It’s More Than a Jacket | The North Face

Woven into every thread of The North Face jackets are the places you go, the people you find and the moments you never forget. It’s your story. It’s more than a jacket.
GRAMMY Award-nominated recording artist Japanese Breakfast brings this idea to life through a cover of The Story in The North Face's newest commercial.

[@MykSr]

Wow, I never realized why my “old jacket” seems to mean so much to me … it’s not the jacket, per se, it’s the memories it represents … we’ve been through a lot together. With that being said, it’s been a great jacket and a good value but like all “good relationships” it’s value to me has been priceless. Thank you …

[@EdgarRuizJr]

They need to have an "urban" remix of this commercial with New Yorkers rocking construction boots, Yankees caps and North Face bubbles just going to the bodega. 😆

[@DianaGarcia-jr7ve]

this is brilliant hahaha

[@hidetakamiyazaki8765]

Could be good, it life.

[@DOW-E]

This song makes me emotional. Thank you for the beauty

[@muamerkapetanovic7940]

True ambasador of The North Face brand Hilaree Nelson..R.I.P Legend 🙏🙏🏔️🏔️⛷️⛷️😔😔

[@estebanramirez6550]

Seeing the couple of clips of her in it really made this video very special!!

[@pearld1verr]

Just here for the JBrekkie vocals 😌

[@Raskkah]

whats the song called

[@thespaceflower]

Hilaree we will miss you! ❤️ This video is for you.

[@Cocobanana11]

This was an ad on a KZbin video I was watching. The music was so beautiful that I ended up watching it again on KZbin just to listen to the music. ❤ ♥️ 💜

[@Mulmaoner]

I love this advertisement and the song

[@133bernie]

Love the theme song!

[@johnbrylledomingo6377]

She sings amazing. gives me nostalgia for an outdoor life that i never had. 😇

[@okay6055]

Hey @Northface, this one commercial/video is going to sell a million Jackets. You should reward the team who conceptualized this. Amazing

[@556to762]

her version is better than the orginal.

[@tradervsmarket265]

All my Northface jackets and still not one inside pocket!😢

[@TheChananehassen]

Brandi Carlile - The Story (Official Video)

[@annie0425a]

What is the name of this song?

[@Raskkah]

did u find it?

[@hiramdiaz542]

The story. Brandi Carlile

[@andreypankin5122]

Cool movie, cool song, cool brand, cool advertising!

[@abrahamsjason_]

Watching in 4K🇬🇧🇬🇧🇬🇧💯💯

[@regina4109]

Wow… who’s watching this thinking 🤔 I can’t afford 200.00 to 300.00 jackets from Northface 😂😂😂don’t mind me I’m thinking out loud 😂😂😂keep warm.

[@darthbane4980]

I will be purchasing other brands from this point on.

[@sebaperez92]

such a good comercial. Love it

[@tylerdoesstuff6834]

What's the song in the background called?

[@jennykim6798]

why am i crying?

[@robertgiani2839]

Great working with everyone on this! Thanks for the adventure

[@carmenpetrone1748]

I love this one

[@vishnujoshi5825]

I'll buy North face coz I love Alex honnold ❤

[@bobmaxiao]

Hi. we got the TNF Triclimate Dryvent for my kid for a trip last month. The shell wasn't waterproof at all, water seeped in immediately upon contacting the jacket. so my kid was wet out during an hike in the mild rain. Our other TNF waterproof products have no issues so far. What should we do about it. --Update: got contacted by TNF, they say can try adding in DWR. We tried DWR from Nikwax, and didn't help at all with waterproofing, the water doesnt bead up at all. So TNF recommended us to try to exchange with the outlet that we purchased it from. We are kinda bummed out cuz we wont be back home to exchange it for another 6 months, and for its premium price tag the jacket should at least be doing as what it was advertised. We can only use it as a wind jacket for our kid for now.

[@Raskkah]

Anyone know this song??

[@TheChananehassen]

No :/

[@TheChananehassen]

Brandi Carlile - The Story (Official Video)

[@gaurisingh97]

Hilary Nelson!❤ RIP

[@jasongarton2749]

So Awesome!

[@quickcali1377]

The North Face,still living In the 90s.

[@757CitiesReppa]

Bring back the Clement tall

[@bobbobberson5897]

This is advertisement done right

[@abrahamsjason_]

🔥🔥🔥🔥

[@rashodlewis2918]

Salute 🫡

[@yolandaacosta8041]

Bendiciones 🙏

[@fabio_honda]

Hilaree s2

[@abrahamsjason_]

🤩🤩🤩

[@rigzin09]

How to get a free Northface jacket

[@abrahamsjason_]

Money Well Spent

[@Bears9292]

Great commercial

[@user-mw4dp8zq7k]

It's so great to see a company like Northface embrace the great petrochemical products that are able to make products like this jacket. Thank you Northface for being such a great customer to the oil and gas industry!!!!!

[@QuinnCarrasco]

😃

[@edmunek]

no. sorry. it is a jacket. stop before your marketing team will go too far

[@garyfehr2533]

It makes more poetic sense that an outdoor jacket is a “thread” connecting adventures and shared experiences than, say, that beer has something to do with sports.

[@dannyfrisbie6443]

Wouldn't get caught dead wearing one.

[@morningstarrss]

How come?

[@MarsImpala]

It's more than a game. 📮📬

[@mckinleylowman6412]

Ulima

[@steveerickson3954]

How’s sales now, dummies