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Itema and RadiciGroup share a common story of passion and deep origins, rooted in the green area of the Seriana Valley and in the spirit of the Radici Family. Everything started from a blanket and from the dream of creating something important, that would last in time.
The video realised in 2017 for the 50th anniversary of Somet foundation retraces the milestones and highlights of this story of entrepreneurial success and intuition, handed down from father to sons, starting from the own words of Mr. Gianni Radici.