Increase LTV using WhatsApp Marketing | MyGlamm customer retention strategy

Increasing the customer lifetime value (LTV) is very important in the eCommerce world where ad costs are touching the roof. WhatsApp is an excellent tool to retain customers by providing an exceptional post-purchase experience for your customers. In this video, I have revealed all the customer retention strategies used by MyGlamm, an Indian eCommerce company selling cosmetics and personal care products to increase their customer’s lifetime value. Direct to Consumer businesses can also use these customer retention tactics for their business to upsell and cross-sell their products and to build customer loyalty.
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