Interview with Mr. CK Ranganathan - கவின் கேர் நிரறுவனர் திரு. சி. கே. ரங்கநாதனுடன் ஒரு உரையாடல்

In the Vitral Tamil Podcast's debut episode, hosted by Sharavana Raghavan, a riveting dialogue unfolds with FMCG stalwart Mr. C.K. Ranganathan of Cavin Kare.
This episode is a treasure trove for young marketing professionals and college students aspiring to crack the FMCG code. Sharavana, navigates through Ranganathan's journey, from the inception of Velvet to the heights of Cavin Kare. They delve into leadership, innovation, and the nuances of consumer behaviour in India's multifaceted market.
The discussion is a blend of wisdom and practical insights, touching on the challenges and opportunities in the FMCG landscape, particularly for startups.
It also extends to the digital sphere, examining e-commerce's impact on consumer trends and startup opportunities. This episode is not just a conversation; it's a roadmap for aspiring marketers, full of guidance and foresight, making it a must-listen for those eager to make their mark in the dynamic world of FMCG.
CHAPTERS:
(00:00) - Introduction
(03:47) - Building National Brands
(08:04) - Delegation Made Easy
(11:08) - What is a Brand?
(13:06) - Building an Emotional Brand
(15:20) - Time taken to build a Brand
(17:09) - Establishing an FMCG Brand
(24:53) - Sales Dilemma
(29:12) - CKR’s Leadership Style
(30:25) - Time Management
(31:57) - CKR’s ‘no go’ areas
(33:04) - Evaluating Failures
(37:30) - Why do Brands struggle to expand offline
(41:03) - Can eCommerce build D2C Brands
(43:24) - Why do the large companies acquire brands?
(44:40) - Distribution Priorities
(46:28) - Growth & Success
(49:04) - Fail Fast & Fail Cheap
(52:17) - What Next for Cavin Kare?
CONNECT WITH US:
Website: ⁠www.vitral.in
LinkedIn: / sharavana-raghavan
CREDITS:
Recorded at ⁠Ting Studios⁠ - www.ting.in
Producer: Vignesh LK⁠
Editor: ⁠Arul Gnanasekaran⁠
Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD

[@uthayabharathi5232]

என்னோட அபிமான மனிதருடனான நேர்காணல். அருமையான தெளிவான விளக்கம்.வாழ்த்துக்கள்.மகிழ்ச்சியாக உள்ளது. Founder of Priya's Udhayam Herbals and food products ❤❤❤❤

[@arunpradeep4657]

Thank you for a superb interview. Ranganathan sir is so humble and generous in parting with his hard-earned wisdom. This is a lovely podcast, congrats and please keep them coming!

[@eswaranc9541]

Superb & Excellent interview ❤

[@suryanarayan1926]

Ranganathan is an exemplary businessman.I had the privilege of interacting very very closely for a short period of time and was very impressed with calm demeanour and came out as a true professional .To My eternal regret due to reasons beyond control of both of us had to part ways.My best wishes to him in all his endeavours Suri

[@VitralTamilPodcast]

True sir. He is an inspiring Entrepreneur and an amazing Mentor too.

[@sivab9337]

Romba nalla podcast and really appreciate the efforts u put in for getting him!!

[@arunprakash120]

Thanks you

[@rahulzac4202]

Very useful podcast sir all the best

[@nivasnaatrayan5399]

Great value

[@rajeshbojarajan6814]

Awesome! Thank you!

[@VitralTamilPodcast]

You're welcome! :-)

[@aishyar]

Waiting for next woman entrepreneur stuffs

[@digimart3160]

Waiting for your next podcast....

[@VitralTamilPodcast]

Glad you enjoyed the episode @digimart3160. We have a new episode dropping every 2 weeks. Watch out for the next one on 29th January 2024.

[@digimart3160]

@@VitralTamilPodcast bro can you tell what is direct reach with was told by CKR and also he told that his next goal