Inside Nothing's SECRET Colour Lab

[@NothingTechnology]

What do you think the new product will be?

[@pvdox]

Phone 3???

[@air.cactus]

Nothing phone 3 would be great

[@selud4902]

Phone 3!!

[@Feelo98-i8i]

A new phone, maybe

[@MrMightyBun]

Please be phone 3 or 3a!

[@r_david]

That dog is the most important member of the design team

[@NothingTechnology]

You’re right. Without those paw-sitive vibes, Nothing would fall apart.

[@nenesinam3005]

Lol​@@NothingTechnology

[@thehurricane6047]

​@@NothingTechnologyshe can be cool mascot of nothing

[@Reelevolved]

Just like you

[@theliamcooke]

I love the dog

[@balboy14]

This kind of content is a delight. Traditional tech companies absolutely wouldn't do a social style video discussing their CMF process, but here's Heru and team delivering us not only insight and transparency into the company, but a genuinely entertaining video!

[@ItsIsen]

You can tell that Lucy is passionate about her work, so fun to listen to

[@NothingTechnology]

She’s so passionate, even our office dog is taking notes.

[@harperandrej.4251]

I love the kind of relationship that you guys have with your consumers -- I love how genuine you are

[@SwaritArora280]

Nothing is truly setting a new standard for tech companies. I’ve been using the Nothing Phone, and it’s been worth every penny. The UI is exceptionally clean and intuitive, making the user experience flawless. The regular updates and consistent improvements show your dedication to both innovation and your community. The Glyph interface and seamless hardware-software integration are standout features that really highlight your attention to detail. On top of that, the way you engage with and involve your users is inspiring-it genuinely feels like being part of something bigger. Keep up the incredible work; companies like Nothing are the future of tech!

[@KirtanBhagat]

Nothing is truly setting a new standard for tech companies. I've been using the Nothing Phone, and it's been worth every penny. The Ul is exceptionally clean and intuitive, making the user experience flawless. The regular updates and consistent improvements show your dedication to both innovation and your community.

[@SmitePlayz1]

@@KirtanBhagat yeah thats what he said?

[@AmanSShah]

Best work done by nothing in being transparent of the process of building a phone

[@gyattrizzler007]

The cyan color phone 2a from the thumbnail looks amazing.

[@curioseando-h8k]

This is the longest-term giveaway I have ever participated in 😅

[@D1j1t]

That are you an artist or are you a designer is such an important thought that every designer/artist should ask themselves

[@NothingTechnology]

Agree, but never limit yourself.

[@brhh]

​@@NothingTechnology less "limit yourself" more "know yourself"

[@vancecunanan]

This is the reason why I can’t stop recommending Nothing devices. The amount of effort and hardwork that has been put into each of these products is insane.

[@salemhemed6051]

I was Sony xperia hardcore fan until 2019, i stopped using xperia because they don't listen and care about fans and community. last two weeks i bought nothing 2a plus (i wish there are more color selections) and i'm totally satisfied and then i bought the cmf smart watch pro and neckband pro, and I'm happy with the products. I'll like to thank Carl and his team especially designer experts for bringing amazing beautiful products

[@Unknown-64209]

Xperia mark phones have amazing performance but lack support

[@Cfp-r4b]

7:07 phone 3 hint

[@Qbikk]

clearly its gonna be a cmf drum set

[@ompoddar4120]

I NEED THAT NOTHING PHONE 2a cyan or red SOOO GODDAMN BADLY, I WOULD EVEN LEAVE Apple for such an awesome colour!!!....

[@SmurphofChaos]

Fr

[@bassfusionflow]

Cyan 🩵 colour for me please

[@superchristopher]

Yessssss. I already have a black 2a but I would get a red nothing phone in a heartbeat

[@Benisonbaghel]

Fr that looks soo good, Idk why did nothing wasted time in making those community edition colours

[@ompoddar4120]

@@Benisonbaghel Realll..., wouldve been WAY WAY better than the dumb and dull weird grey, with only tints/accents of colours that we got!...

[@petrolanddiesel]

I bet the secret project is a clear phone case but with slightly different transparency levels. Groundbreaking.

[@vardhen.s]

0:39 ⚠️ never buy nothing phone ⚠️ as a nothing phone 2a plus user, I would never recommend this phone, I have not even had the phone for a month and I am already noticing green tint and black crush issues. I contacted customer care and they are not giving any solution, neither are they replacing my phone or screen nor are they accepting my request. Worst experience ever. ( I can't even tell you how big a fan I was of this phone but when I saw this issue and custmor care's behavior, all my expectations were shattered ).

[@SPICEDAWG09]

My Nothing phone 2 has had green tint issues from day one especially when the brightness is down .

[@jko28]

As an apprentice designer myself, I found this video very inspiring! It's given me ideas for my own stuff and how to look differently at things, when Lucy said that she takes inspiration from fashion design!

[@luiselfabu]

It could be the Nothing Phone (3), but it is a CMF product, it could be a phone or simply something new

[@NeocronicNEO]

Nothing, as a company, has given people more ways to express themselves than any other company by using their products. It's truly amazing to see the "behind the scenes" of this inspirational and one-of-a-kind company

[@SuperYog008]

Whats that at 0:18 First time seeing such kwel color. WIsh I had one

[@hasanefti1573]

Nothing phone 2A plus.

[@scipio42]

You can really feel that the team behind nothing is as invested and just as big fans as the community is, just amazing!

[@sannnidhya]

I have the Phone (2) and it's the best thing in the world. Everything is stable and perfect. If I had to add a minor suggestion for the team -- It would be to not go with the mediatek chipsets in the longer run and prefer sticking to the snapdragon ones. Especially for big releases like the Phone (3) about to be launched soon. Really love the fact that after Pixel devices , Nothing Phones are the easiest to root and play around with -- for the power users. Trust me when I say this , it's a big compliment for phones nowadays. Also congratulations again 🎉👏🏻 for winning awards by both Mrwhosetheboss and MKBHD this year. Hope it stays the same for the future phones as well. Much love 🫶🏻🫰🏻

[@aidenjjohn1947]

4 mins ago, god damn never thought I would be this invested in a company's youtube channel but..

[@itspicklemickk]

Loving hearing how passionate each team member is about their own profession

[@BrunoBrandão-k1r]

Love when you show us the process

[@NothingTechnology]

Showing the process is easy when you’ve got Nothing to hide

[@chainsaw_dog]

@@NothingTechnology 7:07 I saw that you blured nothing

[@lobosolitario_11]

​@@chainsaw_dogthey have something to hide which is really nothing

[@yannickts]

I've been following Nothing since the beginning and I have to say, with every post/product I'm becoming a bigger and bigger fan. Recently bought the Ear (Open) and I love it. I don't even realise I'm wearing them anymore because they are on my ears throughout the whole day. Excited for the new product!

[@decent4141]

Its amazing how nothing feels such an important part of the technology world now being so new to the industry. I am really happy to be one of the first customers and really look forward to see the success that awaits this company.

[@waybove]

her camera roll was so random yet so striking! I was blown away by how attractive those seemingly random shots felt, it was like a brief glimpse into a designer's perspective of the world

[@Feelo98-i8i]

Fun fact. The first time i saw a nothing phone i thought it was a phone from the future because of it's robust design and glyphs etc. it just clicked 🤘🔥

[@petrolanddiesel]

This video has truly revolutionized my understanding of… well, of how much marketing can be built around choosing a color.

[@Steve21_harris]

"Nothing is perfect"

[@kemar8194]

The thoughtfulness that goes into Nothing products is why they stand out so much, definitely a continued fan and customer

[@JeethGokani]

honestly the NOTHING team is what i would like to be a part of out of all the companies out there, freaking love the products and the direction yall are going towards.

[@MacBookairbender]

listening to community and making your products better than ever is just the most basic and brilliant response

[@sunil78645]

Nothing is truly setting a new standard for tech companies. I’ve been using the Nothing Phone, and it’s been worth every penny. The UI is exceptionally clean and intuitive, making the user experience flawless. The regular updates and consistent improvements show your dedication to both innovation and your community. The Glyph interface and seamless hardware-software integration are standout features that really highlight your attention to detail. On top of that, the way you engage with and involve your users is inspiring-it genuinely feels like being part of something bigger. Keep up the incredible work; companies like Nothing are the future of tech! giveaway me please

[@Anonymous.gg.69]

Nothing team community is really great i mean they interact with us like we are talking with each other irl

[@mohamedshaiyan4515]

Feels pretty refreshing to be able to hear about all the intuitive processes that goes into bringing forth the designs. Kudos to the whole team

[@misho_dev]

I didn't realize CMF was such a huge field in design, great insights! Lucy is clearly passionate about her work and it's inspiring.

[@masterofattack2574]

Im learning so many things just by watching these nothing videos, its great. Idk if i hope there were more people seeing it or being happy knowing i can keep all this knowledge to myself!

[@campfireghosts]

The Nothing team is so passionate, I love it. It really pulls you in and makes you want to be a part of that.

[@kindofanmol]

I absolutely ADORE this style of videos. Thank you guys so much!

[@shivanshsingh4358]

Just bought cmf phone 1…amazing design ngl it’s just so perfect for a guy like me who was tired of ordinary designs these days in smartphones. Great job ❤

[@vinayakbharadwaz]

Lucy is absolutely in her zone, her words make you feel the wisdom she has over her domain over the years, can't wait for the upcoming release

[@yairclimer4053]

I love how nothing can be so fun and personal and very professional I hope my next phone will be yours!

[@DRAGONinBLUE]

I really hope for a smartwatch or maybe a tablet. But also a 6.1" phone would be awesome. Also would like to see a something like an airtag or Samsung Smart tag alternative in the future with transparent but colorful design. Think this could be awesome and maybe they call them the nothing dot.

[@poetro2567]

Really love Nothing’s way of communicating to its audience. Adds to so much more the company and products!

[@MaybeABear]

Really loved the insight into this process. It's so nice being able to see behind the scenes and hear from industry professionals like Lucy (especially when she's so passionate).

[@JovanTutorials]

I don't think there's been a tech brand in recent years that I've been as into as nothing which is kinda wild. felt like for the past few years phones and headphones had mostly been super similar, so it's been refreshing to have a properly fresh design language appear

[@fodikus6888]

I love this company. The videos are like those school trips to see how something is made but here it's actually fun. Proud to be CMF phone 1 user

[@Paulksla]

i love that nothing makes KZbin videos to show how the brand works.

[@juriruegger9128]

Love these behind scenes videos. You should consider making them even longer. It feels like getting a mini documentary with experts we otherwise would have no access to.

[@ashwani469]

Probably the best brand so far which interact with its users takes feedback, work on it and i love how carl is so humble along with nothing team. I like his cool and very calm behaviour 😊 the perfect example of a best CEO.

[@standardbrickproductions3328]

I could listen to Luxy talk about colour and design all day. Clearly she is very talented and passionate about what she does!!

[@mamenchisaurus5018]

its really impressive to see a tech company dedicated to making these kind of video, hope for more!

[@neev_phy]

Brooo the speed of bug fixing on the NOS is remarkable, the gallery app had a few bugs which got solved in a week rather than years Kudoss!!!

[@Leov1n]

All the processes in the background and being transparent about the product is really fascinating to see and to experience in real life. It feels amazing, man. ❤

[@Investor2407]

This has to be the best design team ever

[@11m0]

Both Lucy and the guy making the video seem really passionate about their work

[@Nerramus]

The brand is Nothing but they share with us almost everything. I love how open you guys are.

[@EdensukoV]

It is inspiring to see industrial designers work at that level

[@abef896]

WOW !!! Though the video was good.....THE DOG WAS JUST SO CUTE AND CURIOUS !!! 😍❤

[@soften790]

I live these videos that NOTHING comes out with! It really gets them closer to us

[@Sparkle-l2z]

I have been using the '2a' for a while now and that phone is just amazing, the camera quality is just soo good that it makes me take photos more often overall a worth it phone for that price the tech is awesome

[@rosasilvestre]

As a designer with a low budget I am very grateful with the existence of this new product, my next phone is going to be absolutely a Nothing

[@contraaa_]

The way Lucy talks about all this makes me so interested in CMF! Would love to hear more from her in the future.

[@DissiOfficial]

The effort put into all of this is unmatched 🔥🔥🔥🔥

[@shabaharam]

nothing knows how to run social media, their way of running YT is actually so cool

[@kartikthakur4852]

I love how passionate the nothing team is to make everything look n feel different in a cool way.

[@der_Kokosnussspalter]

6:39 Yay, Minecraft sound effect😂

[@J_W_]

The time spent on CMF at nothing really shines through

[@arjunnkrishna]

nothing really pushed the wave of retro futuristic aesthetics in products, and I love em for that.

[@TheFurlock]

It’s nice to see design working at the forefront of the space. I have been watching nothing for awhile the natural evolution is to design the technology around the aesthetics of the space then watch it grow. This reminds me of an aquarist, which I am.

[@sanadabeach]

An someone who has a nothing ear (a), I can definitely agree that it already has a very iconic color and design depsite it being a fairly new product. Very happy with it, good sound quality as well. I just hope that Nothing also makes a case for these earbuds cuz man do they scratch easily.

[@ZeedePlus]

Please keep these fascinating behind the scenes videos coming!

[@erikmondragon1792]

It is fascinating the way she explains everything, and she is so right. I'm not a fan of yellow but those earbuds look so nice, i actually enjoy that aesthetics a lot!

[@RE_MI_NISCE]

Nothing Team is Amazing. They all seem to be very passionate and honest in what they do.

[@benedekfodor269]

Relatable social media is so rare in tech, it is nice to get an inside view

[@petrolanddiesel]

The suspense is killing me! Is it a new color? A new texture? Or both?!

[@katarixy]

Nothing is the only brand that makes me excited nowadays in the tech space

[@benj7483]

That whole row of books just for colors is something I would love to experience in person.

[@sidharthana9398]

That good boi will get more views on the thumbnail for sure.

[@motorcyclediariesTB]

She's so passionate about her work that the dog is also listening everything she says

[@Eglkyop]

Nothing's KZbin channel is the best tech company channel

[@DimondDragren]

I hope you're next product is a tablet, and not just any tablet, but a tablet aimed at artists. I just think a nothing tablet will most probably look like a piece of art

[@amitbeniwal2511]

That dog coming in all of a sudden and out of nowhere was best part, and the timing of the doggy was so perfect 😂😂😂

[@zanzaneet]

loving this style of videos helping me get to know so much how things are actually being thought of and made

[@neodidi]

The part where the dog was wondering actually felt like it was wondering.. Hehehe.. 😂😂😂😂 I do graphic design, and color, texture, patterns are usually part of the process.. Watching this video truly inspires me and why I like Nothing.. Hopefully you guys keep giving us contents like this.

[@mihulaa7163]

i love the passion she has for the design process.

[@noname-wv4ls]

Nothing has in my opinion by far the best marketing in the tech world!! Keep up the good work

[@shubhansatunkar3117]

Really loved watching this video, the insights that Lucy gave really showed how passionate she and the entire team at nothing really is!! ❤❤

[@InZoner]

You're great to show in such inspirational way the process of your work as a team.

[@Sparkle-l2z]

HEY! A FULL METAL PHONE WOULD BE MASTERFUL....... BECAUSE WE WOULD LOVE A FULL METAL PHONE WITH LIGHTS, JUST HOW EXTRAODINARY WOULD THAT LOOK AND FEEL

[@mikeyman49601]

Love the boldness in design from y'all! Would love to see a Nothing x TE collab one day!

[@registeredblindgamer4350]

I fell in love with the white 2a instantly, it being more transparent than milk was so appealing to me. Althought those damn 2a Plus' look even better in every colour and the Special Edition 2a. Ugggh, they all look so damn good I want them all!

[@aryazhere421]

I've been daily driving the nothing phone 2a ever since I got it and I have to say it's one of the best decisions I've ever made. It's so light and sleek it feels like your holding paper. Superb class of elegance with the UI too man you guys have outdone yourself once again! I'm guessing the new product might be a possible fold phone or the nothing 3 or sorts? Could even be a watch too hahaha. Only time will tell!

[@harshchaudhary7237]

Nothing's April 2025 launch feels like an early Christmas gift wrapped in vibrant hues... can't wait to unwrap it

[@MojeZycieWSkrocie]

Last week I was at a Nothing certified retail store and saw this fully blacked-out Phone (2a) which I had never seen before. How come I never heard of it before? And no, it’s not the black (2a) Plus, it’s just black with no other accents whatsoever. Breathtakingly gorgeous color! 🖤🖤

[@dkinsel67]

The more I learn, the more I love the Nothing products!

[@kirankumarTalluri-9]

Please bring voice isolation feature

[@YogeshNareda-cj5pn]

Please upgrade the screen recording quality of phone 2a from 720p to 1080p 60 fps ❤