Influencer Management 101 // When to get a manager, how to find a manager, + getting brand deals

[@CathrinManning]

😳😳😳 a year after signing on my management team and taking on sponsorships... IT'S TIME TO TALK ABOUT IT!

[@amandathechaos2022]

I can’t even make it to 100 subscribers 😭

[@officialmichaelhudson]

@@amandathechaos2022 keep going! You’ll get there!

[@LisaEicholtz]

@@amandathechaos2022 I am at 94

[@Goldenpassiontv]

@@amandathechaos2022 I finally monetize, but waking up every day and no miracle is happening to my channel.

[@johncmoore416]

The Ikonicfox couple seems really nice. I hope to one day be in a position to really need them. For now, it's grinding and growing.

[@jackverdezola6150]

Not me watching when to get a manager before I even upload my first video

[@WealthWiseTips454]

hahaha i think for us as small youtubers we still have a long way to go but we will get there at some point😅

[@eldraftdelacritica9494]

Sameeeee hahahahaha

[@JazmineAnika]

😆

[@lillysilver1436]

lol

[@emisilly]

🤣🤣

[@Nick_Lewis]

This came at the PERFECT time for me - you don’t even know!

[@CathrinManning]

OH I'm so glad! I really hope you like this video!

[@empoweredcooks]

Same! Got my first meeting TOMORROW!

[@TheSarahCastle]

Nick, I found your videos from here and WOW! Thanks! Cant wait to binge watch!

[@EmmaAnimalWelfare]

Yass! Your channel is amazing, I can't wait to see how much further you can grow :D

[@empoweredcooks]

Congrats Nick! Just looked up your channel and WAY TO ADD VALUE! Just subbed :)

[@anniedube]

Literally drops THE video I need when I need it MOST!

[@CathrinManning]

😂😂 more sponsorships related content coming soon!

[@DianneQ]

Wahhh you notif both of you now 💕🤩 same time same uploads my idols

[@clantis]

Both your notifications came at the same time. I promise your video is next. I've been waiting on this video from Catherin.

[@anniedube]

@@Its.lulu14 Hi! I love you too!

[@anniedube]

@@CathrinManning Haha I need the complete OPPOSITE and I need someone to help me with the atomic bomb that is my email inbox. I've literally gotten to the point where I'm afraid to open my inbox because the AMOUNT of brand deal offers, subscribers who want channel reviews, people who want shoutouts, spam on top of it... it's a headache and takes away SO much time!

[@MikeyAtalla]

It’s cool to see how far you’ve gone since you started

[@CathrinManning]

awe thank you so so much! it's been an incredible ride so far

[@Reptiliatus]

Cathrin, you literally answered my prayers with this video! Last week I reached 100k subs on my channel and have been looking to diversify my streams of income beyond merch sales and Adsense revenue with the odd sponsorship. This has seemed like the next step for me so I’m pretty excited to watch this video! Warm regards!

[@CathrinManning]

oh I really hope you find this helpful as you move to the next stage in your business!

[@Reptiliatus]

@@CathrinManning thank you so much!

[@birdspiders]

oh hey it's Reptiliatus

[@LenaLuciia]

Daaaamn! You go boy!

[@Reptiliatus]

@@birdspiders haha hello my friend! I see you enjoy Cathrin’s fantastic content as well!

[@intentionalmediallc4338]

I own a management company for influencers, this is SOOO important!! Thank you for bringing awareness to this part of the industry. Having no support or the wrong support can be devasting to creating your dreams! I have been a huge fan for years since your blow up/ glow up in 2019! Get it girl!

[@miriamstrauss]

Keep me on your radar ;) haha jk

[@intentionalmediallc4338]

@@miriamstrauss Yasss Queen!

[@BigGuyCarReviewsMore]

Does a guy like me with only 2288 subs would be a waste of your time? As well as these two talking with Cath!

[@rl4488]

Help me lol @roisenalavery

[@ChaosMoogle]

Thank goodness you filmed this last year! This years gas prices would have made it impossible lol

[@JamilaMusayeva]

Thank you for making this video.I have the same challenge now: I am not able to check my email and answer to everyone and I was looking for an assistant. And then I saw your video and it helped me so much. I appreciate you being very candid and open about it.

[@JamilaMusayeva]

@Cathrin Manning what does it mean?

[@GsmTips]

Wishing all small KZbinrs to get to that point when, manager and employees are needed! ❤️

[@theamazonproducttrials]

Wouldn’t that be amazing! Fingers crossed one day :)

[@silviaodlerart]

Thanks! Hopefully one day 🙂

[@dawnnpark]

Love this comment fingers crossed and manifesting

[@SuperZoid]

Cathrin gave me the push I needed to finally start, I wish success for everyone who finds her channel!

[@TyechiaBrown]

Thanks, I wish you much success as well!

[@miriamstrauss]

Awww wishing u success as well!

[@ItsKeshini]

Thank you wishing you too lots of success ♥️💯

[@FootlessJo]

This is SO HELPFUL. Thank you so much, Cathrin & Team!!!

[@VaishnavieSangam]

So I just finished watching this video(obviously at 2x) and this one was jam-packed with details and information. Very few people do this, and it's a very confusing topic. Not a lot is know about this, at least to me and I am thankful that Cathrin did this to inform all of us about how to, when to, why to get a management team. Although I just started out, but I always manifest things like this and your videos are like a portal of information and a wonderful way of knowing what it can be like in the future if we consistently put in efforts! Thanks Cathrin!!!!

[@CathrinManning]

awe thank you so much! I totally agree, there isn't much information out there about this!! when I first signed them on I had no idea how it worked, how they got paid, etc. but I'm so glad you liked it and found it informative! definitely one of my favorite videos that I've created!

[@VaishnavieSangam]

@@CathrinManning Lots of power to you Cathrin 🥰

[@JoeyBriggs]

This was honestly one of my favorite videos you've put out. Crazy amount of good information. Been following since you were at around 3500 subs. Cool to see how much you've grown and your content has grown

[@dotvortex]

This was so unbelievably interesting. Had no idea what goes into getting brand deals and working with a team who are looking out for your best interests. Honestly so much that goes on behind the scenes, I had no clue. Thanks for sharing what others don't.

[@isabelldawn]

Your management team is is knowledgeable , kind hearted, and genuine! I love to see it. I feel as though my #1 concern would be finding the right fit, and it looks like you did just that! AMAZING video Cathrin, like always! Very nice to meet your managers as well!

[@empoweredcooks]

Catherin! I just hit 100k subs last week and have my first meeting with a brand tomorrow. Hoping I don't botch it! I need these people in my life! ❤️ ❤️ ❤️ Thank you for all the effort you put into making this happen!

[@StarryRoses]

Congrats on your growth!

[@alexirossi]

I am so far from needing this BUT I look forward to the day when I do!

[@heatherkerenza]

I love how they weren't just "you need a manager" that came across really humble and like they actually want the best for content creators, not just get new clients if that makes sense x

[@miriamstrauss]

Hahah right! They seem so sweet

[@carmenyt]

this is so helpful! thank you cathrin :)

[@WealthWiseTips454]

hahaha same here, that was really helpful 😁

[@sophieoverload1681]

Such an interesting topic! These are the questions that everyone has, but no one really answers! So... love that :)

[@FarzyMC]

Perfectly-timed video for me! I was just looking into getting a manager recently!

[@izzyk1998]

Your managers look like the coolest! So awesome to see how hands on they are 🙂 Really interesting to hear the actual figures behind how many sponsors you've done and how the payment of managers works, thanks so much for sharing Cathrin ❤

[@nigelbattle]

Literally THE QUEEN of KZbin! My channel and life would not be the same without you as I'm sure many can say but omg you are TRULY giving thousands of people vital information to grow their own businesses and thrive as an entrepreneur! YOU ARE CHANGING THE PLANET! This is not light work and we are all so eternally grateful for you! I am speaking it into existence on this comment that I will be able to be represented by a team such as this one day SOON! I have been seeking representation to match my talent for so long and knowing that people like this exist is truly comforting. Thank you again!

[@CathrinManning]

😭😭😭 thank you so much for the kind words. and HELL YESSSS to the manifestation 👏👏

[@SeanTran]

*WOW THE VALUE IN CATHRIN’S VIDEOS! I aspire to reach that level to build my own team*

[@stevemartinez4464]

Still got a long way to go until I need a manager/assistant but it was very great video love the transparency

[@humphrey]

Great value, solid video thanks Cathrin!

[@CathrinManning]

I'm glad you liked itttt!

[@heyrhi]

I am no where near ready for this step in my KZbin journey, but it’s so insightful and I really appreciate you taking the time to make this video! 💕 thank you Cathrin! 🥰

[@miriamstrauss]

Same, I’m like praying that maybe I’ll be there this time next year 😂

[@ItsKeshini]

Same and really like at the start of my youtube journey but yeah this video was so helpful and really loved about everything they talked that anyone should know about having a mangement team💯

[@CHEFPKR]

Thank you for this. I'm currently planning on building a team this year if things keep up so I can start to scale. So much to work on...

[@tadeas_]

This is what I needed, thank you!!

[@CathrinManning]

oh you're so welcome!

[@MariaandMontessori]

Yes DON'T WORK FOR FREE! Even as a small KZbinr! So glad you all brought this up! Had a company reach out asking to send me a pair of baby socks in return for a review video AND RIGHTS TO THE VIDEO. 🤯Found that this is their strategu-every video about them online is by a small, starting out KZbinr. And they're a legit company that's highly ranked on Amazon. 😳🤦‍♀️

[@larissaparreiras185]

Yeah I am still faaaarrr away from needing a manager (very very far) but I still wanted to check out the video to: first: get to know a bit more about it, it’s good to be informed; second: come on is a Cathrin Manning video, I wouldn’t lose one of those for nothing; third: get to know the other part of this amazing team and remember how far this queen because this days I am just so frustrated with my channel and I needed some inspiration! Thank you for always helping us so much and making such an amazing video! (I know that it was a lot of work but I can tell you, so worth it!!) Just thank Cathrin, really! You always remind me of the big picture and that is priceless!!

[@CathrinManning]

awe thank you girl! I'm glad I can be an inspiration when things aren't always going the way you want them too! even if you're not at this point, one day you will be! and I'm just glad I can help you in every stage of your journey of growing your audience online 🤗

[@BrittPearceWatches]

OMG I LOVED THIS VIDEO AND I FREAKING NEEDED THIS!

[@graysonbrockk]

You are incredibly well-spoken. Learned a lot from this. Cheers!

[@theshipway2081]

Thank you as always for the transparency... so helpful! My favourite bit: Cathrin: “you guys know I’m incredibly picky about sponsorships” Managers: 👀😶😐😅 Cathrin: “their faces” 😂🤣 Love it! Your pickiness is obviously paying off!

[@MakeItHappenFam]

Wow! This was such a great video. This answered questions I didn’t even know I had. My family has a tiny, new KZbin channel so we are far far away from needing a management team but I feel a lot more “in the know” about that side of things. Thank you for this and ALL your content.

[@THEHOWARDSQUAD]

This was super helpful! We have done a few sponsorships but were clueless on pricing, how to negotiate, etc. That's where mgmt would've helped (especially since one brand didn't pay us). Thank you for this!

[@EwaBrzeskaMortgagesFinance]

Your channel is what gave me the confidence to finally start my own channel after years of talking myself out it! You are amazing and I'll be forever grateful for finding your content! Thank you for being so transparent about everything you do! 💖

[@emilklimek1312]

She is the best to be honest. She is the one who said "I will show You how and why" instead "start own idea".

[@EwaBrzeskaMortgagesFinance]

@@emilklimek1312 Totally agree!

[@Travelwithchris]

This is what we were all waiting for!!! Amazing video Cathrin!

[@CathrinManning]

It's hereeeeeee! And I'm glad you liked it 🤗

[@annastayziaa]

THANK YOU SO MUCHHHHHHHHHHHH THIS IS SO HELPFUL!!!

[@officialfranklinac]

I don’t know why,but your videos are entertaining and informative to me.if anyone else made a video on this,I would not care but it’s just something about your channel that makes me want to learn about KZbin Tips and channel grow. And a thanks for helping my channel to grow.

[@CathrinManning]

hahaha that's always been my goal! I go to KZbin mainly for entertainment! So I want to make my videos fun but also super informative!

[@officialfranklinac]

@@CathrinManning you are the best. Am you real hard fan since last 2yrs when you still have 3,000 subscribers but now you are big KZbinr. am very happy for you.one love from Africa

[@RenataPereiraTV]

Such a helpful conversation. Loved to learn more about management and how it works. Thanks Cathrin!

[@ZdenkaDarula]

awesome video.... I am at the point that I CANNOT handle it all... 100K subs.. it is way too much now and I get about 40 emails over night from companies... The trouble is that I live in Canada. I checked the management website but it is only for US. I am going to try to find out who does represent Canadian creators... amazing video... loved it. Thank you very much

[@johncabrera1872]

This is my first time being introduced to Ms. Cathrin Manning and I’m so blessed, inspired and motivated by this video. Allot of positive dialogue - Love It ❤️ and Love you Cathrin!!

[@HowToCuisine]

Please do more video with your managers, this is soooooooo interesting! 😍😍😍

[@Laiqul]

This is what i need, thank you

[@CathrinManning]

you're so welcome! I hope you find this helpful!

[@Laiqul]

Yes , very helpful. I want to ask question, (sorry my english not perfect) recently i see my video not getting good view, when i see yours, its the same, not very good view, i know that the trend is not on our genre, I used to get 100k views easy 1 or 2 years ago, now its very hard The adsense obviously not good, but the good news i still get from brand deals, Everything is good until i anxious, what if brand will go (because i dont get many views) , what if this what if that, How am i going to pay the bills , the crew(right now i have 1 manager , 1 editor, and 1 cameramen) They are mostly my friend , so not from profesional How do you manage all of that anxiety ? Should i break the algorithm by changing my niche ?

[@WealthWiseTips454]

hahaha same here, that was really helpful 😁

[@VaishnavieSangam]

I had so so so many questions and Cathrin sent us the answers. Cathrin is such a blessing, sharing information and her point of view all for free!

[@CathrinManning]

😂😂 I'm here for you!

[@FrolicAndCourage]

Cathrin - this is the BEST video I’ve seen on the internet related to management, brand deals, and business relationships. OMG, the knowledge dropped 🤯🤯 was sooo helpful. Thank you!!

[@philipcollings3238]

Cathrin - this is one of the most transparent, honest, helpful interviews I have ever seen! Thank you so much! You and your amazing managers are such a great fit for each other. Thank you for sharing and for having the courage to go where so many influencers don't or won't go. It's so appreciated!

[@thebarnettefamily1257]

All your info has been VERY helpful to me since I started my channel. THANK YOU SO MUCH CATHRIN U ROCK!!!!

[@ZenkaiGoose]

This is one of the most useful videos I've seen from the YT Help channels, great job Cathrin 🔥🔥🔥 Saved for the future

[@CathrinManning]

awe thank you so so much!!! I'm really glad you found it informative!!

[@carolwilliamsblog]

Love this video! So insightful and full of so much information. Thank you for sharing this, I'm not at this point yet but it's still good to watch it so that I have the knowledge when it is time.

[@BETTYSAYS]

Yeeesss!!! another fantastic video! can't have enough of all the good info that I get from your channel. Thank you

[@amakatheglobalforce]

Your managers are very smart. I love how they answered all the questions. Impressive! Thanks for this video Cathrin.

[@SylviaFerrero]

WOW - love their vibe! Their insights totally shifted my perspective on the possibilities available for a Content Creators. ✨ You’re a gem, Cathrin.💎Thanks for posting this!

[@CathrinManning]

oh I'm so glad! they are seriously such great people and are SO knowledgeable on this topic so I'm beyond thankful they were willing to come on my channel

[@moodandscenery6351]

At 14:10 in and I just want to say that I love you Cathrin because you are real, you are authentic and I never feel like you are selling something. You are passionate about what you do, and you just want every person who’s in your shoes to succeed. Thank you, thank you for being this wonderful person of light who’s genuinely and openly sharing their experience with the world. You bet your ass I’m sticking till the 38:10 mark and till whenever you keep doing this. ❤️

[@moodandscenery6351]

Absolutely love these two. I wish you all the best

[@labellaprincesa7772]

Please never stopppp! I just look forward to your videos so much! 😍

[@saharapanda]

I'm only at 700 subs but I really wanted this info! Love your channel Cathrin, you are the best when it comes to youtube growth! ❤

[@BradLongCo]

Super helpful video! I wasn't even aware of such and animal as an "influencer manager". Super dope!

[@forevergwladys]

Your transparency is second to none. So proud of you, mama!

[@Eadig]

Wow thanks for this! I really appreciate how open you are about everything.

[@MaribellaNivar]

This is GREAT information. Thanks so much to the team!! XO

[@OurSwissAdventure]

Even though I'm nowhere near doing sponsorships, brand deals or getting a manager, it was still really interesting to learn about this topic. 👍😊

[@angelicarelano4019]

I hope someday all small KZbinrs could experience this kind of satisfaction like getting a manager.Gosh they are saying that having a manager would really skyrocket your career on here.Let’s all wait for our turn and keep on working for our goal!!!

[@bryanramirez1280]

Great job Cathrin! This is such a killer video. At first, I was worried about the 38-minute mark and thought this was going to be unnecessarily stretched out but honestly, every part of it was packed with great information. I'll even have to rewatch it down the line.

[@clantis]

WHOA! You did warn that you have a great video today and I've been waiting for this video since you shared that you've hired a couple Social Media Managers. I'm already enjoying this video. Thank you Catherin.

[@CathrinManning]

Oh you're welcome!! I seriously loved making this video and I feel like its soooooo so informative! So I'm glad you liked it!

[@brendaharvey6772]

Ok I am one of the biggest Swifties you will ever meet, so you talking about Taylor made me very happy.

[@christopherdavid8063]

Reason why everyone should have a profitable investment.people need money

[@WilliamReynolds887]

You're right Investment is the key to surviving during times like this when the government decided to mess with people.

[@ruthfrank9873]

Yeah what type of Investment y'all are into .the stock market has been crashing lately.

[@Veronica-kp6sd]

Investing in cryptocurrency and gold which is better?

[@zackyo370]

I must say I haven't seen a relatable investment, my wife pushed me to start looking into stock and crypto some time before the pandemic because we were looking for other sources of

[@zackyo370]

Fortunately I came across Mrs Theresa Walton the registered broker and crypto trader who has been managing my business portfolio I must say it was the best decision I made in my life to trade with her.

[@leannereilly]

this was so interesting to watch. I love the relationship you have with your managers, they're so easy to talk to.

[@Gerald_G]

Hey, you were in my state! (Go Heels) Seriously, thank you again for another super engaging video! Your content is unlike what I see from other “influencers” right now. The transparency is SO appreciated!

[@HelloThailand]

Thank you for this video, interesting topic! 😊❤️

[@user-eq3fl2iq4c]

SOOO GREATFUL FOR THIS VIDEO!! ✨ 🤩 THANK YOU!!!!! ✨ Just what I needed to know, but couldn't find it before. Great video!! A part 2 and 3 would be great!! ✨ 🤩

[@FlourEggsYeast]

Cathrin, I absolutely LOVED this video. We’re not there yet but you’re right that this information is not readily available.

[@CathrinManning]

ah yayyyyy! that makes me so happy to hear that!!

[@HustleSlow]

I’m so happy you posted this. Brand deals and sponsorships stress me out. I hate negotiations, wondering if it’s a good rate, etc. I didn’t really realize a management team could take care of all of this. I’m not quite there yet, but soon!

[@camilleganancial]

This was EXTREMELY informative and fascinating to learn about this specific topic that NO ONE bothers to share! You're TRULY an INFLUENCER that genuinely wants to help growing influencers thrive in the youtube/influencer space. THANK YOU!

[@juliefordreister]

THANK you! Really, this is only on my Vision Board at this point (60 subscribers), but having Management defined is so helpful in setting goals! I aspire!

[@DeAnnCreates]

I am in no way ready for management, but this video was super helpful for the future.

[@DebbieChristina]

The video you’ve been hyping up! I am so excited for this video! After watching the video: I loved this video and will definitely watch back when I am in that position with my KZbin channel.

[@CathrinManning]

it's finally hereeeeee! and worth the hype in my opinion 😂

[@DebbieChristina]

@@CathrinManning It is totally worth the hype!! ❤️

[@JakeandKate]

Thank you for sharing! This is insightful and very helpful. We have recently taken on the task of helping a photography business find brand deals that match their niche. That is, until we’re big enough to need to focus on ours!

[@VanessaMunoz1]

Wow! I always wondered so many things about influencer management! So definitely informative and interesting! Thank you for sharing!

[@natalie6862]

Wow! What a GREAT video! I haven't even started a channel yet, but I really enjoyed learning all this stuff...Definitely makes you realise how much opportunity is out there for influencer marketing

[@remote_with_russ]

Very smart doing this video. I think a lot of people are wanting to know the answers to these questions. Thanks Cathrin!

[@alessioscaringi]

Cathrin coming at me, bombarding my mind with this super useful interview!! Girl you don’t even know !! This is pure knowledge that I needed !! I’m obsessed, xo ❤️

[@WithSandra]

Literally thinking about this yesterday omg lol, you're a lifesaver Cathrin!!

[@saskiaseaglass9504]

Thank you all! Loved this video. You are always so generous with the information you share Cathrin. Your managers seem lovely and genuinely to have your best interest at heart, so well done in finding each other!

[@sophiemayeveryday]

My goodness this was so so interesting! What a fantastic video, great to see this side of the industry!

[@fran_dmz]

just starting my channel, but you well know i am gonna see this video... thank u Cathrin!!

[@CathrinManning]

hahahah one day this information will be helpful for you! it's good to be informed early!

[@fran_dmz]

@@CathrinManning omg! thank u for awsering!! i hope so hahaha

[@SamElle]

thaaank you for listening to us in the comments section!! This has been something that Ive been curious about / have had questions about!!!

[@CathrinManning]

I see you guys! I'm always just waiting for the right time until I have the BEST information to share!

[@miriamstrauss]

Omg same!

[@Mah_fb]

Finally someone with the TEA! thanks

[@jesusramones1]

Do more of these interviews! You’re a great interviewer!

[@ArmyBarbie]

Whew i needed this

[@rebeccaanneryan]

this video is so helpful & insightful! also the 3 camera angles are amazing... wow! 🤍

[@CathrinManning]

ahhhh thank you! we out a lot of work into this lol

[@NikPikThrift]

You 3 are a perfect business match...even with it being unsaid...you just felt the sincerity from three of you!!! Thanks so much for showing us your vulnerable side from time to time!!!

[@CathrinManning]

we definitely have a good relationship! I really do love my managers!

[@NaturallyNoni]

So excited for this!!

[@CathrinManning]

I hope you like it!

[@OldBrooklynHearth]

Hope everyone reading this needs to have managers for their channel soon too !

[@theamazonproducttrials]

That’s the dream. Fingers crossed one day :)

[@miriamstrauss]

Hahaha give me a few months ;)

[@hiitsjessd]

This was extremely helpful. I've worked behind the scenes in social for around the same time as being a creator. I've made the decision to be a full time creator in 2023/2024 and my goal is management. Thank you so much, you helped loads!!

[@DrScottBland]

Really appreciate your commitment to letting people see behind the veil

[@matteo-lucateixeira4607]

This is amazing! im looking to start my own media management business and this gave me so much insight thank you so much! :)

[@Roee_Bar]

Wow, thank you so much! there is so much in here, this video is a great calm push to start

[@jenyc]

YES CATHRIN!!! I've been waiting for a video like this to explain everything and you laid it all out PERFECTLY! love the vibe of your team - so much good energy from this video :)

[@CathrinManning]

ahhhh thank you!! I'm so glad that you liked this video!! we worked hard on it and I feel like it's sooooo incredibly informative! So I'm glad you liked it 🤗💕