Is Drake's OVO just merch?

[@nakki-ys3dc]

This channel is so underrated (probably not for long though). Not only is the host clearly a real professional with a ton of knowledge but he's also such a good speaker. Also, I know this sounds weird, but I find his tone of voice very calming. I would love to see a video about Ralph Lauren, or actually even several videos. I would personally be most interested in their somewhat more limited stuff like the Respect Wildlife collection or something similar but anything would be great.

[@Shiftfashiongroup]

Appreciate it!

[@toleranceapparel]

Another great video. I like the idea of nicer bags/tissue for the basic packaging, I would like to see a video about that.

[@Shiftfashiongroup]

You got it!

[@attackangle]

Agreed 👍 ❤

[@osazefire]

Great video. Would definitely love to see one about packaging

[@Shiftfashiongroup]

On it!

[@czcrossman]

@@Shiftfashiongroup I agree that’d be an interesting video, I always appreciate and never forget nice packaging!

[@AlexWoodGarbage]

5:00 - This is indeed a bad example of branding variation. Cav Empt over-dying their arm-patch along with the entire garment are a good example of it. You can add variety to your labeling, so long as it's done intentionally and in character with your brand. Another great video, thanks for uploading. Break down of a Cav Empt hoodie or sweater - ideally something pre 2019 or a comparison with then and now - would be cool to see.

[@ifeanyichukwuwilliams3487]

Entire video on packaging and entire video on selecting yarn and fabric please. This was the easiest subscribe decision ever, so much dense value but well paced/entertaining.

[@kevinyang106]

You should do a video on WonderLooper, a new made in Japan company. Specifically the 701gsm sweatshirt.

[@antonvalentinov4753]

Awesome video, as always. Please do an overview of Nike's NOCTA sub-brand, and how's the quality compared to the OVO brand.

[@Shiftfashiongroup]

Will do!

[@ulyssesperry886]

NOCTA quality better no cap

[@ian_silent]

You absolutely should make a video about packaging. It's unfortunately an often overlooked part of clothing brands.

[@SonOfOdin777]

depends... the garment should speak for itself and not the packaging... I've seen amazing packaging to cover up the shitty quality of a piece.

[@ian_silent]

@@SonOfOdin777 The garment is priced at 10x its real value. You are paying for the brand and the experience. You should expect good packaging.

[@Shiftfashiongroup]

It's all about presentation! A steak eaten in a beautiful Steakhouse is a very different experience than a steak eaten in a diner. The packaging is about evoking emotions. So paying attention to product and packaging is what creates a all encompassing product experience!

[@enzoalvarez3250]

I still wear the OVO merch I have, but this video convinced to never get OVO again. It's really just too overpriced for such basic stuff. I have to say that they were on point with marketing the brand and their products real strategically tho. Great video!

[@Shiftfashiongroup]

At the end of the day a brand that will stand the test of time is great product + great marketing

[@colocho_]

You just gotta look for the material for certain things, some clothes are made in Canada and those are better quality

[@shaqfufu8908]

Garment dye, pigment dye and mineral wash are all different techniques with different results it would be helpful to have those breaking down as well

[@Shiftfashiongroup]

We will!

[@jesustsa1]

Great advice about packaging. Obviously a brand like OVO sells to the glazers of drake, but an up and coming brand for sure needs to do this. Satisfy has great packaging and hang tags. Love their stuff. I guess I'm a satisfy glazer myself lol

[@boogie2112]

You a kthot?

[@Sbur2010]

Nice video! Speaking of packaging, another streetwear brand ran by a rapper is ‘Syna World’. Their packaging has a nice personal touch

[@BigFatSeal10]

Loving the content man, one day you should take apart some denim. I recently got my first pair of Japanese selvedge and it go crazy

[@Shiftfashiongroup]

We have a pair of purple denim in the Lab! Joe has been avoiding it because it takes so long to take apart denim 😂

[@BigFatSeal10]

@@Shiftfashiongroup Awesome! Your guys content is really for the people! 👖

[@czcrossman]

Very cool concept! I just subbed and I will be consulting your videos before spending a bunch of money on clothes from now on :)

[@Shiftfashiongroup]

Awesome! Thank you!

[@enzomartins8029]

Great video! I miss those parts where you’d wear the pieces and display their fitting before cutting them up, though.

[@Shiftfashiongroup]

We'll definitely be brining it back! We are doing construction right now with our office. When we bring back the fittings we will be bringing alot more along with it!

[@willc.3092]

One good thing I like about garment dying is that it creates a unique patina on the garment

[@Shiftfashiongroup]

Definitely!

[@junglee416]

A little while ago I was at a cut n sew shop in the east end. The owner was giving me a tour of the facilities and I saw them unstitching Gildan labels from a large pile of black tshirts. I asked him about it and he gave me a smirk and said "its for a Toronto rapper. We'll be embroidering his logo and adding his label to these. Not worth the $80 but the kids eat it up!" A product is only worth what you're willing to pay.

[@Shiftfashiongroup]

Wouldn't be surprised!

[@lordg3803]

Debossing is not raised. Embossing is raised.

[@Shiftfashiongroup]

Correct

[@nadispeterson7764]

lol why did you have to wagwan delilah me ffs was not expecting that

[@Shiftfashiongroup]

😂😂😎😎

[@PeepGamePopoff]

I’ve seen designers purposely leave their labels in garments before garment dying to show “proof” it was garment dyed…

[@Shiftfashiongroup]

😂 if they need to do that then they need to work on building trust and a good reputation with their customer base instead

[@pigpuddle1]

I really wanted to grab the new OVO line for Canada Skateboarding and this has me feeling pretty glad I haven't jumped on it...

[@j.david.c.zimmermann9997]

But there are also tops like the current jumpers that are made in Canada - is the quality there also so bad and that you pay too much for the quality or is that now only related to the T-shirts?

[@HJ-qf7po]

Would really like to take apart a garment dyed t-shirt that you think is the best in the market, and do a quick comparative analysis. Thanks

[@Shiftfashiongroup]

We're finding out together!

[@MrCrusiers]

Would definitely like to see one about bands that, in your opinion, have great merch

[@davidp9316]

Great stuff! I would love to know what you would consider a mass produced medium or high quality product. What's the most high quality product for a t-shirt under $50? Under $100? Thanks!

[@scottPM7174]

packaging video forsure!

[@Shiftfashiongroup]

🫡🫡

[@jesustsa1]

I would like to know the brands you work with so we can support them. I'm not sure if that is a conflict of interest but they need to see the value you provide and vice versa.

[@Shiftfashiongroup]

Really Appreciate it! We are still not sure how to navigate sharing the brands we work with. We don't want to give favoritism and change the focus away from creating really awesome products with them to just marketing 🙏

[@justincham5721]

Great series

[@quantum_beeb]

I think it’s unfair to say that garment dye isn’t as good. Comfort Colors etc is super hot as blanks right now

[@j.david.c.zimmermann9997]

You also say there are good quality brands, wich ones?

[@tonyesra]

Have you ever done the different Uniqlo tshirt lines?

[@Shiftfashiongroup]

Not yet! Which one do you want to see?

[@AchimFeldsmannn]

Pls make a Video about packaging 🙏🏻🙏🏻🙏🏻

[@Shiftfashiongroup]

Will do!

[@AchimFeldsmannn]

@@Shiftfashiongroup thx 🙏🏻

[@manjitshergill3150]

I agree 💯

[@PMC607]

I literally couldn’t care less about packaging. In fact, I hate excessive packaging, it’s bad for the environment and does nothing for me. If it was reusable, then it would make me happy. It’s sad to see companies like S.I spending so much on packaging to support their online sales. I’d rather my garment be made in house by people that love the company they work for. I used to love the fact that S.I was made entirely in house from start to finish. I didn’t mind paying a little extra for this. In fact, I wore my jacket with pride knowing almost everything was done in-house by people that were hopefully doing a job they love doing. Not saying people in China don’t love what they do, but they never see the whole, they only see their part. I’d like to see Chinese fashion brands of their own make it in Europe, not just support us lot with cheap labour.

[@lfeazell01]

PLEASE DO an entire video on packaging.

[@Shiftfashiongroup]

We will!

[@jamesbrowne7601]

Sheffield Wednesday badge (English football team)

[@Missingbythecreektextingstory]

Can’t decide ngl

[@mohammedharoon8627]

Keeping it 💯

[@Shiftfashiongroup]

🫡

[@shpickey]

Lol he talking about bags and tissue 😂😂

[@djfred5027]

What OvO stand for?

[@Shiftfashiongroup]

October's very own

[@lolz19234]

vetements

[@renaissancechambara]

I wasn't #teamkenny before but this t-shirt teardown persuaded me

[@shpickey]

He talking about labels lol

[@hounddragon]

You are so gosh-darn charming!

[@Shiftfashiongroup]

Lol Joe will appreciate that!

[@youngb3rt]

Do Supreme

[@Shiftfashiongroup]

We will add it to the list!

[@j.david.c.zimmermann9997]

WOW

[@coolbuddydude1]

Now say O…V HO… OVHO

[@boogie2112]

Funny

[@702boi]

I’m still gonna buy a ovo sweater just cause drake is my favorite rapper.

[@8CJ1]

booo drake.. OV-HO haha

[@Shiftfashiongroup]

😂😂

[@dumpsterdiverdetector]

guy wearing a black shirt says he wouldn't wear this black shirt

[@Shiftfashiongroup]

One is a heavy weight pima cotton t shirt that is tight knit. One is just a basic tee shirt designed to check enough boxes to sell

[@dumpsterdiverdetector]

@@Shiftfashiongroup looks like the 12 pack from walmart

[@IWantToBeInOVO]

@@dumpsterdiverdetector looks deceive, touch does not.

[@dumpsterdiverdetector]

@@IWantToBeInOVO bet you do a lot of touching yourself