Ipsos Creative Corner Nestle KitKat TikTok Misfits mindset campaign chapter 3 October 2023

In a world where capturing the cultural moment is key to brand success, Nestlé KitKat Japan has discovered how to be a TikTok MISFIT. Their launch of KitKat YOKUBARI DOUBLE creative on TikTok, exemplifies the art of weaving a true Misfit story and masterfully adheres to social media codes while injecting a burst of creative brilliance. In chapter 3, hear from Ipsos, KitKat Japan and Wunderman Thompson Tokyo on how they embraced a Misfits mindset to champion brand success . And find out more in the full episode of Creative Corner (add link), or watch the 2 shorter chapters for bite size insights in chapter 1: • Ipsos Creative Corner ... and chapter 2: • Ipsos Creative Corner ...