Introduction to Consumer Neuroscience [pt 1]

In this video, Prof. Joseph Devlin provides the first half of a lecture introducing Consumer Neuroscience to MBA students at Kings College London. This part of the lecture provides some background on why companies are interested in using psychology and neuroscience in their business and presents case studies from branding (fMRI), politics (EEG), UX (biometrics), and PR (behavioural measures).
For anyone interested in more information, we run a Consumer Neuroscience Masterclass that is open to all where we cover this information in much greater depth: www.ucl.ac.uk/pals/changing-minds-workshops-behavioural-science/workshops/consumer-neuroscience-0. Additional case studies as well as blogs about key studies can be found at: www.acnlabs.co.uk/.

[@555miya]

The experience of listening to your lecture is a delight. Thanks from Bangladesh.

[@MARHARYTAMusk]

I save it

[@Ipatiouk]

Thank you

[@Ipatiouk]

Do you have on line courses.?

[@josephdevlin5763]

Hi Oleg, We do now offer online masterclasses in consumer neuroscience. At the moment, we only have blended learning offering (a combination of live, interactive sessions and offline videos) but we are in the process of creating a fully independent workshop as well. For more information, see: www.ucl.ac.uk/consumer-neuroscience/online.html. All the best, Joe

[@turtleanton6539]

Yes😊

[@yanlinzhu]

hey there , do u still offering pro-class?

[@josephdevlin5763]

We do, yes. The URL has changed and is now available here: www.ucl.ac.uk/pals/changing-minds-workshops-behavioural-science/workshops/consumer-neuroscience-0. I will update the text under the video. Thanks for reminding me!

[@chrislee176]

UCL = University College London

[@Ipatiouk]

Thank you