It's Actually Pretty Easy to Get Ahead of 99% of People

Want my books for free? Go here: www.acquisitio...
The easiest business I can help you start (free trial): www.skool.com/...
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: www.acquisition.com/yta Want to START a business? Go here: skool.com/games

[@piRatCaptain]

Yeah how to beat 99% of people. Be born in the US. Boom!

[@azishoping3257]

How can I get your books in Spain? why you don´t ship to Spain, but only to Germany?

[@Madasin_Paine]

Add 3-5 hr day 3-7 days week Clone self via ai tech Make self available Daily with the public Better daily Mid life career all stars that dont dit the system and dont want to move Tru believers No BS Feels like a hobby or good habit like a ranch dog not thinking its working and having a blast...

[@GaneshPalraj1991]

@AlexHormozi Where do you get all your insights from , is it from doing the business and seeing what works and what doesn't and improving from there OR You learn these concepts from books , courses and resources and apply these to your companies. Just curious what you knowledge acquiring process is.

[@user_skjd82ji]

Yellow on Purple ??? very hard to look at. fire your graphics guy or try again

[@teshbrady]

Alex's free content is better than most consultants I've hired... crazy stuff.

[@jd229]

If that's actually true idk how you are in business 😂

[@teshbrady]

​@@jd229 Fortunately, we're doing well, but the number of people who overpromise and underdeliver is shockingly high.

[@MircoBlumenthal]

@@jd229 and Mister jd229 is probably a multimillionaire, speaking with 20 years of experience in business, writing smartass comments.

[@jd229]

@@MircoBlumenthal no I'm not but I am part of of family business that is worth several million and if a free KZbin vid giving common sense advice that has been written in 1000 self help books is something you couldn't find without paying a consultant that just kinda shocks me.

[@weebsarecringe2102]

​@@MircoBlumenthalhe's right get over yourself

[@PalmoursCoffee]

1. Priority (1 priority) 2. Urgency 3. Eliminate Options (distractions) 4. Re-Assess Boom, you get ahead of 99% of people

[@Staroy]

So we only need to do "1. Priority" then since we should only focus on the most important task?

[@winterclimber7520]

the PUER strategy. Thought that would acronym better.

[@BF-non]

@@winterclimber7520 Yeah we need different words for that acronym to work lol.

[@juandavidtabares9446]

​​@@BF-nonPURR If you put remove distractions lol

[@eveyluvvs]

Man, so much easier said than done. I guess I'm too much of an extrovert to do it completely alone. I've learned that finding the right peers to boost each other and hold each other accountable is the hardest. Consistantly doing #4 is so important.

[@EmperorHero1]

it's actually easy to beat 99% of comments

[@JeThoreau_]

Because most people write the wrong stuff

[@IlyasElasri-qe9mm]

it's easy, actually!

[@BF-non]

🐐

[@EmperorHero1]

Alex Hormozi is right 😂

[@BruhZerk]

Boo, this guy stinks! Jk, I'm just jealous I didn't think of that

[@Axiomatic75]

A lesson I learned both as an employee and employer is that people work best by far if they know _exactly_ what they're supposed to do.

[@FreedomMarketer]

That's exactly right. Have to know what we're doing and how to do it before it can get done consistently.

[@jasondads9509]

Working that out is most of the job though, most of the time you only figure out what exactly needed to be done after ita done

[@jrhamilton4448]

Ambiguity is the killer of productivity. You cannot obtain consistent success without clearly defined objectives for all of your employees.

[@jasondads9509]

@jrhamilton4448 ambiguity is unless you are a factory worker, is part of your job

[@jrhamilton4448]

@@jasondads9509 Even the ladies who just stand in a line dipping the bottle of maker's mark into the red wax still have to know when, where, and how much.

[@jacobpugmire]

My top takeaways: 1. We often work on less important tasks because we know how to solve them and it makes us feel good 2. Working on the one critical task that would help progress everything seems daunting because you don't understand how to start and how to solve it (Alex recommends a "pulling the thread" technique where you just start to understand the problem and make progress one step a time, eating the elephant one bite at a time) 3. In short, we often do the wrong stuff, there'll be an ever-ending list of things we can do, but we should just let some fires burn and work on what is most important 4. Commitment is cutting off everything that is not related to our goal (in terms of fitness all unhealthy food, in terms of relationships all other people, in terms of business all less-important tasks) 5. Business waste a ton of money building bridges that they never finish, we waste a lot of time and energy doing things that we never finish 6. Just finish the work, just finish the task, constantly finish things, have it be done, then move on to the next thing 7. Focus on one thing, trim the branches

[@eagleeyemind4800]

And there wasn’t one word about no side hustles from the thumbnail

[@chrisodell5631]

@@eagleeyemind4800the side hustles are the garbage branches that draw from the trunk. I’m yelling at myself right now because this makes it so clear and I’ve missed it for so long.

[@nvisionbeats]

Thank you for clearing it up, Alex so far in this video and when he speaks on this topic (from what i’ve seen) speaks in absolutes without caveats like “there will be some smaller tasks you obviously need to do to keep your business running”. Although maybe he’s just speaking to bigger businesses and not the smaller entrepreneurs 🤷🏻‍♂️.

[@chrisodell5631]

@@nvisionbeats he talked about letting small fires burn and then going back to them. There are definitely tasks we all still need to do (I’m a small business owner with revenues well under $100,000 annually), but fixing the biggest fire will sometimes and often lead to the smaller fires putting themselves out.

[@nvisionbeats]

@@chrisodell5631 I hear you and I think I get the premise now after reading some of the comments reframing and finishing the video, but I was talking about tasks outside of Projects like managing finances, social media, replying to clients etc. I can be very narrow focused sometimes (sometimes on the wrong fires) but then things unnecessarily burn and I lose work, upset clients (or leads) or lose momentum.

[@BotWiseSolutions]

The clarity in this video is unreal-focusing on ‘trunk’ tasks rather than side activities, identifying constraints, and pruning out distractions are simple but powerful moves. It's true that committing to the highest-impact task and letting the smaller issues ‘burn’ clears the path to real growth. Alex's approach makes high-level business success feel so achievable: identify the primary constraint, rally the team around it, and keep reassessing priorities. This is pure gold for anyone serious about leveling up!

[@Madasin_Paine]

Essence. Technique takes time however.

[@neil3134]

This and Alex’s ‘Maker Time’ video are probably the 2 most valuable videos on productivity I’ve ever seen. I’ve watched them over and over.

[@paulgallagher6948]

What video is that one please?

[@MattHeisig]

I don't know how he delivers this much value in 23 minutes with what seems like hardly any cuts, notes, pauses, ums/uhs or fillers. 😮

[@WheeJones]

You don’t know how to edit videos then

[@operavin]

Right? Here’s part of it: Do the presentation 20x in front of different audiences Record and watch yourself Refine during each process. Make the video or do the presentation in front a a larger, more important crowd after it’s fairly dialed in. He actually explained this in a video once. It’s not off the cuff. But because he has SOOO much material, his off the cuff remarks are simply fire.

[@LoveMelissaMay]

It all depends on how badly you want it.. A while back, I became very ill, that led to having over 60 surgeries then was left with huge complications bedbound for 5 years in absolute agony and I was still working on my future business from my bed in excruciating pain everyday, I never ever gave up and now I’m starting to see results. I hope that this inspires other people to know that if you want something enough you will absolutely find a way! Never give up on your dreams, your vision or yourself! ☀️💛

[@sarahwales6276]

That's so inspiring, I hope you are feeling a lot better 💐

[@LoveMelissaMay]

@@sarahwales6276Thankyou lovely. I am still struggling with the after effects and certain limitations with my health and mobility but I am not going to give up ever and never going to use them as excuses. I have improved a lot though as it was thought I would never be able to stand up again so I’m getting there 💛😘

[@vipintyagi8882]

This is genuinely inspirational! If you ever want to share that story on a bigger scale, I have tons of connects in the writing/speaking space. Let me know, happy to make an intro for such a story!

[@LoveMelissaMay]

@@vipintyagi8882oh my that is amazing thankyou! I actually do want to write a book and become a speaker because I feel like changing my mindset completely changed my life and I do feel like my story is inspirational, I had every excuse to give up and still do tbh but I never have and if I can keep going and work towards my dreams then it shows anyone can! 💛☀️

[@LoveMelissaMay]

@@vipintyagi8882 oh wow that sounds amazing thankyou! I am working on writing a book and do want to become a speaker too I do think I could inspire people I had every excuse to give up but I didn’t 💛

[@jvstmariox]

The Tree example in the intro was such a good example to describe how most people work. Only Alex knows how to articulate things in that way because he truly understands the problems and knows exactly how to solve them 😤😤😤😤👏🏼👏🏼

[@nisebiggs6572]

Trees sent out side shoots from the base. Those are the ones that need to be hacked off. Regular pruning is also essential for growing more fruit. You don't want branches, you want fruit.

[@smokingcrab2290]

One of the biggest things I need to emphasize is your network. You need a strong group of fellow business people to be friends with where your goals align and you work together. If anyone owns a business of any kind, get to know them. See who they know. And then if you need anything outsourced, ask for contacts. Become friends with everyone and your path to growth will almost reveal itself. But also, understand the market you're in. What people want. What needs to be improved. Think first and foremost "how can this be made better" and then make it happen. Most people won't even tell you what they ant because they don't even know, so you'll have to make all the innovations for them.

[@gavinbinding]

The number one problem for most businesses is sales. Stop getting distracted by ego driven activities and mentally draining tasks. You, the business owner, are simply the ultimate accountable salesperson. Sell more.

[@RobertPlank]

This video really opened my eyes! Here are my top takeaways: 1. Pruning is powerful - Just like a tree grows stronger when you cut away the weaker branches, a business thrives when you focus on the tasks that bring the most growth, not just the ones that are easy to check off. 2. Commit fully - Commitment means eliminating distractions. It’s like marriage; you focus on one person and cut out the rest. For business, focus on the main objective to really see results. 3. Theory of constraints - This part blew my mind! Identifying and solving one bottleneck can unlock your business's potential. Fix the main issue and watch everything change. 4. Transparent info sharing - Knowing the company's ins and outs (like conversion rates and financials) encourages everyone to align and prioritize effectively. 5. Pulling the thread - It’s okay to tackle the unknown step by step. You don’t need to have all the answers at once; the path becomes clearer with each move. This lesson-packed video made me rethink how I prioritize tasks!

[@Alex-ytu-d7l]

The idea behind the book The Rothschild Vault on Corlest really blew my mind. It’s like stumbling upon a hidden shortcut to financial abundance.

[@fordford514]

Ok I'm only half thru the video but man, I had to pause to see how in the world I missed this gem from Hormozi, just to find out it is a new video, posted 2 hours ago. This guy doesn't miss

[@zakkyasyqolani]

This is actually my biggest fear in making steps in business. Going all out in things that don't matter to the progress of my business. That's why, having a mentor is crucial to give an eagle eye perspective of the overall business direction. And, just like Alex and Leila said, looking for the right mentor is way even harder than looking for a customer.

[@KaiGuyGD]

Reminder To Remind Yourself that it’s more important to be reminded than it is to be taught 🔥🔥🔥

[@smileychess]

Thanks for the reminder.

[@KaiGuyGD]

@ of course bro

[@businessismyworld141]

you wasted 2 secs of my life, give it back to me

[@smileychess]

@@businessismyworld141 - It's his now.

[@deadringer-cultofdeathratt8813]

@@businessismyworld141it’s time for you to remember those 2 seconds buddy boy.

[@dotcom5846]

I don't have a business, but what Alex saying is a life lesson.

[@unbreakablepatchesgr]

I was thinking the same. This can be applied everywhere.

[@KevinandMae1]

💯

[@adriennepsychicmedium]

What a great leader. If I had had a boss like him in the corporate world I may have never left.

[@digitalsa8nt]

Just finished watching this video and FANTASTIC explaining what a priority task really is. This also dispels the multitasking myth that completely destroys progress. Kudos!

[@GrowSuccessful]

You are a blessing and a ray of hope for everyone who is struggling right now to make their dreams happen. Thank you for all your work and insights

[@machinesick7925]

the golden thing here is eliminating all other commitments of your team until the most important thing is fixed and being clear about it. and it has to come from the higher-up, because team members usually don't feel the authority to eliminate their other commitments even in favor of the more important thing.

[@kazybekmizam5977]

It was really hard to watch your video because every time you said something insightful 18:02, my mind flew away to the memories where I made mistakes, and I had to rewind again and again. Your content is mindblowing!

[@vincenttaillefer6985]

Alex you are literally the very best educator of this topic I have ever seen. Period. Nobody comes close. Every exec in the world should watch all your videos religiously.

[@MrKbmartin183]

Marketing is my biggest fire. I put all the little fire down because it increases the money i make on the service side of my business

[@giantcaleb]

🎉 this is exactly where I struggled with my last business and ended up being the downfall of my 10 year business

[@sampagan10]

This is exactly what I needed today. Yesterday I realized i've been doing a lot of tasks that don't move the needle. And then today I see this video. Perfect timing. Thank you Alex for the reminder .🙏

[@jacobkennedy1009]

This is exactly what I needed to hear right now thank you. I'm 5-6 months into my business and I'm all over the place, we are a 2-person team and wear many hats I know that my email flows are what I should be doing but I've been avoiding it. I just need to ignore everything else and write them out

[@benjaminlewis671]

6:30 I'm 6 minutes in and just want to tell you this is great advice. This goes well with Lean Six Sigma training. The first two steps are define and measure, because if you can't measure the pixel, you will be unable to tell if you changed it. Called working on the work, vs. working in the work.

[@Sam-yj7wq]

In the end this is all about focus, intensity and mental clarity. Thanks Alex.

[@TheHobbyman10]

Hi team! I absolutely love the new background & the 'above' camera view so we can see Alex's drawings/writings :)

[@cram000]

most people continue snail pace patterns and don't change; most people think they're right and rarely wrong; most people want things handed to them; most people aren't willing to put in the work; most people don't step outside their comfort zone; most people don't consistently learn/apply;

[@Madasin_Paine]

Skip skip skipping as if programmed

[@racemusgrave5584]

Crazy how specific you can make generalized information if you just have a good teacher

[@PrimationNation]

You described my biggest problem. I put out the little fires and don’t focus on the big ones. Thanks big G

[@MichelePonte]

I needed this video. Thank you Alex!

[@salemthorup9536]

This helps me so much with my brand new, teeny tiny, one man business. I am going to make a list and figure out where my one big hurdle is and I'll solve that first.

[@robertkerr229]

Exactly right Alex. The "Cost of Delay" of each of your changes informs what should be worked on now. If delaying the change costs $1M per week, and other changes are 10K per week, you work on the $1M/week first, putting everything else aside.

[@ksfood6119]

Gold advice. This is some real-tough management style need especially for SMEs like me. Thanks for making this happen!!

[@susanb.8285]

I'm 100% with you on the concept of prioritization. But if any boss micromanaged me like that (with all those meetings), I would walk out on the spot. Fuck that. Lol.

[@WealthyChronicle]

Can we just agree that the ‘party’ metaphor for Skool is EVERYTHING? 😂 If this works, we might all be attending the business party of the year in Vegas. 🥳

[@DinaHayward]

This content just keeps getting better and better

[@TheLisaTorres]

I needed to see this video. I literally started prioritizing this morning so this video confirmed I’m on the right track! Thank you! 🙏🏻

[@ivanrattliff6506]

I’m actually studying SCRUM for operations to implement, and you just described it in a much simpler, easier way.

[@Official.Life_In_SalesWithMick]

So true brother. I'm doing much better since I'm concentrating my efforts on one thing only

[@Concojone5]

Absolutely fantastic explanation of how/why to prioritize

[@straighthonest]

His description of you do the little stuff, to make you feel accomplished, but it doesn't go anywhere,. That was me exactly

[@DimoStoyanov-y6f]

this also apply to a person's life as well, If you focus on the big things in life like wealth, health and relationships you basically eliminate all other small things that get in your way :D

[@dustintrout7609]

Literally boils down to alignment of prioritization and how things get prioritized. Extremely hard to do because of emotions.

[@ElmerShox]

Small channel here, let’s connect everyone! Love your video, thank you for providing examples about these processes. ❤ Thanks ALEX you have done your research WELL! keep sharing the BLESSINGS to EVERYONE!

[@SportsCardQueen]

I get motivated when I listen to your strategies. Thanks again

[@link2jr]

TL;DW: 1 - Identify the highest-priority target (HPT) that has the highest leverage to help you/your team achieve their mission. 2 - Commit to executing that item by eliminating all others. Give your team permission to let everything that is not the HPT fall by the side. 3 - Create urgency by having more frequent meetings to clarify individual actions needed to execute the HPT. 4 - Reassess and Repeat. Boom just saved you 20 minutes of your finite life time. Go out and do something with it!

[@MatzoDam]

The one thing is an excellent book to extend on this video and a recommender!

[@millionairenowNYC]

So basically focus on your side hustle and focus it full time

[@EzehEmmanuel-vd1ct]

I check KZbin Three times a day for Alex hormozi video

[@CheckYourPulseShorts]

success porn addict detected

[@jonredd650]

It's like this guy is inside my mind lol! Great stuff

[@killlue]

I just saw a short, and cliked the embedded video. And now I see that this pearl was posted 8 minutes ago 😮

[@MasterImplementers]

Quick friendly reminder: Consuming more info won’t make you money, IMPLEMENTING what you learn does. After watching this, just write down 3 actions you can take now or schedule them to see real progress. You got this!

[@MeerkatMatt]

Can use a tomato plant as a example as you remove the "suckers" on tomato plant to make the main stems get thicker and produce more tomatos

[@easyacrylic3815]

I like Alex's approach and way of teaching ❤

[@jenhover]

9:43 is my fav part of this entire video. Love this guy. Such wisdom and digestible tactics.

[@ConnectGrowThrive]

Those where some awesome fires man, i love your drawings bro! thx for your help and content

[@MusabJo2003]

This is insane amount of value man 💥

[@Lach-Richardson]

Haha I love this video but as a garden designer fyi everyone trees don’t grow taller faster if you cut off the side limbs. They get more energy for the tree from more leaf photosynthesis 🌳

[@Alphfirm]

one of your best videoes (for me at least), thanks! appreviate the mix of details with examples and high level

[@DavidPierce-j9z]

Bro the tree analogy is priceless!! Cheers mate

[@MoustaphaTheAlchemist-g6i]

Damn the man is casually dropping mad gems. This is actually amazing insights!

[@Treinador.raphaelramos]

Great vídeo, Alex! Thanks for sharing so many content

[@rocred5]

Wow mind blown thank you for making this so helpful!

[@frankchoi5789]

Oh man, this is exactly what I need. Thanks man, really appreciated it.

[@alextorresmusic]

Thanks so much man. Never had I really understood what “prioritizing” and “commitment” means. Thanks for those explanations.

[@БеллаЕфиова]

You really hit the nail on the head with this one

[@andreimade3261]

Thank you. This is the perfect length and tone for me to understand this information that is essential to engrave in my brain.

[@davidbruehl]

Aside from business, this is profound life advice.

[@jacquelinevanbierk]

Such valuable lesson!!!!

[@zivamayne]

Shoutout to you bro, this vid made me come up with the next strategy for growing my business

[@aliabdaal]

Amazing video

[@shalen3301]

First, guess I'm your nr1 subscriber now 😂

[@תומרסימחיב]

Thank you for the quality content

[@JaredJacobsonLaw]

Love this content! 💯💯💯My biz is made up of years of 1/2 built bridges 🙏🙏🙏

[@ayansiddiquiofficials]

Going to watch this full valuable content ❤🎉❤

[@stephenbishop9115]

This makes me realize how absolutely terrible my current boss is

[@Mrmortgageloan]

Great video! I love the information. If I can make 1 recommendation is to eliminate the background music before the 10 min mark because I was getting distracted with the background music and losing focused on the information

[@Kevinstats]

I have learned the majority of this, this year. Of course, it took years to get to that part. It is good to do some pruning once in awhile. Try to stay away from that new shiny thing when you already have something that is proven to work. Stick with what works, and spend less time on what isn't working.

[@rachelgainsbrugh593]

I have to listen to this every morning before I start

[@omermirza5994]

Really good advice without corporate jargon. Nice

[@animal-lover--]

hey im working on coding projects right now and this was very applicable to me. Thank you

[@UraraHayashi]

This was exactly what I needed to see thank you

[@joelechols879]

Wow, great insights! Thank you!

[@josephbrolly7232]

Alex these vids are awesome. Thank you man

[@thegaryjay_yt]

came for the advice and was blessed with some 'wheels'

[@_andrewpeacock]

Oh shit - I just made a YT video based off the same themed title 👀 Does this mean my SEO research is working?😂🤘 Love the video!

[@hazematallah2314]

Bro I was watching a episode of your sales video and accidentally clicked on this 🤣

[@asaadalshahin6519]

which episode?

[@brandoncola]

video totally reenergized me. thanks

[@IsakoHorie]

Such a well-done video learned a lot

[@DhruvVarshneyLearningAccount]

Best video I watched this week.

[@cxa011500]

I'm fired up too! 🔥😤

[@JohnSmith-xj9cm]

You're an amazing teacher

[@AdrianPuiu]

I needed to hear this today 🙏🙏

[@hanso_o3191]

The impediment to action advances action. What stands in the way becomes the way