Intro to Programmatic Advertising - Part 1

[@Brickkzz]

Finally, the only person in marketing who's not bullshitting and beating around the bush

[@santkris4]

I've got to say. This is the best video ever that explains the architecture very very clearly! Awesome! Thanks a lot...

[@kylocurtis8170]

sorry to be offtopic but does any of you know a way to log back into an Instagram account? I was dumb forgot my account password. I would love any tricks you can offer me.

[@caydenariel1217]

@Kylo Curtis Instablaster :)

[@kylocurtis8170]

@Cayden Ariel i really appreciate your reply. I found the site through google and im trying it out atm. I see it takes quite some time so I will reply here later when my account password hopefully is recovered.

[@kylocurtis8170]

@Cayden Ariel it did the trick and I actually got access to my account again. I'm so happy:D Thanks so much, you saved my ass !

[@caydenariel1217]

@Kylo Curtis You are welcome xD

[@herosarc11k]

Thanks for this got an interview tomorrow with a company that does Programmatic Marketing and this was extremely helpful. Better than any article I've read :)

[@Nitzan5135]

Great digestible intro to Programmatic. I'm getting ready for an interview with a DSP company and this really helps me understand where they place in the whole RTB process, not to mention how fascinated I'm becoming with this whole marketplace. Thanks!

[@michaelstoico2060]

Great, great job. Helpful and explanatory on how media buying is down specifically through DSPs.

[@victoriasobolev1392]

Thank you for helping me land a job in programmatic. Video really helped during the interview

[@danielcorottikanya6132]

hope it helps me too. would love to pick your mind. mine us on wednesday 5/2

[@milanzivkovic2085]

Thank you, so so much , you are great. I am applying for a job in the industry and you really are helping me a lot !!!

[@AmberCanvas7]

This was pretty explanatory..you are a very good presenter.

[@eganfuego]

I love you man. Thank you.

[@leannabad3839]

I feel like I'm back in college but actually learning something I'm interested in lol

[@nickfitzceo]

Enjoyed this video very much. Easy to follow the process. A+++

[@eugenesong8357]

Thanks for the video, I'll be watching the next parts!

[@robertcarpenter8077]

Excellent tutorial.

[@tienxnguyenofficial]

Hey surprisingly this rough drawing video really helps! Thanks a lot.

[@keweichen3638]

Very nicely explained. Thanks

[@lilpineapple3489]

Does no one want to know why the 2nd place winner was able to have their ad placed when nike outbid them by 7 cents?

[@Moli0123]

Thanks for the explanation. ; ) Question: each exchange company has its own DSPs and SSPs, yes ? Regards.

[@itziebitz]

Publishers use SSP's, DSP's are used by the advertisers, the exchanges can be used by dsp, ssp's and can be used directly by the advertiser. Many a times an advertiser goes through an ad agency.

[@maial-baghdady1739]

Well explained, thank you :)

[@prdeeful]

Great Explanation man!!

[@naiden100]

very clear and detailed. Thanks!

[@rockandscrollvideoseo7782]

Thanks for sharing .. great tutorial !

[@munajislam861]

great stuff mate

[@viktorblock1437]

very well explained, thanks

[@sanketparab7509]

thanks for this. Although I didnt understand that if Nike paid 67, then why was 61 taken as the first? and what is 61 exactly??

[@erics4759]

In the video (which was absolutely fantastic), Nick describes what is called a 'second-price' auction, where the second-highest bid plus one cent is the amount actually paid by the winner of the auction. Second-price auctions are also termed Vickrey auctions (en.wikipedia.org/wiki/Vickrey_auction). Why would a Vickrey auction be used, when the publisher doesn't get the highest bid price? Because the dominant bid strategy for a Vickrey auction can be mathematically proven to be bidding the amount you truly believe the item (in this case, an ad impression) to be worth - rather than guessing what the competition will bid, and driving up the overall cost of the impression. While driving up the cost of the impression might generate additional revenue for the publisher in the short term, it will increase overall cost of advertising and, in the long term, reduce demand. ClearCode wrote an excellent blog post (clearcode.cc/blog/first-price-second-price-auction/) which outlines the differences between second-price (Vickrey) auctions and first-price auctions. Now, with all that being said there is now an industry shift toward first-price auctions due in large part to a perceived lack of transparency in the second-price auction process.

[@xujieng9610]

Awesome video, thanks!

[@zulmapape2001]

What do you mean by Camelot plz ?

[@discolightsavings]

Chicken scratch, I thought I coined that word coz my handwriting is really bad. Well, I guess I now have a friend in you.

[@tanleelee268]

You're a left hander, right?

[@assaflaufer6762]

VERY VERY GOOD

[@tanthiennguyen9133]

Für jedes Erlleuchtet ins der Eugen......

[@tanthiennguyen9133]

Für jeder Kind noch Gesundheiten Augen haben......

[@tanthiennguyen9133]

Für jedes Haare.......Wert...ist.......ö