EXPOSING An Influencer Coach Caught SCAMMING On TikTok

[@IsabellaLanter]

Hey angels happy Saturday!! We are diving into a wild situation with an alleged influencer coach scammer. PS I tried to get this video live last night but we had some technical issues and so it's live today!! oops lol

[@Katm0m]

I was 7 mins in when it was unlisted/made private and audibly dramatically yelled “NOOOOOOOOO” 😅. So glad it’s back so I can finish it!!

[@IsabellaLanter]

@@Katm0m I’m so sorry there were glitches on my end and I was not about to have a bad video up you guys couldn’t see so I privated it and replaced it just to make sure it wasn’t an issue on my end!

[@divestdreamer]

I hate when these scammers always say "I'll be deleting any "hate" comments to keep positivity 🫶 " like that toxic positivity bs to keep people from calling them out on their bs and holding them accountable

[@lfsantacruz8703]

"I'll be deleting any negative comments." Yeah, babes. That's part of the problem. 🙃

[@Clarytee217]

It just screams scammer

[@MissBeeeBeee]

I will be deleting any negative comments because there is no place for cyber-bullying around here. So are you saying negative comments equal cyber-bullying? Or are you saying there is absolutely nothing between negative comments and cyber-bullying? Could there be a whole continuum between the two? Perhaps a continuum that includes constructive criticism? Nah, too complicated. Let’s just keep the toxicity all positive. 🙄

[@goldsilvertravel]

Personally I allow (almost) all comments on my videos. I don't mind if someone doesn't agree with me and even welcome other views.

[@MissBeeeBeee]

@@goldsilvertravel I am confused. If you’re this awesomely open-minded, then why did you reply to my comment with the word “yuck” on another thread?

[@irock93x3]

Constructive criticism does not equal bullying. I hate when people want to mix things and victimize themselves.

[@luvlymanda]

This is the worst social media trend I've been seeing from scammy creators. So many creators are just scammy and when you call them out, you're the bully.

[@MissBeeeBeee]

I just posted a very similar comment. I wish I had read yours first. 🙃

[@MissBeeeBeee]

@@luvlymandaThis is called DARVO in my opinion. Deny, attack, reverse victim and offender.

[@goldsilvertravel]

happens all the time and IRL too. For sure we should call out bullying. But someone having a different opinion or trying to stop other people being scammed is not a bully. @@luvlymanda

[@goldsilvertravel]

Yuck. @@MissBeeeBeee

[@lolamurder1882]

A 3-star review is not a negative review. I always read the 3-star reviews first since they are usually the most honest.

[@georgettecooper2087]

Period.

[@Mod0308]

And thoughtful

[@jaxj968]

yep.

[@Pizza23045]

All 5 and 4 stars always sketch me out

[@myopinionnotyours.6053]

The shady thing is deleting the reviews that she doesn't like, then label that honest review that is critiquing her as "bullying."

[@leiah579]

Gotta love how she made part of her job telling people what they’re doing wrong on their platforms but can’t take criticism herself 😂😂

[@katie8099]

she’s making $70 off of maybe 10 minutes of work per person 😭 wow i guess im in the wrong field

[@IsabellaLanter]

I'd get the price more if you're trying to use that time to talk to the customer 1:1 with a phone call or live chat.

[@katie8099]

right! Like that is a true consultant fee, not the price for looking at 2-4 videos and using a template for basic recommendations

[@SyKnife]

@@IsabellaLanterYes, for 45 minutes please! She doesn’t have some hard to explain technical knowledge.

[@noreen5718]

As a general rule of thumb, things that are posted as VERY discounted and nothing but 5 stars reviews are always a red flag to me, no matter what the business is. (I’m not blaming the girl who got scammed at all, I’m just saying her description of the audit immediately sounded alarms in my head)

[@emilyslicer2843]

Same! Especially for something that takes a lot of labour on the sellers side And there’s no indicator of her having limited the amount available to ensure she had enough time for each audit

[@edmundjimenez9136]

Agreed but sounded like she left up 4 star reviews. Which is even sneakier. Cause if I see 5s and 4s but no 3s or below doesn't raise up to many red flags for me.

[@goldsilvertravel]

Exactly - most businesses have at least 1 negative review even if it's from someone who just loves complaining.

[@taliafantin354]

Lauren Web used to be in Monat. Some of things she used to say on her stories to recruit others was just astounding, none of this surprises me

[@IsabellaLanter]

NO WAY!!!!! Oh my god!

[@reidleblanc3140]

this is the most unsurprising thing I've ever heard

[@ThestuffthatSaralikes]

This has a “sending multiple peeps the same ‘custom’ diet plan” vibes…

[@aboringed]

Brittany Dawn who?

[@apocketfulofprose]

The thing is the 1st lady didn’t even leave a bad review. I’d consider 3 stars to be “meh.” Having someone say ‘it was alright, but not what I was expecting, here’s why’ would be very valuable information, both for the creator of the thing being reviewed and for potential clients. The fact that she wants to hide & silence anything but a glowing 5 star review is such a big red flag.

[@shawneeGoes]

If she gets “100s” of audits a week how does she actually have the literal time to watch and deep dive the content she audits????? Like she can’t spend more than 5-10 mins on each creator she audits and that’s just not enough time to deep dive anyone.

[@goldsilvertravel]

True unless she hires freelancers.

[@myamimoso6428]

As someone who works in social and does audits, these processes for baseline audits usually take at least 1-2 hours. You're not necessarily watching every since piece of content, but you do a thorough overview of each of their accounts and pinpoint what is working and what is not, how they can update their profile, how they can optimize SEO, etc. There's no way anyone can look at someone's page for 5-10 minutes and get an actual sense of what is working vs. what is not. So there's TRULLYYYYY no way that she is doing this. She's pulling a Brittany Dawn!

[@samanthaferris4976]

Honestly, I think she’d be better off charging more and taking less clients. When I heard her pricing I knew it wasn’t going to be a high quality custom audit. That price tells me she’s inundated with clients and doesn’t have time to focus properly on any of them. I do freelance accounting for small businesses so I see this kind of thing often. Not the “scam” aspect, more the difficulty with properly pricing products and services. It can be very tricky to find the right balance.

[@maddiemcnugget1076]

Honestly and for the price she can hire people for this process.

[@justineonasaltine]

@@samanthaferris4976 Right? If she priced her stuff $500 but then had a 1-hour 1-on-1 video call and then spent an hour or two compiling a report, she'd still make a crazy amount of money but she would generate so much more value for the time she spends.

[@sergeipohkerova7211]

So, these "coaches" expect us to believe that they are fabulously wealthy, tremendously busy, and are just girlbossing all the time, yet they're willing to nickel and dime you and allegedly spend their precious time to make you just as "successful" 😏 as them... It reminds me when this guy who got cut from his college basketball team wanted to start a coaching business and would facebook spam us all about how to make us awesome basketball players. Like, dude, you're not that good yourself, calm down... However, to his credit he actually did spend lots of personal time coaching athletes and building their confidence, so at least it wasn't a scam.

[@vulpixies3272]

and there's like, no way to know if your audit is copied and pasted if you're just a single person ordering one. so all of these 5 star reviews could be just from people who have the same information as each other and they don't even realize. it's a good thing two people ordered one so they could compare

[@katezim]

people selling these programs never seem to mention how much luck plays into becoming a successful creator, 80% of the time you can hit on trending topics all you want but if the algorithm doesn’t shine on you then it doesn’t work out! it’s like taking financial business advice from someone who won the lottery

[@droid2D2C3P0]

Luck and things outside of your control like what you look like or where you live ect. Looks plays a huge role..

[@katezim]

@@droid2D2C3P0 that’s so true too!

[@thegrimlooper]

Scammers gonna scam 😢

[@IsabellaLanter]

ikr it sucksss

[@Gooner333333333]

She kind of contradicted herself when she said the audits are personal to the creator but she then says she gives tips on what worked for her. Because if it is what worked for her, then every audit will pretty much say the same things

[@jin394]

The problem I see is likely that she also doesn't know about those specific niches so she can only give general answers.

[@vvitch-mist20]

How can you delete bad reviews? Like bad reviews are a way to tweak you service or product. Maybe someone says something you never thought to do? Like this is so shady, and shameful. Grifters are alive and well in 2024.

[@reidleblanc3140]

If the reviewer was in the wrong, you could respond and go "hey you're wrong" and then everyone looking at the reviews would understand and be on your side. The only time you delete a review instead of responding is when you know you have no defense...

[@vvitch-mist20]

@@reidleblanc3140 The only time I could see a review being deleted if it's spam or very unproductive.

[@Pizza23045]

Also, bad reviews, and meh 3star review, so long as it's not mosto them, ironically make you seem more trustworthy. Like I can trust you won't delete bad shit.

[@kerriwright4593]

3 stars isn't even bad. I would've given 1 or 2 like wtf?

[@AKbaby89]

Negative comments are NOT bullying. Theres a massive difference between the two. Wow. If she cannot take ANY criticism, whatever bueiness she does isnt going to do well. 🤷‍♀️ shes holding herself back

[@Alastariana]

I know it’s a thin line, but I really get the ick if people flat out say it’s (cyber) bullying as soon as they receive valid criticism. I know social media is full of people who are crossing that line on the daily, but I feel like … I don’t know, like we are losing the culture of giving and receiving and accepting critique, I guess. And I don’t like it. Plus everything is content. Nobody talks to each other anymore 😅

[@letmedream111]

exactly; her pricing, whatever. but deleting reviews and using verbiage such as "cyberbullying" and "haters"? and I don't appreciate how she uses the fact that she's still growing and learning etc to 'explain' the obvious template and 5 minute effort skimming over someone's videos. if you're not prepared for quality business, I don't think you should run it....? Or at least be perceptive to feedback, provide refunds. you know?

[@DisabledDoll]

21:30 it’s sus that she claims her sale price is her regular price. So she scammed them with a fake sale at the very least

[@TaylorTimeTv]

She’s been caught stealing other coaches videos word for word 😂

[@legsorcist]

i think it would totally make sense to have a bunch of pre written breakdowns of general points of advice since a lot of what is said will be similar regardless of niche, but i would hope that someone offering personalized audits would then choose which points are relevant to each client after a thorough investigation of their account as well as including feedback on specific posts or client strategies so that it feels like you’re actually getting what you paid for rather than access to an overpriced “10 things you should do to get more followers” blog post edit: kept watching just to find out she does basically offer that as well, i wonder how similar the content included in both services are. seems like she realized she could make more money by offering a tier between the general guide and 1-on-1 service but didn’t want to put in the work to actually make it worth it. which isn’t even that big a deal because value can be subjective, but deleting reviews (especially that probably wouldn’t have even affected your sales) recontextualizes the whole thing

[@alexandram1301]

She told on herself when she stated on camera that she gives “100s of audits a week”, there is no way she can give through reports, the type of reports she outlines in her description, if she sells 100s a week, no way. Everyone that’s paid for one should report to better business

[@bryannamickelson]

As someone who has done so many audits (mostly for realtors, I somehow really grew in that field 😅) I learned how to work with these exact things she is talking about. She says it's similar because most people have similar things to fix - I used a "cover page" that quickly went over all these common problems. It's a description of each of these issues where i score your social media with. If they "pass" it, then I'll just fill out that line with examples on their page that perfectly exemplifies that issue. This way they stay on top of that. Then, for anything they did to fix, I check the box and then include specific details and examples from their page that clearly showed the issue. This way you are covering those common problems while still providing value. You can even simplify it to just checking it off if they completed it and highlight it if they need to work on it. Then the rest of the audit deals with specifics. If all you're offering is the basic minimum issues that everyone has, I personally thing that should be offered for free to provide value to them. You help build their trust without drowning yourself in tons of work for something so general.

[@loumiwaters9050]

Seemed like a quick money grab for that influencer. She could’ve at least provided these smaller influencers with what she’d suggests doing differently and highlighting issues with examples and so forth from the smaller influencer’s content like you mentioned. Even the reviewing 2-4 videos was shady as heck and a red flag to me

[@Goopiterian]

Honestly she lost all credibility for me when she went straight to "bulli3s". Also…her audits are "general but personalized"??? Ok, and my facts are alternative but true. Sure Jan 🙄

[@themischief420]

why are you censoring "bullies"

[@khanhfident]

Yikes. I do LinkedIn audits and I make sure they're all as personalized as possible.

[@foxbiscuit]

The thing is, she's also breaking FTC guidelines. She admits in her tiktok that it's $70- not 228 and on sale. The "Sale" is fake to drive sales, which is literally regulated (mypillow got into huge trouble for putting their pillows "on sale" year round to make you think you were getting a better deal)

[@sundaysociety1881]

I think that she needs to have a cap on how many spots are available for an audit. The word 'personal' just gives the strong illusion that it is going to be more in-depth. If she says she gets hundreds, then scale back to ensure quality. People will go on a waitlist. Say she feels comfortable doing like X amount per week, and then have a notification go out to her audience that now X amount is open. People will come.

[@madelinethomas978]

Total Brittany dawn situation. When ordering digital content that is “personalized” you run the risk of getting a template because it is physically impossible to give everyone an audit. this is why i wpuld only do an audit from someone who offers a 1-on-1 call to go over their findings with you, then you can pay an appropriate hourly rate for their time. otherwise you are 100% gonna be paying for something copy and pasted. im saying this as a dietitian. if you are sending hundreds of people digital "meal plans" its gonna be copy/pasted. its all about 1-on-1 consults if you want real value for the service 🤷🏼‍♀️

[@kerriwright4593]

The amount the girl in the first video said it costed leads me to believe they got a 1:1 thingy but it's sketchy if she changed the price from $235 or whatever to $70 after being called out no?

[@horizonkyun7203]

i assume it’s literally always “on sale” and has never been 235

[@hannahsmitherman8303]

Your videos helped me get through one of the hardest times in my life. I appreciate your work. You gained a loyal subscriber and supporter. ❤

[@darlenelucero312]

Omg thank you I was in the middle of watching it when it went blank !! lol

[@natalia6g]

I knew exactly who you were talking about before you mentioned her name lol, I love her tips and tricks but my spidy senses told me not to get any of her courses

[@Ravenousxrellik]

I've heard of this situation before but you've brought a lot more context into the situation and I'm living for it! Bummed for this person's bad experience

[@HollieAndApollo]

👏👏👏👏👏 Amazing video as always! Keep exposing those scammers, you’re doing amazing! Keep shining gorgeous! ❤

[@baileyb123bb]

I'm only a few minutes in. Is Brittney Dawn in the room with us now?

[@lusantiago93]

I agree mostly with everything you said and all the thoughts and feelings in the comments. I just wanted to point out one thing, though. If the audited person has everything ok and the audit result would be "you're doing great, babes", it still took time from the auditor to look over it, analyse it and see that they're doing ok. I personally like the fact that in this case, the person's upgraded to a one on one without extra charge. Keep in mind that all I'm saying may not apply to this specific creator, because I don't think her audits are really personalized and profound, but regardless the time it takes to analyse something is in my experience as long as, or sometimes longer than the time to write the final document. I used to do marketing audits as a taste test to my prospects, which means they paid me a little bit and kept it whether they hired me or not. It gave them some insight and a feeling about how I worked, ao we could see if our styles aligned, etc. I did have as much work on the ones that were ok as the ones who needed improvements (unless it was a train wreck), because both involved me listing examples of their things and theis competitors or other who are doing the same things so they could compare and have an opinion about it orher than my word. Marketing is super subjective, things are always changing and there were times where I basically said "you're doing fine, here's people who are doing the thing you're doing right as well, so you can compare" and the client's response was basically "I don't want to be like those people", which actually meant I had to do a whole new marketing strategie once they hired me. So mostly I got hired and still had work to do, were they performing well or not. I don't know, I just think that work should be compensated, even if the result is "you're doing great", the same way you pay the dentist even if all they did was look at your mouth and you had no cavities or whatever. Them looking at it and checking for things is work and should be compensated, even if there was no work to be done after that visit.

[@annapettit8045]

I think the dentist metaphor is actually a really great one, because from the details of the story it sounds like the client didn’t even get a proper “check up/consultation” she paid for, let alone the additional work to “fix the cavities”. It’s like she got a handout with general and basic oral hygiene tips when she paid for/was expecting the actual consultation.

[@alliwantisquiet]

It would be interesting to see people who offer quality audits and what they charge

[@AKbaby89]

I dont get why companies delete reviews if they arent perfect. My favorite brand, Kikiz Cosmeticz, which is a VERY small brand (its her, her mom, and she recently hired 2 of her friends) and she started getting these fake reviews nonstop from someone who was so upset kiki wouldnt give her free lipgloss, she decided to leave A TON of 1 star reviews on all her products, claiming they had poop in them. And i mean like within 10min of a new product launching, they left 30 reviews saying the same few things over and over again, every time claiming she received poop. So now KC doesnt allow anyone to leave reviews, they only send customers links to review items theyve purchased. Now theyre all real reviews, and whenever the customers dont like something, she takes our feedback and makes changes. Thats how a good business should run. It shouldnt be perfect 10/10 stars immaculate, not possible to improve. Thats not reality.

[@kaylagreen327]

Another point this highlights the importance of vetting customers. "If you're a friend to all you're a friend to none". Same with customers your expertise is not for everyone, a good coach knows this. There should be processes done before hand to make sure you can actually help a client or not.

[@misskingii]

You seem like a very genuine human being. Subscribed! :)

[@SpicyAries666]

I’ve been binging your channel all afternoon and I was like why does this video only have 40 likes ?? But it’s bc I’m so early ! Thanks for sharing 💓

[@laurah674]

I had no idea this was a thing. Man, people will figure out how to scam anything and everything ☹️

[@celarts5752]

I bet she ain't even doing a proper audit, just copying-pasting the same thing over and over and sending timed emails back to make it look like she did anything

[@Harpeia]

I'm sorry but... "coaches" on how to become popular on social networks? And then charging money? I'm sorry, that's deranged.

[@phuongcindy8012]

Then you would be surprised with life coaches, just term to say they're not qualified any degrees but selling courses anyways

[@moustik31]

Lauren Webb needs to be careful bec. Brittany Dawn had to go to court for a similar scam. I hate how we worship wealth bec. so many people get it through scamming others.

[@katiebird3534]

It sounds like her idea of a “personalized” audit is like if a therapist gave every single one of her patient’s the same exact advice. Yes, there would be BASIC similarities, but every single person is different and needs personalized alternatives. She 100% is scamming

[@DirtyDog97]

Fake marketing gurus who will "scale your business to seven figures in 30 days guaranteed" are a dime a dozen. They say $10,000 value marked down to only $797 for limited time only. It's all complete 💩💩💩. The real value is zero.

[@Blueb3rryyy]

There is actually quite a bit of research that shows people are more apt to trust companies with 4.7 - 4.8 ratings than 5 stars because they see the 5 star ratings as disingenuous or “too good to be true.” A real branding/PR/social media professional would know that.

[@palesamagonare]

Yass queen, keep the content coming❤

[@crymouse]

girl i was in the middle of watching this last night and you deleted it 😭 i was flabbergasted lol

[@catherineduncan6611]

Writing an accurate, negative review is not bullying…

[@walterkovari3758]

I already am a subscriber I love your topics you talk about , you bring insight to people on what to look for including looking for scammers on tictok

[@meij_musicenthusiast]

It really sounds like a great alternative to taking people’s money and not offering them the value they expect is to use the money to hire a team (of smaller creators who have a similar style to hers or who are following this formula and growing), have them ask the questions you mentioned (e.g. Why do you think you aren’t growing”, “what are your goals”, “who’s your target audience”, etc.) and give people the “personalized experience” she keeps saying she’s offering that she really isn’t. Emailing everyone a template is not personal and getting bogged down with hundreds of requests each week sounds unreasonable for one person to handle, allegedly, on their own. Like there’s a more business minded way to go about this.

[@LudmilaT.]

A personalized advice is "you get most views on videos that are 10-15 minutes, focus on those instead of long form" or "your shorts get a lot of views but don't being in new subscribers and it messes up your algorithm so stop doing shorts" or "other creators in your category make videos of this format and a lot of people are asking for it in your comments so consider doing that". A general advice is not worth anyone's money, they can all google it and clock on the first link that comes out.

[@letmedream111]

yesss you're talking about this

[@Unqualified-advice]

3:18 audits can be super helpful! In accounting we get them all the time, so we can make sure we’re doing things the best we can. They provide suggestions but I also don’t consider them cheating

[@dannaification3767]

The thing is, she or anyone can price their work however they want and it’s not anyone else’s business because there’a always people willing to pay that price. HOWEVER, everyone should be transparent about what their services will offer so those who choose to purchase know exactly what they’ll be getting. That’s the core issue: honesty and transparency. And that applies to keeping ALL reviews as well.

[@katlynmcquesten1897]

Most of the products on her website being lists that other people offer for free, it sounds like that $70 is just another generalized list of tips under the guise of it being “personalized.” Using a template is okay, if you’re actually changing and catering it to the specific person’s content. Yeah, you can include those general recognized issues that multiple creators have, but if you’re gonna charge $70, you should do more than general issues. This sounds like a compilation of all her other lists

[@beautyandtheberners]

I’ve been scammed in a different industry so I say this with the utmost empathy and respect, but who honestly thinks that some big influencer is going to do an actual, legit, fine tooth comb content audit for $79? Agree that businesses need to be transparent about their products and services, but if it looks like a duck… Thank you for exposing these things.

[@georgettecooper2087]

Wish I watched this video as soon as it came out (I was going to) but something about cleaning and listening to Isabella is so therapeutic

[@ArtTasticCreations]

You can get information on growing your social media for free on all social media platforms, people will tell you for free everywhere. There are free tutorials on KZbin for example. So charging for something you can get for free pretty much everywhere seems kind of scammy in itself.

[@deeactive1329]

I have no problem with a free copy and pasted audit. A payed audit should be personalized. Even if the content is similar you can word it in a personal manner. Don't copy and paste anything if I'm paying for a personal audit. If you tell me from the beginning your giving me a typical audit and I still buy it fine. Just don't say it's personal.

[@fixyourgame6157]

That coach’s talk about negative reviews reminds me of the other scammers in MLMs.

[@jessartistry217jessgarcia4]

Ad long as there is someone willing to pay, scammers will continue scamming.

[@MissBeeeBeee]

💯🎯

[@jodieb6969]

yEsss ive been waiting for a new video of yours 🎉

[@notcompletelynormal]

I agree that this is clearly a scam - but I disagree on the whole “if nothing is wrong, then it should be no cost”. This lady obviously isn’t it, but in general you should pay people for their time. If she’d done an actual thorough “audit”, she should be compensated for doing her job, even if she found everything in perfect shape. Just like if you hire an accountant to go over your books, you have to pay them regardless of their findings. Scammers are bad, but that shouldn’t mean we shouldn’t respect people’s efforts and hard work as a rule. Everyone deserves a living wage. This is the vibes of brides who think they can pay their photographers with “exposure”.

[@driley5004]

I'm really tired of the over usage of "bullying"... just bc someone doesn't like something/their opinion is different from urs doesn't mean they're bullying u. if ur gonna be a business owner get over yourself, sis. it's not about u.. it's about the customer. Ffs.

[@KaitsCrossing]

I got a free audit on a tiktok live once and got PERSONALIZED info on how to change my bio, got some video ideas, and some PERSONALIZED hooks I could use for my niche! And i payed nothing

[@KaitsCrossing]

And you could buy personalized audits but they were $30 and I just happened to be on the live when the creator was doing free ones

[@sweetkilla22]

Social media optimization by Lauren Step 1- my advice may look the same as advice I give to other people Step 2- I will review the absolute bare minimum of your content Step 3- generic advice Step 4- generic advice Step 5- more generic advice Step 6- shocker generic advice Conclusion - I have a pre built template of generic advice I send to people with the illusion I actually did something

[@nicogarcia2501]

I’m very new here, but I am LOVING your content! 🌈🧚🏽

[@jaliyahabroad]

2-4 videos???? That’s itt??😂

[@iGotTheTivo]

Ya missed her customers clap back 😂

[@sumlem]

Algorithms change so much and often without announcements on how they work, that you're really justboaying for someone else's guesswork!

[@ThePynkMic]

I love how they tell you the story of being scammed but never say who it is .. they are apart of the problem - say who it is so you can help others ..

[@ginparadise]

Yes, BUT people on the internet are awesome detectives so the name or brand will always be figured out! 😊😊😊

[@xeracalm2023]

I don't agree with the coaching seems silly - but in terms of it you have not sent your socials and then they get no refund - that is pretty normal in a lot of industries. Aka - you buy a gym membership, personal training sessions, etc you dont go and schedule them you don't get refunds. I bought a gift card for an estate planning attorney for a loved one - if they dont use it within 9 months it expires and has no value. I bought 12 dog training classes that were meant to be scheduled over 4 months - life happend and I havent used but 1 - no refunds.

[@annapettit8045]

To me, this seems more like a case where partial deposits should be implemented, like how hair or nail salons charge no-show fees. The fees are not the cost of the entire service, but they do protect the service provider from the loss of their time. If she were to charge a percentage to secure one’s virtual spot and then request the rest of the payment upfront when the client is providing their social media details, it would be a more middle ground

[@elizabethkarner6687]

Imagine if the IRS did “generalized” audits! It’s literally an individualized thing.

[@vana5264]

Omgg I used to watch that influencer coach cus some of the advice was good didn’t know she was doing this omg

[@thelondonbeautystylist]

Yesterday a tiktok video came up of a girl saying this scammer was copying her content - like word for word

[@extremelyhappysimmer]

That woman screams scammer to me. I bet if people posted their audits they'd be identical.

[@EBreezyB]

It's giving bdawn fitness plans

[@justifiedgold]

70 bucks as a consultant. Maybe an hour and a half including comms and writing the report. And consider that cheap if I were providing that service.

[@fizzy22123]

Hi Isabella, love your videos!!❤

[@DimaRakesah]

I think when you consider her pricing it's clear she isn't giving a true audit. Successful influencers are used to making potentially thousands a day. $70 for an audit, or even the original $230, for a few hours of work is probably not worth it to her. She has to cram a lot of these "audits" into a day to make decent money with it, so of course it's going to be less thorough and personal. She shouldn't call it an audit if that is what she is doing. It's very misleading.

[@piovechan]

The fact that she didn't adress the deleted review point..just yikes

[@Ryujins_Bangs]

Hello! I’d like to know what microphone you use! Thank you

[@marshlandz]

Oh yeah, she deffo knows how to master the algorithm, consodering shes pulling in a whopping 759 likes and 92 comments in the solid 9 hours since that tiktok was uploaded 💀

[@AshleyLewis]

As someone who works in this industry, brand/agency etc, PLEASE PLEASE don't put our emails in a list and sell them lol. 9/10 will be ignored. Also creators-- reach out to prospective management companies! Loads will give you strategy (free).

[@Emmasaama]

Negative comments do not equal bullying 😑

[@scratchy1704]

I hate it when they are chatting away while doing creams and make up 😴

[@themischief420]

and?

[@scratchy1704]

@@themischief420 And what???

[@themischief420]

@@scratchy1704 exactly. who cares, what tf do you expect Isabelle to do

[@magikdust2095]

I think it's super weird and scammy for this woman to decide people who leave her bad reviews or comments are haters and "bullies," and that she needs to delete the bad reviews and comments. Any business that is erasing legitimate reviews, even if they are negative, shouldn't be trusted. Reviews aren't just so the business knows what people think of their service, product, or business. Reviews are also there so potential customers can read what other customers think of the service, product, or business. So, deleting legitimate reviews is really shady. Deleting negative (not abusive, just negative) comments on videos is also shady. If a business or channel can't handle negative feedback, then they really shouldn't be giving anyone else advice on how to run their channel or business. Calling critical comments and reviews "bullying" and using that as an excuse to delete them shows she doesn't care what customers think of her product or service... she just wants to hide that criticism from any potential future customers. That's just shady. There are plenty of people online who are just nasty and rude for no reason. There are plenty of people online who are hateful and who bully other people. However, not all negative reviews and comments are hateful, nasty, rude, or are meant to bully others... some negative comments and reviews are legitimate and constructive... constructive criticism is an important part of making a better product, service, channel, or business. Leaving legitimate negative reviews and comments or constructive criticism isn't bullying.

[@ominouscherub]

honestly I wouldn’t have asked her for an audit because she’s only had social media success for a year minimum. A lot of success from social media is a luck thing and not always how much work you put into your content. Some of the laziest content ever has millions on views (looking at tote bag fiasco lady) meanwhile people who do a lot have less than 10k followers. She is scamming her audience imo

[@ErK61]

She conveniently never addressed deleting the review I feel like she rushed theirs I just get that vibe

[@h0rriphic]

hmmmm when i provided social media analysis for small businesses in my area i charged a couple thousand- however i guaranteed growth bc that was my effing job…these TikTok “influencers” are sketchy af

[@edmundjimenez9136]

If am paying money I want more then just the basic level that everyone has issues with. And that's the key that I think she is missing. Yes there a lot of general advice that all content craters can follow. But you shouldn't charge a lot of money for that. And sorry but that's a decent amount of money. If it was like 20 or something closer to that then yeah. If you're looking at 2 to 4 videos and their handles and making copy paste messages. What you doing like an hour of work. Sorry but you want $70 for an hour of copy paste messages and things you can hear for free on KZbin. And if she getting 100s a day you know she not spending an hour on it. An hour is generous from what she made it sounds like. Switching it to hourly pay I think puts a big perspective on it. Sounds like she makes these in 20 minutes tops. Don't get me wrong everyone should be pay what their worth. But don't say your worth something and get mad when others are like hey what you gave me was not at all worth it. Also don't delete bad reviews. I don't believe you should ever delate review. Actually only time I say do it is if someone is being racist/ homophobic/ect but honestly reviews yeah no keep those up. You can respond to review and be like I don't fully think this is fair. If it really isn't but don't delete reviews. Let people make an informed decision

[@thegwspodcast]

if you want to see the audits side by side, i posted an updated video with all receipts of the reviews, it being deleted and all the creators who stepped forward saying the received the same audit as well as the other SMM who came forward with her copying their content word for word

[@thegwspodcast]

this is my podcast channel oop but it’s Tyler LOL thanks for covering this!