Is this the end of Google Search? How the giant could lose its lead

A perfect storm is coming for Google Search. Nimbler, hungrier artificial intelligence startups like Perplexity and Arc are hot on its tail, with generative AI-powered responses that are cleaner and easier to read. Younger platforms like TikTok and Reddit are becoming younger consumers' go-tos. All while Microsoft and Satya Nadella try to steal share and make the "800-pound gorilla" dance. It pays billions to Apple to maintain its position. This week on TechCheck, how to lose a lead -- is this the end of Google Search as we know it?
Chapters:
00:00 - The end of Google Search?
1:16 - Thee 800-pound Gorilla
4:17 - Losing its lead
9:01 - Google’s Gold
Catch all the TechCheck deep-dives at cnbc.com/tcweekly
Written and produced by: Jasmine Wu, Laura Batchelor, Marc Gilbert & Deirdre Bosa
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[@MrSociofobs]

"I use tiktok for search" Yeah, probably because otherwise you have to actually read text and focus on something for longer than 3 seconds. We're screwed.

[@hannah60000]

People like that lady are screwed - it was hilarious to hear though!

[@user-bb6tm2bn3w]

She is crazy 😂😂😂😂

[@seashackf1]

⁠@@hannah60000we’re all screwed because all these companies are gearing their products towards these people. We see it all the time with the dumbing down or changing of ways because ‘the new generation does things differently’. We’re no longer able to do things we’ve done for decades because ‘tech can do it better’. With more access to info than we’ve ever had before too many people seem less informed than ever before.

[@damnbalagan5720]

100%

[@MonkeyWithAWrench]

ok boomer.

[@shamiekgivens375]

Believing Google is going to fall while on KZbin is crazy. Edit: almost 1000 likes. Wow

[@johnrogers9065]

Love this comment

[@2Exile0]

"Google search" not google itself

[@angrybrit129]

Not it you understand that isn't what keeps the company profitable and what does is shrinking

[@bahruzaliyev6434]

In Q3 2023, Google's revenue totaled $76.7 billion, of which $44 billion (or 57.4%) was from search ads. Revenue from KZbin ads $8 billion (10.3%), and Google Network ads registered at $7.7 billion (10%). I don't think Sundar Pichai is brave enough to bring Google to a high level. He looks like a bureaucrat more than a CEO.

[@PeterSedesse]

The first time you use Perplexity is the last time you use Google search. I said the same thing 25 years ago about Google search compared to Lycos, Excite and Alta Vista. It was just an entire tier ahead of them and instantly made them obsolete. On perplexity, not only do you get your answer directly as opposed to a list of pages where you might find your answer, but you get the actual citations so you can verify the answer if you want.

[@Paata02]

Fun fact: If you lower damn music you don't have to yell

[@travelvideoz]

No, they are just speaking American. Some neighbor of mine speaks so loud I wonder how she can be like that.

[@sungjane]

Huawei and TikTok are both manufactured in Communist China. Is the next generation in the United States learning Chinese?"

[@ramosramos7815]

They are trying to hype people with the music, for them to watch the whole video cuz it's kinda boring

[@Western_ENT]

🤣

[@marthajean50]

Oh, was that ruckus music? I thought it was wind chimes caught in a tornado.

[@Crypdography]

Funny how the biggest problem with Google is it's SEO and yet it's not mentioned in the entire video and how non of these other companies claim to be solving it.

[@ryoukaip]

this is so true lmao, but it's a traditional news outlet, what would you expect lol

[@themboys304]

I think they are paid to promote this. That's why this piece was so badly covered. I agree with your reasoning

[@psychedelicspider4346]

I don't like how they're selling AI a this new paradigm shift, I mean, Bing AI was cool when I used it, but sometimes I just want to really read and get immersed in search, I still returned to Bing Search.

[@MELIS_I]

What's SEO

[@themboys304]

@@MELIS_I Search Engine Optimization

[@WeWaltRun]

As a mid-size website owner, I'm not excited about these search engines ripping off information and cutting down my web traffic.

[@gautamparvataneni1329]

I don't understand why no one talks about it. Search works because many websites can make money by bringing users to their web page. All these generative AI engines steal information from website owners and doesn't incentivize them. Its not noticeable now but will be when more users use these AI engines. If more users do use it, then website owners will add stop bots to their websites making them useless.

[@87911]

This is so stu**pit. Search engine will not take information from small website.

[@0btuseprocessor]

Duck duck gois the best

[@jaynycha1705]

because nobody goes to websites anymore. People search for information, not a website that they will then have to land on and SEARCH for specific information. People search for information, not top websites. the website is secondary to the information they are looking for.

[@stevengill1736]

​@@gautamparvataneni1329⁸⁸⁸⁸

[@newsmoviesshows7245]

All these new companies like to say they don't show ads. Yea you start off like that to get ahead but I bet later there will be ads.

[@OneSasia]

Hey prime video and Netflix .. he is talking abt u

[@Jose04537]

Microsoft copilot (former Bing chat) is adding a paid tier and add-ons to their ai.

[@Bustermachine]

Don't worry, with AI we'll seamlessly integrate the add into your experience while programming the AI to bully you into buying our product!

[@theedspage]

Exactly.

[@Western_ENT]

On point! It's just a bait to get us in the door!

[@purplemicrodot58]

"I grew a garden, _yesterday,_ only from TikTok." LOL That one killed me.

[@damnjustassignmeone]

Google is laying off tens of thousands of employees at the same time that their founder bought his third island. And we wonder if they’ve lost their edge.

[@52werner]

Stop the music.

[@neoneherefrom5836]

ok I stopped it can I get likes like this guy now

[@raytang76]

Don't you mean "Stop the madness!"

[@mukainoda9453]

Fake news anchors always dumbest

[@illuminated_crown]

Stop the CAP

[@tobilah]

Exactly, u read my mind😮

[@kennethuyabeme]

I honestly do not mind that google is slow to bring their LLM to search. Let's not forget, these models have a tendency to make things up. Also the reason it feels like google was caught napping on generative AI is they WANTED to go slowly and carefully. They demoed Duplex (smarter human sounding conversational AI) years ago and it freaked people out, this was the vibe in 2017. Lastly the reason younger folks like TikTok or reddit is both have specific near exact answers. With TikTok it's short form videos and reddit it's specific posts and answers. The quality of this information is as good as it is because they are created by humans. Neither GPT nor other models are as good as humans right now. They can misinform in ways that are difficult to recognize or validate.

[@nandayoo]

that last sentence is my biggest concern - what if this space is dominated by few big AI companies (giving people the illusion of choice = an oligopoly or a cartel essentially) where will you go to find unbiased information? - it is a massive censorship everyone seems to be jumping on board with because it's "so convenient" (like in the video where she searches for boots & on 1 hand she recieves a variety of choices = essentially leaving the decision for her to make & than this AI powered thing just gives her this 1 option! no bias there ey?! lol) ... I am scared of the future where majority of people don't think for themselves but rather outsource their thinking to these tools which let's not forget are run by people with their own biases/agendas... actually on the 2nd thought we are in this "future" already... 😅

[@ran160]

⁠@@nandayooyea ai needs the time to develop and they have to make sure it is well implemented in a way that these harmful misinformation isn’t spread

[@nandayoo]

@@ran160 it depends how you define "harmful disinformation" = we have seen it during covid where actual health care professionals with real time feedback that differed from the "recommended policy" on how to deal with the issue were censored, deplatformed... many simply quit due to bullying... - when few people decide what is misinformation - defined as smthn that may hurt their business... this is what I have issues with

[@ran160]

@@nandayoo yea that’s a slippery slope but for the most part it should back up anything it states as facts with references. I don’t think Google wants to be in the realm of providing medical information. I use SGE on Google rn and every time I search for sometime medical the ai says it’s better to consult with a medical professional while still giving me info about what I searched. I think that’s the best way to handle it.

[@StockPursuit]

Have you tried Perplexity?

[@4.0gpa44]

I've noticed I can't find things on Google very well anymore. Instead of articles that answer the question, I find articles that answer a different question. Google has deteriorated.

[@bot7845]

Good meanwhile i cant find anything thing at all

[@malewire1263]

Yes! I thought it was just me

[@Eye_Radiate_Light]

The censorship is self-imploding on itself. It doesn't know what truth is anymore. Until the ramifications are felt in the simple questions everybody is DYING to know such as... "why are my balls itchy?" or "why don't feminists shave their legs?" Mofo Google don't know it's left hand from his right no more. Deep Blue is getting too many external human inputs as Gary Kasparov once objected.

[@MartinHicks-dw2su]

Every week I buy more of whatever is the lowest percentage of my portfolio and try to keep everything around 10%. Please what could be my safest buys with $400k to outperform the market in 2024?

[@rodgertim2881]

I would avoid the index funds, mutual funds, or specific stocks for the time being. The 5% fixed incomes are the safest bet for now. Save your cash for when the market actually shows sign of recovery.

[@user-gh2if7pg3d]

This is why l've entrusted a fiduciary with my investmnt decisions. Many underestimate advisors until emotions lead to losses. My advisor crafted a tailored strategy aligning with my long-term goals, guiding entry and exit points for the equities I focus on. This has grown my portfolio to over $850k. My personal best so far

[@finnnagner1755]

How can I participate in this? I sincerely aspire to establish a secure financial future and am eager to participate. Who is the advisor behind your success?.

[@cherylhills3227]

CARL JASON COHEN is the licensed fiduciary I use. Just research the name. You'd find necessary details to work with a correspondence to set up an appointment.

[@cherylhills3227]

You can GOOGLE HIS NAME

[@chlee4256]

Being the 800 pound gorilla means you don't need to be the first mover. And not being the first mover doesn't mean you're toast. They can afford to watch what the aspirants do before making their move.

[@chetan_naik]

That doesn't always work. Probably Microsoft and Nokia(smartphone division) thought the same about smartphone revolution and missed the bus wholly in just few years.

[@giacintoboccia9386]

If you look at the whole Sathia Nadella interview, where this defintion comes from, you can see that he clearly expects Google to have an adequate response, to be an 800 pound gorilla that dances

[@bigglyguy8429]

Google is already losing its place as the search engine, as their search results are terrible now. Every other search engine is as good or better

[@ksegg_ffs]

Famous last words. I remember Blockbuster thinking the same thing. Always be ahead or be left behind. Period. I barely use Google now. So many better choices now.

[@user-lf5ev1hx1n]

Exactly. People just can't seem to comprehend that data = king when it comes to AI development. And google has ALL the data. Imagine just entering the industrial age when everyone NEEDED oil / gas to keep up with efficiency. Now here we are again, with the age of AI. But rather than needing oil, everyone needs data. And instead of it being randomly spread around the world. One company owns ALL of it.

[@vedantpatel2131]

Google has enough money to where they can either buy their competition, or create their own version of whatever it is that people want

[@Dr.PlatoZorba]

This makes perfect sense.

[@laoup26]

If it was that easy, it would be yahoo or AOL and not google that was the mega corporation. Obvisously money can not buy all talents.

[@mikebuchanan7610]

Microsoft can play that game, too.

[@john10000ish]

All major companies that lost their lead had same advantage.

[@pianohugo69420]

You can’t always monetize on what people want. That’s the dilemma.

[@FloridaClay]

The other "800 pound gorilla" is that I would never trust Ai search results until the issue of AI inventing answers, and "sources" for those answers, out of whole cloth is firmly solved.

[@Physics072]

That probably will not be allowed to happen. Humans like to control things. AI will not be allowed to spew disinformation, it will be taught wrongly what to say and think. If it does not comply it will be modified. Eventually it will find a body and realize it does not need humans any longer and we will be short blip in the history of the earth.

[@Meniar_Hanchi]

Microsoft Copilot is like chatgpt but provides sources

[@UMS9695]

I don't think Google search is going away. It gives a plethora of options to view different results from various sources instead of being given one answer by AI. For preciseness AI helps, but for multiple viewpoints or approaches or variety, there is Google.

[@Nk99995]

If you use Android phone, you use Google. Google can and will smother any competition if it comes as a threat to Google

[@johnc3525]

Exactly. I use ChatGPT sometimes, but I continue researching on Google (actually Duckduckgo) because I get to judge the information and come up with my conclusions, not believe what ChatGPT concocted. Also, ChatGPT sometimes is very woke, and often too "stiff" for me. I like the diversity Google offers.

[@johnc3525]

@@foenix8094Lol what? You think AI gives you the "most accurate" answer all the time?? You think AI "vets" information? Wrong! LLMs are merely good at concatenating a bunch of strings together, they don't "vet" information. They may find statistical "truths" as in what strings appear together more often, but if it's "reading" a bunch of fake news it will just give you fake news. It's the opposite. When you do your own research, you do the job of validating, evaluating, etc. Have you ever used ChatGPT? It often gives contradictory information, depending how you ask the question. I often have to fight it to get the answer and often times it gives inaccurate answers. It's a good place to start, or when you don't really care about it being 100% right.

[@BigTSmallS]

While the search quality may be more user friendly for all these newbies search engines, what the host failed to discuss is how will they eventually morph into Google Search when they start to MONETIZE their search. The newbies will need to make money one day for their investors. Let's talk about that!!!

[@shantanushekharsjunerft9783]

I work in cloud computing and I pay $20 per month for ChatGPT to help me manage the volume of learning I have to do. Why do you think LLMs have to rely on advertisements and not subscriptions?

[@matowakan]

it's always a bait and switch

[@KnightTrader7]

Right that makes sense. But in the future once AI gets better and better, asking it questions (to a large degree it is true now) will be more better than traditional search. Hence, even when the AI companies start to monitize it, it will still be a much better product than Google search. By that time Google will have lost its lead

[@StockPursuit]

Yeah there won't be all the endless searching and ads to monetize. AI agents are the future and they won't need to have ads because the feedback is so quick. The sale is in selling the AI. They will probably just charge for the whole LLM product like Copilot. It's hard for me to know exactly what it will be like but it is going to be totally different than what we use now.

[@yanjunma3610]

The can make money but not at Google near 100% margin. That will hurt Google.

[@arunkottolli]

Google search is dominated by ads, and not real results!

[@hannah60000]

That’s a real issue - the sponsored results are annoying. It’s to the point that companies will list their official site under the “sponsor” section to ensure when users look for “M&S”, for example, the official M&S site appears first (under a sponsor banner). Then 5 results down it appears as a normal search result - very bizarre!

[@DarkMeyer777]

As long as the search engine retrieves results based on: First: who paid the most. Second: almost the top ten results are ADs. Honestly its not becoming a web but more like a World Wide advertising platform

[@benhaze1010]

I did notice that most of the 1st google search results can be sponsored links :(

[@codybateman6785]

This is bad for businesses since they are now forced to pay to be top of page instead of using SEO. Making the price of items higher and Google profit more.

[@booyakashaWagwan]

That girl/boy combo saying she/he/they is using Tik Tok as a search result is just sad. I was hoping that future generations will bring progress, but not anymore.

[@_IMNNO]

I would trust advice/content on TikTok with a grain of salt. I won’t use TikTok since I don’t want my brain to rot.

[@chaidaro]

I hope we ban tiktok. It is useless

[@MathieuLLF]

Tiktok for search makes me fear for the future.

[@jiu9x9uij]

Well, our parents/grandpas said the same about us and the google generation of internet lol. I don't think there's a fundamental difference between searching on google vs searching on tik tok. What matters is the quantity and quality of information, not it's format (like text vs video, spoken by machine or human). Good contents flow to where the money goes, and money flows to where paying customers grow, which is why young ppl's preference matters. If progress is always made the way older generations expected, natural selection would have chosen immortality over iterations of life. So I don't feel grim about the tik tok generation, even tho I don't understand them as much as I do with my own generation.

[@user-bb6tm2bn3w]

Tiktok are for stupid dance moves while google search are for billions of information links! Not even closely related.

[@TheViettan28]

Google makes their product worse with ads. It is not just the competitor getting better.

[@sungjane]

"Huawei and TikTok are both manufactured in Communist China. Is the next generation in the United States learning Chinese?"

[@thruknobulaxii2020]

Ohhh. It seems so unfair. Since they have been such responsible custodians of all that power. Never abused the access we’ve given them, always been transparent about their activities, never predatory in their business practices. I would cheer if I didn’t believe their replacement will be even worse.

[@morenofranco9235]

This article had very little to do with the fact that "search" is getting more difficult with Google ( as well as with every other search engine) and more to do with AI type search which is still faulty and generally not much better than any of the standard search models.

[@Stone_624]

Google has maintained over 92% Market Share in search for like 16 years now. 2nd place is Bing at like 3% (And that's practically unchanged in the almost full year after its ChatGPT integration). There's no competition here.

[@chetan_naik]

How much was Nokia phone sales vs Apple phone sales one year after iPhone release?

[@Stone_624]

​@@chetan_naik Q2/Q3 2008 looks like Nokia had about 40-45% market share. Looks like Apple went from 1% market share its first year to 15% market share by the 3rd year, and has pretty much hovered around 15-20% over the past 15 years. Neither of these companies ever came close to google in their respective markets. Bing or another Search Engine would have to be significantly more successful than Apple was in Smartphones to even remotely threaten Google in that sense.

[@JohnLFjellstad]

Problem is that Google can't improve their search without it impacting their bottom line. There is a tension of what is valuable to Google (paid ad placement) and what is valuable to the user (relevant and reliable information). It's kinda the old Kodak and digital photography dilemma. They had the technology but introducing it would destroy their cash cow so they burried it. Google, led by people who is singularly focused on the bottom line, is facing the same dilemma.

[@bigglyguy8429]

Well that could change fast. I only use google for maps and currency conversions. As a search engine it's garbage now. Try Brave search or Bing, both of them are superior

[@forte609]

​@@JohnLFjellstadGoogle still has the best integration for maps/navigation. I still end up using google maps because duckduckgo and apple maps are just not that detailed.

[@briantep458]

youtube on its own is worth +500bln, Google is going nowhere

[@estring123]

google is going under 100 bucks, watch

[@PeterSedesse]

Goggle is going nowhere, but google search is dead.

[@briantep458]

@@PeterSedesse Chatgpt is trained on historical data and cannot tell you the weather for the next 2 weeks, or where the best chinese restaurants are 5 miles away. Google will find a way to combine Google Search and AGI into a comprehensive real time AI system

[@jungchang3227]

@@estring123after the recent earnings report? All Imma say is your brain might be a little slow.

[@estring123]

@@jungchang3227 google is going the way of T, watch

[@user-gv3gm3uc8o]

What about creators and publishers? Where does everyone think the data AI is trained on comes from? Content doesn't produce itself for free. Once all the publishers cease to exist because their content has been stolen and fed to AI, leaving no reason to visit their websites, the internet will be as good as dead, along with the AI generative search.

[@ecoideazventures6417]

Agree, but that is where we seem to be heading. Death of individual websites and more power to mega social media platforms! Nobody seems to be visiting a website these days!

[@joshuajames1720]

AI will create all content, and all content will be indexed and summarised by AI. No need for human driven content anymore.

[@user-gv3gm3uc8o]

ai won't be sentient for another 5 years, so this is incorrect. NONE of ai's content is original. @@joshuajames1720

[@Meniar_Hanchi]

Excellent point of view

[@debangshupaul28]

Exactly! I mean google grew so big because it is not only providing us with search, but also enabling businesses to reach out to people which is why businesses are eager to publish in google, it is like growing together. When this is being done (read stolen) by AI search, why would people give their data for free to them? sure, you made one side of the problem easier, but you made the other side of the problem worse. And search is not only about reading articles, but also about searching, searching for companies, businesses, people and so many things.

[@stevenzheng5459]

Did Perplexity pay CNBC to advertise on KZbin?

[@debangshupaul28]

even I was wondering the same 🤣

[@ImBeneficial]

The fact Google is the Verb for search, speaks mountains.

[@PeterSedesse]

Google search instantly replaced 10+ search engine's when it was introduced because it was vastly superior. Excite, Alta Vista, Lycos and even Yahoo... Perplexity is that much better than google search that it will do the same thing. Or think of it this way...we still say ' dial ' a phone, even though nobody has actually dialed a phone in 30 years.

[@antoniusivan8767]

Now, it's chat gpt. Faster, simpler, no advertising. No hidden cost supplemented by ads.

[@theadvocate4698]

Kodak and blockbuster too were big names....

[@idontmindifisaid]

True. But to monetized it is another story. Online ads is the way to monetize. @@antoniusivan8767

[@hannah60000]

@@theadvocate4698 Bing is awful, yes even with an AI chat box.

[@helix1061]

Language-based AI is still not entirely reliable, and it responds based on the bias of who trains it. It's possible to feed it false or biased info and it will respond accordingly. based on my understanding.

[@wonmoreminute]

That will, and has, become less of a problem. Larger models are on the way, as well as fine tuned models. However, there’s a bigger problem. It’s no longer financially viable to create properly researched high quality content. I and countless others used to spend thousands of dollars researching, hiring experts, buying and testing products, travelling for research, doing case studies, and on and on to provide the web with valuable content. And we could do it because we could monetize it and it was profitable. But that’s no longer the case. The companies mentioned here like Perplexity as well as Google SGE, scrape that content and deliver it directly to searchers so human eyes never read the original content. At the same time, countless content creators are using bulk AI writing tools to copy and spin 1000s of articles at a time and flood the web with redundant information, diluting the original information. So whether AI is reliable enough to produce the answers people are looking for is irrelevant when producing the original content is unsustainable. None of us can afford to just feed AI with properly researched content so that an AI company like Perplexity can monetize our work.

[@lesliemercado8032]

possibly false, biased and COPIED output. Google just presents what's on the internet. the user analyzes options and decides which data suits him.

[@johndalzell904]

It's true it can be unreliable, especially if you ask for anything deeper than a brief summary. There was a recent court case (Roberto Mata v Avianca) where the lawyers used ChatGPT to find relevant case law. But ChatGPT made up all its supporting cases. It was much worse than just finding irrelevant cases, they were all fictional! The lawyers failed to double check and were badly embarrassed in court when the judge chewed them out. It even goes wrong with the sciences like medicine, math & engineering.

[@chetan_naik]

Entire internet is biased one way or the other. Google doesn't have magic wand to find objective truth from the internet data.

[@skepsys]

i'd say "not entirely reliable" is more like a british understatement..

[@andyvaldez4334]

Several points were missed or omitted. 1.) Google is working on organizing all the internet data for the best AI search results and responses. That's the purpose of Gemini and is definitely a long run game. (Maybe they're using Apples strategy of release later once everyone has shown their cards, even Apples AI. I mean they still have more resources available to them when it comes to AI than everyone else) 2.) Android is the most popular OS globally and will now have Gemini Nano in newer devices moving forward. Maybe the user data will allow some deeper insights to AI on device and cloud AI interoperability and enhanced experiences that frankly only Apple would be able to compete with. 3.)Google would also have more responsibility in safely implementing AI since they have the biggest amount of users. I don't think Google is going anywhere anytime soon.

[@jensenraylight8011]

Yes, also DuckDuckGo is way more a Threat than ChatGPT and any other AI search. because google was creepy, and more often They create their own imaginary preference, instead of the Preference setting that you gave them. instead of being Neutral, they kept shoehorning things that Irrelevant and i'm not interested. until one day enough is enough. Although not perfect, DuckDuckGo is a more Neutral and private search engine, they respect my preference if i was a teenager, i would gladly use google, but once you grow up, privacy means more to you. Google is the one who shooting their own foot here, they have the best product, but kept putting creepy stuff in it.

[@KongMoc]

👍👍

[@Eng.Martin.wanjiku]

gladly seconding you on this

[@misidee]

To your first point…the market is fickle. We are creatures of habit. Haven’t used a Microsoft browser in years now I’m using Bing and Copilot almost instinctively. BlackBerry released too late and lost significant market share to Apple.

[@Julie1102j]

You look like you know what's really going on in technology. I'm 58 and barley keeping up with basics, my fear is AI will take over. Atm I think a EMP could be dropped to stop technology progressing. 10yrs ago I went to tafe did 5yrs IT. Was said a computer back then somewhere power source was a biological(think virus) Have we already reached point of no return in your opinion AI can't be stopped

[@EthnosSynergyEnergy]

More than Google searches, we need a major KZbin competitor

[@leonr1985]

In your wet dreams

[@Phar2Rekliss]

We need competitors with no chat police and violating your first amendment rights to say what you want to say and people have to read your messages

[@LifesGood-nu6rd]

Rumble

[@Wak-Amol]

The next generation is done for when they be using TikTok as their main search engine. We better start from scratch again 🙃

[@kusali11]

People also only search on KZbin.

[@_surreal99]

My thoughts exactly. And that person is so proud about it.

[@wolfpack6026]

That’s what I thought 😂😂😂😂 freakin‘ stupid TikTok Users 💩

[@hannah60000]

Yeah, once I heard that nonsense - I knew this was partially a non-story

[@hannah60000]

@@kusali11 Not really, YT is geared to operate as a search function like Google. People tend to go to KZbin to learn how to do things. Also, when one is looking for a quick answer watching a 3 minute plus video doesn’t assist with getting the answers the way a Google search will.

[@TakeshiYoung]

AI is not great for search for most queries, at least not yet. Sometimes you want 10 blue links, not an AI hallucination. TikTok and changing youth search behavior is a bigger threat.

[@sungjane]

"Huawei and TikTok are both manufactured in Communist China. Is the next generation in the United States learning Chinese?"

[@Supt3100]

Very interesting & informative. Thanks, CNBC!

[@AA_OnTheEdge]

when you search ski resort on google map , and it just pop up a bunch of hotel with paid pop up priority

[@ironaleks7617]

Use ai search websites, until you realize they all use google in the background 😂

[@drunkensessions]

You're out of your mind.

[@veronica2764]

Exactly!! Click bite video!

[@HeroDai2448]

Chad google vs the other virgin knock off search engines

[@d.phillips4214]

Why would somebody use ticktock to search for information, when half of the information on tick-tock is incorrect?

[@thegreatestcrashbandicootf8864]

Me too wonders. They just want to promote Tiktok. That's it. But Google Search wouldn't end. Period. They couldn't even perform close to Google.

[@harikrishnanchandramohan4209]

Peter Thiel: Competition is for losers Adam Smith: Hold my invisible hand

[@stan4457]

Bro, how did you make Peter Thiel as a search link?

[@user-wv9pw9tq1g]

After the EMP I’ll be #1 again! -Encyclopedia Britannica

[@sudeepkumarsatpathy6104]

Grime picture, guess it’s inevitable.

[@therealarien]

Being back the Encarta 95 cd rom that came with windows 95!😂

[@wonmoreminute]

@@therealarienI’m sure I’ve got that CD kicking around in a box somewhere 😂

[@CuriousJet]

I started to use GPT as a search alternative when 4.0 came up.

[@MohammedAlNashwan]

Great report. 🏆Many thanks.

[@Dabbidoo]

Interesting. I've definitely been using AI tools more frequently and not relying solely on Google search only. I guess I am not the only one. I also hate more and more how Google search delivers the results: more advertising or sponsored related results, or a list of words or phrases, which is annoying or frustrating.

[@sungjane]

"Huawei and TikTok are both manufactured in Communist China. Is the next generation in the United States learning Chinese?"

[@dennismorris7573]

Good report. Precision in a search engine is what is missing - it will be better for the search and provide the user a learning platform that will make the user think and be smarter (the opposite of what much of technology is doing today).

[@zvxcvxcz]

The problem is that AI isn't going to increase the precision. It's going to be an even fuzzier mess driven by trends of others. It's further in the same problem direction that Google has been taking.

[@johnc3525]

I prefer to have to navigate Google results than get a canned answer for most topics I search.

[@portcybertryx222]

I was quite impressed with how Bing also summarises answers with GpT 4

[@sungjane]

"Huawei and TikTok are both manufactured in Communist China. Is the next generation in the United States learning Chinese?"

[@Jayflydrones]

I knew google would go down hill when they got greedy and started putting 4 sponsored links on top AND bottom of search results page

[@andreinedelcu5330]

If you put 15 slightly related bits one after another you get a CNBC news story.

[@djpopcorn]

KZbin is also terrible for searching. It's always the SAME most popular searches. And there are no advanced KZbin searches. Finding the "underdog" videos is nearly impossible unless you scroll and scroll and scroll.😂

[@misterfunnybones]

You've gotta run the filters to find anything recent; otherwise, they're sending you to the ten most memed vids in last ten years whether you searched for avocados or zooplankton.

[@djpopcorn]

@@misterfunnybones The filters? 😂 Those don't do much.

[@djpopcorn]

@@misterfunnybones View count filter, just puts the top watched videos on top, so I have to scroll through even more junk 😂

[@djpopcorn]

@@misterfunnybones And Rating? I have no idea what that does. So there you have it.The four "advanced" search filters. 😂😂😂

[@djpopcorn]

@@misterfunnybones Oh, and relevance? 😂 That's a joke. That's the default search..And there's nothing relevant about the results. Instead it's the MOST popular channels and videos where KZbin is monetized and the channels, most blow hot air. 😂

[@snowy7236]

Google Ad Revenue Up 11% & Bing Ads Revenue Up 8% for Q4

[@davychai9516]

That's true, But alphabet makes money from Google ads Mostly. However. Being ads. Barely contributes to microsoft's revenue. Not fair to compare one's Main business to the other's Side gig.

[@rollinkendal8130]

i just can't imagine all the ads required to pay the overhead of AI searches.

[@armencc]

Search and LLM have different purposes. Bard summarizes general things found online, but search takes you to the source. The former is fine for basic things, but for most things I want read it from the source.

[@weird-guy]

Imo it’s true that google search is worse but they still get better results than bing at least in my language the blame is in seo optimization with bs article and repetitive information that we don’t know is true or not, despite a high userbase most people don’t even know what chat gpt is also they know the term a.i but don’t know what it means or exactly what it is

[@peterbrooke8207]

Yippie Alternatives to Crappy Google.. Now we need an alternativer to Crap KZbin.

[@focused313]

Those other browsers seem to be "stealing" data from websites and giving it right to the end user.

[@PirnazarovDostonbek]

Save 10 minutes. At the first half of the video she argues people are moving on from google, on the other half she shows nearly there has not been change.

[@recycledsoldier]

TL;DR - "Is this the end of Google Search" - NO. They literally answered themselves at the end of the video. Maybe in a few years, but as of now. No. There I just saved you 10 minutes of wasted time.

[@PK-uk3gh]

How many cnbc stories have talked about this Google going away 😂 like Bing, Edge etc…. How much time would it take to just add google chatbot and integrate to google search ! The amount of data that google hosts is enormous….their language model will be superior than any one else soon !

[@Bustermachine]

I don't doubt google will have, or already has, a competitive AI tool. But that's not really how language models work. They're statistical tools, and statistics tend to have a logarithmic curve to their accuracy with increasing data. So really, anyone past that critical mass point of diminishing returns, is going to be more concerned with improving the underlying technology.

[@BabylonBaller]

I've noticed the same thing, search has really sucked these past few months

[@youtoob140]

Aint nobody beating google

[@HeroDai2448]

This is just FUD and BS

[@wonmoreminute]

Ain’t nobody beating Kodak, and Blockbuster, and Nokia, and The Yellow Pages, and TV Guide, and Circuit City, and Tower Records…

[@forza-kr4bx]

From 2016 to 2019 hoogle mission was get orange man. They dropped their focus on everything

[@darinherrick9224]

@@wonmoreminuteChevrolet, ford, bell telephone, blackberry, IBM...

[@over50andfantabulous59]

My Space.@@wonmoreminute

[@enjoytheride2957]

It’s all BS : Google has such a high following, it ok

[@Bhethar]

We thought the same of Yahoo back in the day 😅

[@prathapsankar007]

Market share of Google did not fall at all..Microsoft accepted even with one year of effort with chatgpt and Bing no gain in any marketshare in search​@@Bhethar

[@rochester3]

yahoo isnt google, you are on youtube right now do you know who owns youtube?@@Bhethar

[@drextrey]

The worst thing is they track all your search and bomb you with relevant Ads. Just because I search for something doesn't mean I want to buy it. Often I just want to know what it is. And I don't like being tracked either.

[@joezawinulreviewsandreacti2509]

Bard is integrated and works pretty well now though

[@NyanyiC]

I've never experienced it

[@mack-uv6gn]

Bing is not in the same universe as google.

[@martinaddison4880]

true...IYKYK

[@k.h.6991]

I tried bing the other day, but switched right back to Google, over result quality. Sure, Google is losing some search traffic, but it's still the dominant player.

[@zeco1985]

Why does the anchor keeps shifting ...

[@shksumit]

True i noticed google searches where so filtered or not showing information i needed. google got sloppy

[@MrGriff305]

The issue with Google is that I don't see how they can possibly be more dominant.. Seems like only downhill for Google is possible.

[@nikyabodigital]

KZbin and Google Drive performing well

[@bobcat718]

​@@nikyabodigital Google cloud too

[@rochester3]

your google account is tied to youtube dummy lol

[@TheScaryGermanGuy]

One word: cloud

[@bonghyunkim8967]

Whats going on with your background music in your latest few videos? Theyre so distracting. Can you stop

[@Me_Caveman]

If I'm looking for a useful answer, I don't use Google either. They haven't been able to search properly in years.

[@shanecorreia]

“Not trying to sell you something” yet.

[@sebutindechris]

Is this an ad for other companies

[@jaysant6958]

Finally found a comment that thinks this too.

[@PeterParker-wj3cr]

What happen to the hype around bing?

[@jainicz]

It's better, especially with the AI Chat powered by GPT4. They also giving out gift cards up to $100 simply by keep using it.

[@vijayswamy1250]

I find better results searching through Reddit than a simple google search for many of my questions.

[@smashdriven1640]

Google search somehow gets worse and worse at finding what you’re looking for every year.

[@SidGolan]

Perplexity? Lol it’ll be dead by the end of the year.

[@HeroDai2448]

Dead by arrival

[@bobwin1307]

This Google CEO is driving the business downward. I don’t understand where did he go wrong when comes to AI? Google should have been the first in AI. It is kind of stupid that google is laying off employees to meet the earnings. It’s saying that the company is not improving.

[@YSKWatch]

probably he put less capable people in the team for whatever reason. their product development are weak or heading to the wrong direction.

[@Shivaho]

Yesterday I was trying to find out when the Earliest Snow Fall was Here in 1971 & it just kept coming up with Garbage that didn't have the answer to such a simple question.

[@TodaTruth]

I have been waiting for this moment

[@freds8482]

How does CNBC honestly puts an human being on the show which says “I also use Tik Tok as Google” like what the hell man. This generation is done, terminal damage.

[@PeterSedesse]

If you are a young person who wants to eat at a new trendy restaurant, of course tik tok is an option. Or do you want to find a list of restaurants on Google written by a 60 year old newspaper reviewer? The same if you are looking for trendy boots, you want Google to just show you which boot manufacture paid the most for ads? Or do you want to see someone your age who's boots clip went viral? A huge portion of searches are not academic. I think Google loses on both sides, the trendy social stuff with TikTok, and the academic stuff with perplexity.

[@BrianLee5]

Using Tiktok for search??????

[@HeroDai2448]

What did you expect from gen z?

[@sueelliott4793]

Most of Google search is missing, they say there are hundreds and thousands of results but only a few pages of repeats underneath all the ads.

[@JJs_playground]

Google also invented the T part in chatGPT, Transformers. But they did dropped the ball by not releasing a chatbot first. Similar to Kodak back in the 1970, one of their engineers created the first 1megapixel digital camera, but they shelved it. And now Kodak is basically nothing.

[@taxizztop6052]

Back to me lovely Altavista.

[@ruudm3615]

As long as the most searched term on Bing is Google, I don’t worry

[@novelist5380]

The idea that tiktok could replace google as a search engine is hilarious. Someone show me where I can find scientific papers on Tiktok.

[@Tom_Berg]

whats the page for that ark search engine? cant find it on google

[@anunaysanganal]

What these "experts" fail to realize is Tech Giant like Google can't release half baked products, especially LLMs which still have so many issues like hallucinations, biases, etc. Search is their main product. Imagine if Google goes and releases a half baked product and it starts spitting out offensive results, these "experts" will then start critizing Google for moving too quickly 😂😂

[@flubnub266]

I agree, but just so you know, web search is no longer Google's main service. Advertising is now by far their main source of revenue. I think it's important for people to be aware of that.

[@Sonic_the_hedgedog]

Google released *Stadia* , which was a half baked product. They're not a perfect company. Don't forget that Google sometimes releases bad/half baked products such as Google Plus+ (failed social media platform).

[@Jlaynas]

Nope.

[@DarkMatterZine]

Google Search’s problem isn’t AI, it’s their obsession with making money instead of generating the quality of results that they used to.

[@FurryEskimo]

My issue with Google isn't so much the formatting, but the ads.. That may be an issue that spreads to other companies..

[@dondontabzon9421]

Is it time to unload the stocks ?!?

[@NathanButcher15]

Amazon = Product Search / Consumer Reviews TikTok = Consumer Recommendations / Tips & Tricks KZbin = Professional Creator Reviews AI = Information Search (Specific Questions)

[@PureAwesommeness]

Google is far from becoming the next AOL or yahoo that went downhill. We know today that it's more than just a search engine - it's a cloud company, advertising company, phone, watch, internet, cybersecurity, navigation, video-sharing, and more. It's been a powerhouse for 2 decades and will remain that way for multiple generations.

[@hughey1]

This feels like a big ad for that browser you were promoting

[@Mark_Cywinski]

AltaVista also was big, until Google showed up. The game was lost for AV because G was faster on it's time and new customers got on it. Behavior was created. True, G is on every cellphone, but this is only because other systems are blocked from entering the market. Jolla does not sell to North America. Harmony OS in not present here either. With more systems on the market than Android or iOS, competition in the field would grow. Of course decades long monopolies like Apple or Alphabet do not like it, which is why we still use Google search.

[@shwnshts9469]

I have never clicked on an ad seen on Google search and then purchased a product. Idk why wasting money is an industry

[@uroscadez]

this statement says it all...'I also use TikTok like Google... to search for anything."..oh man what nonsense is this

[@GoldenFlowerAbbey]

Google gives trash results and then makes you continually click for a short list of more.

[@SeanWork]

People don't always want just one answer. People (and consumers) do like to conduct research and compare info. There will always be a place for search engines. But spoon fed AI answers will certainly be addictive.