Inside Itoku Adire Market - Culture, Fashion And A Modern Challenge | Community Report

Cultures can be eroded in different ways. When new processes, values, and goals are introduced, either to replace or enhance existing ones, there might be some resistance.
Adire a locally-made tie and dye textile with a variety of dying techniques is an age-long profession of some Yorubas. The processes of making the colourful fabrics have also evolved with new ideas and designs, but the business at the popular Itoku Market in Abeokuta where the fabrics are being sold is faced with a new challenge.
The sellers say imported inferior machine prints are flooding the market, and that portends a major danger for what is the custom-made Adire.
On this episode of Community Report, we visited Abeokuta to learn more about the people, their trade, and how they are striving to keep their fashion, style, and tradition.
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[@natashagordon8508]

The time to make, is it right what he said. I do the same work and it doesn’t take that long to do a yard of fabric. He’s said a week to do a yard. I do many yards in a day.

[@davidadedigba9082]

Kudos H.C Culture and Tourism

[@mylifeisinhishandsamen4167]

So silk adire is Chinese made?

[@belloolamide2551]

No ma

[@belloolamide2551]

Thank you Channels Television for promoting the culture, helping the youths understand the importance of our culture and how it can also help them. I Bello olamide @mide_adire_nation is proud to be part as a creative promoting the culture through Tye and Dye (Adire)