Inside Nothing's SECRET Colour Lab

[@NothingTechnology]

What do you think the new product will be?

[@pvdox]

Phone 3???

[@air.cactus]

Nothing phone 3 would be great

[@selud4902]

Phone 3!!

[@Feelo98-i8i]

A new phone, maybe

[@MrMightyBun]

Please be phone 3 or 3a!

[@SwaritArora280]

Nothing is truly setting a new standard for tech companies. I’ve been using the Nothing Phone, and it’s been worth every penny. The UI is exceptionally clean and intuitive, making the user experience flawless. The regular updates and consistent improvements show your dedication to both innovation and your community. The Glyph interface and seamless hardware-software integration are standout features that really highlight your attention to detail. On top of that, the way you engage with and involve your users is inspiring-it genuinely feels like being part of something bigger. Keep up the incredible work; companies like Nothing are the future of tech!

[@KirtanBhagat]

Nothing is truly setting a new standard for tech companies. I've been using the Nothing Phone, and it's been worth every penny. The Ul is exceptionally clean and intuitive, making the user experience flawless. The regular updates and consistent improvements show your dedication to both innovation and your community.

[@SmitePlayz1]

@@KirtanBhagat yeah thats what he said?

[@plecostamus]

I like Nothing but i think they're not quite ready yet. Maybe in the future I'll make that jump.

[@Rahul-mm8gq]

The UI is absolutely clean and smooth. If they add animation and micro interactions it will be more fantastic

[@ItsIsen]

You can tell that Lucy is passionate about her work, so fun to listen to

[@NothingTechnology]

She’s so passionate, even our office dog is taking notes.

[@r_david]

That dog is the most important member of the design team

[@NothingTechnology]

You’re right. Without those paw-sitive vibes, Nothing would fall apart.

[@nenesinam3005]

Lol​@@NothingTechnology

[@thehurricane6047]

​@@NothingTechnologyshe can be cool mascot of nothing

[@crime_kahani_hindi]

Just like you

[@theliamcooke]

I love the dog

[@sagararora8084]

THIS is what we need on KZbin, a brand almost giving more value to the viewers than what sometimes can be an entire design degree- the insights, the methodologies, the inspiration. All that jazz and make it accessible. I loved this one; it is the best in the series so far. Content like this almost gives me a strange appreciation for the brand- Nothing comes close to the only brand I would like to try outside the apple jail.

[@davdgs]

As someone that's been interested in industrial design its so fascinating to see and learn about the processes that has to go through someones head to make a product just work - congrats to Lucy for helping create some of the most visually appealing phones I've seen.

[@gyattrizzler007]

The cyan color phone 2a from the thumbnail looks amazing.

[@Marcus5800]

Yes. So fresh, like pool water in summer ❤

[@balboy14]

This kind of content is a delight. Traditional tech companies absolutely wouldn't do a social style video discussing their CMF process, but here's Heru and team delivering us not only insight and transparency into the company, but a genuinely entertaining video!

[@Xyedks]

As an Industrial Design worker myself, I can truly sense her passion for her work and her dedication to delivering a unique experience! Much love from the United Arab Emirates!

[@Atharva1101]

Nothing continues to redefine innovation with a perfect blend of minimalism and cutting-edge technology. Your vision for design and user experience is truly inspiring-every product feels like a masterpiece in simplicity and functionality. Can't wait to see what comes next!

[@codeskyes]

I love the kind of relationship that you guys have with your consumers -- I love how genuine you are

[@salemhemed6051]

I was Sony xperia hardcore fan until 2019, i stopped using xperia because they don't listen and care about fans and community. last two weeks i bought nothing 2a plus (i wish there are more color selections) and i'm totally satisfied and then i bought the cmf smart watch pro and neckband pro, and I'm happy with the products. I'll like to thank Carl and his team especially designer experts for bringing amazing beautiful products

[@Unknown-64209]

Xperia mark phones have amazing performance but lack support

[@Ricky-e5i]

I was an Xperia user prior to my first Nothing too.

[@waybove]

her camera roll was so random yet so striking! I was blown away by how attractive those seemingly random shots felt, it was like a brief glimpse into a designer's perspective of the world

[@bharathraju8443]

I love how much soul, and effort goes into making each product. The way they get the colors and the design right every time is mind blowing. I would love to own one of these art pieces soon. Eagerly waiting for the next Nothing phone.

[@virensdd]

I really appreciate designers because they have to think not only about aesthetics, but about absolutely everything: materials, comfort, long term use, etc. Kudos for dedicating an entire video about it 😊

[@vancecunanan]

This is the reason why I can’t stop recommending Nothing devices. The amount of effort and hardwork that has been put into each of these products is insane.

[@dark.monster]

Yeah Even There Budget Phones Like CMF

[@D1j1t]

That are you an artist or are you a designer is such an important thought that every designer/artist should ask themselves

[@NothingTechnology]

Agree, but never limit yourself.

[@brhh]

​@@NothingTechnology less "limit yourself" more "know yourself"

[@dragduty]

so true

[@wanderer667]

Design is so massively important that I've started associating certain colours with the brand. Orange/Black = CMF because of the buds and watch pro 2. Yellow/White = Nothing because of ear(a) and glyph interface. Looking forward to getting more colour options in the future!

[@LeinadNawiat]

I just bought my Nothing Phone 2a, and I love it. The company really shows that they are putting in the effort to change how we interact with our phones, updating them to make it more convenient for users.

[@wotihoti]

This video has actually made me so conscious of the very intentional design decisions that I take for granted around me. The street photos make me appreciate all the organic, unintentional compositions as well. What a designer, the Nothing team is stacked

[@AmanSShah]

Best work done by nothing in being transparent of the process of building a phone

[@luisenriquelemusacosta]

It could be the Nothing Phone (3), but it is a CMF product, it could be a phone or simply something new

[@curioseando-h8k]

This is the longest-term giveaway I have ever participated in 😅

[@UTAGEsound]

I love how Heru was chilling and happy while recording but in the end his serious face while saying "wowzers, how exciting" really got me.

[@raivis2004]

Such a fan of these behind the scenes videos of the Nothing brand! It’s so interesting to see how they think outside the box to stand out and be unique. Been a big fan since Nothing ear 1 came out! Would love a surprise product on my birthday May 3rd ❤

[@BrunoBrandão-k1r]

Love when you show us the process

[@NothingTechnology]

Showing the process is easy when you’ve got Nothing to hide

[@chainsaw_dog]

@@NothingTechnology 7:07 I saw that you blured nothing

[@lobosolitario_11]

​@@chainsaw_dogthey have something to hide which is really nothing

[@tad83]

7:07 phone 3 hint

[@Qbikk]

clearly its gonna be a cmf drum set

[@Worldbeyond074-qt1hn]

I think it's gonna be nothing phone 3a & 3a plus ,she spoke about nothing 2a before this clip ,so yeah

[@decent4141]

Its amazing how nothing feels such an important part of the technology world now being so new to the industry. I am really happy to be one of the first customers and really look forward to see the success that awaits this company.

[@maadhavsingal8903]

Nothing's designs are truly amazing. And the fact that they are competing with top brands like Apple and Samsung only after 4 years since their founding is mind-blowing! I have loved the company ever since the first phone was released!

[@Sir_Rex]

Wasn't expecting that choosing a color style for a product can be this tedious and complex, very professional!

[@SuperYog008]

Whats that at 0:18 First time seeing such kwel color. WIsh I had one

[@hasanefti1573]

Nothing phone 2A plus.

[@Feelo98-i8i]

Fun fact. The first time i saw a nothing phone i thought it was a phone from the future because of it's robust design and glyphs etc. it just clicked 🤘🔥

[@aidenjjohn1947]

4 mins ago, god damn never thought I would be this invested in a company's youtube channel but..

[@XeVierTech]

I find it fascinating how theres an actual person on the team picking out the colors with so much research behind it, for example a simple black color

[@jamieblandtrombone]

Nothing is really an awesome company with the effort they put into consumer experience and product design. These products just feel so GOOD to use!

[@petrolanddiesel]

I bet the secret project is a clear phone case but with slightly different transparency levels. Groundbreaking.

[@vardhen.s]

0:39 ⚠️ never buy nothing phone ⚠️ as a nothing phone 2a plus user, I would never recommend this phone, I have not even had the phone for a month and I am already noticing green tint and black crush issues. I contacted customer care and they are not giving any solution, neither are they replacing my phone or screen nor are they accepting my request. Worst experience ever. ( I can't even tell you how big a fan I was of this phone but when I saw this issue and custmor care's behavior, all my expectations were shattered ).

[@SPICEDAWG09]

My Nothing phone 2 has had green tint issues from day one especially when the brightness is down .

[@vardhen.s]

@SPICEDAWG09 Same issue with my np 2a plus

[@HimamshuG]

Same issue with my nothing phone 2a

[@berserker9747]

This problem is with the Indian variant.

[@Steve21_harris]

"Nothing is perfect"

[@Konter_Trom]

Guys, you are the best, thank you for being in this industry. Yesterday I bought nothing phone 2a, and nothing ear. You did something for a decent price that people only get in flagships, and you even added a great design on top of the cherry on the cake, thank you)

[@moominjaveed6458]

Nothing really has a team of passionate people. They really do create art!

[@MayurKSetty]

Can't wait to see what colours you are going to release next! I think my favorite aspect about Nothing is the fact that in a world where all the big companies are trying to go monochrome you are actually keeping the colours alive in your products!

[@Bhoulcastle]

wow she is seriously so brilliant. having her on the team is absolutely wild. she better be paid extremely well because she is super intelligent and valuable.

[@riaanpretorius1186]

This was so refreshing to watch and experience the level of detail that goes into creating a product. It almost feels as if everything around a product is taken into consideration from the look, the touch, and the way it makes you feel. Thank you for sharing these behind-the-scenes content, it is very enjoyable to watch. I am becoming a fan.

[@bwss101]

I think the coolest thing about product and brand design is when companies think outside the box and put their own spin on colours or designs, it is what originally drew me towards the NOTHING brand. 👌🏻

[@SplooshElysium]

This video made me fall even more in love with the Nothing brand! Hearing Lucy’s thought process was quite insightful.

[@michaelscottt808]

It's really cool to see what Nothing is doing in the market and how they're separating themselves from their competition. Really wanna see more of these behind the scenes vlogs with the minds behind the products!

[@ruimorimsilva]

I absolutely love the process! These kinds of hints and glimpses make me feel like I’m not just buying a particular item but also appreciating the dedication and effort these amazing people pour into their work. It feels right.

[@pjc.visuals]

wish I studied marketing so I could write an essay on how Nothing personifies it's use of transparent parts into their entire brand personality. love it

[@aviralagrawal2141]

I've said this before, and I'll say it again, the way nothing is building itself as a brand, working holistically with the product as well as the organisation itself. How many tech houses do you watch doing such kinds of videos? It's brilliant. ++ Points for the dog. Love the dog.

[@MuhammedNajihC]

Love from a fanboy of nothing even used any nothing products❤❤❤

[@MuhammedNajihC]

❤

[@space_boo]

I like how they test with different colours for products

[@lestlinrobins6544]

I'm calling this. That dog NEEDS to be photographed for a wallpaper for the top secret project!

[@pukimaa]

I love how much thought goes into design and customer satisfaction ❤

[@peace__seeker]

I am a nothing phone 2a owner and honestly buying it has been a very fulfilling experience, just want everyone involved to know you did a fantastic job at creating a phone with identity,kudos folk😊

[@marcosgonzalez6813]

I love how passionate she is about her job. I'm an industrial design student and I can only hope to be as good as her

[@nikhilnanu6748]

It never ceases to amaze me the depth of thought great designers put into their work. Hats off to Lucy. Inspirational ! Appreciate this type of content

[@ThrowawayAccountToComment]

Love the way these vids come together, they know their audience very well!

[@alisaquariumandpond864]

What a lovely insight in to how the colour choices are made.

[@Yogafitankit]

Nothing phone 1 looks premium with its premium build- Glass+ Metal!

[@manu.k132]

Fun fact. The first time i saw a nothing phone i thought it was a phone from the future because of it's robust design and glyphs etc. it just clicked. I love my Nothing Phone 1 and look forward to your new developments 🥰

[@KnowThyWeakness]

Honestly nothing keeps things exciting while maintaining an aesthetic that I can’t put into words

[@Edpromar]

I love to see the insights of these often overlooked steps that make a product what it is, especially explained by the same people that make it real. Nothing really getting the mvp's of each field.

[@FOD_DEX]

I am impressed by the fact that this company decides to make videos in several languages, excellent NOTHING ❤

[@alexontracks]

Always appreciate nothings videos where their kreativ minds explain their journey

[@MowgliCrazymaker]

I wish they would come out with bright colour blocking designs for the A Plus range and add the Metallic Chrome accent into the spin like the Gray 2A plus. Or maybe add the Customise Your Phone option with a range of colours to choose from, like what Nike is doing with its sneakers. It would also be cool to add a transparent back plate to the CMF phone since the transparent aesthetic is notable with Nothing Tech Design. It would be cool to see the insides of the phone with different coloured transparent back plates.

[@raphaeldufresne8131]

Nothing's design is really on point, that's what the community wants.

[@ethanlai241]

Love how design is a key focus within Nothing!! As a designer, it's so inspiring!

[@bornstellar3668]

Only just discovered and started going through all of Nothings videos. Absolutely loving it. Definitely fallen in love with your brand.

[@JayJae-o7x]

Can’t wait for the Nothing Phone 3 - Looking to jump ship from Apple after 10 years and Nothing was my go to option, even after researching the market to see what was available.

[@Abobagunwa]

I am doing the exact same thing. Ben with Apple since 2010, but I’ve noticed Apple have lost their individuality and problem solving tech. Apple has become so greedy in the last few years and the quality of their phones seem over-priced. Nothing reminds me of where Apple was back in 2006, when Blackberry was at the top of the mobile phone industry and iPhone came in and swept the market with their creativity, originality, minimalism in design. Apple made touch screen mainstream when blackberry was too complacent with their keyboard to dabble in touchscreen. Interestingly enough, I was using a blackberry and held out till 2010 when I decided to go with Apple. I have been watching Nothing for 2 yrs now, and decided to leave Apple. They’ve lost their core values. I’m actually getting cmf1 and Nothing 1 for starters. We’ll see. 😊

[@Luchs-qi4ds]

It's really nice to get an insight. So storytelling doesn't end (or begin) at the store counter, it's also about the process of how the product gets to the store counter.

[@Shin280891]

Pure class!

[@PasonJatrick]

That thumbnail really makes you think what "could've been". But at the same time, pretty grateful those interesting bright red and blue variants didn't come out. I feel the CMF on those would've been pretty polarizing.

[@taekebakker2652]

I am studying to become a designer, and I gotta say: Lucy, You are so inspiring to listen to! I wanna become just like you

[@JaiV.23]

Nothing undoubtedly has my favourite designs out of any other tech company. Most other tech companies just stick one design and hardly ever change it and it looks boring and feels bland, but with every Nothing product, it feels unique and different to the last one.

[@thisandthatgaming92]

I really like how nothing actually interacts with their community

[@j.carlosneria179]

CMF is the most imortant aspect of product design, and they really nail it. I got the ear A in yellow exactly like she described it, i just couldnt tell why i loved the color, it just called me, everything i ahave is either black white or green

[@ayo2064]

CMF has genuinely been one of my north stars when it comes to product design 🌟

[@nunofreire3453]

I love what Nothing is doing, it all just looks and feels high quality and it's just so beautiful I love it.

[@musa7190]

Love how this company interacts with its user base, hopefully i can get one of your products for myself soon

[@somesh2395]

This kind of videos are very informative and fun at the same time. Keep them coming!

[@Wondering_lifeAAYU]

It's really ecstatic wondering what the new product of Nothing or CMF will be ...cause the way they focus the product line or design is very distinctive and beautiful and the way they are branching out in different fields is just admirable....it's not just an electric accessories manufacturers its a part of big innovation and technology..I still use the nothing phone 1 and still get the charm this phone delivers.❤

[@mos.ka_]

The research and work behind nothing's aesthetic is somthing amazing

[@misachurris]

The way she talks about the design process is outstanding. Nothing is a game changer in tech

[@nafiserfan3576]

The only tech company and products that can still inspire me. Looking forward to the new hardware feature additions to the phone lineup. The glyph was good. Let's wait and see what the guys have in store for us.

[@Luciano.Q]

Must admit, Nothing was recommended to me by a work colleague, here is my experience, 1. you guys are right, you decide quick if you like something, I loved this aesthetic immediately, the website was wildly luring, 2. The youtube channel, nothing, the authenticity of the CEO, brilliant, I consider myself a little different in what I like and don't like, well, I like "Nothing" haha, the design, the vision behind it, the pricing, so barrier to entry is accessible and yeah, but I cant agree more, the colour pallet of products and designs is something we don't even recognise but take for granted, cant even understand why we like it but we do, although I guess your past self or some really memorable experience might be subconsciously triggered by these colours, awesome group of people thank you

[@volinfer]

Still amazed by driving my ear (2) and ear (stick) on a daily basis. Your wild design choices add so much to the overall product experience

[@pritammukherjee1988]

first proper tech company channel to show close up of honkas XD

[@dakshbehl]

Nothing has evolved so much with their designs and colors, in love with the brand and the brand identity

[@divyanshpandey4421]

Very Lovely product and innovation that i love 💖💖

[@leleck1238]

Been a Samsung fan my entire life. But Nothings design language is actually making me consider to switch my phone in the future. Excited to be a part in Nothings journey.

[@ghilbichilloutlofi]

From the pictures she has been taking you can tell she is really good at her job, they are truly captivating photos

[@iamGKoriginal]

It's really interesting to hear the thought process behind all those product design choices. You have a fantastic team guys!

[@MounishHosh]

i was so blown up. I just realized, it is the colors that made me buy the cmf buds 2. i knew about those features but the color made me instantly hit the buy button

[@mac2925]

that dawg's the inspiration of all of nothing's designs

[@Sekigan_no]

wow the way she just clicks everything thats cool is amazing

[@bobabun]

not even leaving a comment for the giveaway but just a moment of appreciation for the video quality and lucy's awesome mind! I'd love to intern at nothings design department, the team looks so enthousiastic about everything they do!! Can't wait to see what the new colours/texture/material is gonna be on the secret product! props to you guys

[@hulobok]

This was such an insightful video. Being able to understand the design process articulate so thoughtfully by Lucy was amazing. Lots for me to think about as someone that also practices design. I also take picture of "random" things as a visual journal :)

[@jazgrc692]

Great videos! Nice seeing everything in Nothing. Got a newfound appreciation for what you guys stand for in the market/industry. 💯

[@lamplover911]

The way that dog looked at the end had me dying 😂

[@Mommy_milkers1226]

The cyan and the red one is soooo eye catching! Especially the cyan one! If those colors are in the next release I would be choosing the cyan so beautiful!