IS TED BAKER FINISHED??? THE RISE & FALL OF AN ICONIC UK BRAND

"In this video, I aim to delve into the captivating narrative of Ted Baker, an emblematic brand renowned for its smart casual attire in the UK. With recent news of its administration, the landscape of the UK retail industry has undergone a profound transformation. Join me as I explore the rich tapestry of Ted Baker's history, from its humble beginnings to its meteoric rise, and ultimately, its unforeseen decline.."
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[@SmokersKnowMe]

Loving the amount of uploads recently Hox, keep that going lad

[@thehoxtontrend]

Cheers mate, enjoying making more ocntent, i'd just ask that subs like the videos, thought 3.3k views but only 99 likes, it helps the videos to get noticed, to be honest of the likes and views are low I will likely reduce the videos greatly, it's such a large amount of work and really need support from subs to make it worth while otheriwse it's just not worth it without the recongnition to be honest.

[@SmokersKnowMe]

@@thehoxtontrend yeah that makes complete sense, you should focus on tiktok more I’m surprised you haven’t already? From my understanding atm the best way to push people towards your brand, few clips cut out of any video you make and then can post em on tiktok, + different audience/ more of the same. Just a thought, rn this is one of the only channels I feel like I’m not wasting my time on my screen with

[@djstabilo100]

In ten years Oxford street will be full of pound shops and lidls/aldis etc. Sad times really.

[@thehoxtontrend]

Oxford circis so many closed retail stores I noticed, especially on regent street

[@epicbigmoney2031]

I got a Wallet from Ted Baker 15yrs ago still like new to this day they do make quality materials using the finest leather i would say better leather then gucci

[@DB82TECHNO]

It’s just not surprising the clothes look like a 50 yr old golfer from 2004 on holiday in Marbella. Sad to see them go but seriously you have to move with the times.

[@thehoxtontrend]

🤣🤣🤣

[@RDCFemmes]

I actually like their classic style.

[@deryaerkann]

That was their style. But quality was number 1👍

[@Solanique]

I used to work for Ted Baker back in 2016, and it always amazed me how it tried to sell itself as designer clothing, their outerwear for women was really good with some of their fitted coats being made from cashmere and wool, but the rest was low quality, their perfumes and accessories were things you could buy in primark but overpriced. They didnt keep with the times unfortunately, and their target audience no longer wish to spend the same amount when there's the likes of Zara which refreshes with each collection and a cheaper price point.

[@thehoxtontrend]

Thanks for sharing, it sounds like they were just past the sale by date a little like french connection at one point

[@dismasjoseph7313]

Good video!! I like the history of the company. Agreed that it is sad the brand has come to an end 😔

[@thehoxtontrend]

Glad you enjoyed it bud

[@legitorecords5701]

coming soon to TK Maxx

[@whoknows3076]

Already been in tkmaxx for over a year now that’s how I knew they was gunna go bust a while ago.

[@legitorecords5701]

usually a sign. Lots of CP Company in TK at the moment@@whoknows3076

[@chanettelaing4664]

Great video! I recently worked at the Ted Baker in Cannock and London, I know people there, I hope that something similar can arise in the UK 😢❤

[@FunctionCmusic]

The quality of the gear has gradually went down to. Their old mens wool coats and bombers used to have habe cool suit style lining. Now its just bland made in china, no details crap. Primark/penneys level quality now

[@thehoxtontrend]

Shame when the quality of items drops

[@amann24]

Hox, are you heading to the Arne pop up on Regent Street this weekend? Seem like a brand that are really in touch with their customer base.

[@thehoxtontrend]

Thanks for the heads up I will go and cover it and do a video, cheers bro

[@thehoxtontrend]

I went to the ARNE POP POP up video drops tomorrow

[@amann24]

@@thehoxtontrend can’t wait bro

[@_7.8.6]

Ben Sherman next

[@daniellameyersgonzalez7989]

I worked for Ted for like less than a year because of them shutting down… and even when working there prior to liquidation in Canada nobody knew of the store and the patterns and clothing are quite… ugly 😭 they just needed a major rebrand but they flopped and now ofc im out of a job 😭

[@onlyeverydaysa5029]

Won't lie the clothing no ways it was for older ladies but the bags are cool.

[@ShapeyFiend]

I never got why Ted Baker was a thing. It was just derivative of Paul Smith with ugly patterns and lower quality materials. By contrast some of the womenswear was quite nice.

[@zatarawood3588]

They made nice shirts back in the day. Thats how they started. Funky patterns and good fits. T shirts were good too. Prices started climbing too high though for smart casual clothes which were aimed somewhere between mass market high street and designer high fashion.

[@TheOgapatapata]

It used to be good for slightly different but affordable office wear

[@billyjoequit1031]

i bought there clothes for my kids from next when on sale the quality was good and had there unique styles but the adult clothes were bang average and never applealed to me

[@TheRahewitt]

They just haven’t moved with the times. Straight fit, dull and bland clothing. Always ‘smart’ back in the day.. but now people want and need better than this. I think this one (sadly) is a correct ‘fail’ - though sad people are potentially losing jobs. There like a dull Reiss (and Reiss is hardly exciting), but at least it’s clean and crisp looking

[@thehoxtontrend]

Sadly true

[@artapples8417]

You don't need to add that second 'Is' in your title :)

[@macky.vizionz]

Shhhh

[@thephoenix3155]

Hi mate, I prefer Ted Baker jeans to Levi Strauss jeans! It’s so sad this great brand gone tits up!

[@spittingfackts]

For too long a time Ted Baker was like a more expensive combination of Next and French Connection. The odd nice piece but generally tons of bland ‘meh’ stuff in polyester. Thing that annoyed me most (being a bigger built guy) was the sizing, if i ever did spot something i liked you could guarantee they wouldn’t have it/do it in my size. Shoes (in particular their brogue boots), i always found great quality. It will be a much bigger loss to women’s wear as i know they done some great stuff.

[@thehoxtontrend]

For the latest daily content follow us on instagram - / thehoxtontrend instagram.com/thehoxtontrend/ Join Our 16K Facebook Group Buy, Sell & Connect with like minded heads - facebook.com/groups/HoxtonsMarketplace / hoxtonsmarketplace instagram.com/hoxtonmarketplace/ See what Hoxton is selling on his private collection page - / hoxtonswardrobe instagram.com/hoxtonswardrobe/

[@truthseeker247]

I love Ted Baker, but since Ray left the brand lost direction and this was reflected in their clothing.

[@chanettelaing4664]

You think interesting

[@aljack1979]

It is the same stuff, year in year out. I used to but their knit wear but I'd rather visit reiss or autograph. Sorry for the job losses

[@cribbyish]

Lacoste have done well to stay relevant, I think GANT will go next

[@ShapeyFiend]

Gant have started opening their own stores and doing womenswear in Ireland lately. I imagine they'll do OK for a while like Polo and Hilfiger now that the 'old money' look is back in.

[@truevanpencil5403]

Lacoste quality is ok for the price point. Their sales were up over 25% in 2023.

[@Firusdhf]

Lacoste has done well to stay update with the times. Like how Ralph Lauren and Stone Island does.

[@flizzy4645]

That's a classic piece like Ralph lauren and Tommy hilfiger

[@cribbyish]

@@ShapeyFiend that’s good to hear, I don’t see anyone wearing it anymore in England.

[@Harry-qy5gn]

Aphodite clothing already reduced this years stock

[@thehoxtontrend]

I hope they don't go

[@deryaerkann]

Mother Care was good brand too 😢

[@flizzy4645]

Retail shopping is obsolete

[@thehoxtontrend]

more or less, real shame

[@vanshookme6531]

It's always been a poor mans Paul Smith, It never had an ounce of credibility in my opinion.

[@thehoxtontrend]

Perhaps, either way they have been very successful up until the last decade.

[@Barney-ii1no]

and the kicker is.....the next recession (which they need to happen so they can properly implement the Central Bank digital currencies) is coming in the not too long future will make everything even worse, watch as many more brands go down. 👎

[@LilyNguyen-t4h]

I’ve been to that ted baker!

[@blondon1050]

Sad …ted baker shirts were the one back in the day.

[@thehoxtontrend]

A lot of people will miss this brand

[@jekareloaded9343]

Stop recording, random people

[@casadeceresjamil2033]

👍👍

[@AC-cc1bx]

Brexit

[@iikenZoii]

ted baker been trash for ages now.

[@thehoxtontrend]

over a decade, the've been struggling with their identity i think

[@staycasual7203]

Sorry for the job losses but TB lost its way so much in the last 10 years, horrible brand

[@thehoxtontrend]

Horrible situation for the staff

[@spittingfackts]

Hox, the term is ‘left in LIMBO’ not ‘LINGO’ 🥴

[@thehoxtontrend]

that;s the one aha