Inside NYC’s Hottest Vietnamese Dessert Pop-Up | NYT Cooking

Meet Lauren Tran. Her pop-up bakery, Bánh by Lauren, started as an Instagram account in 2020 when the pandemic shut down restaurants like Gramercy Tavern, where she worked under the pastry chef Miro Uskokovic. During the pandemic, she sold weekly “bánh boxes” that featured Southeast Asian flavors in the form of classic French pastries and desserts. They consistently sold out within a few hours. Now, she organizes pop-ups at different locations throughout the city, featuring flavors like Vietnamese coffee and condensed milk, as well as her signature pandan coconut chiffon cake. They attract scores of people willing to show up early and wait in long lines for a chance to try her creations. Follow along to see how Lauren and her husband, Garland Wong, make it happen.
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[@vikingsruleU]

I quit school to pursue my passion and my Vietnamese parents reacted the same way lol. Jimmy Yang, a Comedian said, " It's better to disappoint your parents for a couple years than to disappoint yourself for the rest of your life". I love hearing stories like Lauren. I hope she knows she inspiring people

[@0_0juiced]

Where did he say Jimmy Yang was Vietnamese?

[@0_0juiced]

Stop trying to be a smart ass

[@vikingsruleU]

@@0_0juiced reading comprehension can be tough for some people lol looks like that person deleted the comments

[@gloriaxia5784]

Jimmy is Chinese

[@duydo6924]

It's Jimmy O. Yang. His surname is Ouyang (歐陽) .

[@chardizard]

"When we got married I told her we could do anything." - POWER COUPLE

[@ellosteve]

FRR

[@umdangt]

What a beautifully edited video. That line really hit hard in the most beautiful way.

[@neverresign7248]

The real American dream.

[@jackhammer078jack4]

The problem is there are far and few of those around. All what people want is status and money. It is all about who has the bigger than the other.

[@Jenny-tu9fc]

@@neverresign7248YESSS!!!! The true American dream ❤️😊😊

[@ttrnet123]

Her partner is like a rock. Every couple needs someone like that.

[@uzomaokafor8384]

Honestly, I thought the same thing. He was already helping her so wholeheartedly before marriage. They married well.

[@karenm5129]

As a daughter of immigrant Filipino parents AND a pastry cook/baker...this made me so emotional. Truly inspiring. I wish the best for them.

[@petalss5325]

He is so supportive. It goes to show how great person and pastry chef Lauren is. Really hope there own shop takes off and hope to go to her shop in person one day!!

[@BriansBitchinBakery]

This gave me so much hope and inspiration in a time I didn’t know I needed it. I’m from Houston too and left veterinary school to pursue baking. A few months ago I was hosting a pop up and had a few Vietnamese moms come by my booth and questioned why I threw away vet school and asked “how does your mom feel about that?” My mom was actually there and came up to them and said “as long as my son is happy, I’ll support him.” I cried in my car after the pop up thinking about my moms words. Thank you Lauren for sharing your story 🥹 I’m hoping to manifest a fraction of y’all’s success and happiness 🥹

[@LegacySB]

You're an inspiration too and your mom is amazing! Goodluck with everything! Stories like yours inspire others!

[@bijoudeaux1]

how far were you?!

[@LovingGodLovingOthers]

I live in Houston do you still have a bakery up? I would like to try it out

[@KyleSeliger]

This is what New York is about. What a wonderful story about two deserving and hardworking people. We can still eat fresh without shareholders being involved!

[@OceanicPearlz1]

Yes! As a newyorker confirmed!

[@elenayee3093]

When I heard about your mom's disappointment, I couldn't help but feel the pain of it. As a person of Chinese descent, I've heard the same - mostly from my father. I'm glad you were still able to do what you wanted to even if mom still wished you went to med school. Also, very, very excited about your brick and mortar in the future. I had visited and taught in Vietnam in the summer of 94 and it was the first time I encountered Vietnamese food, coffee and more. Still have such fond memories of Vietnam and the people I met along the way.

[@keystosuccess565]

@@MrLifeUnderTheScope😂😂exactly!

[@fastbuckwu]

Asian/ Immigrant parents are always like "We didn't escape the homeland so you can grow up to be a chef!"

[@goldenboy6667]

​@WiggleWiggle454stop being bot weirdo

[@OceanicPearlz1]

@@fastbuckwumy dad was like: u could get ready to work at mcdonalds not even mcdonalds would hire you

[@YJ-es6su]

Lauren, you are definitely not a disappointment; you are an amazing person and clearly a great baker. And kudos to Garland - together you certainly can do anything together.

[@lifeandsuchvideo]

Her pandan coconut chiffon cake is the best cake I've ever had in my life. I'm so glad she's getting to open a brick and mortar so more people can try it. Her pop ups are so hard to get into. So proud of you Lauren! Thanks for sharing your talents with all of us.

[@WhatsOnYourMind.]

Hey, did her location open up yet, and would you know the location? Ty in advance.

[@MarcusDaGrand]

@@WhatsOnYourMind. I just read in an article that they will be opening their bakery at 42 Market Street in the Spring of 2024.

[@mariaermides]

This made me so emotional! I know how hard it is to feel someone's disappointment when you're really just trying to follow your heart. I admire her journey and hope she continues to do really well.

[@MelissaK-lh4ig]

I just want to tell you that Jesus loves you and that He only died on the cross for you to give you eternal life ❤️ Matthew 11:28

[@houchi69]

Happy for them! As someone who was an immigrant myself, my parents would also like me to be more "successful". Not for them, but they want it for me. I am sure it is so hard for Lauren to hear those words from her mother. I hope that her mother is watching this, and reading all these positive and encouraging comments, and realized that she raised an amazing daughter. Lauren has this determination and success because of her upbringing. Lauren was shaped by her parents. I hope her parents will realize this and be proud and happy for her daughter's decision, no matter what it was and how different it was from the parents' expectation.

[@stephennetu]

This is the definitive American Dream. That level of hard work and dedication, building something from scratch. What an inspirational and brilliant story. Thank you for sharing. I am cheering you on, Miro!

[@melz4766]

@@WoozlewuzzleableSo? I mean any parents are going to be disappointed when their kids decide to do something they don’t “approve of” 😅

[@maestoso47]

Nice to see cultural NYC vibrancy returning back after a couple of years.

[@lindalately]

For real

[@remimiller1842]

Garland going above and beyond for Lauren is so amazing and loving. They give each other confidence to chase their dreams! love it and would looovvve to try all of their desserts!

[@techietam]

It's wonderful to see Viet-Am businesses like this sharing Vietnamese culture through delicious food. Wishing them the best.

[@donnaluvsdonuts56544]

as a fellow vietnamese-american, this brings me so much joy and and makes me so emotional. im so happy for and proud of you guys!! sending all the best vibes for this to continue to flourish 🤍

[@culturalhouse2643]

Vietnamese bakeries are underrated. Someone needs to open up a bakery that rivals 85 degrees etc.

[@jimmyhuynh7563]

wait for me

[@tecamey]

That’s a beautiful and lovely story and such supportive couple. I’m surprise that NYC doesn’t have Vietnamese bakeries like in SoCal. More power to Lauren for introducing her culture in her passion for baking

[@TheHappybunny671]

From SoCal OC specifically and there just ain’t the Vietnamese or even South East Asian community there. My shock compared to me going to banh mi Cali 3 banh mi for 6 dollars getting one for 15 in New York and they had like chicken? Was so confused lol. It’s mostly Chinese in NYC some Korean very different demographics

[@unicorn_bread]

What an incredible and talented couple. They deserve all the success and recognition that is already coming their way.

[@cpp8227]

Such a wonderful story!! Wishing them every success!! Thanks for sharing!

[@giatownsend9563]

I love how supportive her husband is throughout this whole process! Honestly that’s what makes a great partner! Someone who you can rely on, work on projects together, and make a difference!

[@cleansingwithheatherkim4910]

Wow I’m so proud of her and I know deep down her parents will realize how much she’s accomplished and be proud of her

[@jobturkey7418]

Garland is the man. I also don’t know why the parents names the dude garland but good on you for making us proud

[@aarons5689]

Pandan is a flavor I was introduced to in Vietnam. My first thought was- why do we not use this in the US?? It’s so good!!! I hope to score one of her creations someday soon. They look delicious. Congrats to this couple. Lovely lovely people. I actually got a little choked up watching this. Really touching.

[@alyssagriffin5781]

As a person who lives out of New Orleans, I am blessed to have Vietnamese cuisine. Viet-Cajun is a flavor I love. I love Asian flavors!

[@fiction_agency]

My mum sent me this video (because I love cake) and I lol'ed because my parents said the same sorts of things to me when I left finance. Mum said, "yep always true with Asian parents" haha! Loved learning your story and hope to visit one day. Sending love from a fellow Vietnamese(-Australian though) from Hobart, Tasmania.

[@An-eb8uk]

She needs to do a pop-up in Philly!!! The Viet community here would go crazy for her pastries 😭😭

[@ro.3645]

Yes!! I was picking up a few of her boxes in Brooklyn and the amount of people waiting in line from philly (myself included) and dc was crazy

[@An-eb8uk]

@@ro.3645 we literally have the largest Viet population on the east coast!! She needs to come here🤣

[@kat-ip6vq]

Vietnamese desserts are OUT OF THIS WORLD GOOD!! nothing beats Viet food

[@vanessaaguilar-griffith1349]

Lauren & her husband are darling! Thank you for showcasing diversity & inclusion. Please share another video of their journey to brick & mortar! We dont see a lot of AAPI representation & this would be truly valuable💖

[@elainev670]

Coming from south east Asia, I love the pandan leaves. I love it in rice, in dessert, in curry, in bread, in moon cake, in pastries. All the best to this chef!

[@Rangoon8]

Where can you get the Pandan leaves?

[@elainev670]

@@Rangoon8 in most Asian grocery store, frozen section

[@leddik]

I love these types of stories. She is so amazing. I love her resiliency and determination.

[@LoveandGrace22]

LOVE these episodes that highlight the passion and culture that make people cook or bake! Please do more of these.

[@chillwithmycats1718]

I feel very touched while watching this! It's amazing to see this generation of Vietnamese-American pursuing different types of dreams as amazing as this! I loved that this video covered the background prior to and during the beginning of all of this.

[@Sam_Fu]

Incredibly happy for them! Well deserved recognition. Can’t wait to visit the bakery!

[@anachan5953]

what a perfect couple this is what marriage is about complementing each other to succeed

[@tommy1334]

Great storytelling, loved the way this was edited

[@slodoco]

Hopefully you guys can get your own store when this commercial real estate market blows up. You deserve to have your own place. Those cakes look amazing! I will look into Pandan!!! Looks great!

[@peacelife]

Aw! So nice to cover a story like her. Vietnamese childhood's desert ❤❤ yumm. Like a docu with such a warm touch

[@ToRung]

Nothing can describe my joy for you right now ✌🥰💝

[@1will2kill]

"systems and processes" - the unspoken heroes of operations

[@TN-ow7yd]

tears to my eyes....looks so good. anything does with love will always succeed. blessing to all.

[@emilywynstra]

This was so special! Wishing Lauren and Garland continued success and many more years of baking 🤍

[@LHNguyens]

Asian parents do best at what they do, say how dissapointed they are 😘🤪

[@ferociousbee]

Congratulations on the brick and mortar!!!! Loved watching your journey and growth via instagram in the past three years!

[@stephaniemorimoto7768]

Their desserts are amazing and hearing more about their stories and their relationship makes me love it all even more!

[@user-sl8rm6iq7g]

When asked if I prefer vanilla or chocolate, I answer Pandan

[@mjl5497]

Just put these pastries on my NYC itinerary! Great story, cheering for your continued success Lauren! I’ve never had pandan & can’t wait to try!

[@cynfulification]

With the high rent in New york,the best option is to buy a food truck and do a pop up shop. They can also rent out a ghost kitchen to bake and use a truck to manage sales. It is so much cheaper than renting out.

[@jlife9092]

Bánh by Lauren is opening a bakery at 42 Market Street in Chinatown next year

[@functionoflightone]

what an amazing couple. So proud of them. Wish them all the best.

[@ropro9817]

Wow, what a great story. 🤗 I hope Lauren and her husband do well! Hope to visit one of her popups or a permanent store sometime in the future! 🤞

[@nailaathiranisa7527]

i dont even know her but im so proud of her lol

[@dedetran]

This is amazing! Congratulations Lauren and Garland!

[@mariadizon7349]

So proud of you Lauren for pushing through with your dreams! You’re not alone in those feelings. Garland, you are an amazing partner. Wishing you both continued prosperity 💙

[@Poetryspell]

He’s her rock and a reflection of her and she’s a reflection of him! I love this 🥹🥹🥹🥹

[@insulaarachnid]

I loved hearing the story behind Bánh by Lauren.

[@2ndround415]

So absolutely inspiring and beautiful! Toronto needs a pop up!

[@1will2kill]

collab with La La Bakeshop

[@ccj7942]

Loved this and cheering for you both!! ❤

[@user-hf6dv6vy1n]

i LOVE banh by lauren i've been ordering for so many years

[@Chaucer129]

Good luck Lauren & Garland! I'm proud of you. I teared up hearing your story. You got this!💚

[@tigerx22]

Omg love their story!❤❤🎉🎉 their growth & persistance is inspiring. If they are making things happen, so can we! We all start & we arent going to be perfect or have all the answers, but be willing to fail & learn to improve❤

[@mtconfer]

Omg made me cry! So happy for them. Inspires me so much. I work in corporate marketing in NYC and am pouring my heart into music to one day soon do it full time. Thank you for sharing their story!

[@chelzmerrrr]

I absolutely love this! What a power couple! True definition of passion, love, and support!! I hope to try some of your yummy eats one day! Sending all the aloha from Hawaii!

[@carlahall173]

I need a follow up on the rest of their journey. I’m emotionally invested into the outcome and their success! I’m also Vietnamese sooooo. It’s making my mouth drool on all the flavors of my childhood..there’s that. 😊❤

[@Momsgottaeat]

Amazing! Such an incredible spotlight. I wish them all the best

[@ffkeixi]

These cakes and pastries sound and look delicious, but what I was really struck by is Lauren and Garland's dynamic as a couple! Her husband seems so kind and supportive, it was really touching.

[@kimnguyen1227]

i find myself constantly clicking like button on this story. love it.

[@MichaelNicastro]

This was inspiring on many levels. Shoutout to a great couple, together they are gonna keep growing together!

[@marylenehall405]

I love this couple and the pastries look beautiful,unique and delicious.Her parents so loving even though she choose a different career path.And shoutout to the friends that took the time to help.

[@chris8456]

Culture diversity is the future!! Love to see these kind of stories!!🤙🤙

[@AnnieBeanie]

I am so happy Lauren is opening up a store!!! I bought her Kickstarter and I can't wait!

[@ThreeRunHomer]

Being that creative is the highest form of success.

[@concreteroads]

What a power couple! Love her determination and his support!

[@sophitran]

A beautiful story ! I wish them both the best . And that their story is so inspiring ❤️

[@KynaNg123]

Inspiring story! Love the bond between this couple and their business pursuits :)

[@KaCaro38]

Love this story! Absolutely inspiring 💚🍵🍰✨

[@sittinpretty6153]

I love your cakes, thank you for baking them! I remember picking one up from your husband on the street outside your apartment (?) downtown during the covid times and it felt like such a gift.

[@paulinetayag9758]

This is so inspiring! I've always wanted to pursue pastries, but it's hardwork. I wish this couple all the success

[@cheryldailey5310]

I love this story! Go guys! You are amazing!

[@karengbt3891]

this means so much to me at this very moment. thank you, you are inspiring ❤

[@madworld1100]

this makes me smiling lot of times and at the same time touches me

[@hemnebob]

This is such a lovely piece! Thank you!

[@triyanka6237]

😭😭Damn, I can’t believe how emotional I’m getting about this. You’re such an inspiration, Lauren🥰🥰

[@freddyvelasquez4168]

Wonderful story. Thank you for sharing your culinary journey with us. Continued blessings for a successful business and marriage. Cheers from Bay Ridge, Brooklyn.

[@chervywong96]

Love how she uses pandan alot in her bakes, as it is quintessential for alot of desserts in southeast asia. Just want to point out that pandan is not literally pronounced as pan as in frying pan and dan as in a person's name. It is actually pronounced as PAH-AN-DAH-AN

[@katmcevoy8273]

Thank you for producing this! I can’t wait to visit when I’m in New York again!

[@roadrunnerspecialtygroup3584]

Can't wait to try these amazing looking desserts. Best of luck to you!

[@HOUSEOFJHVH]

I enjoyed this wholesome video very very much! THANK YOU!

[@greatnose4food]

Thanks Lauren, Your story just motivated me to keep on cooking and be adventurous with Vietnamese food, since I have been in the vietnamese restaurant business for so long.

[@awong12388]

An amazing story and an amazing couple!

[@BrookeKittell]

Love the whole story of this! Wish the best for Lauren and crew!

[@AllYourBlocks]

Love this story, great people, amazing food 😍

[@lauraphysicsspeer5029]

You both are amazing, I am so proud of you.

[@lpc5152]

Luv their story, commitment and hard work. Godspeed.

[@DamnAwesome]

Pandan and Ube are actually the best flavors ever!

[@joes7028]

They are an amazing couple I hope they turn that company into something big

[@kimngatran6271]

So proud of you both!

[@nicolegregory4429]

I love this! What a beautiful couple and family. Hope they continue to keep up with the growth and success! ~N

[@Retroglamamour]

Love Lauren’s story 🥹💖