Is that So? The Marketing of Politics : Marketing Lessons from the Indian Democratic Elections 2024

In this video of @isthatso, Sid, Swapnil & Krishni dive deep into the marketing lessons learned from the 2024 India Democratic Elections. With widespread expectations that the BJP-led NDA alliance would secure another victory, the surprising outcomes revealed crucial insights into political marketing strategies. We analyze the evident cracks in the BJP's campaign, explore what went wrong, and discuss how these lessons can be applied to modern marketing and brand strategies.
🚀 What You'll Learn:
-How even the best of the best marketing strategies a.k.a political campaigns can falter despite strong expectations as we don't focus on market sentiments
- The new age media and its impact on a generation of not going for the 'obvious'
-Strategic marketing insights from the election's twists and turns
- Lessons for brands and marketers from political campaigns
We will be honest, we didn't see this coming. Curious to know in the comments, is this something you thought of?
What would be your advice to all the parties out there? Is there something to learn from these elections?
Join us as we dissect the election's surprising dynamics and extract actionable marketing lessons that can help you craft more effective campaigns!
#IndiaElections2024 #MarketingLessons #PoliticalCampaigns #BJP #NDAlliance #ElectionInsights #BrandStrategy #MarketingTips #PoliticalMarketing #CampaignStrategies

[@sharadjanus]

Excellent exposition of viewpoints . Very balanced and devoid of any leaning.

[@thetravellingprofessor]

Thank you, we’ve tried to share learnings... Glad you spotted that!

[@IsThatSo0]

Thanks Sharad , appreciate the words.

[@saharsh_j]

I was just thinking about brand fatigue when Sid asked that question. I feel if a brand is everywhere and at everyplace then consumers start to question the brands offerings with newer lense. Yeh toh hai hi, but aur kya?

[@shalininautiyal300]

Interesting and fresh take on candid conversations for important topics! Would be great if you share links to some of the interesting articles/ videos you mention in the convo! 🙂 Also the Gifs are apt!! 😂

[@thetravellingprofessor]

Thank you for your appreciation and valuable suggestions!

[@IsThatSo0]

Thanks a lot for watching and giving these suggestions! Absolutely, we plan to do that.