Increase Patient Referrals With Enhanced Technology & Communication: A Conversation With Bill Layman

Dr. Bill Layman, the owner of Straighten Up Orthodontics in Clearwater, Florida, is our guest on this episode of The Golden Age of Orthodontics. Dr. Layman talks about the advantages of using a 3-D Treatment Letter, demonstrating the potential outcomes of orthodontic treatment using virtual technology. This gives patients the assurance they require to move forward with treatment. Additionally, he discusses the advantages of remote monitoring and employing uLab for aligners. There’s never been a better time to be an orthodontist.
IN THIS EPISODE:
[00:57] Amy and Dr. Leon discuss what their marketing firm does and the frustrations Dr. Leon experienced as a practicing orthodontist.
[03:47] Dr. Layman explains the benefit of a 3-D Treatment Letter.
[07:58] What was the motivation for the creation of this digital technology?
[11:06] The differences and benefits of Ulab for aligners.
[13:22] Dr. Layman uses remote monitoring to the advantage of patients by acknowledging their busy schedules.
[16:20] Dr. Layman responds to Dr. Strauss from Florida regarding virtual setups.
[18:36] Three ways of creating 3D communication.
[23:24] There is an increase in patient acceptance when they can see the result visually.
KEY TAKEAWAYS:
An animated representation of a patient's teeth after correction instills motivation and confidence, encouraging them to undergo the necessary treatment
Teamwork between an Orthodontist and a GP assures patients they are working with the right professionals
Patients highly appreciate having remote check-ups as it saves significant time
#marketing #orthodontics #orthodontist #orthomarketing