Pro II with rhodium hands/dial markers and my wallet is done.

[@rolexer]

It was terrible for all brands. Patek with a golf quartz aquanat. Cannot believe this.

[@ID-Guy]

A Quartz Aquanaut?? Holy smokes I didn't even see that 🥃

[@rolexer]

Yes gold quartz my bad. Said golf. Got the masters on my mind.

[@WestCoastAce27]

Thanks for the video as always - great commentary and video presentation. Woke up at midnight to see the new watches; immediately texted my AD to put me on the list for the BB GMT Coke. The gilt gives just good vintage vibes. I have the 41, 14.6 BB GMT Opaline and don’t mind the size - but this will be even more comfortable. Rolex - whatever. Expect to see these new offerings languishing on the grey market, maybe a few sitting in the safes of their > 70 yr old customers.

[@evh4611]

Honestly i am over Rolex. I can't get them from an AD so... Tudor is my brand to go for nowadays. I loved Omega too. But Omega is getting behind and going in a dark zone, in my estimation. Omega should release a new Seamaster and Planet Ocean real soon. And these better be awesome

[@wagsbass]

Sadly, most people probably think Rolex is Haute Horology., It is not. All Rolex is the best marketing company on the planet

[@saadmalik5272]

I was thinking more Coke Zero Caffeine. Either way, the new 58 GMT is the only release I'm excited by this year! Overall, lacklustre is right.

[@ID-Guy]

There were a few standouts from other brands, but man... 90% of the show this year put us to sleep, right? 😆🥃

[@tizombie]

I like the Monochrome Black Bay the best. Another great video. Thank you

[@eggsII]

It’s interesting to think about the era that we live in with the choices being made. People are being mugged for their watches. Conspicuous consumption is somewhat frowned upon. Yet, we see Rolex lean into opulent looks while Tudor mutes much of their catalog. It makes me wonder if Rolex is going after the entertainment class (musicians) to try to burnish the brand with younger people in an AP-style… But younger people can’t get into that watch. Building the exclusivity marketing?

[@ID-Guy]

I think you’re 100% on it, Rolex is going more and more for “look at me” pursuing the AP-hype-musician-opulent audience… it’s a sad state of affairs (no idea how long it will last) but the next generation - my generation? I doubt they’ll even look seriously at Rolex. It’s just too far and beyond 🥃

[@clintonshiells3095]

Very insightful video. I really like the looks of the 1908, not so much the other Rolex offerings-I prefer an all black bezel to the black/grey on the GMT Master II. Tudor doesn’t excite me (either).

[@ID-Guy]

Made me wonder why they didn't just bring the All-Black bezel back (it would've synchronised well with Tudor's Black Black Bay) But you're right about that lack of excitement across the board 🥃

[@TheSlowoldman]

I like the Black/Grey/Green GMT, but I'm a huge fan of the all Black GMT. I've heard it referred to as the "Dark Knight."

[@ID-Guy]

Would've loved to have seen them just bring back the all-black and it would've gone nicer with Tudor's offering for the year too! 🥃

[@Pentonavalsolutions]

I like TUDOR releases very much. Just what I ve been waiting for.

[@ID-Guy]

Two years in a row Tudor manages to impress (and I'm sure that won't stop any time soon)🥃

[@Arseization]

I don't think it's a headscratcher at all that there merely no steel Rolexes this year. I think that is their way of going against the hype - and I am all for it. Imagine the outburst if they would have discontinued the Pepsi for that new gmt Master or introduced a red line submariner / Coke GMT that everybody would immediatly line up for, not get but see at grey dealers for a premium. Supplying the watches people wanted for years seems like a reasonable idea - without creating new hype pieces and simultaneously going upmarket.

[@dukes70]

Agree about the BB58 GMT hand and bezel. Hand should have been red and bezel accent white. Would have made it better looking and functional

[@rolexer]

Well they almost had the 58 right. Do the 5 link. Second it is more caffeine free coke.

[@ID-Guy]

The 5 Link would've been "too much" for one release 😉 I think they're going to be sneaky... and NOT give this watch a jubilee (forcing you to chase a 41mm as well) Bearing in mind they have different lug widths... so, so sneaky...

[@jaysp1910]

Tudor releases were interesting but could have been great. A pop of red on the lume pip on the BB would have lifted it so much. The GMT is a great size but Tudor please loose the gilt on your watches.

[@TheEzandy]

No excitement at all, but I've come to expect that from the Crown these days. At this point, I think they're just throwing darts at a board, seeing what they hit and turning these into reality. They know their brand is strong enough, that they'll find an audience for each new piece, somewhere.

[@masudashizue777]

Bland? If the gold Deepsea didn't do it for you, perhaps you're too blase about watches? I know I won't be able to afford it, but it's nice to have something to aspire to. Years ago, Rolex wasn't forced to come up with something new every year--they're not that kind of company.

[@ID-Guy]

You're right and reading a few other comments, this year did feel like a year of "releases for releases sake" - could've been done to give them more time to produce the watches that are still hotly sought after (GMT's, Daytona's etc) instead of bringing out anything "new" 🥃

[@CarlAshcroft-mb9pp]

Ha, ha,ha! The funniest watch pun yet. Nice one.😂