iPhone 1 - Steve Jobs MacWorld keynote in 2007 - Full Presentation, 80 mins

"Every once in a while, a revolutionary product comes along that changes everything ..." Steve Jobs said during a MacWorld keynote in 2007 and this was definitely hyperbole but the introduction of the original iPhone was a major moment in mobile history. With news that Jobs is resigning as Apple CEO, we thought it would be fun to take a look back at Jobs' showing the world the first iPhone.
Resolution 1280 x 720
Duration: 01:19:10

[@gustavoluissore4611]

The last audience where everyone pays attention without being distracted by cell phones.

[@kobil316SH]

Ok boomer

[@georgekatsanakis9338]

@James Beryllis ok boomer

[@squidwardstesticles5914]

James Beryllis you’re only 26 and you’re still saying “fail” like it’s 2011

[@williamtezen4382]

James Beryllis With a name like “Squidward’s Testicles”, I don’t think he’s gotten very far. He’s probably quite proud of his name.

[@squidwardstesticles5914]

@James Beryllis ever heard of a joke?

[@izzie9526]

Steve jobs convinced me that i need to buy a 13 year old phone in 2019

[@fetti3755]

same :p

[@mugichu5827]

What’s up with you guys? I can’t believe people are making a deal about a reply I made *7 months ago* . That’s ridiculous. And for those people thinking I ‘cussed’ and that I should ‘die’, 1. I did not cuss. I think I know my own language better than you, thanks. 2. If you’re gonna tell me to die, you’re probably a foul person that should die. so don’t tell me to. also, I specifically said to not reply bc I’m not bothered anymore. This comment is still getting hundreds of replies at this point. Just stop. If you’re a new person here, don’t continue. And for the old people who gave me backlash, well, clear off. If you reply again, or @ me, I will not said a single word. Bye.

[@ethannn475]

I just did...

[@Anonymous-qj4wn]

Ethan Halpin Yh sure you did. Do you know how expensive they are.

[@ethannn475]

Mr Tailor I bought 3 that were in good condition but they were untested.

[@johnrigs6540]

My vote for the best sales presentation of all time. An hour and 19 minutes that changed the world.

[@FireTiger8866]

No!

[@FireTiger8866]

You changed me.

[@mike.1]

Not the progress bar sending a message 😂

[@JPLGFun]

@@mike.1It was a huge break through back then. No phone had come close to it.

[@doru10922]

Amd it was live, if I'm not mistaken now are recorded

[@bartsch90]

Imagine working at Starbucks and receiving a prank call from Steve Jobs during the presentation of the first iPhone ever.

[@lifeisdead01]

Yeah I want a "where are they now" about her lol

[@pho.phonic]

@@YayaBrooks-ut7pgBot

[@JonatasAdoM]

@lifeisdead01 "You'll be surprised. Hold your tears" type of ads.

[@TheTechieWay]

You’re right. World be incredible for this person.

[@shazanali692]

​@@TheTechieWaymaybe somewhere there is a movie there, a woman's life, and then she gets that one call, could be a butterfly effect situation

[@yourbestworstassistant4644]

This was the last day the whole audience came without iPhones.

[@alexmontanus]

and clog up the wifi/network and get Steve mad :)

[@yourbestworstassistant4644]

Very true.

[@S.T.A.K.]

Thank you Steve Jobs for the pretty cool smartphone I'm using right now to type this comment.

[@diamonx.661]

Is it just me, or is this comment extremely underrated Update: Ok now this is more like it

[@samnthesmartone]

woah!! Facts!!

[@sreekuttysree9738]

Kids today will never understand how scrolling with the finger was such a big thing for us back then

[@_xxggmm]

Kids these days will never understand that a home button was just a god damn home button

[@l0sts0ul42]

I'm a kid and I understand how scrolling with a finger would be such a big thing because I received my first iPhone last year and before that I was only using Nokia.

[@straightface1644]

@@l0sts0ul42 respect +10

[@splashnormous2141]

my first phone was actually a nokia, i played alot of snakes there and the first touch screen phone i got is like the samsung pocket lol

[@guerra5441]

@@_xxggmm 😂

[@isaacbeeby2528]

Imagine being able to say that you were in the audience to witness this moment. A moment that would literally change the entire world forever.

[@sengv1987]

As a UX Designer, Apple really did their homework on all use cases with every single app they introduce in this keynote. They introduce a new product to the world and made sure the world knows how to use it.

[@tioswift3676]

Have you seen the behind the scenes videos on the UX design? It was brutal, Jobs absolutely wasn’t happy and these people were working non stop to make this into a top tier game changing device. We wont ever see this innovation from Apple since Jobs is gone.

[@XnoobSpeakable]

I keep forgetting what UX means In my brain I always think UI - User Interface UX - User Exterface

[@nathaniel1069]

@@XnoobSpeakableUser experience

[@richarddukard8989]

​@@nathaniel1069r/woooosh

[@ayumelove]

@@tioswift3676 where can I find the video?

[@cadiszu9855]

Can't believe I watched this whole presentation in 2021 🤔

[@aneeshkanil9283]

Me tooo

[@syksyd17]

I got here from college humor making fun of apple

[@johnnyreality]

History in the making. This man changed phones, among many other things.

[@rajnish8918]

yeah u r actually that useless

[@aquilia7957]

Ik lol i dont get it as to why im very interested

[@sauraV_Verma]

"These are not 3 seperate devices, this is one device" The amount of goosebumps they would've got at that time

[@sensoon55]

I got goosebumps now lol. I remember being hella excited about getting a nano after months of after school baby-sitting, those were the days

[@sajeevanvm6811]

Gimme timestamp

[@sauraV_Verma]

@@sajeevanvm6811 watch from 2:31 onwards for the feels

[@sauraV_Verma]

@@dusmigais haha😂 Well that's what everyone would have thought at first place

[@jjswin]

Legit got goosebumps today!

[@gusbakker]

This was the definition of Leonardo da Vinci's saying: 'Simplicity is the ultimate sophistication.'

[@A.R.77]

Love that.

[@richarddukard8989]

46:55 imagine being that random Starbucks employee that can say she got a phone call from Steve Jobs during the keynote presentation for the first iPhone 😂

[@mike.1]

I'm that woman 😂

[@paulflidr1668]

Sure Mike

[@sayayejay716]

There I am there I am!!

[@moidaboi3232]

It's crazy how he has to explain so many little details that we just take for granted nowadays.

[@kaboom6157]

I remember this technology was still very fresh not a lot of people in my school had apple products. I brought my ipod touch and we were all watching Jumper (2008) it felt like we were at the cinema, but this was during the class, the teacher had no idea we were watching a movie during his lecture. He's chinese so he couldn't see us very clearly..

[@boonslang6689]

@@kaboom6157 yo racist

[@cocainemakesmesick8909]

@@kaboom6157 Fr ? Racism..

[@kaboom6157]

@@boonslang6689 I'm Asian too, how was that racist???

[@pickywolf2728]

@@kaboom6157 So chinese can’t see well ..? If I understand your assumption.

[@GlueckAuf0497]

There was a life before, and a life after this presentation… this presentation changed the world forever

[@geospatialindex]

Right

[@dominickalbanese4309]

I wonder if he was 100% confident that it was going to sell

[@samuelstrungaru5186]

@@dominickalbanese4309 he 100% was, who wouldn’t wanted an IPhone back then with such an Screen and features?

[@fendi-bull8167]

​@@dominickalbanese4309 i wouldn't say confident but he really make that bet when people says he's wrong.

[@andrewtucker94]

Imagine how much better the world would be without smartphones.

[@hopeuroky]

2024? Who is here 😂

[@ethanklein8406]

Present

[@cheikhdiop4538]

Here

[@michellekim2345]

I am again.

[@cfemotion]

Present again 😂

[@WatercraftGames]

Yes

[@yazzy8453]

It’s so crazy to think that all the things that come naturally to us today, all of the things we take for granted were only introduced 16 years ago. This was revolutionary.

[@hsd287]

They were developed and manufactured by tech giants ofc Apple and Google have been working in electronics since decades so it's obvious they developed smartphone tech around the 2000s time

[@gustavotriani5611]

This was just 14 years ago, and it looks like we are living in a different world now. This product really changed our way of life.

[@luisahumada6081]

Whe Steve tried the "pinch" to make a zoom it was a great oooohhhh in the audience... hahahahaha... every phone do that now...

[@cohenthomas04]

@@luisahumada6081 or when he demonstrated scrolling

[@SirAlph4]

Wasnt LG the First one

[@predator1397]

We used to have smartphone touch screen way before Apple. In China Asia

[@outlawfett3530]

For the worse though.

[@psychoticseries]

This keynote should be added into National Film Registry as a culturally significant movie.

[@Bambuzzsprosse]

Yeah, but not this 26 FPS version.

[@daxx4798]

@@MatthewMS. Maybe do something with your life, not just hate like a 12 yo old.

[@Sam-K]

Fair enough. That presentation changed the World in the coming years.

[@tedtshukudu3260]

You good guy o

[@Jacrispy223]

No it shouldnt bootlicker

[@therealgod9859]

I’m watching this 16 (almost 17) years later on the iphone 15 pro max and I just wanted to say: thank you steve for your amazing innovative work. RIP Steve Jobs.

[@DorianHinz-ky9xi]

I’m still waiting on my iPhone 15 pro max 😂

[@therealgod9859]

@@DorianHinz-ky9xi lol I heard the wait is awful but I also preordered mine the day they were available for preorder

[@Daniel-ti3pv]

It was innovative back then. Nowadays it’s just copy paste from last years model with some minor changes for extra bucks. I’ve been an Android user for many years, mainly Samsung Galaxy Note 1, 3, 8, 10, then moved to iPhone and was surprised how prehistoric the iOS is. Sweet Jesus… I tried to copy all my data from Note 10 into iPhone 14 using a cable and PC for nearly a week. It allows to copy with iTunes or iCloud but only supported files. And I used my 500 GB as an external storage, with many files that are not supported by iPhone. Hence - cannot be copied into its memory. I like how smooth iPhone was compared to many other phones, but it’s so prehistoric system I hate it with all my heart. Moving back to Samsung this year.

[@WatercraftGames]

​@@Daniel-ti3pv I don't think iOS is inherently bad and I actually see some pros it has, the reason why you call it "prehistoric" is because Apple actively restricts features so users don't have as much control with their phones, which sucks.

[@cew7936]

我也是

[@Wildwizard007]

Watching it in 2023 October and the whole presentation is so heartfelt. Can’t even skip for a sec bcs I was so in to his presentation. Unfortunately it is penetrating me by knowing that the legend who changed the way of thinking of people is no more. 💔 Love u steve.

[@SunitaSharma-hf1np]

Now people watching this on their refrigerators.

[@subbe124]

underrated comment lol

[@RKroese]

My AI fridge watches this on a carton of milk. And pressed like...

[@92p]

soon we will be able to watch this on an apple (the fruit)

[@rsbob1723]

I've got a smart fridge. And I can tell u this man ain't lieing

[@randomroblox2710]

Lmao

[@benmortimer4783]

Watching everyone get excited about touchscreen is weirdly wholesome.

[@christiankellner787]

But to be fair, they have revolutionized the phone market forever

[@mrmichrom8553]

At the time it was absolutely breathtaking. Scrolling on a pc wasn't even as good. No-one could zoom like that. Even the best of the rest was super-clunky compared to it. The idea of google maps on a phone was absolutely crazy.

[@GAZAMAN93X]

What's wholesome about devices created using slave Labor?

[@gibshredcamel]

Jill's Sandwiches i mean this is America. What isn’t wholesome about it?

[@SlinkiestTortoise23]

I don’t think they really understood what this really represented.

[@CoreyTonge]

Watching this video made me want to be a 17 year old phone...

[@17PounderSherman]

The power steve jobs have

[@thehocuspocus9]

this desire of yours will cost you a fortune today. ask MKBHD, he knows.

[@IsmailAhmedCommentator]

Not this guy.

[@jellocrackers9107]

“Want to have” not “want to be”. I seriously doubt you want to be a phone

[@Bjoviii]

@@jellocrackers9107 its 2024 anything is possible

[@dcatura1]

I just finished showing my 14 year old this video. I was trying to show him how far technology, even just the iPhone series, has come since the mid 2000’s. I was trying to explain how the advancement of A.I. will be quicker and much more scarier & worry some. My son now has an iPhone 15. So my lesson turned into “How The Apple iPhone Is Probably The Most Innovative Product In the Last 50 Years.” I’m 41, and I’m still amazed at Steve Jobs presentation as I was a Motorola Razr user.

[@amfomy]

They didn’t change the mobile industry, they change the world.

[@NoName-ee3vf]

Apple = Garbage

[@juliochristian8299]

No Name said the one who cannot buy an iPhone or to proud for being an android fan boy .. not said anything wrong with using android ( i use both ios & android devices ). Dont judge something garbage because you dont like it

[@NoName-ee3vf]

@@juliochristian8299 idc bro, android is better than apple.

[@ginali]

No Name what kind of an imbecile statement is that? Apple changed the way carried device exists. They invented swiping and pitching on smartphones. It’s already a history. No one was talking about current state.

[@NoName-ee3vf]

@@_hanz73 ahahahahhaha, android cell average is 400$, meanwhile apple cell average is 900$. Why spend more for garbage? Apple products is for stupid people.

[@uwewalter2908]

Amazing how 1 hour and 19 minutes changed the world forever

[@cryp0g00n4]

So true...

[@playstation1331]

ikr

[@sk8kar89]

It was in development for more than 3 years before that....people got divorced building the iPhone

[@g.s.t.manoranjan6090]

Yup it changed everything about a smartphone

[@andrewhall1204]

100000000%

[@FourthDerivative]

Not even an Apple fan, but the influence of the iPhone on modern technology and culture is undeniable and impossible to overstate. This presentation is absolutely historic.

[@SHORTYFRUS]

To be honest, I am an Android user and have never owned an iPhone in my life (so far). But honestly, it's impossible for me to be indifferent to this video. I don't know why, but I feel both sad and nostalgic. I'm not really sure why, and at the same time, proud to have experienced the before and after of the iPhone. It's simple, but the presentation of the first iPhone changed the daily life of the whole world. I imagine that Steve Jobs knew it was a revolution at the time, but not to the extent of changing the world forever. This is a message written from France 🇫🇷❤️.

[@KBoomEnte]

You mean zombies using tictoc?

[@MrJulioManuel]

Possibly the greatest presentation ever recorded.

[@wwlb4970]

@Patrick J Mims One of the greatest in terms of way it was presented - yes. What is your version of greatest presentation?

[@hunterjay8331]

@Patrick J Mims Lol, I hope you didn’t write that comment on your smartphone. Because that would be pretty hypocritical. 😂

[@olliemcdowell4503]

@@hunterjay8331 I bet he did

[@saretgnasoh7351]

@Patrick J Mims bla bla bla jelly yada yada 🙄

[@amaledward2147]

@Patrick J Mims Lemme guess. You use Windows? and the Windows phone? wait it doesnt exist. STFU coomer nobody gives a shit about who invented anything, People need a great product and apple gives it. Coomer

[@beerman1957]

For 1 hour and 19 minutes, every Apple Engineer held their breath.

[@centiments11]

Why

[@rumhamm]

@@centiments11 Because it barely worked and it was super scripted and glitchy at the time, very impressive

[@patrickmaloney1810]

CPU's were glitchy. Fixed prior to release.

[@LaskyLabs]

They weren't holding their breath. They were smashing down vodka.

[@kamalalhomsi5937]

Thought I am the only one who started thinking if I was one of the engineers who worked on this, and Steve Jobs started introducing the product, that really would be stressful with a lot of 'please work work' for me as a software engineer, presentation is a nightmare for me, things never work properly on production!

[@typicalguitarist]

They really did something so revolutionary. Cant believe its been just a decade and so much have evolved so fast. We cant even imagine what we'll be seeing in the next 50 years. Truly a legend. May his soul be resting in peace.

[@Saltfly]

They have a calculator now also.

[@Daniel-ti3pv]

Back then iPhone was a revolution indeed. Nowadays it’s not. Considering limitations they put in iPhone compared to full freedom of Android? No real competition.

[@dxtremecaliber]

@@Daniel-ti3pvagain your reply is the point of the convo lol

[@Fotodante]

16 years later, I'm enjoying this nostalgic video from an iPhone 14 Pro Max.

[@wilbert3799]

If you think I’m about to watch an hour long presentation from over a decade ago about one of the most important devices in history at 10 pm then you are right

[@Equa11ysurl]

Indeed. I don't regret this.

[@jaysontrades]

1am for me. And I've never owned an iPhone

[@sunnysidedown7326]

Make that 3 am.

[@kramraliuga5589]

6 AM

[@alanahluke9775]

12am for me lmao

[@HidrogenoyMau]

Isn’t it funny that the “internet communications device” was the least cheered and in the end the most important?

[@rjo9552]

No because people didn't understand what it was referring to, so they weren't sure what to cheer for

[@ArnoldMontes]

@@rjo9552 I don’t even think Steve knew how drastic of an impact it was. No one did

[@WhoShortsVids]

Power of hindsight

[@abhasnalwaya5637]

So true

[@cryora]

They were probably like.. a what? oh like a modem? router?

[@Sodahiss]

Here I am, in 2024, watching this from my M2 iPad Pro. Thanks for getting this started Steve, you were right. We were just getting started in 2007

[@jonathanmatthews3309]

And notice how people are watching the keynote and not RECORDING IT ON THEIR PHONES! People just living in the moment!

[@andrekipman3628]

The way people reacted to these things is incredible. Literally just scrolling and they cant believe it

[@sentientarugula2884]

"Widescreen IPod with Touch Controls" *crowd goes insane*

[@itstoogooditswaytoogood3211]

scrolling is the part of the presentation that still blows my mind every time

[@zipper978]

This was revolutionary for the time

[@Usario321]

Dude, you have NO idea how insane that scrolling looked at the time. The scrolling and the “pinch” to zoom looked absolutely like something from science-fiction movies. When I had my first smartphone I used to spend hours just sliding trough the homepage lol we already tought the touchscreen with a stylus on the Nintendo DS was cool, so imagine how multitouch with your fingers felt...

[@MyLifeAsLouis]

It's because none of other phones could do that at the time. I owned a Nokia & Sony Ericsson back in '07 & using physical buttons to scroll was a pain in the ass. And there were no option for zooming as well. The only fast web browser was Opera but it only load simplified view of websites. The Walkman app in the Sony phone was the best music player (even better than Nokia's Xpress music) but that ipod app in the iphone blew them outta the water. And of course, multi tasking didn't exist that time.

[@crazyasianskills]

When you think about it, it's absolutely insane that the UI they invented then has barely changed today. Nailed it on the first try.

[@yoyostring1254]

Exactly that’s why I love iPhone.

[@ctrlaltcreate3827]

Facts and the same can be said for the computers. They revolutionized and simplified personal computers.

[@DivyamBhardwaj]

Apple always knew from the start what the product exactly is going to be and how it is to be made. That is why there are very few changes in the UI compared to android where they are still trying and testing different layouts (android 12)

[@ThatShitGood]

Yea this phone and it's UI were way way ahead of their time.

[@christianbauer2970]

@@DivyamBhardwaj n hec nm up I run

[@aaaaanh]

Every one or two years I just rewatch this and every damn time it feels magical, leaps ahead of whatever promo pre-recorded powerpoint presentations they put out in recent years.

[@Choccy_Donut]

I come back to this every so often and it is always a classic

[@CocoTheMii]

"A widescreen iPod with touch controls..." "WHOAAA" "...a revolutionary mobile phone..." *_"YEEEEAAAAAHHHHH"_* "...and a breakthrough internet communications device." "woo"

[@AntarikshAnand]

*and repeat*

[@nyk3334]

Or combine them all.

[@aleksbalazic]

What’s ironic is that the last thing is what most people use the iphone for these days.

[@derekbigpowers1993]

They truly had no clue how big that actually was. But Steve Jobs did.

[@miguelpereira9859]

@@aleksbalazic Precisely

[@senmonkashonen5875]

Imagine being the CEO of nokia and actually watching this .

[@Ijustdidthat]

I THOUGHT THE SAME 😂

[@That1KidAgain]

Him : "Why am I still here...?"

[@XwitterEye]

Sells all his stock and folds

[@egygdi]

You'd instantly realise your entire career is gone, your private jets, mansions, super cars, all gone, with the flip of a switch.

[@mumave_7958]

Do you mean this in the way of regret in the way that nokia had this idea a few years before apple and just didnt go all the way through with it, or do you mean this in the way that nokia is doomed because they dont have this yet, without thinking about the part where nokia had this planned before apple

[@jhonmichaelchavez3647]

This is so called great presentation with humor not so boring and repetitive.

[@maf4we]

This presentation changed the world forever

[@brucemilliken9704]

He knew what he was presenting was revolutionary, but he had absolutely no idea how much it would change the world...

[@jorgeperez9378]

I don't think this product changes the World at all

[@wabuhwabuh8674]

More credit then deserved. Lg was working on touch screen phones too. Just didn't get the hype.

[@regmemer9198]

@@wabuhwabuh8674 Those LG phones had horrendous capacitive touchscreens. I know, because I had one. I still shudder thinking about typing on it now. So, sure, touchscreens existed back then but the technology was pretty woeful and the iPhone blew it out of the water by some margin. Jobs is not lying when he said the iPhone was 5 years ahead of its time - it really was.

[@Bassboy1987]

The iPhone was a game changer... Google was working on Android for two years before this. When Google saw what Apple did it made them change course to make Android touch screen. Also, Apple was the first to bring a capacitive touchscreen, not a Resistive like what other companies were trying to go. Touch screens before the iPhone sucked! While iPhone didn't invite the smartphone they revolutionized it to what we have today on both android and iPhones. I don't know how old some of y'all are, but I remember how the iPhone brought the smartphone to the mainstream.

[@Assassin-td2st]

@@jorgeperez9378 bro are you a idiot before iPhones everybody was walking around with newspaper in their hand don’t ever forget that

[@iabdu487]

"Steve jobs unlocks the IPhone sliding his finger" Crowd: Whooooooooooooooooooh yeaaaaaaah Back when unlocking the IPhone was a cool thing.

[@prysis3959]

I mean yeah, it was a touch screen while all the other phones at the time were flip phones and had keyboards

[@chubbybunny64]

@primaacca 15:40

[@bru-ri5es]

It’s because they wanted to see the home screen

[@CragScrambler]

@@prysis3959 Except it wasn't, because the LG KE 850 aka the 'LG Prada' got there first and was released several weeks before the iPhone.

[@prysis3959]

CragScrambler oh my bad, I guess then it’s just because Apple was more popular? I’m not keen on the history of cellphone marketing haha

[@pryeshgohil3118]

Ordered the iPhone 15 pro max and wanted to relive the birth of the iPhone…Steve jobs such an inspiration he will be missed

[@philiq18]

I remember seeing this unveiling and couldn't believe no company had considered this shift. Was a thing of beauty and truly revolutionary in telecoms and tech industries.

[@ethannn475]

Imagine being that Starbucks worker who got prank called by Steve Jobs.

[@aurelian1]

You don't have to wonder what it was like! Fast Company tracked her down a few years ago, her name is Hannah Zhang. (I'd link, but KZbin would frown on that)

[@abby6492]

you're revolutionary

[@Humbsnubs]

MightyRob1 how wholesome especially at the end she said she would’ve asked him to come down to there starbucks and she would make him a perfect drink.

[@Max-eg7nx]

I imagine it feeling exactly the same as being prank called by anyone else

[@professorconfundus8793]

Max Stambaugh I don’t imagine it would feel like that...

[@LemonMerigueTie]

It’s funny how the introduction to the “internet communicator” got the weakest applause but it ultimately became the defining feature of the iPhone and all future smartphones. That’s what made this thing a platform, enabled the App Store and unlocked it’s virtually limitless potential. The iPod and the phone were what drew people in but the internet communicator was the whole new class of product apple was giving to the world.

[@gwfun22]

Tbf I think at first people might’ve thought that the iPod and phone were the same but the internet communicator might’ve been different. Idk.

[@ez45]

You gotta remember the iPhone launched without the App Store, though. Took them a while to put that in.

[@richsalazme]

Yeah because before smartphones, the compatibility of websites in mobile browsers were sh*t. Even in 2010, years after the first iPhone, websites are still a pain to use on phones. The only popular and easy way to communicate via internet back then was with email. The was really nothing much to do on the internet back in 2007. I remember, the only entertaining part of the internet back then was KZbin, Friendster, Yahoo messenger, and flash games. There wasn't much content on youtube, just random people and their home videos, friendster wasn't really addictive, no one sits around all day talking in YM, and flash games get boring over time

[@foskco87]

People were still thinking of it in terms of previous cell phones and how crappy they were to browse the web on, which is probably why they were less enthusiastic about the idea. The idea of using the web on a phone was still seen as inconvenient and more of a novelty. Why would I want to use my phone when I have a computer? That all changed after iphone.

[@Ccg9024]

Mobile internet existed but it was shitty. Took forever to load and it was the bare bones webpage. Plus it cost extra No one thought of a world where you can access full websites from anywhere in seconds. Something we take for granted today.

[@HolyChad]

It’s always humbling to look back at my childhood years and see all the breakthroughs that led to what we all view as simple accessories today

[@Lostraven2420]

That moment, that day, he literally changed the world forever!!

[@flux5836]

Everytime Steve Jobs tells the audience: let's take a look Apple engineers: *sweating intensifies

[@hassanmazza1831]

Haha behind the scenes the workers were actually taking shots everytime something went well, there was an interview i watched from one of the engineers once

[@RaldinCasidar]

I always feel it when my teacher checks and uses my program 😂

[@OfficialAnekito]

@chimp Also waiting for the link XD

[@TheVikas1990]

Who is watching this in 2020 October just to refresh the memory lane...

[@lilnanab1985]

Me

[@MsTdci]

Accidentally watch this and wonder what iPhone would be like if he was still with Apple now.

[@KukaBuka]

Me. I was only going to watch the first 10 minutes but it’s so interesting to watch I got sucked into watching the whole thing haha

[@markflores5824]

Hard not to get misty watching the keynote of the beginning of something wonderful- SJ RIP

[@ninjanix0842]

Me

[@CarlyleD]

This never gets old. I must have watched this video at least a hundred times.

[@Paulygon]

Watching this on my Apple Vision Pro :)

[@deqahussein3821]

Wow i love that!

[@davidrobinson2323]

Sorry for your loss

[@Alan_J_Silva]

Tell us, how is living like a zombie?

[@philvee727]

Ok, so?

[@Paulygon]

BRAAAAAAAINS

[@tatersalad2067]

Those people in the audience had no idea what they were witnessing. This was the day the world changed.

[@chiefmarjai5431]

@@LM-yi9qb from a certain point of view, yes. everyone started to use smart phones and thats a big change in human history.

[@NPCRAFT-ll9to]

LJ X Smartphone changed the way we live dramatically - it brought the internet to a whole new level. So yes: On that day, Apple changed the world

[@wewd]

It was the day Apple let normies get on the once-great internet and fucked it up beyond all recognition and turned it into the steaming pile it is today. Thanks, Steve Jobs.

[@NPCRAFT-ll9to]

wewd Salty much? Smartphones made the internet so much broader and better

[@hottestsnapchats5127]

@@NPCRAFT-ll9to smartphones made the internet? Really? is your IQ that low?

[@jayyadav7583]

Even tho we all know it's an iPhone the way he builds up the hype still makes it feel like he's launching it rn😂😂😂

[@DrAdityaReddy]

True 😂

[@utkarsh_katiyar]

Because He's a legend in Marketing.

[@theweirdshow2860]

Ikr

[@sajanmon3048]

Ya that’s how you feel when u watch the 2007 event in 2021. Way to go buddy

[@TheSerpentDK]

But we didn't know what it would look like or how it would work.

[@LukasPopHP]

from time to time I rewatch this and it's always amazing!

[@Larseus]

Miss this man so much!

[@phouksovannphal2709]

It’s 2023 and I still come here for presentation techniques and inspiration. ❤

[@ez45]

Me (in my head): Steve Jobs Me (in reality): the Cingular guy

[@JB-dv7ew]

I just learned you can see everyone in the conference call and manage it. I've never seen that screen lmao

[@alexlanza79]

Steve keynotes delivery was outstanding!

[@atomicflounder5435]

@@JB-dv7ewlmao same! I remember telling people to hang up to end the conference call 😂

[@alejandrobarmica]

Cool

[@danwashereman]

None of this may seem like a big deal now, but back then, nothing like this ever existed before. It truly changed the world.

[@SteinOnkel]

@@NerdyNEET And where is your Windows Mobile PDA now? Sent from my Iphone 12.

[@jeff4362]

But then again spec-wise this first iPhone was very weak compared to other smartphones. So doesn't that make it equal to other devices in "changing the world"?

[@Muppet-kz2nc]

I remember watching this live it was only 15 years ago. Me and my friends knew immediately This was going to be huge. It took about 4 years for larger companies to really jump on and develop apps including banking which was one of the bigger holdouts

[@squirrelsinjacket1804]

@@Muppet-kz2nc In 2007 this was clearly a revolutionary change while watching this live, as it essentially unified phone design moving forward. Samsung basically copied it outright and by the time the lawsuit finished they were already moving onto new phones.

[@CuriousChronicles82275]

Exactly and every last developers follow suit.

[@letseat-street5873]

This presentation is better than all the presentations done now... amazing

[@Hrithmus]

No clue why I’m watching this in 2023. Just imagine if he was still alive the new ideas or modified iPhone. If you told him the last 8? iPhone just had a better chip and more cameras he would probably fire you on the spot

[@pxlmvr7]

I remember tech people mocking him about the touch screen not having 'tactile feedback' like buttons, and that 'the iPhone will fail' and how arrogant he was to think that a computer company that had no experience in telephony could 'reinvent the phone' ... Steve was a visionary; and he was absolutely correct! Now we all carry iPhone style smartphones. The iPhone didn't just 'reinvent the phone', it changed global human culture!

[@92p]

your right

[@huyphannguyen8747]

Time flies so fast!

[@Dead_ham]

Steve didn't come up with the idea for the iPhone. You really gotta look into the literal hell that people went through just to get the iPhone to where it was at this point, when he did this presentation.

[@pxlmvr7]

D W I have watched the history and Steve *definitely* was the driving force behind the iPhone. He has said that he was going to do a tablet first with multi-touch and when he saw his department’s demos for scrolling and rubber-banding, he realized they could do a phone. He then shelved the tablet and started pushing forward on the iPhone.

[@Dead_ham]

More like the slave driver.

[@cyberpug5583]

Ladies and Gentlemen welcome to another episode of Where Has Quarantine Taken Me Today?

[@FGazi-qf1hp]

Actually I don't regret it.

[@rizvi8653]

😂

[@diegooespinozaa]

At 1:30 am in a sunday

[@themusicguruoakley4016]

CyberPug quarantine?

[@wonaldgrump9654]

Go to work bum. "Its just the flu" they say so get out there... Essential works been braving it, some making less than your unemployment benefits, yet so many of you lazy trash pathetic bastards take advantage. You've but us all in years of debt.

[@vDREEGONv]

Every now and then I love coming back to this video just to realize how much a single product changed the world. Hearing the audience laughing in disbelief over something we take for granted now is such a mindblowing feeling. For better or for worse, life has never been the same since the IPhone dropped.

[@thefunnyguy2388]

The world you mean America right??

[@adreto2978]

@@thefunnyguy2388are you a regard? The crowd literally gasped when he used his finger to scroll. This phone influenced all phones you use today.

[@ShodanTLTWB]

34:25 i love how everyone was so mesmerized by it that they completely forgot steve didnt prepare a presentation for the calendar app not that there'd be much to say about a calendar app, but you'd think he would talk about it in more detail after mentioning it in the phone package

[@dare2fail]

This is a piece of history I love to watch every couple of years. I cant believe it has only been 12 years! So many things are funny now: Steve saying Apple will be introducing 3G in the future, seeing Steve one-finger-type some text messages like an 80-year old texting for the first time, seeing how slow original iphone is at responding to inputs, seeing the NYT webpage not optimized for mobile, etc etc... tech has come so far in the last 15 years, it is mind blowing... I just ordered an iPhone 11 Pro today :-) We are living in exciting times, ladies and gentlemen!

[@gravitymediapro]

I'm not one to comment on comments, but you nailed this one. All true!

[@kavindu99]

and we can say that it all has started here on this exact day right?!

[@YoungBlood507]

If he was still here we’d have 11 pro back on iPhone 6

[@Alpha_Cleaning_Clips]

True

[@benregler9872]

Well said Frank

[@KindaCharming]

It’s fascinating to see the things everyone applauded to. It’s easy to forget how the original iPhone was the first implementation of so many things that just became standard. Miss you, Steve.

[@wut6922]

I know a lot of people thought It was going to fail. Because it was simply not going to be as good as shown. Just vaporware. But time has proven this was the real deal.

[@youthdombeats7428]

At first it shocked me how excited the audience was for Steve swiping to unlock the phone, but when I think about it, it's kind of crazy how my phone knows when I'm swiping and how fast I'm swiping. The iPhone and pretty much all smartphones are amazing pieces of technology that I (along with millions of other people) take for granted every single day.

[@greathorn]

The biggest response was to scrolling, which is hilarious because that’s like 90% of the interaction you make with your phone now.

[@liviu3335]

:)

[@fckSashka]

@@greathorn and somehow, scrolling is still just as satisfying

[@dnturchin1]

People had no idea that they were witnessing history unfolding. Nearly 20 years later, product launches still strive for this caliber of delivery. There may never be another Steve Jobs, but I’m betting Tim Cook is going to deliver something iconic at the Apple Worldwide Developer Conference on June 10th of this year. No pressure, Mr. Cook - but I’m rooting for you. Respect.

[@saurabhsnrg]

I am so glad this revolutionary change in lifestyle mankind was captured on tape for generations to watch, learn & enjoy.

[@CHAOS_6E]

This keynote showed me that I take the basic things for granted. Even scrolling.

[@rodrigues3780]

scrolling and pinch to zoom were two things that broke my mind first time I saw an iphone

[@QueHefner208]

FAX!

[@Hyper-M]

Inertial scrolling, more specifically

[@paper2222]

and boy have we patented it

[@SamAdamsDesigns]

This presentation is legendary.

[@MinZawOo-vn3ro]

.

[@EfficientTrout]

It is, I heard this was shown in many marketing lecture class.

[@bendeguzszabo3269]

@Gus Quinn not now

[@dudetocartman]

@@EfficientTrout I tried to get my marketing professor to play the video where Steve talks about marketing. It was too long she claimed. It was super long. At least I tried. She would play videos before class each time and marketing videos during at times.

[@California011]

Was ein krassere Reiseführer ! Alles ausführlich erklärt und gezeigt ! Geile Videos Aramis ! Freue mich auf alle anderen Videos, die hoffentlich bald kommen werden !

[@Heartford]

What a presentation, absolute masterpiece!

[@zacklepplin2872]

Imagine every other company watching this apple presentation and thinking well we’re are officially screwed.

[@anormobilegaming2237]

They didn't even notice back than. It was too late when they noticed. Steve J sent Nokia and Motorola to history books in this moment.

[@renzoramosriva33]

@@anormobilegaming2237 yeah and those companies were titans back in the day.

[@menacing7192]

@@anormobilegaming2237 the Nokia Rocks went down REAL quick

[@silverarrowgaming1077]

Google was working on an android phone before the iPhone was announced and it had a physical keyboard. There’s a quote from a google engineer that goes something like “as a consumer, I was blown away. But as a google engineer I knew we had to go back to the drawing board.

[@lookoutforchris]

Silver Arrow Gaming they shifted to ripping off Apple but after seeing the iPhone how could they not?

[@mujihuz8433]

Don't know why but Steve jobs announcements become so attractive the night before an exam

[@sentientarugula2884]

Same problem

[@Cbassalik]

what kind of voodoo are u playing with

[@gautammenon5]

I’m writing my exam while watching this

[@user-pm2iz6fx8b]

ADD

[@asmqb7222]

There's a 0.0192% chance the video might happen to introduce a product that contains the full understanding needed to pass the exam (Other companies would just sell the answers, Apple would sell the understanding) At $599, you wouldn't be able to afford it, but you can't be sure there's no insight unless you watch the whole video, right?

[@josedt73]

Was a great presentation!, Thanks Steve.

[@innocentsolomon7010]

It’s November 2023 and this presentation even thou a decade and half back still nothing short of magnificent 🥳

[@tec738cafdikfac2]

It’s interesting how “Breakthrough internet communicator” got the fewest whoops from the audience, but was probably the most culturally defining aspect of the iPhone

[@sarthakbanerjee2608]

No one saw it coming

[@robertnaus88]

back in 2007 it wasnt even 3G connection. The original iphone here was 2G and very slow (in this presentation is on wifi) but next year 2008 when they introduced iphone 3G that was the game changer regarding mobile internet.

[@sherwinbaldado8742]

Agree. The pinch zoom action got more woahs the entire keynote.

[@johnxina8927]

@@sherwinbaldado8742 I can understand it though. When I saw a smartphone the first time as a kid in 2010 zooming in on a photo blew my mind.

[@vivelajonny]

Its because phones did have internet already...and as Jobs said in this it was a "baby version of the internet"....It was absolute trash and it was always there but no one really used it so when he mentioned it ya im not surprised it didnt get much of a pop

[@benitoguison]

It’s funny how much Steve talked up the internet communicator aspect and the crowd didn’t seem to think it was anything great by their reaction. Fast forward to 2022 and everything is all about being online. The internet communicator aspect has become the heart of every modern smart phone.

[@bg357wg]

They probably were just confused as to what it could be given the initial context of it being 1 of 3 separate devices. (The other two were a lot more clear

[@nebula480]

I noticed the same thing regarding their reaction. To be fair, my interpretation was that they had no idea, or had any possible chance of comprehending the vision that Steve or anybody else for that matter would have of what the future was going to look like. It would be like explaining what fire looks like to people who have never seen it.

[@vari1535]

I think part of the audience's lack of reaction is that, at that time, people were already used to having websites and Internet on computers. It's just that, now, they're available on mobile phones, too. Watching this, sometimes I forget what technologies (like Internet and websites) already existed at the time, and I only realize based on what the audience applauds or doesn't applaud at. Like how they didn't applaud as profoundly for websites as they did for things like scrolling and pinching images, which--it's crazy to think and easy to overlook--were completely new to people at the time.

[@voyager1568]

It’s because back then, we couldn’t even fathom what that truly meant. Now, people can EASILY live without computers because our phones can do it in their own. But back then, I can promise, no one even realized the depth of what he was truly saying.

[@eagleowl3664]

People were savages back then. Oh it's true!! 🤣🤣🤣

[@RiposteThis]

What an absolute legend. Incredible presentation, literally world changing.

[@arturorp823]

This keynote changed the world.

[@PedroGonzalez-fv5ut]

KZbin algorithm: Hey watch this video from 7 years ago. Me: this is stupid, Its completely unrelated to what I want to watch. Me 80 minutes later: dang, this presentation was historic.

[@WarthogARJ]

Yeah, me too. And it's not that old either. Just think how much this changed things. And I'm not really a fan o a lot o what smart phones have done, either. But this was impressive. As was Jobs.

[@ADeeSHUPA]

@@WarthogARJ uP

[@gandalfdergraue7442]

Same

[@0-m-1-n-0-u-5]

It literally is historic. This is when Apple basically defined the modern phone.

[@0-m-1-n-0-u-5]

@@WarthogARJ I'm still rocking the Galaxy S9 Plus, and honestly, I haven't stopped being impressed with this phone.

[@Mikey-bd9xc]

“It’s got a 3’5 inch screen on it - it’s REALLY big.” Funny hearing that now..

[@slaycorezz823]

hahah

[@revo2757]

"We've got a 2 Megapixel camera built in" **Audience is cheering and clapping**

[@Mikey-bd9xc]

@@revo2757 exactly hahahaha

[@adithyaajith681]

LOL

[@rosemarrie2391]

ikr??

[@hartmutschelm2632]

i look this presentation so many times. RIP Mr. Jobs. This was a great job ❤

[@estes1022]

This device gonna be in museum in 2137.

[@ardas77]

😬

[@user-cu1wv8ui4r]

"It's got a 3.5 inch screen. It's really big." _2020 be like_

[@mfdarren6336]

That was not funny

[@Theesvpremekai]

olesto I was an android user and I remember this so fondly. People had Galaxy notes and all my friends were saying “eww why would you want a a phone this big?” When the 6Plus dropped it was like everyone forgot this was a thing lol

[@barlb0se301]

3XDarren humour is subjective and a relative term

[@popcornchicken3647]

Read that without the "screen".

[@bobafettman6941]

We are never satisfied,😂 I remember from this period to around iPhone 4 everyone wanted to have the smallest phone hence why 4 was small, then people wanted bigger and now we the huge flat phones that resemble mini iPad s, now with the 2020 iPhone they were like screw it we have models that are 5 inches for girls with tiny hands all the way to 7 inches for the massive thumb guys.

[@jorgenjonsson8895]

The audience at that presentation must have been completely taken aback. They witnessed how the world was changing in front of their eyes without them realizing it on this occasion. This is the best product launch event ever. It can be used for educational purposes

[@Niro817]

Oh we def. realized what was happening. Game changing moment. Most of us couldn’t afford it at the time.

[@hhy2k]

It seems from the reactions that not all of them completely understood what they have seen and what was happening on stage.

[@80s_Boombox_Collector]

LMAO he's using only one finger to text, instead of both thumbs. AMATEUR!!!!11

[@joejohn346]

most of the ppl at a keynote, are salesmen and software and hardware engineers, and journalists from any of these fields. they knew exactly well, this was nothing new. nokia engage, or the microsoft xda ii, pda-s, noia 7710, lg prada etc etc, were the same as an iphone. and obv these ppl should have known about it. but, the people you hear clapping, are prob all apple employees told to clap, same as in comedy tv shows and late night shows. so that you, the customer, has the feeling, that this is something very new and innovative, when its not at all.

[@Detective_L]

Now it seems like we’ve peaked and hardly anything noteworthy gets introduced anymore except more of the same, but slightly better but some features get removed

[@callumager537]

Can you imagine what was going through the minds of Apple’s competition when this went out?

[@chenxixiao4015]

still get shivers from watching this presentation

[@taimooralibukhari]

It clearly shows in that era. Music was everything.

[@kushekpayev]

Smart notice, mate!

[@Wanna___Live]

It still is!!

[@omargonzales3]

@@Wanna___Live nothing but shitty reggaeton now

[@ThatShitGood]

Now they took us the best quality music port in existence, this company went to so many wrong directions after him.

[@ld9387]

@@Wanna___Live photography and film making is more important these days. They always show off the cameras these days.

[@bignick3303]

2007- “People who are really serious about software should make their own hardware.” 2020- Apple Silicon

[@pontusvarghav4566]

I’m glad they are living up to Steve’s Jobs vision at least to some extent

[@bignick3303]

True. Also, I’m quite surprised that a lot of Steve’s predictions came true..

[@SnrubSource]

@@bignick3303 The jump from macOS 10 to macOS 11 wasn't as big as the one from macOS to OSX. They probably wanted to honor how Steve said OSX would last them 20 years.

[@LaskyLabs]

ValvE: Why didn't we think of this?! *Makes steam machines and steam controller and they suck.* "I don't understand! How does Nintendo do it!" (ValvE was always jealous because Nintendo desgined the hardware with the software.) *Makes ValvE index headset.* "Now I get it."

[@-MsM]

Lol

[@marloeleven]

thinking about this, really a lot of breakthroughs and innovation packed into one event and the guy demonstrating it is a genius when it comes to marketing. It's like, all the stars aligned just for this

[@pinkyslife19]

you can learn how concepts behind the scenes make things magical and innovative

[@USN1985dos]

I remember being in the Navy when the iPhone was released. I was standing guard with one of my friends who'd just bought the iPhone and we spent the whole watch playing with it, watching videos, listening to music and more. It was truly groundbreaking.

[@J.Wick.]

Same lol

[@zacharylopez8362]

Maaan I was in Army basic when it came out and one of our Drills just got one and used it to take pictures at every training event. Was hard to not be fascinated by it while focusing at the task at hand 😂

[@SonoftheWars]

And this is why I refused to reenlist.

[@USN1985dos]

@@Sambeck63 I think we were pretty safe in the drydocks at Portsmouth, VA.

[@tranceyy]

How could he afford it?

[@musicandreptiles101]

“It’s got a 3 and a half inch screen on it, it’s really big”

[@kevinicity01]

lol, I know...me sitting here with a 6.7 inch going really.

[@bvdco5396]

I wish my girlfriend would tell me the same

[@jkr95er]

@@bvdco5396 uff

[@michguzman]

Is it to old to use the "that's what she said" joke here?

[@tonystechunboxing3272]

You must not had a phone pre 2007…I had a cell phone way before the hype, back in 1995 the screens was small signal sucked and the Bill was $200 for maybe 20 minutes worth of phone calls lol

[@Cesarlupercio]

This day literally changed all our lives.

[@KingBaldwinIVV]

Fun fact : Queen cleopatra of Egypt lived closer to the invention of the first iPhone aka this video then the construction of the pyramids