Is the RULER Brand Archetype a Tyrant / Villain or a Savior?

[@tieorange]

This video should have 1billion views!!!!

[@Mash.Bonigala]

Hey Andrii - Thanks a billion!! - Mash

[@crackheadmkufams]

You need a yellow computer chair. The brown leather clashes with the awesome yellow in the room. BTW, thanks for the videos and information.

[@Mash.Bonigala]

Hey Chris - you are right! Our brand color is yellow and the whole studio including my cabin is full of the yellow! I will look around and see if I can get a yellow chair that is as comfortable as this one! - Mash

[@zhalabi]

Very interesting, please keep it up.

[@Mash.Bonigala]

Thanks, will do!

[@theempathyfront495]

Great content, very helpful for me!

[@Mash.Bonigala]

Glad it was helpful!

[@Fervor]

nice video! very insightful info brother!

[@Mash.Bonigala]

Glad you liked it! - Mash

[@tauriandeveaux4457]

Excellent video

[@Mash.Bonigala]

Thank you very much!

[@camiladovalle9311]

Fabulous content! Thank you

[@Mash.Bonigala]

Glad you enjoyed it! - Mash

[@220895nkr]

Very intersting video, it was very helpful for me.

[@Mash.Bonigala]

Glad it was helpful Nadine! - Mash

[@MDKtarot]

Another great one thanks 😊

[@Mash.Bonigala]

You’re welcome Mary 😊 - Mash

[@ElBillonario]

another great video. What books do you recommend to dive into these archetypes as it relates to brands, films, music, etc? Big thanks amigo

[@Mash.Bonigala]

Start here - www.spellbrand.com/brand-archetypes and there is a page for each of the archetypes. You can also read The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes or the seminal book by Carl Jung: The Archetypes and the Collective Unconscious - Mash

[@RaginiRaffaele]

Thank you so much!

[@Mash.Bonigala]

You're welcome!

[@df7665]

Hi! I just found your videos and they’re amazing. I have a question about archetypes, do you have any examples of an archetype that has creator as their primary archetype and ruler as their secondary? I know you mentioned Apple, but I am curious if you know if any others. Thank you so much

[@Mash.Bonigala]

Tesla could be a good example although I must admit it has more shades for different products, market segments etc. - Mash

[@lifeloveskrystle]

Great video! How do you merge the ruler and lover brand together?

[@Mash.Bonigala]

Good question! Depends on many factors. Merging archetypes can not be done by rules. It depends on many different variables. You will have to research and figure out the best combination. - Mash

[@nadamohammed8762]

I'm starting a clothing retail business and I'm targeting wealthy customers, is this the best archetype for me to go with for my brand?

[@Mash.Bonigala]

Wealthy customers are not an archetype. And going for wealthy customers depends on your brand and positioning strategy as well as the nature of your apparel, the quality as well as price points etc.