Innocent Chukwuma Talks About His Made In Nigeria Cars & How He Wants To Expand To Africa

SaharaTV's Adeola fayehun interviews Innocent Chukwuma, CEO Innoson Motors, to discuss how he started his business making made in Nigeria cars.

[@kennedyweller1544]

We Africans are proud of you sir

[@kwameg971]

If you keep the whole continent of Africa in mind when you develop a product, you will prosper.

[@uchekuzue7712]

That's good

[@abduwan]

I am proud of you Innocent.

[@bingram5645]

We are proud of you in America too!

[@Emmanuel00711]

I hope to support him someday, even if it's a delivery van. keep the spirit up sir

[@gbemisegun9179]

Very humble guy

[@Neddie2k]

Why INNOSON will not make car engines? Mr Chukwuma is a man of vision, I am currently studying Supply chain Management, I can tell you all that want Innoson to make car engines that, not every laptop brand makes the chips or even manufactures the item including apple, dell, but to mention a few, same for your TV, mobile phones, the clothes you wear some of the designer labels have no sewing machine/s. Most car manufactures don't make their own engine, it takes a lot of resources to develop and produce reliable engines, not to mention the years of testing required, it takes a long time to develop the competencies to make one. Why make what you can outsource, especially if you are not competent at it. I follow F1, a sport of the fastest racing cars in the world, and most of the teams including McLaren buys their engine from Honda, www.autoblog.com/…/…/honda-f1-engine-mclaren-changes/. I drive a Vauxhal and it has GM engine in it, SAAB's have used Volvo and GM engines, Skoda uses VW check this article by forbes, www.forbes.com/…/same-car-different-brand-hugely-hi…/ car component sharing is common practices. Innoson is employing people and developing skills for a new class of citizens. We need to be more like Innoson, travelling a road few dare to travel, it would have been cheaper for him to be a Toyota, Austin Martin, or even a Roll Royce distributor, instead he decided to compete. Mr Chukwuma I salute you sir.

[@sterlingferguson1704]

A company needs a lot of money to develop a high performance engine for a car. So, will Nigerians buy stock in this company to be able to invest in RD?

[@yisajibowu5421]

Innoson is one of the hard working Nigerians, business like and l salute him.. Another jay jay okocha. Keep trucking bro. .

[@kenajiyo]

I’m Afro Guyanese and I salute him

[@huzaifaabdullahi5273]

I like him already he's simple and humble all the best and wish u more successful achievements in the future.

[@rendanindou5655]

I am a south African I the granite what a beautiful car

[@samuelnwadike6780]

Plenty grammar is not money. Money is another thing. Grammar is another thing, we love you our chairman noting do you

[@yisajibowu5421]

$am, English grammar is a language just like Ibo or Yoruba or Russia language. Please, speak plenty of your language

[@chidia.a5396]

Innoson well done keep it up so many car manufacturer in abroad don't manufacture everything they also buy from others to complete their own okay we love your motives we expect to see you produced engines and some of those things you buy outside one love may Jehovah help your efforts anem

[@tonychukstonybliss]

Bro. Inno! May God bless you and multiply your effort. We love U as you make Biafra land very proud. :)..... smiles.

[@ukoey2678]

Long live Innocent and IVM. I love You Sir. Nice one

[@boghorehally1423]

Great to hear from that story is priceless because you know when you hear something about Africa or Nigeria is not talk about good or. Not talking about development but right now it's something else keep going to develop Africa 🌍

[@Obinnaa]

I love this man and the vision.. I fancy those cars you know

[@nntukogu1]

This is Amazing! I’m so proud of him! I will buy oh! 😂😂😂😂

[@KwabenaOfori13]

Thumbs up if you're here because of Wode Maya

[@danielenoh9634]

Big up innocent, people like u no de two, I hail u from diaspora, I will look forward to heeding to that advice you just gave to Nigerians, I would say it should be generalised, Africans. We all should start to build our nations, living in those countries we are will only benefit us individually , but what about the others, the people who we can help , the poor in our nation which we could add a bit to their lives. That at the end, we will look back to our own stories or legacies. The Nigeria of the 60's I miss.

[@suzyfranklin207]

I am so proud of u....l will be buying NIGERIA made car in the near future.

[@kariukikiragu]

Yes, I see your point Adeola, a steel plant is mandatory if all car parts are to be made in Nigeria. Btw, I had to look twice…is this really Adeola? Soft spoken? Nevertheless, whichever Adeola it is, she does a good job.

[@thugrighteous8755]

Am coming to buy another one bro, more grace to you ,and I love your creative, and I can see that you have seen beyond far Africa and I believe you will achieve that by his grace God bless you Mr innocent.....Keep producing

[@kenajiyo]

Thank you Brother Innoson for your contribution. My next vehicle purchase will be from you.

[@RB-cool00701]

Positive News. Even TOYOTA ,GM and other big manufacturing companies do not manufacture most of the COMPONENT that make-up the final product. Same for Aerospace. They all have VENDORS to supply some parts to the Assembly Line .Matter of fact , every company has a vendor as long as they not making or extracting the raw material them-self. Mr Innocent sound like a visionary, please do not focus on manufacturing ENGINE. Not able to manufacture engine is very OKAY. Am sure everyone knows that GE made JET ENGINE for 787 And ROLLS ROYCE makes JET ENGINE too.

[@ginger-bread_man]

Forget engine, Innoson does *not even design a single vehicle* . All that they do is assemble Chinese cars in Nigeria. Do an image search of *'donfeng bus'* as an example.

[@maziefuna2143]

RASH BREED let's look at your point from American stand point. Let use Freightliner truck as an example. Freight purchases engines mainly from Cummins, occasionally, freightliner buys engines from Caterpillar and Detroit. About 100% of freightliner transmission and differentials are manufactured by Eaton Fuller. Air ride suspension for freightliner is manufactured by Dunlop etc. Not that freightliner engineers are incapable of making these components, but the company considers it more cost effective to puchase and assemble these components. A company called Bostrom constructs and upholsters most truck seats in the United States. If an upholstery company from Ijebu Ode makes car seats and offers better and cheaper seat than Igbo man, who do we think Innoson would buy from? If Hausa man is a better accountant than Igbo man and wanted a job as account receivable manager at Innoson, who do Nigerians think would get the job. When Igbo youths sing Biafra, they do so not because they lack the ability to compete in the scheme of things in Nigeria but because things seem not to work in the country. It remains a fact that Nigeria is still under British rule in disguise of Hausa Fulani. We refuse to take the destiny of our lives in our hands. Rather, we keep believing that the white man is more intelligent than us. Innoson's case is a sad one in point and goes to validate the hopelessness that is Nigeria. It is baffling that lots of people in the name of tribe are comfortable with this ugly phenomenon which is likely to sink Africa and the Blackman on God's planet earth. We refuse to see the big picture as we stayed chasing the Igbo man and in so doing the future of the entire race of people is going down the drain. May God help the black man.

[@williamschinonyeremvictor3347]

You're right I'm living Mexico GM and Toyota. Chevy.. none of this company produce all parts.. I work in a company produce break shoes .holes. Differentes kinds of goods . My company will sell them to GM motors etc. So no car company produce all. Car company produce the body which IVM is doing..

[@williamschinonyeremvictor3347]

@@ginger-bread_man are you blind not to see IVM produce the body. Set. Plastic of the cars he produce alot.. he mentioned three things he is not produce there which engine. I'm living in American cars company in the world jus like IVM produce not all they buy from company that produce engine.. Africans are problem to they self.. envy

[@ginger-bread_man]

@@williamschinonyeremvictor3347 : Oh really? You claim that IVM makes the bodies? From what .... old fish tin/cans? Which steel company supplies them the raw materials? You better open your eyes .... those are Chinese cars - *period* !

[@franklinugoleh3362]

man this car is really nice I love to get one of that thanks Mr

[@maziefuna2143]

Mam, you asked great questions here. But let's look at your points from American stand point. Let use Freightliner truck as an example. Freight purchases engines mainly from Cummins, occasionally, freightliner buys engines from Caterpillar and Detroit. About 100% of freightliner transmission and differentials are manufactured by Eaton Fuller. Air ride suspension for freightliner is manufactured by Dunlop etc. Not that freightliner engineers are incapable of making these components, but the company considers it more cost effective to puchase and assemble these components. A company called Bostrom constructs and upholsters most truck seats in the United States. If an upholstery company from Ijebu Ode makes car seats and offers better and cheaper seat than Igbo man, who do we think Innoson would buy from? If Hausa man is a better accountant than Igbo man and wanted a job as account receivable manager at Innoson, who do Nigerians think would get the job. When Igbo youths sing Biafra, they do so not because they lack the ability to compete in the scheme of things in Nigeria but because things seem not to work in the country. It remains a fact that Nigeria is still under British rule in disguise of Hausa Fulani. We refuse to take the destiny of our lives in our hands. Rather, we keep believing that the white man is more intelligent than us. Innoson's case is a sad one in point and goes to validate the hopelessness that is Nigeria. It is baffling that lots of people in the name of tribe are comfortable with this ugly phenomenon which is likely to sink Africa and the Blackman on God's planet earth. We refuse to see the big picture as we stayed chasing the Igbo man and in so doing the future of the entire race of people is going down the drain. May God help the black man. You see, if I try, I may be as good as you are in what you do. Without tribal considerations, there are things each and every one of us can do better. But in Nigeria, we have left all and believe that cattle rearing can offer our children a better competing age in the world's play arena. Be the young child Hausa, Igbo, Yoruba, Effik, Ijaw, he deserves to be respected in the world's competition field and not looked down on simply because of the color of his skin. I have lived with Yoruba in most of my adult age and never any problem, but when Nigeria becomes a variable in the progress equation, everything goes bananas.

[@sterlingferguson1704]

What that has to do with car production?

[@estheramachree9942]

Well done, Innocent. About time, someone tried to assemble vehicles for our rapidly expanding economy.

[@saeedauwal2695]

Amazing! Gradually...

[@mariaowie7472]

wow am so proud of u guys, dat wonderful of u innocent.

[@profkrayshelu5379]

God bless you bro Innocent, you are my inspiration.

[@davidadeyi9664]

Given the price range, it's a very commendable venture

[@tpennyhealth5861]

Thank you sir. We love you as you fly the made in Africa flag...

[@nseabasiaquaowo4518]

Innocent the great industrialist, hail to you. Your cars must be for the world market, and not only for the African market. It is not the language, your humility and the intense labor that you have produced and reproduce for the benefits of the youths, is now singing your praises. But you must know, it is more Nigeria for it is not good; but Biafra.

[@chrisfinito6811]

God bless innoson

[@maryamabdullahi6443]

Wow intresting

[@CHIEBUKATV]

Nice job sir

[@Bantubrotha]

Wonderful sir, I would love to see them in America as well

[@amfoundationinc8440]

We are proud of you...

[@uchekuzue7712]

Thanks good

[@dubemdumdum4127]

Am proud of you Sir

[@vaubanschwarzwald3058]

Excellent video.

[@fidelchris5700]

Bravo 👏 innocent Chukwuma

[@mofejohn4721]

Mr Innoson,never give up

[@chimezieofomata6376]

It is true that most of the parts are produced in Korea, but I really appreciate the fact that few of the parts are made in Nigeria. What about those foreign used cars that are imported into the country that does not have any impact to the economy of the country? Look at USA for example, Most of the products here in America is made in China and assembled in USA, Even the AppLe iPhone is designed in USA and assembled in China. when it comes to the cars in America, American government will never use any product that is not Chevrolet, Ford or Dodge car. This includes the police cars. My question to our government is, why can't we support Innocent and do the same for our country made car? We hate each other and thereby, will not be able to patronize our own: which I think is bad.

[@williamschinonyeremvictor3347]

Thanks for your pure comment!

[@williamschinonyeremvictor3347]

I live in Mexico.. I work in car spare parts company call flexitech, we produce and we sell to GM motors. Hord. Kiv. Alot of cars company.. so IVM can not produce all he most buy from spare parts company some items to complete the one his company produce..

[@lindamkhontozwane9742]

My point exactly 😫.....I so eish

[@Chykoli]

I'm so proud of you Sir.

[@nwaadabiafra7651]

If I have money to buy brand new care, definitely I will buy innoson.

[@elijahettah4918]

the government of Nigeria should buy Nigerian car to encourage local content, this reduce unemployment to a very low level,

[@MrJokuns]

I would love to invest in your company, because I saw great future in the company. Do you sell shares.

[@calitometallurgy3512]

Genius

[@sosolyricsworld]

Well done Innocent Chukwuma

[@samsonudegbunam3845]

One love to you sir

[@elijahettah4918]

we want Gtb and innoson to grow together with none dealing with another, let them settle their disagreement amicably,

[@ufobrownsugar7948]

God bless you Mrs. Adeola, I know you are one of the smartest lady in Africa if not on the planet, I’m so addicted to your presentations and also one of (keeping it REAL for real) your subscribers because I know you speak the TRUTH bluntly without any compromise! However, I know your sentiments because you know Africa and Africans like the palm of your hands! You know he the interviewee is just assembling pieces of metals together because I know you must have a stamping facility to manufacture cars and how is that possible when there are no steel production rather smelting! For example I’ve been to Chicago heights on the south suburbs of chicago where they got their Ford stamping plant. That they use for Ford vehicles made in America! I know you just don’t want to embarrass him! Thanks anyways but I want us Nigerian, rather Africans to be sincere even if we are producing or assembling! Madam Adeola I beg your pardon that I’m not trying to solicit to you but I’ll really like you to produce a film with the qualities of Tunde Kelani if I’m right.. a film about Nigeria, Nigerians, Africa and Africans! I understand these could be published in a book but there are people who don’t know how’to read ! Please keep up your heroic good work and don’t give space to those perpetrators and their corrupt attitude any altitude! Thank you very much! Festus; Chicago,IL originally from Edo State, Nigeria. 🙏🏾

[@ginger-bread_man]

In reality, Innoson assembles Dongfeng Motors China vehicles in Nigeria.

[@olufemidawodu7893]

We are proud of you innocent

[@MsRae-ev9hs]

When you selling that in the states brother???

[@meekeverything4937]

I support Mr Innocent Chukwuma

[@felacorefannigeria7035]

Pls, how much is IVM ambulance for hospital. I need it urgently. Thanks.

[@ukoey2678]

I am a plant mechanic and welding engineer and will love to work for your company anytime and anywhere in Africa.

[@ayodejiajibade9371]

Wow.... this sounds pretty great. Will like to know the fuel consumption rate of these vehicles. and if i may ask where this company is situated and a contact details too?

[@akunnaugaliegbulem1188]

Enugu state

[@Neddie2k]

Ajibade Ayodeji www.innosongroup.com/innosonmotors/#

[@hombrededios5413]

The automobile plant is located at Nnewi in Anambra state while his chemical, furniture and plastic industries are located at Enugu city, Enugu state. Innocent the chairman lives in Enugu city.

[@hombrededios5413]

The automobile plant is located at Nnewi in Anambra state while his chemical, furniture and plastic industries are located at Enugu city, Enugu state. Innocent the chairman lives in Enugu city.

[@Emmyofficial01]

One educated idiot in my neighborhood is arguing with me that there's no place in Nigeria that cars are produced even after showing him all the info from the internet

[@ChidubemEgwim]

nebrew centric Giptian 70% of the components are Made in Nigeria

[@nnfefe9451]

Adeola Fayehun, you look like an Igbo woman. But Innoson is a genius.

[@d.i.i7695]

To all Thomas. Pros and Cons: Factories with automation and robotics produce more cars and hire less workers, while Innoson with manual labour hires more workers (creating more employment) but produces less cars. If robots can fit, say, a door in 10 seconds, man can also fit same door in 20 minutes with same result. He imports what he cannot produce - very important. Lastly, we are not wiser than the Nigeria customs or can see better than them who knows when any and which finished product is imported into the country. The Nigerian Customs are constantly watching Innoson imports and i am surely by now they are convinced, if you like, that those cars are made in Nigeria and so am I.

[@olugtesile9569]

Why we can't buy made in nigeria car. Let Nigerians support innocent car

[@alhajaagbaje7969]

What about the Fulani hensmen

[@nnadoo]

Nnaa Ji si ike!

[@tinamadu7347]

Don't worry brother I will buy your cars and give them out as present in Nigeria and Africa

[@moh7557]

AT LEAST NIGERIA IS TRYING..BUT TO GAIN MADE IN NIGERIA CAR:YOU SHOULD ATLEAST PRUDCE 70% OF THE PRODUCTION IN NIGERIA.THATS IS THE INTERNATION LAW IN AUTOMOBILE:::IF YOU LOOK MOST OF THE THINGS THAT MAKES A CAR; ARE FROM CHINE:::SORRY IF I HAVE TO SAY :::NIGERIA IS BIG AND RICH:THEY CAN MAKE THEIR OWN ENGINE LIKE OUR KANTANKA IN GHANA IS DOING:::OFCOURSE SOME FEWS THINGS ALSO COME FROM CHINE::BUT THE MOST IMPORTANT THING THAT MAKES KANTANKA CARS ARE MADE IN GHANA:::GOD BLESS AFRICAN::KEEP ON DOING

[@eworld986]

If one man can employ 7400 people, what is Nigerian government doing? They are still being begged to even patronize the products in the country. The government do not car about the country, they are just there for their individual intrests and gain. I advice Nigerians to buy the cars and ignore the foolishness of the law makers, who are so selfish and unpatriotic to the country they claim to represent.

[@youngprinceima]

Please try and produce same car like #500 to 700 all your care shouldn’t be million million

[@welcomethailandagain153]

Even in other vehicle manufacturing companies they are not manufactures all the material they used to couple vehicles does Michelin tire a vehicle manufacturing company ,Dunlop tire are they a vehicle manufacturing company so these are the reasons you cant think for that Innoson are not manufactures in Nigeria

[@chinenyedominic3270]

are you both putting on uniform or sought of coming from one occasion

[@OlamideAdelaNCC]

lol

[@udoukadike2737]

I think Innoson need a public relation manager. He must step back and let professionals do the public relations.

[@mijolnia]

MAJOR TAKEAWAYS - IVM is Product-Oriented and not Consumer-centric - It's achieved major milestones in manufacturing but needs more in marketing, sales and PR - A 21st century startup focused CEO needs to man the C-Class executive to scale growth. - Little or no sign of R&D team, company culture or business dev. - Little or no sign of Unfair Advantage compared to other competitions. - Little or no sign of having identified it's customer segments: are early adopters white-collar staffs, high-end earners, tech-savvies or EV enthusiasts etc - No adoption of inbound scalable channels such as SEOs, Webinars, Social Media, blogs to build reach and inform decision making. - Reducing production cost and scaling up margin is difficult in a country with no reliable source of power. - What key solution is IVM offering and why? - Existing alternatives are accessible compared to IVM. More needs to be done. But first "the best products are built by a team, not a man" - Steve Jobs.

[@kemnethgaiter7396]

Ghanaian auto manufactures engines.

[@uchennafred636]

Abeg Ghana.no dey produce engine.

[@chibuikeokorie6075]

Kemneth Gaiter lol.. do you have steal plant in Ghana.?😂😂😂😂 go and sleep.

[@nwaadabiafra7651]

God would help you succeed. No weapon form against you shall prosper. GT Bank and Efcc are doing in vain.

[@maryisokpehi5067]

This is Good but quality control is very important.👍👍👍👍👍👍

[@spoiltchild79]

I hope and dream of the day I will drive a made in Nigeria car but unfortunately that day is not here yet. Those cars are manufactured and assembled in Korea with only a few components added in Nigeria. I would be the proudest person in the world to point at a made in Nnewi car but one of the most annoying thing with Nigeria & Nigerian is that when we are being taken for a ride even the intelligent people keep quiet & play the fool. There is just no way the quality of Innoson cars can come out of the production line in of their factory in Nnewi. I have been in so many car factories and I have seen images & video of Innoson factory and it's just not plausible that the cars come out from that factory. Don't get me wrong, the man has achieved a lot for himself and for Nigeria which he should be very proud of, but to label those cars 'Made in Nigeria' is nothing but fraud.

[@wisetime1837]

Spoilt Child Dont talk about what you dont know. Innoson is a manufacturing company not assembling company. No motor manufacturing company produces everything. Motor Manufacturing company is a company that can build frame and the pan body of a vehicle. What a manufacturing company does is this. When she needs a special tyres she would give the contract to michelin or firestone. When she needs a special battery she would give the contract to vatta. The same to the glasses, shock absorbers, engine etc. Have you seen mercedes tyre before? No because she doesnt produce tyre. Plastic,rubber,glass companies are running after motor manufacturing companies looking for contracts. If you need a made in african car you have it.

[@welcomethailandagain153]

Please people of Nigeria the engine is manufacture in Nigeria or not is not what you need Malaysia manufactures many brands of car which the government officials and every one in Malaysia are using foreign cars are fee in Malaysia those Malaysia cars engine are manufactured by Japanese and they are ok by that so what is the problem if Korea made the Innoson cars engine Nigerian government have to stop second hands car to Nigeria and join hand to promote this young man intiative to African continent the most important in a vehicle is sound engine and good body and the safety of the vehicle

[@tonyosakwe5468]

Please be positive and appreciate this Brother. No car company in this world manufactured all their parts. thank

[@hombrededios5413]

Nwanne don't mind that bloody sell out lying spoilt child!!

[@bismark5809]

shut the fuck

[@Goforit2nite]

He needs a communication/marketing person to do interviews. His delivery is poor and some people will associate that with the quality of his cars.

[@chibyk2008]

He is a real businessman you can see it in his speech. Like some of those igbos that went to school but no job and decide to start there own business.

[@ekitiwizard]

Why don't the Biafran bofoon shut up and desist from imprecating a hate campaign to divide a beloved nation. what Nigerians should do is advocate for the govt to create policies which would encourage more indigenous consumption of our Nigerian produced automobiles . Big recommendations for innocent chukwuma, with good government economic policies and subsidies I see your company competing in the global automobile industry 👍👍👍👍👍

[@gameworld5746]

Take your idea to Rwanda the govt will patronize you.

[@ahmednurulsofea9873]

Lies there is no Innoson car sold for 1.4M This is all lies. Exorbitant prices of IVM cars is not commensurate with the quality.