Cookieless Now Summit | 2024 | Personalized Advertising Beyond Cookies: Alternative Solutions

Cookieless Now Summit 2024 | Google UK | Personalized Advertising Beyond Cookies: Exploring Alternative Solutions
Join Roberto Ruju, Vice President of Advertising Platforms at InfoTrust, as he explores alternative solutions for personalized advertising beyond cookies at the Cookieless Now Summit. Learn about the Observe, Orient, Decide, Act (OODA) loop framework for testing "cookieless" solutions in a rapidly changing advertising landscape. Understand how to evaluate and implement new strategies for activities like retargeting, social reach, and programmatic targeting. This session is essential for advertisers looking to navigate the complexities of targeting in a privacy-centric environment and achieve long-term success.