Introducing ArcGIS Image

ArcGIS Image is a product suite that quickly integrates imagery into all your workflows. It empowers your organization to host, analyze and stream imagery and raster collections from their desktop, on premises, or in the cloud. Run image analysis and raster analytics at site, city, country, and global scales. Extract insights by performing analysis including classification, multidimensional, and advanced artificial intelligence (AI) workflows. Share the insights you gain with internal and external stakeholders as interactive apps, dashboards and reports to drive faster and more effective decision making.
Explore ArcGIS Image: go.esri.com/ar...
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Pretty graphics aside, I feel like you could have done a better job explaining what ArcGIS Image actually does. How does it differentiate from how professionals using ArcGIS software are already processing imagery? How does it more efficiently run in the cloud? Is this supposed to compete against ENVI/Socet GXP?