Influencer Marketing Made Simple: A Brand's Guide

Abbey, the founder and CEO of Tastemaker Conference, and her team, including co-host & COO Chandice Probst, welcomed attendees to the first webinar in a quarterly series on brand education for influencer marketing. The webinar aimed to help brands understand the power of influencer marketing, best practices for maximizing influencer relationships and campaigns, and the benefits of user-generated content. Special guests, including Zoha Malik, Sara Ayesh, and Sarah Gallo, shared their perspectives on influencer marketing from the Creator side. The discussion focused on identifying influencers who align with brand values, empowering influencers to create authentic content, managing campaign reports with tools like InfluenceKit, and setting clear expectations for compensation.
Thank you to our guests and live audience for joining us for a rich discussion!