This channel is so underrated (probably not for long though). Not only is the host clearly a real professional with a ton of knowledge but he's also such a good speaker. Also, I know this sounds weird, but I find his tone of voice very calming. I would love to see a video about Ralph Lauren, or actually even several videos. I would personally be most interested in their somewhat more limited stuff like the Respect Wildlife collection or something similar but anything would be great.
@Shiftfashiongroup4 ай бұрын
Appreciate it!
@toleranceapparel4 ай бұрын
Another great video. I like the idea of nicer bags/tissue for the basic packaging, I would like to see a video about that.
@Shiftfashiongroup4 ай бұрын
You got it!
@attackangle4 ай бұрын
Agreed 👍 ❤
@osazefire4 ай бұрын
Great video. Would definitely love to see one about packaging
@Shiftfashiongroup4 ай бұрын
On it!
@czcrossman4 ай бұрын
@@Shiftfashiongroup I agree that’d be an interesting video, I always appreciate and never forget nice packaging!
@AlexWoodGarbage4 ай бұрын
5:00 - This is indeed a bad example of branding variation. Cav Empt over-dying their arm-patch along with the entire garment are a good example of it. You can add variety to your labeling, so long as it's done intentionally and in character with your brand. Another great video, thanks for uploading. Break down of a Cav Empt hoodie or sweater - ideally something pre 2019 or a comparison with then and now - would be cool to see.
@ifeanyichukwuwilliams348722 күн бұрын
Entire video on packaging and entire video on selecting yarn and fabric please. This was the easiest subscribe decision ever, so much dense value but well paced/entertaining.
@kevinyang1064 ай бұрын
You should do a video on WonderLooper, a new made in Japan company. Specifically the 701gsm sweatshirt.
@antonvalentinov47534 ай бұрын
Awesome video, as always. Please do an overview of Nike's NOCTA sub-brand, and how's the quality compared to the OVO brand.
@Shiftfashiongroup4 ай бұрын
Will do!
@ulyssesperry8864 ай бұрын
NOCTA quality better no cap
@ian_silent4 ай бұрын
You absolutely should make a video about packaging. It's unfortunately an often overlooked part of clothing brands.
@SonOfOdin7774 ай бұрын
depends... the garment should speak for itself and not the packaging... I've seen amazing packaging to cover up the shitty quality of a piece.
@ian_silent4 ай бұрын
@@SonOfOdin777 The garment is priced at 10x its real value. You are paying for the brand and the experience. You should expect good packaging.
@Shiftfashiongroup4 ай бұрын
It's all about presentation! A steak eaten in a beautiful Steakhouse is a very different experience than a steak eaten in a diner. The packaging is about evoking emotions. So paying attention to product and packaging is what creates a all encompassing product experience!
@enzoalvarez32504 ай бұрын
I still wear the OVO merch I have, but this video convinced to never get OVO again. It's really just too overpriced for such basic stuff. I have to say that they were on point with marketing the brand and their products real strategically tho. Great video!
@Shiftfashiongroup4 ай бұрын
At the end of the day a brand that will stand the test of time is great product + great marketing
@colocho_4 ай бұрын
You just gotta look for the material for certain things, some clothes are made in Canada and those are better quality
@shaqfufu89084 ай бұрын
Garment dye, pigment dye and mineral wash are all different techniques with different results it would be helpful to have those breaking down as well
@Shiftfashiongroup4 ай бұрын
We will!
@jesustsa14 ай бұрын
Great advice about packaging. Obviously a brand like OVO sells to the glazers of drake, but an up and coming brand for sure needs to do this. Satisfy has great packaging and hang tags. Love their stuff. I guess I'm a satisfy glazer myself lol
@boogie21124 ай бұрын
You a kthot?
@Sbur2010Ай бұрын
Nice video! Speaking of packaging, another streetwear brand ran by a rapper is ‘Syna World’. Their packaging has a nice personal touch
@BigFatSeal104 ай бұрын
Loving the content man, one day you should take apart some denim. I recently got my first pair of Japanese selvedge and it go crazy
@Shiftfashiongroup4 ай бұрын
We have a pair of purple denim in the Lab! Joe has been avoiding it because it takes so long to take apart denim 😂
@BigFatSeal104 ай бұрын
@@Shiftfashiongroup Awesome! Your guys content is really for the people! 👖
@czcrossman4 ай бұрын
Very cool concept! I just subbed and I will be consulting your videos before spending a bunch of money on clothes from now on :)
@Shiftfashiongroup3 ай бұрын
Awesome! Thank you!
@enzomartins80294 ай бұрын
Great video! I miss those parts where you’d wear the pieces and display their fitting before cutting them up, though.
@Shiftfashiongroup4 ай бұрын
We'll definitely be brining it back! We are doing construction right now with our office. When we bring back the fittings we will be bringing alot more along with it!
@willc.30922 ай бұрын
One good thing I like about garment dying is that it creates a unique patina on the garment
@Shiftfashiongroup2 ай бұрын
Definitely!
@junglee4164 ай бұрын
A little while ago I was at a cut n sew shop in the east end. The owner was giving me a tour of the facilities and I saw them unstitching Gildan labels from a large pile of black tshirts. I asked him about it and he gave me a smirk and said "its for a Toronto rapper. We'll be embroidering his logo and adding his label to these. Not worth the $80 but the kids eat it up!" A product is only worth what you're willing to pay.
@Shiftfashiongroup4 ай бұрын
Wouldn't be surprised!
@lordg38034 ай бұрын
Debossing is not raised. Embossing is raised.
@Shiftfashiongroup4 ай бұрын
Correct
@nadispeterson77644 ай бұрын
lol why did you have to wagwan delilah me ffs was not expecting that
@Shiftfashiongroup4 ай бұрын
😂😂😎😎
@PeepGamePopoff4 ай бұрын
I’ve seen designers purposely leave their labels in garments before garment dying to show “proof” it was garment dyed…
@Shiftfashiongroup4 ай бұрын
😂 if they need to do that then they need to work on building trust and a good reputation with their customer base instead
@pigpuddle14 ай бұрын
I really wanted to grab the new OVO line for Canada Skateboarding and this has me feeling pretty glad I haven't jumped on it...
@j.david.c.zimmermann999714 күн бұрын
But there are also tops like the current jumpers that are made in Canada - is the quality there also so bad and that you pay too much for the quality or is that now only related to the T-shirts?
@HJ-qf7po4 ай бұрын
Would really like to take apart a garment dyed t-shirt that you think is the best in the market, and do a quick comparative analysis. Thanks
@Shiftfashiongroup4 ай бұрын
We're finding out together!
@MrCrusiers2 ай бұрын
Would definitely like to see one about bands that, in your opinion, have great merch
@davidp9316Ай бұрын
Great stuff! I would love to know what you would consider a mass produced medium or high quality product. What's the most high quality product for a t-shirt under $50? Under $100? Thanks!
@scottPM71744 ай бұрын
packaging video forsure!
@Shiftfashiongroup4 ай бұрын
🫡🫡
@jesustsa14 ай бұрын
I would like to know the brands you work with so we can support them. I'm not sure if that is a conflict of interest but they need to see the value you provide and vice versa.
@Shiftfashiongroup4 ай бұрын
Really Appreciate it! We are still not sure how to navigate sharing the brands we work with. We don't want to give favoritism and change the focus away from creating really awesome products with them to just marketing 🙏
@justincham57214 ай бұрын
Great series
@quantum_beebАй бұрын
I think it’s unfair to say that garment dye isn’t as good. Comfort Colors etc is super hot as blanks right now
@j.david.c.zimmermann999720 күн бұрын
You also say there are good quality brands, wich ones?
@tonyesra4 ай бұрын
Have you ever done the different Uniqlo tshirt lines?
@Shiftfashiongroup4 ай бұрын
Not yet! Which one do you want to see?
@AchimFeldsmannn4 ай бұрын
Pls make a Video about packaging 🙏🏻🙏🏻🙏🏻
@Shiftfashiongroup4 ай бұрын
Will do!
@AchimFeldsmannn4 ай бұрын
@@Shiftfashiongroup thx 🙏🏻
@manjitshergill31504 ай бұрын
I agree 💯
@PMC6074 ай бұрын
I literally couldn’t care less about packaging. In fact, I hate excessive packaging, it’s bad for the environment and does nothing for me. If it was reusable, then it would make me happy. It’s sad to see companies like S.I spending so much on packaging to support their online sales. I’d rather my garment be made in house by people that love the company they work for. I used to love the fact that S.I was made entirely in house from start to finish. I didn’t mind paying a little extra for this. In fact, I wore my jacket with pride knowing almost everything was done in-house by people that were hopefully doing a job they love doing. Not saying people in China don’t love what they do, but they never see the whole, they only see their part. I’d like to see Chinese fashion brands of their own make it in Europe, not just support us lot with cheap labour.
@lfeazell014 ай бұрын
PLEASE DO an entire video on packaging.
@Shiftfashiongroup4 ай бұрын
We will!
@jamesbrowne76014 ай бұрын
Sheffield Wednesday badge (English football team)
@Missingbythecreektextingstory4 ай бұрын
Can’t decide ngl
@mohammedharoon86274 ай бұрын
Keeping it 💯
@Shiftfashiongroup4 ай бұрын
🫡
@shpickeyАй бұрын
Lol he talking about bags and tissue 😂😂
@djfred50274 ай бұрын
What OvO stand for?
@Shiftfashiongroup4 ай бұрын
October's very own
@lolz192344 ай бұрын
vetements
@renaissancechambara4 ай бұрын
I wasn't #teamkenny before but this t-shirt teardown persuaded me
@shpickeyАй бұрын
He talking about labels lol
@hounddragon2 ай бұрын
You are so gosh-darn charming!
@Shiftfashiongroup2 ай бұрын
Lol Joe will appreciate that!
@youngb3rt3 ай бұрын
Do Supreme
@Shiftfashiongroup2 ай бұрын
We will add it to the list!
@j.david.c.zimmermann999720 күн бұрын
WOW
@coolbuddydude14 ай бұрын
Now say O…V HO… OVHO
@boogie21124 ай бұрын
Funny
@702boiАй бұрын
I’m still gonna buy a ovo sweater just cause drake is my favorite rapper.
@8CJ14 ай бұрын
booo drake.. OV-HO haha
@Shiftfashiongroup4 ай бұрын
😂😂
@dumpsterdiverdetector4 ай бұрын
guy wearing a black shirt says he wouldn't wear this black shirt
@Shiftfashiongroup4 ай бұрын
One is a heavy weight pima cotton t shirt that is tight knit. One is just a basic tee shirt designed to check enough boxes to sell
@dumpsterdiverdetector4 ай бұрын
@@Shiftfashiongroup looks like the 12 pack from walmart
@IWantToBeInOVO4 ай бұрын
@@dumpsterdiverdetector looks deceive, touch does not.
@dumpsterdiverdetector4 ай бұрын
@@IWantToBeInOVO bet you do a lot of touching yourself