How Cold Email Saved Alex Hormozi's Business (Genius Strategy)

[@sookim4662]

if i already have a gsuite email (10 users) do i need to buy another domain from you guys?

[@PenguDZN]

No just connect them

[@PenguDZN]

U wanna use 6 different domains though.. so different g suites. Incase one domain gets blocked

[@InstantlyAI]

Main website domain is not recommended for cold email outreach. Go for secondary domains, check out this article for more information:help.instantly.ai/en/articles/6502027-scale-your-cold-email-campaigns-with-secondary-sending-domains-the-strategy-how-to-implement-it

[@magedojo]

Great stuff. Thank you.

[@InstantlyAI]

Glad it was helpful!

[@davidbellinghamlives]

When everyone talks about getting X% reply rate and Y% positive rate. Are they including out of office and automatic replies in the initial reply rate? What is the best practice Instantly? :)

[@InstantlyAI]

Good question! When people talk about reply rates, it really depends on how they're measuring it. Typically, automated replies (like out-of-office responses) aren’t counted in the “initial reply rate” because those are usually considered non-engagement. The reply rate usually refers to actual responses from people who are either interested, asking questions, or providing feedback. Focusing on tracking the true reply rate(which Instantly provides) is definitely the best practice. Excluding out-of-office and automated replies gives you a clearer picture of how many real people are engaging with your emails, which is ultimately what matters most. And when you're measuring success, focusing on the quality of responses, not just the quantity, is key.

[@davidbellinghamlives]

@@InstantlyAI Awesome! Thank you very much for the detailed reply! So, then what would the blended industry KPI range be for a reply rate and positive reply rate (when excluding automated replies as you mention? When starting fresh and having no benchmarks to compare against its quite daunting :)