iPhone XR - Color Flood - Apple

Make room for color. See the all-screen Liquid Retina display on iPhone XR with the best battery life in an iPhone.

[@tetradaxbi2401]

Didn’t make me want to buy an iPhone X back in the day, but introduced me to one of my favorite musicians of all time who I listen to to this day. Thanks Apple!

[@StopBeingLiedTo]

Ditto

[@jayayeonetoo3335]

Same here! Was listening to Cosmo Sheldrake a lot more recently and when I heard thr beginning of Come Along, I just went, "I swear I've heard this somewhere else before..."

[@UK_Canuck]

This advert kept popping up on All4 a few years ago. No interest in iPhones but it made me hunt out Cosmo. Been a fan ever since.

[@Schmillrcul_Schman]

For real

[@darioaapl]

SAME! 😂😂

[@crazykiko96]

"Come Along - Cosmo Sheldrake"

[@makeshift307]

Not all heros wear capes

[@gameboy8425]

I love this song

[@astro_aya]

I saw this trailer 2 years ago and never found the song. A week or two ago I found his other song The Moss and got addicted. I was looking through his other songs and found this and was baffled

[@sparrow69420]

Thanks lol

[@jaczech_2876]

"filmed in Prague"

[@shelbybabcock8779]

0:14 my favorite moment! The jumping is timed perfectly with the chimes in the song. And it’s such a weird shot too. The people are only visible through a tiny doorway and the rest of the shot is empty space. It seems to add a magical or mysterious element, as if you’re just spotting the people out of the corner of your eye.

[@patwilson9437]

I totally agree! The synchronized jumping to the chimes was, as you said, magical. The simulation of liquid color was done beautifully and the song was on point. Great ad!

[@YeeYee-qo8kf]

Everyone on the last day of school

[@jennathashraf9554]

Lol

[@obama2795]

THE SONG LIKE FITS IT

[@aidencason302]

Now i want to run like this TO school

[@therobloxsimulation6023]

When the iphone is released 😆

[@Alexlonso]

Just imagine how much fun this was to make

[@vemaray8305]

I was the BIGGEST Cosmo fan back in the day and when I saw this on tv I literally SCREACHED

[@author_ken8528]

I think this is one of the most impressive TV commercials ever produced. (But I still use an Android phone)

[@d0g3br34d]

Peasant

[@d0g3br34d]

Jk

[@greenbeardpirate1594]

same here

[@patdaniels9693]

@Daisy Ende me too

[@AmyEdisaurus]

Same here!

[@dorian654]

it must have taken forever to get all those people for this ad

[@bloodtypeab-5427]

no, just took every apple worker :)

[@chrispark6066]

@@bloodtypeab-5427 Nah they'd have to learn parkour for weeks/months to do this

[@ninsophy9798]

or to social distance

[@MrTinkerDoodle]

For huge swarms of people it might have been green screen or cgi for the people at the back

[@sethsteener]

@@ninsophy9798 bro this ad was made in 2018. You do realize there was a time before social distancing and masks?

[@KC-ds7sp]

0:43 "do not attempt"

[@meeblings6]

I think it’s legally required to show that when someone does a stunt

[@Salem-1610]

Well now I gotta attempt it.

[@KC-ds7sp]

@@Salem-1610 Attempt it. And tell me how it goes.

[@_._._.o._._._]

@@Salem-1610 how did it go dude

[@Salem-1610]

@@_._._.o._._._ Let's just say that I nearly shattered my back.

[@letmetakeajormungandrattha8591]

I LOVE Cosmo Sheldrake, so I was surprised to find out he was the one who made the song in the commercial.

[@mariov5215]

If you look at bottom at 0:52 someone in red trips

[@luzpaz2040]

Lol

[@insaneoppsome0134]

Lololo

[@thequeensgroupie5371]

Knowing Apple, it was probably on purpose.

[@vyrva5690]

"dammit jeremy"

[@valstratz_]

I recognized Prague: entrance of metro station Vltavská, National Theatre, ventilation tower for Strahov tunnel...

[@Salama11986]

Nazdar 😂

[@aleut006]

Also Transgas from rytířská street

[@vithorazdovsky]

...and at the beginning the site at Uljanovská Street near city hall of Prague 10 :-)

[@Destinylee1]

this song is always stuck in my head

[@Blobby-on3jt]

0:22 me and the boys escaping prison after storming Area 51

[@plutoonium]

if anyone’s curious, the song’s by Cosmo Sheldrake. His work isn’t for everyone, but if you like this, you’ll probably love his other stuff.

[@ceraunah]

Thank you Apple for introducing me to my favorite song

[@comicguy4624]

Welcome to the club! Cosmo Sheldrake's Come Along. Truly a masterpiece. (Also that profile picture...)

[@SeriouslySeriousGrim]

I adore Cosmo Sheldrake, also, memento mori

[@cringedetector5560]

Dude cosmo sheldrake is amazing with his song. My personal favorite is Pelicans we

[@jasxtra]

Props for filming this in CZ

[@GuyMiddletons]

Why shoot it with such dull colours? I thought it was meant to represent the vibrancy of the new display? It looks dull.

[@oscarrimore]

GuyMiddletons agreed

[@SeriouslySeriousGrim]

It does seem muted

[@cringedetector5560]

A bit but it looked better when all the colors blended

[@JunshuLiu]

Looks like millions of prisoners escaping. Oh it’s called “jailbreak”

[@Chunkboi]

Millions of very confused prisoners.

[@MarkoSharko69]

Plot twist: the people in orange are actually prisoners who escaped and they found themselves in this ad so they decided to blend in

[@420subscriberswithnovideos6]

They just look like bouncy balls that feel no pain

[@Lenny-ue8hk]

"we'll go to a place that is safe from greed" - Apple sure buddy

[@fess3068]

Wwaaaaaah, they dont gib me free iphone waaaaaaaaaah

[@Lenny-ue8hk]

@@fess3068 what the fuck are you talking about?

[@StopBeingLiedTo]

heh..my thought exactly.

[@KLienne]

@@fess3068 lol

[@justinchey2281]

Who else can say they loved this song back when they only heard it from an iPhone commercial? 😌

[@AmericasNotTalented]

why do I remember this ad so vividly?

[@ennioo5918]

What’s this amazing song

[@johnflorer9913]

Come along

[@ennioo5918]

Thx :)

[@WallowLeaf]

kzbin.info/www/bejne/mHrcnWyYeNVpjZY

[@amythest5248]

Cosmo Sheldrake - Come along

[@somethingtoseehere8824]

@@WallowLeaf you are scaring me with that link

[@pavlinaprzybylova8662]

What the hell.... The beginning of the video is exactly the place I live in for 6 years and I haven't noticed those colorful running people...

[@inuneko_47]

冗談抜きでこの広告が今まで見てきた中で1番インパクトがあって大好き。 公式から削除されて悲しかったけどまた見つけられてよかった。

[@renreo3138]

This is me running toward the source of the song Who else started to sing when they first saw this add ?

[@baxthered]

Ren Reo it’s called come along, and it’s by cosmo sheldrake.

[@willywacker1607]

@@baxthered cant believe this was his first time hearing it

[@tfarbes]

I remember that commercial for the iPhone X it was Awesome 😎

[@Cestovatelix]

This is Prague.

[@randomthings77]

How do they find these awesome songs for me their ads

[@inevitable2937]

Personally, the first time I watched this ad was the time the world was fun and easy for me

[@mattwil5393]

The most relatable comment I’ve ever seen

[@conflictnoticeme6491]

right? @@mattwil5393

[@baggychips3153]

How about now

[@chasethemaster3440]

Excellent song choice apple

[@leef9874]

i saw a comment on a cosmo sheldrake video that said one of his songs was in an apple commercial and, lo and behold, it is and it feels out of place for some reason

[@Fcran6]

Me too

[@klandersen42]

I seem to recall that this ad had a different soundtrack to it, before COVID. Maybe there was an instrumental version?

[@plushy_doctor2299]

This is perfectly absurd, love it

[@palomavonwood3423]

Omg been looking trying to find this forever love it

[@togha11]

Filmed in Prague, Czech Republic by the way ;)

[@Altik.]

Jsi viděl od kluků z prahy :))

[@danielacattaneo7136]

Honest Guide?

[@Altik.]

@@danielacattaneo7136 yeah

[@poptx6856]

Are those homeworld gems running away from an apocalypse??

[@melig8888]

Omg how tf did you know that? I mean there's leak with gems escapig and it looks like apocalypse oml-

[@Frostedlyre]

First time seeing a steven universe reference

[@senghor3000]

Where did they film this?

[@okanaltnkaynak739]

Italy

[@kacuiny]

Prague too

[@BanPan6710]

On a muddy clump

[@alesrepas2834]

This is filmed in Prague, Czech Republic.

[@gakithekiller]

In Prague (Vltavská metro station, Transgas, National Theatre Nová scéna, Strahov Stadium)

[@klangklang5249]

This must have been so much fun to film lmao

[@KLienne]

this must have been a pain to film. One of them messes up, and you have to reset the whole scene.

[@butterbutterbutterjoinsthebowl]

They’re running to the local Apple Store to return the phones.

[@Manu-gq5ke]

Lol

[@Manu-gq5ke]

I would too and my galaxy s8 way better.

[@YeeYee-qo8kf]

PogoLeader Samsung sucks

[@Manu-gq5ke]

@@YeeYee-qo8kf no apple

[@letmetakeajormungandrattha8591]

Damn, that's fair.

[@sparrow69420]

Apple has good choice in music!

[@adamdailey6675]

This ad has the perfect amount of chaos

[@erstequeen]

One of the best things apple has done is show me this song

[@EarthshakerOnamazu]

BRO WHY IS COSMO ON AN APPLE AD??

[@astrooooo]

Wait- HOLD ON THEY USED COSMO SHELDRAKE’S SONG?!?

[@キノコの申し子]

なぜか今、思い出した

[@НатВас-п5ч]

Лучшая рекламма!!!! Смотрю в 2023году))

[@vicviper2005]

i Justine when a new Apple product is released

[@drceno]

The cafeteria when somebody has Flaming hot cheetos:

[@Speednut5016]

Once again apple has predicted a trending show… squid game

[@stephenthompson3348]

🍎 🍏 thank you for introducing me to that song 🎵 🎶 come along by cosmo sheldrake is about as catchy as you can get never gets old

[@tadeaspliska9311]

My city. Prague.

[@teex1]

Filmed in Czech republic

[@devingriffiths8064]

Omg I remember this commercial

[@isaiah5152]

How did they film this ??

[@kaliwastaken]

a camera xd

[@jackplummer161]

probably wioht a camera

[@liepa6102]

this is the ad that made me buy the xr

[@E4or16]

Iphone:Infinity war

[@mattautry3374]

Imagine if these were all zombies running like this, I find this creative.

[@traveltheodyssey]

COME ALONG!!! I actually searched this up for the song-

[@greenbeardpirate1594]

0:52 that manz did a naruto run

[@edengarcia9115]

This comrical has conditioned me to have to run every time I hear this song

[@obtuseboat]

I've seen this commercial on tv, but it didn't have this song.

[@daestract]

not apple hinting us the iphone 11 colours

[@sarahstinson1462]

I met the creative art director of this

[@michaelgunawan2319]

Notice how they didn't show orange very much cause it would look like a prison break. Lol.

[@vplezz]

Iincredible idea...can just imagine pitch meeting!

[@baxthered]

I did find cosmo sheldrake from TikTok, but this is definitely his song.

[@SA2180]

The iPhone Xr is getting iOS 18 in September of 2024, 6 years after its release! 🎉

[@Coronavirus-qw9xv]

I must say... even though I would never buy from them... that is the single greatest brand in the world. I would say that it rivals the US flag as a symbol. Fantastic power.

[@hobbiefox-pastrycat4568]

I mean... US flag isn't that great a flag... It's arguably overcrowded and lacks much symbolism But I guess it's a powerful symbol just because USA is ubiquitous

[@therobloxsimulation6023]

When the new iPhone is released.. 0:42 noo I forgot my wallet!

[@Geitungur]

WTF they done to my second favourite song?

[@ElijahLapp]

what is this song???

[@plutoonium]

bit late, but come along by cosmo sheldrake. if you like this song you’ll love his other work.

[@ElijahLapp]

@@plutoonium thank you

[@joshgoldenberg4398]

Clearly this wasn’t filmed during COVID

[@klandersen42]

About a year before COVID hit, then during COVID it disappeared. Every now and then I think about this ad. I used to hum part of the song (and associate it with the yellow and dark blue groups), but I thought the music was different. I didn't recall it having any actual lyrics, vocalizations maybe but actual word lyrics I didn't recall.

[@oscarrimore]

Is it me or does this looks like apple’s sworn enemy, the movie 1984

[@Quincdooryia]

ITunes so fresh so clean quincay

[@jackplummer161]

Cosmo Sheldrake is one of the most underused artists oput shere. everyone one of his songs could be sued in an apple add

[@user-mf9gs]

Song: Cosmo Sheldrake - Come Along

[@stefansauvageonwhat-a-twis1369]

Why would they use this song, it's sacred

[@monto12516]

How did they even get this many people for this

[@greens4251]

i found out apple used Cosmo Sheldrakes song by some comments on the original song

[@thetiredjester7485]

Prisoners when they team up to escape in jailbreak on roblox.

[@jubilee070]

It’s the Crowd city game lol

[@jztvchannel8684]

jubilee070 haha

[@vesseldritch]

Alr i never liked apple, I have an apple phone bc it’s a hand me down, but you gotta love cosmo sheldrake

[@Fcran6]

I can’t believe they used the song about going to a place without greed anger and boredom on an APPLE COMMERCIAL. FOR APPLE. THE BRAND.

[@clickbaitjr3390]

Reminds me of world War z zombies

[@falastinejaber27]

That’s my childhood

[@luzpaz2040]

I just imagine all these workers having fun in this lol

[@hiroki11]

Omg this looks so fun

[@celedka21]

в смысле этой рекламе 5 лет..

[@andrewlindsey3983]

Is it just me or did that they used a certain race for the scene where there was a bunch of people all crammed into a van

[@amythest5248]

I thought that at first but look closer.

[@jinnymudlark1815]

They are using 'race'. That should be a wake-up call for everyone.

[@bradyhagewood9874]

Hey siri, sound the war horns!

[@itsyaboiq187]

throwing up i love cosmo sheldrake

[@RationalEgoism]

My Nexus 6 from 2014 has a screen about the same size as the XR with 2.5x the pixels! I can't believe that Apple is running ads touting the worst part of their phone which is criticized in every review. Apple gave the XR a shitty screen resolution so they could upsell customers to a more expensive model.

[@KamiL-pr8fr]

Prague!

[@NiennaFan1]

If you type "SCP-5404" or "fae" on an iPhone XR, will it go boom-boom? (if anyone gets this niche double-SCP reference you're a boss and a fellow scholar indeed)

[@sethsteener]

I wanted a color. All at&t had was black, or at least that’s what the woman brought out, and I didn’t bother asking for a different one, because I just wanted a new phone lol, and I didn’t care. I like it.

[@skitcentral.]

Everyone on iPhone XR Preorder Day.

[@kicksb4food]

Sony called. They want their spot back.

[@thistle305]

am I the only one gibing to the Cosmo sheldrake song?