India’s first UN-backed music video on pollution: "Prithvi Manthan" Shiv Tandav Stotram

Auromira Entertainment, the production house behind the wildly popular viral music video ‘Aigiri Nandini’ collaborated with veteran singer Susmita Das to release an epic thriller and action song titled ‘Prithvi Manthan’. The music video blends ancient Hindu mythology with the concept of environmental pollution.
To watch the full video on KZbin, click here: youtube/HHTgfqzHPYc
Apart from being the only song from India to be backed by the UN body for 2021, Prithvi Manthan has several firsts. For the first time in India, a music video on pollution has been built at this scale combining CGI, choreography, performance and art. Similarly, for the 1st time a concept on the environment has been musically fused into Shiva Tandava Stotram. Prithvi Manthan music video revolves around the intense and energetic Shiv Tandav Stotram to generate awareness about protecting the only Earth that we have.
Former Director-General of Forest, Government of India and husband of singer Sushmita Das, Siddhanta Das has written the concept note based on which Shiv Kumar Bilagrami penned the lyrics. Om Prakash Mohanty composed the music. The music video is directed by Dev Meher featuring Suryamayee.
The United Nations Environment Programme (UNEP), International Union for Conservation of Nature (IUCN), Bombay Natural History Society (BNHS), Energy and Resources Institute (TERI), Wildlife Trust of India (WTI) and Jungle Lodges and Resorts (JLR), a Government of Karnataka undertaking have given consent to use their logo in the video film as a token of endorsement. The Odisha Mining Corporation Limited also has given support for the project.
Let’s reflect for the Planet, Stand up for Life on earth! Share because if this becomes the most important cause for next generation, humans would have ruined things irreparably.
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CREDITS:
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Concept: Siddhanta Das
Singer: Susmita Das
Direction: Dev Meher
Music: Om Prakash Mohanty
Lyrics: Shivkumar Bilagrami
DOP: Pratap Rout
Artist: Suryamayee Mohapatra
Choreography: Amit Nayak
VFX Supervisor: Praveen Kanshi
Programming - Anshu
Art: Nabaghana Dalai (Pandia)
Production: Auromira Entertainment
Recording Mixing Mastering: JCK studio
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SUPPORTED BY:
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Odisha Mining Corporation (OMC)
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ENDORSED BY:
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International Union for Conservation of Nature (IUCN)
United Nations Environment Programme (UNEP)
The Energy and Resources Institute (TERI)
Bombay Natural History Society (BNHS)
Jungle Lodges and Resorts (JLR)
Wildlife Trust of India (WTI)

[@sahoobishalkumar]

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